The document discusses how startups can adjust their business models for survival and success in the post-coronavirus world. It outlines the direct and indirect impacts of COVID-19 on business models, including factors like physical distancing, hygiene, pricing, consumer behavior, and operating strategies. It also provides examples of industries that grew during the pandemic like online grocery, entertainment and education. Finally, it discusses opportunities for startups in sectors like AI, life sciences, health tech and edtech in the recovery and outlines different business models and strategies startups can adopt for success going forward.

1. Startups in a post coronavirus world:
Adjust business models for survival and success
Shanjoy Mairembam (‘Shan’)
BEng, MBA, LLM
Innovation & Growth Consultant
Leicester (UK)

2. Shan Mairembam (BEng, MBA, LLM) | Page #2 E-mail: shanjoym@gmail.com http:www.linkedin.com/in/shanjoymairembam
Covid19 Impact to Business World
Direct Indirect
2m distancing Contagious BreathingCovid19 highlights
to be aware of
Touching
Impact to Business Model
Modular
Hygiene
Slot
Pricing Strategy
(Price-Cost Optimisation)
Workspace
Borrowing
Sourcing
Payment
Consumer Behaviour
Operating Strategy
(Health & Safety Compliant)
Product/Service choice
Price/Quality sensitivity
Online/Physical shopping
Marketing & Sales Strategy
(Customer alignment)
‘Profitability + Cash flow’ Vs ‘Growth’
(Corporate Strategy’s Priority Emphasis)

3. Shan Mairembam (BEng, MBA, LLM) | Page #3 E-mail: shanjoym@gmail.com http:www.linkedin.com/in/shanjoymairembam
During Covid19 crisis in UK
Takeaways & DeliveriesOnline Grocery Shopping Online Entertainment Online Dating Apps
Meditation Apps
Interest & Games Online Learning Courses Home Schooling
Training Equipment
Cleaning Products
Few startups with
max fund raising
£100m on 23rd Mar 2020
‘Online second-hand car
market’
£65.3m on 6th Apr 2020
‘Data-mining in financial
services and healthcare’
£32.7m on 7th Apr 2020
‘Analyse digital customer
interaction in real-time’
£28.8m on 25th Mar 2020
‘Enterprise servers for
data storage’
£17m on 25th Mar 2020
‘Logging software to
analyse and manage data
in real-time’
£11.2m on 23rd Mar 2020
‘Software platform to
calculate, plan and
manage rebate deals’
10 Growing
Industries
£10.6m on 6th Apr 2020
‘Open banking platform’
£8m on 27th Mar 2020
‘Hand-decorated pottery’

4. Shan Mairembam (BEng, MBA, LLM) | Page #4 E-mail: shanjoym@gmail.com http:www.linkedin.com/in/shanjoymairembam
Possibilities in post-Covid19 world
1950s in US (after Korean War) 1969-71 depression
in US
1975 in US (with high
unemployment & inflation)
Early 1990s in US (with
economic uncertainties)
[Not a startup]
Expanded by buying
smaller struggling firms
Necessity drives Innovation
Borrowing is accessible
Top talent is available
Competition is lower
Negotiation power is in your hands
Benefits of recession
1-person startups
during Covid19
Online tutoring
Online sales
Food delivery
Artificial Intelligence & Robotics
Life Sciences & Bio-Tech
Health & Medical Insurance
EdTech
Renewable Energy
Opportunity sectors during
& post Covid19
IoT & Data Analytics
Startups in past recessions

5. Shan Mairembam (BEng, MBA, LLM) | Page #5 E-mail: shanjoym@gmail.com http:www.linkedin.com/in/shanjoymairembam
Business Model Adjustment
Free Model
(for consumer)
Direct Payment Model
(by consumer)
Indirect Payment Model
(by third party)
Mediator Model
(via matchmaking role)
Diversified Model
(via subsidisation approach)
5 common
Business
models
Copy &
remix
multiple
models
Observe patterns (within the value chain map) Explore in other industries
of Place
to Food / Parking
of Movie
to Book / Game
of Dating
to Job / Real-estate
Review past recession