MIM / MCS / MENT 2019/2020
MSP MODULE ASSESSMENT: INDIVIDUAL MARKETING PLAN
Module leader: Dr Ahmed Shaalan
INTRODUCTION
The assessment of this module is a written marketing plan. Each student is asked to develop a strategic marketing plan for a company, and one of its products in particular, of his or her choice.
· The company should sell to consumers rather than other businesses. It may sell goods, services or both. It can be from any part of the world. It could be a not-for-profit organisation provided it has products that are sold to individuals, e.g. a charity selling goods to raise money for the charity’s work.
· You are encouraged to obtain secondary data on the company, its market and its competition. This can be supplemented by your own examination of its products, target markets, and communications, insofar as you can observe them from outside.
· A template plan is attached. The plan deals with an existing product (or service) of the company, which you can choose.
· The plan should contain no more than 7 pages (plus the title page), with an additional maximum of 2 pages for any appendices, single-spaced, all margins 2.5 cm (1 in). Use 12 point font size. Font size within tables can be reduced to 9 or 10 font but make sure it is readable!
· A reference list must be included. This reference list should show, for example, the source of any secondary data you have used. The reference list does not count towards the page length.
Assessment
The plan will be assessed on the following criteria:
· Use of tools (40%): Appropriate application and plausible interpretation of tools and techniques covered in the module
· Use of data (20%): Informing the plan with secondary data where available or the student’s own observation where possible
· Commercial awareness (20%): Using mature judgement as to what actions will deliver the best commercial returns
· Integration and presentation (20%): Presenting professionally and integrating the sections of the plan so that it makes a coherent and persuasive argument.
Timeline
The project will be introduced during the module. The individual marketing plan should be submitted toTurnitin (link on Blackboard page) by 11.59 pm on Friday 13 March 2020.
TEMPLATE FOR INDIVIDUAL MARKETING PLAN
CRANFIELD UNIVERSITY
CRANFIELD SCHOOL OF MANAGEMENT
[STUDENT NUMBER]
Individual Marketing Plan: [Company name]
CRANFIELD SCHOOL OF MANAGEMENT
[Course eg. Masters in Management]
Academic year: 2019-20
[Date]1. Mission and Financial Summary (1 page approx – guidelines only)Introduction
Very briefly introduce the company you are planning for, and the current product you are planning for in sections 3 and 4
Mission statement
Make brief statements about the following points. See McDonald & Wilson, Marketing Plans 7e, p529
Role or contribution of the unit:
Definition of the business:
Distinctive competence:
Indications for future direction:
Summary of business performance
Summarise briefly the business’s curr ...
MKT 500 MARKETING MANEGEMENT· Assignment 1 Part A Your Marketi.docxannandleola
MKT 500 MARKETING MANEGEMENT
· Assignment 1: Part A: Your Marketing Plan
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information, as well as information collected from Steps 1- 4 of the Interactive Marketing Plan, located in the course shell.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write 9-10 page paper in which you:
1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.
2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Specify the primary and secondary target markets for your company.
4. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.
5. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of website content, Web site visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.
6. Conduct both a SWOT analysis and needs analysis for your product/service. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
7. Develop a marketing strategy for your product / service and determine an appropriate timeframe for execution of the plan, i.e. 5, 10, 15 years. Provide a rationale for your timeframe for execution.
8. Develop a positioning statement which should include, at a minimum, i.e., a benefit, user, competitive, or innovative statement about your product / service. Provide a rationale for your timeframe for execution of your positioning statement.
9. Examine the relevant marketing science of customer behavior for your product / service.
10. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product/service. These resources should be industry specific and relate to your chosen product/service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
. Include a cover page containing the ...
A Guide to Strategic Case AnalysisEach group is responsible for .docxsleeperharwell
A Guide to Strategic Case Analysis
Each group is responsible for one written case assignment, which should resemble an executive briefing based on your analysis of the case (10-15 pages, excluding figures, exhibits, and appendices). You may choose which case to do. These briefings must be professionally done (typed, 1” margins, 11 or 12 font, times new roman, etc.) and turned in at the beginning of the class period for which that case will be discussed. Be prepared to comment on the case extensively and to lead the discussion in class. Turning in a case without attending class is unacceptable and will result in the briefing not being counted! The presentation should be an in- depth professional presentation over the case assignment. Professionalism and creativity are expected along with solid content. Length of the presentation should be about 20 to 25 minutes in overall time length with a 5-10-minute discussion session at the end. Use PowerPoint slides and provide a copy of slides to instructor. All members of the team must be presentation participants.
These assignments should be between 10 and 15 pages in length – typed, double-spaced and neat. Coverage should include:
• Executive Overview – gives general overview of case including key issues or problems and recommendations.
• Analysis – briefly describes the overarching framework for the case and its background. No additional information should be used other than that provided in the case text.
• Problem Statement – more focus on statement of problem or central issue within case. More than one issue may be relevant so limit write-up to the three most interesting or troublesome issues. Name and explain these explicitly.
• Options – give several options for the focal organization concerning these problems or issues.
• Recommendation – name one explicit action that will help or fix that which is named in the problem statement.
• Implementation and Control – briefly explain how the recommendation may be carried out and how it can be controlled, altered or adjusted if necessary.
* You may read chapter 13 which provide a detailed guidelines.
AnalyticalTools
There are a number of analytical tools to help you organize, analyze, and display your information in a convenient and easy to interpret form. Some of these techniques allow you to quantify the decisions by making judgments about the situation. You should select those tools which best fit the particular case situation. Following are some of the tools that are available:
1) Performance Analysis - You should make comparisons of key financial and market data at both the corporate and business unit level with major competitors and/or industry averages. Compare key expenses to sales, such as percent R&D of sales, percent sales and administrative expense of sales, percent of accounts receivable of sales, and sales per employee or sales per store.
2) BCG Portfolio Mapping / Product Mission Matrix - Developing a matrix that compares variables betwee.
ECO 201 Final Project Guidelines and Rubric Overview .docxjack60216
ECO 201 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy
to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the
marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence
decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the
microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can
take to improve those decisions.
Now, imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its
current market. To do this, you will write a 7–9-page research paper analyzing market and business data to explain how the core microeconomic principles impact
the sustainability of the firm and what actions it can take to ensure success.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will occur in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Apply microeconomic models to real-world situations for informing effective business decisions
Analyze business and market data using microeconomic tools for their impact on business sustainability
Evaluate the structure of various markets for informing effective decision-making strategies
Assess the behavior and decisions of individuals and firms for their relation to the microeconomic framework
Prompt
You will work with your instructor to choose a firm for which you can find reliable data and information, both at the firm level and the industry level. The firm you
select must be a publicly traded company, must operate in the U.S. market, and must currently be in business. You will need instructor approval before continuing
on with your research paper in order to ensure you have met the necessary requirements. Publicly traded companies file reports with a great deal of data that
you will find useful for your analysis. Once you have selected a firm for your case study, you will gather information and data relevant to the firm and its industry
and use the core microeconomic principles you have learned in class to analyze the information and make a recommendation for your firm. You will compose a
7–9-page research paper in which you will analyze the market and business data to explain ...
ECO 201 Final Project Guidelines and Rubric Overview .docxtidwellveronique
ECO 201 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy
to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the
marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence
decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the
microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can
take to improve those decisions.
Now, imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its
current market. To do this, you will write a 7–9-page research paper analyzing market and business data to explain how the core microeconomic principles
impact the sustainability of the firm and what actions it can take to ensure success.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will occur in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
ECO-201-01: Apply microeconomic models to real-world situations for informing effective business decisions
ECO-201-02: Analyze business and market data using microeconomic tools for their impact on business sustainability
ECO-201-03: Evaluate the structure of various markets for informing effective decision-making strategies
ECO-201-04: Assess the behavior and decisions of individuals and firms for their relation to the microeconomic framework
Prompt
You will work with your instructor to choose a firm for which you can find reliable data and information, both at the firm level and the industry level. The firm you
select must be a publicly traded company, must operate in the U.S. market, and must currently be in business. You will need instructor approval before continuing
on with your research paper in order to ensure you have met the necessary requirements. Publicly traded companies file reports with a great deal of data that
you will find useful for your analysis. Once you have selected a firm for your case study, you will gather information and data relevant to the firm and its industry
and use the core microeconomic principles you have learned in class to analyze the information and make a recommendation for your firm. You will compose a
7–9-page research paper in which you will.
Assignment 2 Operations DecisionDue Week 6 and worth 300 points.docxrock73
Assignment 2: Operations Decision
Due Week 6 and worth 300 points
Using the regression results and the other computations from Assignment 1, determine the market structure in which the low-calorie frozen, microwavable food company operates.
Use the Internet to research two (2) of the leading competitors in the low-calorie frozen, microwavable food industry, and take note of their pricing strategies, profitability, and their relationships within the industry (worldwide).
Write a six to eight (6-8) page paper in which you:
1. Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note: In Assignment 1, the assumption was that the market structure [or selling environment] was perfectly competitive and that the equilibrium price was to be determined by setting QD equal to QS. You are now aware of recent changes in the selling environment that suggest an imperfectly competitive market where your firm now has substantial market power in setting its own “optimal” price
2. .
Given that business operations have changed from the market structure specified in the original scenario in Assignment 1, determine two (2) likely factors that might have caused the change. Predict the primary manner in which this change would likely impact business operations in the new market environment.
3.
Analyze the major short run and long cost functions for the low-calorie, frozen microwaveable food company given the cost functions below. Suggest substantive ways in which the low-calorie food company may use this information in order to make decisions in both the short-run and the long-run.
TC = 160,000,000 + 100Q + 0.0063212Q2VC = 100Q + 0.0063212Q2MC= 100 + 0.0126424Q
4. Determine the possible circumstances under which the company should discontinue operations. Suggest key actions that management should take in order to confront these circumstances. Provide a rationale for your response. (Hint: Your firm’s price must cover average variable costs in the short run and average total costs in the long run to continue operations.)
5.
Suggest one (1) pricing policy that will enable your low-calorie, frozen microwavable food company to maximize profits. Provide a rationale for your suggestion.
(Hints:
· In Assignment 1, you determined your firm’s market demand equation. Now you need to find the inverse demand equation. Having found that, find the Total Revenue function for your firm (TR is P x Q). From your firm’s Total Revenue function, then find your Marginal Revenue (MR) function.
· Use the profit maximization rule MR = MC to determine your optimal price and optimal output level now that you have market power. Compare these values with the values you generated in Assignment 1. Determine whether your price higher is or lower.
·
6. Outline a plan, based on the information provided in the scenario, which the company could use in order to evaluate its financial performance. Consider all the key drivers of performance, such a ...
4 part marketing plan for a fictional company I have chosen a mob.docxgilbertkpeters11344
4 part marketing plan for a fictional company: I have chosen a mobile taco food truck. Each unit must be 3 pages excluding reference and title page. So in essence this will be a 12-20 page assignment. The assignments must be per the breakdown below. Please submit separate documents for each section
Please see the breakdown of the assignment
Marketing Plan
Unit II: Company Overview and Market Research
Overview of Company
Market Research Strategies
Analyzing Macro-environment-PEST Analysis
In this section of the Marketing Plan, you will introduction the fictional company you have selected/created, allowing the reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit IV: Situation Analysis
Segmentation & Target Market Analysis
Competitive Analysis
SWOT Analysis
This section will begin with an application of segmentation of the market of your fictional company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on including your rationale. It’s important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top three or four competitors and differentiating each against your company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit VI: Marketing Strategy
Product Strategies
Place Strategies
Pricing Strategies
Promotional Strategies
This section of the Marketing Plan will assess the marketing strategies or the controllables to include the en.
IEE 305, Homework#3HW3 should be submitted on the course black.docxwilcockiris
IEE 305, Homework#3
HW3 should be submitted on the course blackboard by the due time indicated in the syllabus.
1. (5 points) Chapter 7, Exercise 1. Give the Relationships view of the Access database
2. (5 points) Chapter 7, Exercise 3
3. (10 points) Chapter 7, Exercise 4. Give the design view of the query in the ACCESS database.
4. (10 points) Chapter 7, Exercise 6. Give the design view of the query in the ACCESS database.
5. (10 points) Chapter 7, Exercise 8. Give the design view of the query in the ACCESS database.
6. (10 points) Chapter 7, Exercise 10. Give the design view of the query in the ACCESS database.
7. (50 points) Project report 3 on ACCESS database. This reportshould include the datasheet view of every table in your Access database, the Relationships view of the Access database, and the design view and the query result of every query in the ACCESS database.
ECO 201 Milestone Three Guidelines and Rubric
The purpose of this milestone is for students to explore the various costs their firm faces and to describe their firm’s market. Using the concepts and tools
developed in Modules Four and Five, students will analyze the fixed and variable costs of their firm, how those costs have changed over time, and how those
changes have impacted their firm’s overall health and sustainability. In analyzing their firm’s market, students will detail the extent of their firm’s market power
and their firm’s ability to influence the market. Students will also describe major trends in the market, specifically concerning new products, technologies, and
new entrants. Students can further determine the future health of their firm to inform their final recommendations by examining their firm’s place within the
market.
Prompt: Submit a draft of the Costs of Production (Section IV), Overall Market (Section V), and Recommendation (Section VI) of your research paper, including
all critical elements listed below. You will review your firm’s financial reports and other relevant data sources to collect and analyze cost information for your firm
over the past five or so years. Using real data and the economic tools developed in Module Four, you will analyze your firm’s profitability and how costs impact its
growth. Additionally, you will find data on your firm’s competitors in order to detail your firm’s place within the market currently and over the past five or so
years. Lastly, you will develop a recommendation for how the firm can manage its future production.
Specifically the following critical elements must be addressed:
IV. Examine the costs of production for your firm.
a) Analyze the various costs a firm faces, their trends over time, and how they have impacted your firm’s profitability.
b) App.
MKT 500 MARKETING MANEGEMENT· Assignment 1 Part A Your Marketi.docxannandleola
MKT 500 MARKETING MANEGEMENT
· Assignment 1: Part A: Your Marketing Plan
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information, as well as information collected from Steps 1- 4 of the Interactive Marketing Plan, located in the course shell.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write 9-10 page paper in which you:
1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.
2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Specify the primary and secondary target markets for your company.
4. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.
5. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of website content, Web site visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.
6. Conduct both a SWOT analysis and needs analysis for your product/service. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
7. Develop a marketing strategy for your product / service and determine an appropriate timeframe for execution of the plan, i.e. 5, 10, 15 years. Provide a rationale for your timeframe for execution.
8. Develop a positioning statement which should include, at a minimum, i.e., a benefit, user, competitive, or innovative statement about your product / service. Provide a rationale for your timeframe for execution of your positioning statement.
9. Examine the relevant marketing science of customer behavior for your product / service.
10. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product/service. These resources should be industry specific and relate to your chosen product/service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
. Include a cover page containing the ...
A Guide to Strategic Case AnalysisEach group is responsible for .docxsleeperharwell
A Guide to Strategic Case Analysis
Each group is responsible for one written case assignment, which should resemble an executive briefing based on your analysis of the case (10-15 pages, excluding figures, exhibits, and appendices). You may choose which case to do. These briefings must be professionally done (typed, 1” margins, 11 or 12 font, times new roman, etc.) and turned in at the beginning of the class period for which that case will be discussed. Be prepared to comment on the case extensively and to lead the discussion in class. Turning in a case without attending class is unacceptable and will result in the briefing not being counted! The presentation should be an in- depth professional presentation over the case assignment. Professionalism and creativity are expected along with solid content. Length of the presentation should be about 20 to 25 minutes in overall time length with a 5-10-minute discussion session at the end. Use PowerPoint slides and provide a copy of slides to instructor. All members of the team must be presentation participants.
These assignments should be between 10 and 15 pages in length – typed, double-spaced and neat. Coverage should include:
• Executive Overview – gives general overview of case including key issues or problems and recommendations.
• Analysis – briefly describes the overarching framework for the case and its background. No additional information should be used other than that provided in the case text.
• Problem Statement – more focus on statement of problem or central issue within case. More than one issue may be relevant so limit write-up to the three most interesting or troublesome issues. Name and explain these explicitly.
• Options – give several options for the focal organization concerning these problems or issues.
• Recommendation – name one explicit action that will help or fix that which is named in the problem statement.
• Implementation and Control – briefly explain how the recommendation may be carried out and how it can be controlled, altered or adjusted if necessary.
* You may read chapter 13 which provide a detailed guidelines.
AnalyticalTools
There are a number of analytical tools to help you organize, analyze, and display your information in a convenient and easy to interpret form. Some of these techniques allow you to quantify the decisions by making judgments about the situation. You should select those tools which best fit the particular case situation. Following are some of the tools that are available:
1) Performance Analysis - You should make comparisons of key financial and market data at both the corporate and business unit level with major competitors and/or industry averages. Compare key expenses to sales, such as percent R&D of sales, percent sales and administrative expense of sales, percent of accounts receivable of sales, and sales per employee or sales per store.
2) BCG Portfolio Mapping / Product Mission Matrix - Developing a matrix that compares variables betwee.
ECO 201 Final Project Guidelines and Rubric Overview .docxjack60216
ECO 201 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy
to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the
marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence
decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the
microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can
take to improve those decisions.
Now, imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its
current market. To do this, you will write a 7–9-page research paper analyzing market and business data to explain how the core microeconomic principles impact
the sustainability of the firm and what actions it can take to ensure success.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will occur in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Apply microeconomic models to real-world situations for informing effective business decisions
Analyze business and market data using microeconomic tools for their impact on business sustainability
Evaluate the structure of various markets for informing effective decision-making strategies
Assess the behavior and decisions of individuals and firms for their relation to the microeconomic framework
Prompt
You will work with your instructor to choose a firm for which you can find reliable data and information, both at the firm level and the industry level. The firm you
select must be a publicly traded company, must operate in the U.S. market, and must currently be in business. You will need instructor approval before continuing
on with your research paper in order to ensure you have met the necessary requirements. Publicly traded companies file reports with a great deal of data that
you will find useful for your analysis. Once you have selected a firm for your case study, you will gather information and data relevant to the firm and its industry
and use the core microeconomic principles you have learned in class to analyze the information and make a recommendation for your firm. You will compose a
7–9-page research paper in which you will analyze the market and business data to explain ...
ECO 201 Final Project Guidelines and Rubric Overview .docxtidwellveronique
ECO 201 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy
to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the
marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence
decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the
microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can
take to improve those decisions.
Now, imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its
current market. To do this, you will write a 7–9-page research paper analyzing market and business data to explain how the core microeconomic principles
impact the sustainability of the firm and what actions it can take to ensure success.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will occur in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
ECO-201-01: Apply microeconomic models to real-world situations for informing effective business decisions
ECO-201-02: Analyze business and market data using microeconomic tools for their impact on business sustainability
ECO-201-03: Evaluate the structure of various markets for informing effective decision-making strategies
ECO-201-04: Assess the behavior and decisions of individuals and firms for their relation to the microeconomic framework
Prompt
You will work with your instructor to choose a firm for which you can find reliable data and information, both at the firm level and the industry level. The firm you
select must be a publicly traded company, must operate in the U.S. market, and must currently be in business. You will need instructor approval before continuing
on with your research paper in order to ensure you have met the necessary requirements. Publicly traded companies file reports with a great deal of data that
you will find useful for your analysis. Once you have selected a firm for your case study, you will gather information and data relevant to the firm and its industry
and use the core microeconomic principles you have learned in class to analyze the information and make a recommendation for your firm. You will compose a
7–9-page research paper in which you will.
Assignment 2 Operations DecisionDue Week 6 and worth 300 points.docxrock73
Assignment 2: Operations Decision
Due Week 6 and worth 300 points
Using the regression results and the other computations from Assignment 1, determine the market structure in which the low-calorie frozen, microwavable food company operates.
Use the Internet to research two (2) of the leading competitors in the low-calorie frozen, microwavable food industry, and take note of their pricing strategies, profitability, and their relationships within the industry (worldwide).
Write a six to eight (6-8) page paper in which you:
1. Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note: In Assignment 1, the assumption was that the market structure [or selling environment] was perfectly competitive and that the equilibrium price was to be determined by setting QD equal to QS. You are now aware of recent changes in the selling environment that suggest an imperfectly competitive market where your firm now has substantial market power in setting its own “optimal” price
2. .
Given that business operations have changed from the market structure specified in the original scenario in Assignment 1, determine two (2) likely factors that might have caused the change. Predict the primary manner in which this change would likely impact business operations in the new market environment.
3.
Analyze the major short run and long cost functions for the low-calorie, frozen microwaveable food company given the cost functions below. Suggest substantive ways in which the low-calorie food company may use this information in order to make decisions in both the short-run and the long-run.
TC = 160,000,000 + 100Q + 0.0063212Q2VC = 100Q + 0.0063212Q2MC= 100 + 0.0126424Q
4. Determine the possible circumstances under which the company should discontinue operations. Suggest key actions that management should take in order to confront these circumstances. Provide a rationale for your response. (Hint: Your firm’s price must cover average variable costs in the short run and average total costs in the long run to continue operations.)
5.
Suggest one (1) pricing policy that will enable your low-calorie, frozen microwavable food company to maximize profits. Provide a rationale for your suggestion.
(Hints:
· In Assignment 1, you determined your firm’s market demand equation. Now you need to find the inverse demand equation. Having found that, find the Total Revenue function for your firm (TR is P x Q). From your firm’s Total Revenue function, then find your Marginal Revenue (MR) function.
· Use the profit maximization rule MR = MC to determine your optimal price and optimal output level now that you have market power. Compare these values with the values you generated in Assignment 1. Determine whether your price higher is or lower.
·
6. Outline a plan, based on the information provided in the scenario, which the company could use in order to evaluate its financial performance. Consider all the key drivers of performance, such a ...
4 part marketing plan for a fictional company I have chosen a mob.docxgilbertkpeters11344
4 part marketing plan for a fictional company: I have chosen a mobile taco food truck. Each unit must be 3 pages excluding reference and title page. So in essence this will be a 12-20 page assignment. The assignments must be per the breakdown below. Please submit separate documents for each section
Please see the breakdown of the assignment
Marketing Plan
Unit II: Company Overview and Market Research
Overview of Company
Market Research Strategies
Analyzing Macro-environment-PEST Analysis
In this section of the Marketing Plan, you will introduction the fictional company you have selected/created, allowing the reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit IV: Situation Analysis
Segmentation & Target Market Analysis
Competitive Analysis
SWOT Analysis
This section will begin with an application of segmentation of the market of your fictional company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on including your rationale. It’s important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top three or four competitors and differentiating each against your company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit VI: Marketing Strategy
Product Strategies
Place Strategies
Pricing Strategies
Promotional Strategies
This section of the Marketing Plan will assess the marketing strategies or the controllables to include the en.
IEE 305, Homework#3HW3 should be submitted on the course black.docxwilcockiris
IEE 305, Homework#3
HW3 should be submitted on the course blackboard by the due time indicated in the syllabus.
1. (5 points) Chapter 7, Exercise 1. Give the Relationships view of the Access database
2. (5 points) Chapter 7, Exercise 3
3. (10 points) Chapter 7, Exercise 4. Give the design view of the query in the ACCESS database.
4. (10 points) Chapter 7, Exercise 6. Give the design view of the query in the ACCESS database.
5. (10 points) Chapter 7, Exercise 8. Give the design view of the query in the ACCESS database.
6. (10 points) Chapter 7, Exercise 10. Give the design view of the query in the ACCESS database.
7. (50 points) Project report 3 on ACCESS database. This reportshould include the datasheet view of every table in your Access database, the Relationships view of the Access database, and the design view and the query result of every query in the ACCESS database.
ECO 201 Milestone Three Guidelines and Rubric
The purpose of this milestone is for students to explore the various costs their firm faces and to describe their firm’s market. Using the concepts and tools
developed in Modules Four and Five, students will analyze the fixed and variable costs of their firm, how those costs have changed over time, and how those
changes have impacted their firm’s overall health and sustainability. In analyzing their firm’s market, students will detail the extent of their firm’s market power
and their firm’s ability to influence the market. Students will also describe major trends in the market, specifically concerning new products, technologies, and
new entrants. Students can further determine the future health of their firm to inform their final recommendations by examining their firm’s place within the
market.
Prompt: Submit a draft of the Costs of Production (Section IV), Overall Market (Section V), and Recommendation (Section VI) of your research paper, including
all critical elements listed below. You will review your firm’s financial reports and other relevant data sources to collect and analyze cost information for your firm
over the past five or so years. Using real data and the economic tools developed in Module Four, you will analyze your firm’s profitability and how costs impact its
growth. Additionally, you will find data on your firm’s competitors in order to detail your firm’s place within the market currently and over the past five or so
years. Lastly, you will develop a recommendation for how the firm can manage its future production.
Specifically the following critical elements must be addressed:
IV. Examine the costs of production for your firm.
a) Analyze the various costs a firm faces, their trends over time, and how they have impacted your firm’s profitability.
b) App.
GENERAL SLP SCENARIO / TUTORIALOUTLET DOT COMalbert0067
GENERAL SLP SCENARIO:
The 4-module SLP sequence for BUS599 requires that you run a simulation over an 18-year period, and that you analyze the outcome of the decisions you make at each decision point.
Assignment #6 – Air BnB and other Market Sharing Companies Instr.docxdavezstarr61655
The document provides details about Puregla Company's business plan. Puregla will be a glass manufacturing company located in Delaware that produces glassware products for retailers, wholesalers, and consumers. The business plan outlines the company's vision, mission, products, marketing strategy, legal structure, financing, and initial management team. The company owners have raised start-up capital through personal savings, loans from friends and suppliers, and financial institutions. If successful, Puregla aims to employ 200 people and expand operations across other regions to maximize opportunities in the glass manufacturing industry.
Running head BUSINESS PLAN NAMEBusiness Plan NameStudent .docxjoellemurphey
The article describes a pilot study that tested an internet-based early intervention program for combat-related mental distress among 50 Afghanistan and Iraq veterans. The program combined online cognitive behavioral therapy lessons with peer support chat sessions. Participants completed surveys measuring depression, PTSD, attitudes toward treatment, and functioning at baseline and weeks 4, 8, and 12. Results showed reductions in depression and PTSD scores from baseline to week 12, as well as improved willingness to accept diagnosis. The study demonstrated the potential feasibility of using internet-based programs combining CBT and peer support for early intervention of mental health issues in veterans. However, the lack of a control group was a limitation.
At one of our recent pitch events, Ashish Dave, a senior investment professional from the Mumbai Indians made a presentation for startups on how to pitch. Here's the presentation for everyone who wants to learn!
Internal And External Marketing Elements PowerPoint Presentation SlidesSlideTeam
The document provides an overview of internal and external marketing elements, including composition of the marketing environment, market environment analysis frameworks, macro and micro environmental factors, PESTEL analysis, VRIO analysis, SWOT analysis, competitive analysis tools, and identifying significant changes in the environment. It includes templates and frameworks for analyzing political, economic, social, technological, legal, and other external factors, as well as internal resources, that influence marketing strategy.
1 ECO 500 Final Project Guidelines and Rubric .docxhoney725342
1
ECO 500 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of an economic analysis recommendation paper.
This course is an integral part of your journey toward a better understanding of the economy and of how the business you work for fits into it. The manager who
excels at his or her job is able to make the connection between general theory and specific application. Your final project provides you with the opportunity to
practice and develop these skills. In this course, you will learn about economic principles—supply and demand, production and costs, market structures—and see
how they apply to real-world situations. You will also learn about economic forecasting and tools used in strategic decision making. Being able to see the big
picture and having the skills of economic analysis will help you become more effective as a manager. Although there are several general principles that hold in
most organizations, such as trade-offs in the use of resources and customer budget constraints, the circumstances in which these principles apply are unique.
In this project, you will take on the role of an economic analyst at a company. An executive at the company has asked you to research an issue that affects your
organization and recommend a solution. Choose from one of the case studies listed below and research a given issue that affects the organization, determine the
issue’s relationship to economics, and report on your analysis and recommendation. This assessment requires you to understand the big-picture context of a
question, narrow down to a specific statement or set of statements to research, and present your findings.
You may encounter additional companies\case studies within your ECO 500 Case Study CoursePack. However, please disregard them and ONLY focus on the
following:
- American Airlines
- Microsoft Corporation
- Heinz Corporation
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Apply economic theory to real-world problems facing organizations for identifying relationships and root causes
Recommend appropriate economic solutions to business problems for promoting organizational goals
Translate economic principles and findings effectively to diverse professional audiences for promoting informed decision making
Determine how the industry market structure and the U.S. economic system influence strategic business decision making
Analyze economic data through application of mathematical and statistical concepts for informing economic decision making
2
Prompt
In your paper, you will take on the role of ...
For more course tutorials visit
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This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer the questions in a presentation
This document provides a template for developing a comprehensive marketing plan through analysis and strategy phases. The template outlines sections for an executive summary, action plan, external forces analysis, internal/SWOT analysis, marketing goals and objectives, and marketing strategy. It provides questions to guide analysis of competitors, customers, capabilities, strengths/weaknesses/opportunities/threats. Completing the template involves researching the product/organization and developing customer, competitor and environmental analyses to inform strategic planning.
Project 2 consumers and marketing(your name)SAHIL781034
The document is a marketing project assignment that provides guidelines for students to analyze the relationship between advertising spending and revenue for two competing pharmaceutical brands, Dilomatox and Zoraffil. Students are instructed to use weekly sales and marketing data provided to answer questions about the strength of the relationships, impact of various variables on revenue, percentage of revenue variation explained by advertising, estimated revenue loss without advertising, and the potential impact of a proposed budget cut. The summary and analysis must be presented in a managerial report format.
ECO 520 Final Project Investment Opportunity Analysis Guidelines .docxjack60216
ECO 520 Final Project: Investment Opportunity Analysis Guidelines and Grading Guide
Overview
This investment opportunity analysis project is designed to guide you through the process of applying key components of advanced microeconomics theories to typical
business decisions. You will assume the role of an entrepreneur, and you will conduct an analysis focusing on an investment opportunity of your choice. In your analysis you
will carefully evaluate key factors influencing the demand for the product, cost and supply issues, the role of market structure, and competitive analysis on firm strategy.
You will also analyze the effects of government regulations and market intervention on potential profitability, and you will use price and non-price strategies to support
product introduction. Using the above analyses, the last step in your final project requires you to model the potential financial viability of the proposed new product using
approximate figures. You will determine whether or not to recommend investing in the development and commercialization of the investment opportunity to your business
partners.
This assignment will assess your mastery of the following course outcomes:
• Analyze product demand, company revenues, and the effects of external market influences through the use of microeconomic principles
• Analyze organizational costs and identify technical and economically efficient methods of production and acquisition of resources through the use of microeconomic
principles and tools
• Evaluate the effect of market structure and consumer behavior on firm strategies and profitability
• Recommend pricing strategies based on marketing conditions, which improve firm profitability and can be effectively implemented
• Evaluate government regulations and interventions for their effects on business and market performance
Prompt
Develop an analytical document informed by key advanced microeconomic theories and principles. The purpose of your analysis is to assist with the decision to implement
a product or service for a start-up company (submit your product or service for approval to the instructor).
Specifically, the following critical elements must be addressed in your analysis:
1. Opportunity Background and Demand: In this section you will identify an appropriate investment opportunity specific to introducing a new product or service. You
will analyze product demand and company revenues specific to this opportunity applying key economic principles to support your reasoning.
a. Background: Provide a brief background on the company, product line, and proposed product. This is where you would lay the foundation for the analysis
that follows. What is the significance of this opportunity?
1
b. Demand: Evaluate key non-price variables that are expected to support existing or potential demand specific to this opportunity and support your
evaluation with sources. For example, this is where you want to include rationale f ...
Marketing Plan
[Product Name] Marketing Plan[Product Name]Marketing Plan
BU 220: Principles of Marketing
Herzing University
Professor Name
Your Name
Date
Executive Summary
Provides an overview of the entire Marketing Plan
Part I: Situational Analysis
Internal Analysis
-Company History
-Market Data from your research about the company
· Other pertinent information
Market Description
-Competitor’s Analysis:
Provide an overview of product competitors such as-Competitor A
Competitors’ strengths
Competitors’ weaknesses’
Market Share
Current Marketing StrategyCompetitor B
Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
-Description/Situation for the Existing Mix
-Review the current market mix, which can include:
Product- Describe the product or service being marketed.
Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
The Organization’s SWOTT Analysis
Internal:
Strengths
Weaknesses
External:
Opportunities
Threats
Trends
Part II: Market Analysis
Objectives and Issues
Provide at least 2 objectives that are specific as well as measurable.
Marketing Strategy
Branding
Explain how the product will be branded, what branding strategy will be used?
Positioning
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Consumer Promise-Summarize the benefit of the product or service to the consumer.
Target Market ( Market Segmentation).Messaging by Audience-
List marketing messages for different audiences.Targeted Consumer Demographics-
List the demographics for the targeted consumer groups.
Part III: NEW Proposed Marketing Mix for your New Shoes Company
This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation
Product
-Describe the product -Product Packaging
Discuss:
Form-factor, pricing, look, and strategy.
Fulfillment issues for items not shipped directly with the product.
Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors?
Price
Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues.
Place
Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
Final Assignment Revision Posted on Sunday, May 18, 2014 !.docxmydrynan
Final Assignment Revision
Posted on: Sunday, May 18, 2014 !
Dear Students, you will include Part A of your marketing plan which has
addressed the feedback from your professor. You will also need Steps 5-7 of the
Interactive Marketing Plan, which you have completed within the course shell. In
this final assignment, you will compile the previous assignment, addressing the
feedback from your professor, as well as adding the marketing strategies. Please
try to paraphrase your previously used text to avoid self plagiarism. Although, the
instructions say 18 to 20 pages, I would be satisfied with 10-15 well written
pages. Please repeat the criterion question as a heading (in bold) prior to
responding to the criterion / question.
!
Note: You may create and / or make all necessary assumptions needed for the
completion of this assignment.
Write an eighteen to twenty (18-20) page paper in which you:
1. Revise your executive summary from Assignment 1, based on the
outcomes and implementation of your marketing plan.
2. Develop your company’s mission statement and company introduction.
3. Develop the company’s branding, pricing, and distribution plan.
4. Provide the following marketing strategy information:
1. Classify the company’s major competitors as inter- or intra-
competitors. Categorize the competitors’ major strengths and
weaknesses.
2. Develop the differentiation strategy in relation to the closest
competitor.
3. Establish whether the company’s intention is to be a leader or
follower within the industry.
4. Assess the level of impact that the salient macro-environmental
issues (e.g., legal, technological, social, and economic, etc.) and
trends with which the company must contend could potentially have
on the company’s marketing strategy.
5. Predict the most significant trend to impact the business. Formulate
a strategy for the company to minimize or capitalize on this trend.
5. Construct an implementation strategy for your hypothetical company in
which you specify the essential activities and responsibilities. Include a
timetable for completion of each component of your strategy.
6. Develop a five (5) year expansion plan that includes future profitability and
market share growth. Include necessary graphs to explain your plan.
7. Specify two (2) social media and / or media tools that you would use as
you develop your plan. Justify each of your chosen tools.
8. Choose two (2) performance standards, two (2) monitory methods, and
two (2) financial controls that you would implement that differ from the
standards that you had provided in Assignment 1. Justify your choices.
9. Assess the potential for your company’s overall performance in relation to
the marketing plan objectives.
10. Suggest the integrated marketing communications that are most rele ...
For more course tutorials visit
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This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint
The document provides guidelines for a business project that requires students to develop a business plan and presentation for a new business idea. Students must conduct feasibility analysis interviews, complete a first screen analysis of the idea, and write a 3500-word business plan following an outlined structure. This includes sections on industry analysis, company description, market analysis, economics, marketing plan, operations plan, management team, schedule, and financial projections. Students will submit their written business plan and presentation slides and present their idea to receive a grade based on their knowledge of concepts and writing skills.
This document provides a template for developing a comprehensive marketing plan through analysis and strategy phases. The template outlines sections for an executive summary, action plan, external forces analysis, internal/SWOT analysis, marketing goals and objectives, and marketing strategy. It provides questions and considerations for analyzing competitors, customers, economic trends, technology, culture, and more. The goal is to complete a thorough situation analysis to inform the development of an effective marketing strategy and objectives.
InstructionsUNIXLinux Versus Mac Versus WindowsWrite a 4.docxaltheaboyer
This document provides instructions for a 4-page paper that compares and contrasts memory management, process management, and other system differences between the UNIX/Linux, Mac, and Windows operating systems. The paper should include an outline, be formatted according to APA guidelines, and properly cite all quoted information.
InstructionsUsing theWeek 5 research template identify.docxaltheaboyer
Instructions
Using the
Week 5 research template
identify the research components, listed on the template. Select a nursing research article from the list below and address each of the following criteria:
If a component is not present in the article, its absence should be discussed.
Identify the research problem.
Identify the research purpose.
Summarize the review of literature.
Identify the nursing framework or theoretical perspective.
Identify the research questions and hypotheses.
Identify the variables.
Identify and discuss the appropriateness of the design.
Describe the procedures for data collection
Discusses the validity and reliability of the instruments, tools, or surveys.
Describe the final sample.
Summarize the results including statistical analysis used or other method of analysis.
Discuss the significance of the study. Did it resolve the question?
Discuss the legal and ethical issues of the study. Include the use of human subjects and their protection.
Describe any cultural aspects of the study.
Describe how the results of the research may affect future nursing practice.
Apply the research to your nursing practice.
NOTE: If a component is not addressed, the student receives a zero for that component.
Sousa, J.P., & Santos, M. (2019).
Symptom management and hospital readmission in heart failure patients. A qualitative study from Portugal.
Critical Care Nurse Quarterly
42(1), 81-88.
NOTE:
Once accessing the article above, you will need to click on the
Full Text
link in the left navigation bar.
Nurses' Preparedness and Perceived Competence in Managing Disasters
The Lived Experiences of People with Chronic Obstructive Pulmonary Disease: A Phenomenological Study
NOTE:
Once accessing the article above, you will need to click on the
Full Text
link in the left navigation bar.
Zaken, Z.B, Maoz, E., Raizman, E. (2018).
Needs of relatives of surgical patients: Perceptions of relatives and medical staff
.
MEDSURG Nursing
27(2), 110-116.
Cite all sources in APA format.
Submission Details:
Cite any resources in APA style and include a copy of the article with the submission.
By
the due date assigned, submit your template to the
Submissions Area.
.
InstructionsWritten Assignment 1The purpose of this assignment i.docxaltheaboyer
Instructions
Written Assignment 1
The purpose of this assignment is to explore an assigned topic from the first three weeks of the term in greater depth and to help students analyze content logically through the use of journal articles.
Instructions:
Select an article from academic journals, industry or business magazines, or association Web sites that is not older than two years to the present date. It should be on one of the following topics,
The HRM Environment
Trends and Influences in HRM
Challenges in HRM
HRM as a Strategic Partner
Current Labor Trends
Provide the complete APA reference, using in-text citations correctly.
Address the following questions:
The main purpose of this article is __________
The key question that the author (s) is addressing is __________
The most important information in this article is __________
The main point(s) of view presented in this article is (are) _____________
The key concept(s) we need to understand in this article is (are) ________
The main conclusions in the article are __________
Note:
Requirements for all Writing Assignments include
,
Cover Page with Name, Date, and Title of Assignment
Use headings to separate the sections of the paper
In this particular assignment, use the questions above as headings
The paper is expected to be between 3-4 pages
Page numbers
Double-spacing
Times New Roman, size 12
In-text citations to sources in APA style
Reference page using APA style
Select two additional sources to support your discussion and review of the main article; clearly identify the main article
RUBRIC FOR WRITING ASSIGNMENT 1
Criteria 1
5
4
3
1-2
0
Addresses current themes, issues, challenges in organizations that relate to the HRM environment, trends, influences, challenges, current labor trends or addresses HRM as a strategic partner
Effectively addresses the main topic, most important information, as well as the main conclusion of the article. Makes strong, logical connections.
Addresses the main topic, key questions, most important information and key concepts, as well as the main conclusion of the article; however, makes some indistinct or incomplete connections regarding relevance and workplace connections
Identifies some of the key issues or potential problems; elements of the article are missing or inappropriately identified.
The topic is loosely connected; linkages not made; fails to identify relevance.
Criteria 2
5
4
3
1-2
0
Addresses the challenges of determining solutions in HRM and the specific impact of the topic on leadership, management, problem-solving, and decision-making
Effectively addresses the key questions and the key concepts and incorporates them into the article review discussion. Associated with impact on management, problem-solving, and decision-making. Makes strong, logical connections.
Addresses the key questions and the key concepts and incorporates into topic; however, incompletely. Somewhat associated with impact on HRM. Makes some logical connections
Identi.
InstructionsRead the assigned article by Linstrom (2004), an.docxaltheaboyer
This document provides instructions for students to read an article by Linstrom from 2004, write a brief summary, and answer questions about the author's main point, intended audience, whether arguments support the main point, and supporting evidence. Students are also asked to give their opinion on if they agree with the findings and provide evidence to support their opinion. Responses must be at least 725 words and include in-text citations and references in APA style for all sources.
InstructionsPlease complete the required federal corporation .docxaltheaboyer
Instructions:
Please complete the
required
federal corporation income tax return forms for Express Catering, Inc. for the 2012 tax year based upon the facts presented below. Also, if required information is missing, use reasonable assumptions to fill in the gaps. Ignore any Alternative Minimum Tax (AMT) calculations and do not prepare any AMT related forms.
Express Catering, Inc. (EC) is organized in New York as a corporation and is taxed as a “C” corporation with a calendar year-end. EC operates a delicatessen/bakery in New York City, NY that specializes in mobile food catering for events and gatherings within the tri-state area. EC’s address, employer identification number (EIN), and date of incorporation are as follows:
Express Catering, Inc.
257 West 55
th
Avenue
New York City, NY 10027
EIN- 13-9823459
Date Incorporated- March 17, 2007
EC has been at the same address and has not changed its same since inception.
EC has only common shares issued (no preferred stock). There are currently 10,000 shares of EC common stock issued and outstanding.
EC is owned by four shareholders from the same family: Raphael Giordano (father) and his three children Silvia, Andrea, and Marco. Their personal information is provided below:
Raphael Giordano
160 West 57
th
Avenue
New York City, NY 10027
SSN-356-87-4322
Shares owned 5,500
Silvia Giordano Costa
250 South Main
Hoboken, New Jersey 07030
SSN-284-58-4583
Shares owned 1,500
Andrea Giordano
65 East 55
th
Avenue
New York City, NY 10027
SSN-423-84-2343
Shares owned 1,500
Marco Giordano
160 West 57
th
Avenue
New York City, NY 10027
SSN-487-27-4797
Shares owned 1,500
EC uses the accrual method of accounting and follows GAAP. EC is not a subsidiary nor is it in an affiliated group with any other entity. EC is not audited by a CPA firm and has never had a restatement of its income statement.
In addition, EC reported the following information for the current year:
·
EC did not pay dividends in excess of its current and accumulated earnings and profits.
·
None of the stock of EC is owned by non U.S. persons
·
EC has never issued publicly offered debt instruments.
·
EC is not required to file a Form UTP
·
EC made several payments in the current year that required the filing of federal Form(s) 1099. These Forms 1099 were filed timely by EC.
·
During the year, none of the shareholders of EC changed.
·
EC has never disposed of more than 65% (by value) of its assets in a taxable, non-taxable, or tax-deferred transaction.
·
EC did not receive any assets in Section 351 transfers during the year.
·
All of the questions on Schedule B, Form 1120 are no for the year.
Addit.
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The article describes a pilot study that tested an internet-based early intervention program for combat-related mental distress among 50 Afghanistan and Iraq veterans. The program combined online cognitive behavioral therapy lessons with peer support chat sessions. Participants completed surveys measuring depression, PTSD, attitudes toward treatment, and functioning at baseline and weeks 4, 8, and 12. Results showed reductions in depression and PTSD scores from baseline to week 12, as well as improved willingness to accept diagnosis. The study demonstrated the potential feasibility of using internet-based programs combining CBT and peer support for early intervention of mental health issues in veterans. However, the lack of a control group was a limitation.
At one of our recent pitch events, Ashish Dave, a senior investment professional from the Mumbai Indians made a presentation for startups on how to pitch. Here's the presentation for everyone who wants to learn!
Internal And External Marketing Elements PowerPoint Presentation SlidesSlideTeam
The document provides an overview of internal and external marketing elements, including composition of the marketing environment, market environment analysis frameworks, macro and micro environmental factors, PESTEL analysis, VRIO analysis, SWOT analysis, competitive analysis tools, and identifying significant changes in the environment. It includes templates and frameworks for analyzing political, economic, social, technological, legal, and other external factors, as well as internal resources, that influence marketing strategy.
1 ECO 500 Final Project Guidelines and Rubric .docxhoney725342
1
ECO 500 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of an economic analysis recommendation paper.
This course is an integral part of your journey toward a better understanding of the economy and of how the business you work for fits into it. The manager who
excels at his or her job is able to make the connection between general theory and specific application. Your final project provides you with the opportunity to
practice and develop these skills. In this course, you will learn about economic principles—supply and demand, production and costs, market structures—and see
how they apply to real-world situations. You will also learn about economic forecasting and tools used in strategic decision making. Being able to see the big
picture and having the skills of economic analysis will help you become more effective as a manager. Although there are several general principles that hold in
most organizations, such as trade-offs in the use of resources and customer budget constraints, the circumstances in which these principles apply are unique.
In this project, you will take on the role of an economic analyst at a company. An executive at the company has asked you to research an issue that affects your
organization and recommend a solution. Choose from one of the case studies listed below and research a given issue that affects the organization, determine the
issue’s relationship to economics, and report on your analysis and recommendation. This assessment requires you to understand the big-picture context of a
question, narrow down to a specific statement or set of statements to research, and present your findings.
You may encounter additional companies\case studies within your ECO 500 Case Study CoursePack. However, please disregard them and ONLY focus on the
following:
- American Airlines
- Microsoft Corporation
- Heinz Corporation
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Apply economic theory to real-world problems facing organizations for identifying relationships and root causes
Recommend appropriate economic solutions to business problems for promoting organizational goals
Translate economic principles and findings effectively to diverse professional audiences for promoting informed decision making
Determine how the industry market structure and the U.S. economic system influence strategic business decision making
Analyze economic data through application of mathematical and statistical concepts for informing economic decision making
2
Prompt
In your paper, you will take on the role of ...
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This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer the questions in a presentation
This document provides a template for developing a comprehensive marketing plan through analysis and strategy phases. The template outlines sections for an executive summary, action plan, external forces analysis, internal/SWOT analysis, marketing goals and objectives, and marketing strategy. It provides questions to guide analysis of competitors, customers, capabilities, strengths/weaknesses/opportunities/threats. Completing the template involves researching the product/organization and developing customer, competitor and environmental analyses to inform strategic planning.
Project 2 consumers and marketing(your name)SAHIL781034
The document is a marketing project assignment that provides guidelines for students to analyze the relationship between advertising spending and revenue for two competing pharmaceutical brands, Dilomatox and Zoraffil. Students are instructed to use weekly sales and marketing data provided to answer questions about the strength of the relationships, impact of various variables on revenue, percentage of revenue variation explained by advertising, estimated revenue loss without advertising, and the potential impact of a proposed budget cut. The summary and analysis must be presented in a managerial report format.
ECO 520 Final Project Investment Opportunity Analysis Guidelines .docxjack60216
ECO 520 Final Project: Investment Opportunity Analysis Guidelines and Grading Guide
Overview
This investment opportunity analysis project is designed to guide you through the process of applying key components of advanced microeconomics theories to typical
business decisions. You will assume the role of an entrepreneur, and you will conduct an analysis focusing on an investment opportunity of your choice. In your analysis you
will carefully evaluate key factors influencing the demand for the product, cost and supply issues, the role of market structure, and competitive analysis on firm strategy.
You will also analyze the effects of government regulations and market intervention on potential profitability, and you will use price and non-price strategies to support
product introduction. Using the above analyses, the last step in your final project requires you to model the potential financial viability of the proposed new product using
approximate figures. You will determine whether or not to recommend investing in the development and commercialization of the investment opportunity to your business
partners.
This assignment will assess your mastery of the following course outcomes:
• Analyze product demand, company revenues, and the effects of external market influences through the use of microeconomic principles
• Analyze organizational costs and identify technical and economically efficient methods of production and acquisition of resources through the use of microeconomic
principles and tools
• Evaluate the effect of market structure and consumer behavior on firm strategies and profitability
• Recommend pricing strategies based on marketing conditions, which improve firm profitability and can be effectively implemented
• Evaluate government regulations and interventions for their effects on business and market performance
Prompt
Develop an analytical document informed by key advanced microeconomic theories and principles. The purpose of your analysis is to assist with the decision to implement
a product or service for a start-up company (submit your product or service for approval to the instructor).
Specifically, the following critical elements must be addressed in your analysis:
1. Opportunity Background and Demand: In this section you will identify an appropriate investment opportunity specific to introducing a new product or service. You
will analyze product demand and company revenues specific to this opportunity applying key economic principles to support your reasoning.
a. Background: Provide a brief background on the company, product line, and proposed product. This is where you would lay the foundation for the analysis
that follows. What is the significance of this opportunity?
1
b. Demand: Evaluate key non-price variables that are expected to support existing or potential demand specific to this opportunity and support your
evaluation with sources. For example, this is where you want to include rationale f ...
Marketing Plan
[Product Name] Marketing Plan[Product Name]Marketing Plan
BU 220: Principles of Marketing
Herzing University
Professor Name
Your Name
Date
Executive Summary
Provides an overview of the entire Marketing Plan
Part I: Situational Analysis
Internal Analysis
-Company History
-Market Data from your research about the company
· Other pertinent information
Market Description
-Competitor’s Analysis:
Provide an overview of product competitors such as-Competitor A
Competitors’ strengths
Competitors’ weaknesses’
Market Share
Current Marketing StrategyCompetitor B
Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
-Description/Situation for the Existing Mix
-Review the current market mix, which can include:
Product- Describe the product or service being marketed.
Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
The Organization’s SWOTT Analysis
Internal:
Strengths
Weaknesses
External:
Opportunities
Threats
Trends
Part II: Market Analysis
Objectives and Issues
Provide at least 2 objectives that are specific as well as measurable.
Marketing Strategy
Branding
Explain how the product will be branded, what branding strategy will be used?
Positioning
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Consumer Promise-Summarize the benefit of the product or service to the consumer.
Target Market ( Market Segmentation).Messaging by Audience-
List marketing messages for different audiences.Targeted Consumer Demographics-
List the demographics for the targeted consumer groups.
Part III: NEW Proposed Marketing Mix for your New Shoes Company
This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation
Product
-Describe the product -Product Packaging
Discuss:
Form-factor, pricing, look, and strategy.
Fulfillment issues for items not shipped directly with the product.
Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors?
Price
Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues.
Place
Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
Final Assignment Revision Posted on Sunday, May 18, 2014 !.docxmydrynan
Final Assignment Revision
Posted on: Sunday, May 18, 2014 !
Dear Students, you will include Part A of your marketing plan which has
addressed the feedback from your professor. You will also need Steps 5-7 of the
Interactive Marketing Plan, which you have completed within the course shell. In
this final assignment, you will compile the previous assignment, addressing the
feedback from your professor, as well as adding the marketing strategies. Please
try to paraphrase your previously used text to avoid self plagiarism. Although, the
instructions say 18 to 20 pages, I would be satisfied with 10-15 well written
pages. Please repeat the criterion question as a heading (in bold) prior to
responding to the criterion / question.
!
Note: You may create and / or make all necessary assumptions needed for the
completion of this assignment.
Write an eighteen to twenty (18-20) page paper in which you:
1. Revise your executive summary from Assignment 1, based on the
outcomes and implementation of your marketing plan.
2. Develop your company’s mission statement and company introduction.
3. Develop the company’s branding, pricing, and distribution plan.
4. Provide the following marketing strategy information:
1. Classify the company’s major competitors as inter- or intra-
competitors. Categorize the competitors’ major strengths and
weaknesses.
2. Develop the differentiation strategy in relation to the closest
competitor.
3. Establish whether the company’s intention is to be a leader or
follower within the industry.
4. Assess the level of impact that the salient macro-environmental
issues (e.g., legal, technological, social, and economic, etc.) and
trends with which the company must contend could potentially have
on the company’s marketing strategy.
5. Predict the most significant trend to impact the business. Formulate
a strategy for the company to minimize or capitalize on this trend.
5. Construct an implementation strategy for your hypothetical company in
which you specify the essential activities and responsibilities. Include a
timetable for completion of each component of your strategy.
6. Develop a five (5) year expansion plan that includes future profitability and
market share growth. Include necessary graphs to explain your plan.
7. Specify two (2) social media and / or media tools that you would use as
you develop your plan. Justify each of your chosen tools.
8. Choose two (2) performance standards, two (2) monitory methods, and
two (2) financial controls that you would implement that differ from the
standards that you had provided in Assignment 1. Justify your choices.
9. Assess the potential for your company’s overall performance in relation to
the marketing plan objectives.
10. Suggest the integrated marketing communications that are most rele ...
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This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint
The document provides guidelines for a business project that requires students to develop a business plan and presentation for a new business idea. Students must conduct feasibility analysis interviews, complete a first screen analysis of the idea, and write a 3500-word business plan following an outlined structure. This includes sections on industry analysis, company description, market analysis, economics, marketing plan, operations plan, management team, schedule, and financial projections. Students will submit their written business plan and presentation slides and present their idea to receive a grade based on their knowledge of concepts and writing skills.
This document provides a template for developing a comprehensive marketing plan through analysis and strategy phases. The template outlines sections for an executive summary, action plan, external forces analysis, internal/SWOT analysis, marketing goals and objectives, and marketing strategy. It provides questions and considerations for analyzing competitors, customers, economic trends, technology, culture, and more. The goal is to complete a thorough situation analysis to inform the development of an effective marketing strategy and objectives.
InstructionsUNIXLinux Versus Mac Versus WindowsWrite a 4.docxaltheaboyer
This document provides instructions for a 4-page paper that compares and contrasts memory management, process management, and other system differences between the UNIX/Linux, Mac, and Windows operating systems. The paper should include an outline, be formatted according to APA guidelines, and properly cite all quoted information.
InstructionsUsing theWeek 5 research template identify.docxaltheaboyer
Instructions
Using the
Week 5 research template
identify the research components, listed on the template. Select a nursing research article from the list below and address each of the following criteria:
If a component is not present in the article, its absence should be discussed.
Identify the research problem.
Identify the research purpose.
Summarize the review of literature.
Identify the nursing framework or theoretical perspective.
Identify the research questions and hypotheses.
Identify the variables.
Identify and discuss the appropriateness of the design.
Describe the procedures for data collection
Discusses the validity and reliability of the instruments, tools, or surveys.
Describe the final sample.
Summarize the results including statistical analysis used or other method of analysis.
Discuss the significance of the study. Did it resolve the question?
Discuss the legal and ethical issues of the study. Include the use of human subjects and their protection.
Describe any cultural aspects of the study.
Describe how the results of the research may affect future nursing practice.
Apply the research to your nursing practice.
NOTE: If a component is not addressed, the student receives a zero for that component.
Sousa, J.P., & Santos, M. (2019).
Symptom management and hospital readmission in heart failure patients. A qualitative study from Portugal.
Critical Care Nurse Quarterly
42(1), 81-88.
NOTE:
Once accessing the article above, you will need to click on the
Full Text
link in the left navigation bar.
Nurses' Preparedness and Perceived Competence in Managing Disasters
The Lived Experiences of People with Chronic Obstructive Pulmonary Disease: A Phenomenological Study
NOTE:
Once accessing the article above, you will need to click on the
Full Text
link in the left navigation bar.
Zaken, Z.B, Maoz, E., Raizman, E. (2018).
Needs of relatives of surgical patients: Perceptions of relatives and medical staff
.
MEDSURG Nursing
27(2), 110-116.
Cite all sources in APA format.
Submission Details:
Cite any resources in APA style and include a copy of the article with the submission.
By
the due date assigned, submit your template to the
Submissions Area.
.
InstructionsWritten Assignment 1The purpose of this assignment i.docxaltheaboyer
Instructions
Written Assignment 1
The purpose of this assignment is to explore an assigned topic from the first three weeks of the term in greater depth and to help students analyze content logically through the use of journal articles.
Instructions:
Select an article from academic journals, industry or business magazines, or association Web sites that is not older than two years to the present date. It should be on one of the following topics,
The HRM Environment
Trends and Influences in HRM
Challenges in HRM
HRM as a Strategic Partner
Current Labor Trends
Provide the complete APA reference, using in-text citations correctly.
Address the following questions:
The main purpose of this article is __________
The key question that the author (s) is addressing is __________
The most important information in this article is __________
The main point(s) of view presented in this article is (are) _____________
The key concept(s) we need to understand in this article is (are) ________
The main conclusions in the article are __________
Note:
Requirements for all Writing Assignments include
,
Cover Page with Name, Date, and Title of Assignment
Use headings to separate the sections of the paper
In this particular assignment, use the questions above as headings
The paper is expected to be between 3-4 pages
Page numbers
Double-spacing
Times New Roman, size 12
In-text citations to sources in APA style
Reference page using APA style
Select two additional sources to support your discussion and review of the main article; clearly identify the main article
RUBRIC FOR WRITING ASSIGNMENT 1
Criteria 1
5
4
3
1-2
0
Addresses current themes, issues, challenges in organizations that relate to the HRM environment, trends, influences, challenges, current labor trends or addresses HRM as a strategic partner
Effectively addresses the main topic, most important information, as well as the main conclusion of the article. Makes strong, logical connections.
Addresses the main topic, key questions, most important information and key concepts, as well as the main conclusion of the article; however, makes some indistinct or incomplete connections regarding relevance and workplace connections
Identifies some of the key issues or potential problems; elements of the article are missing or inappropriately identified.
The topic is loosely connected; linkages not made; fails to identify relevance.
Criteria 2
5
4
3
1-2
0
Addresses the challenges of determining solutions in HRM and the specific impact of the topic on leadership, management, problem-solving, and decision-making
Effectively addresses the key questions and the key concepts and incorporates them into the article review discussion. Associated with impact on management, problem-solving, and decision-making. Makes strong, logical connections.
Addresses the key questions and the key concepts and incorporates into topic; however, incompletely. Somewhat associated with impact on HRM. Makes some logical connections
Identi.
InstructionsRead the assigned article by Linstrom (2004), an.docxaltheaboyer
This document provides instructions for students to read an article by Linstrom from 2004, write a brief summary, and answer questions about the author's main point, intended audience, whether arguments support the main point, and supporting evidence. Students are also asked to give their opinion on if they agree with the findings and provide evidence to support their opinion. Responses must be at least 725 words and include in-text citations and references in APA style for all sources.
InstructionsPlease complete the required federal corporation .docxaltheaboyer
Instructions:
Please complete the
required
federal corporation income tax return forms for Express Catering, Inc. for the 2012 tax year based upon the facts presented below. Also, if required information is missing, use reasonable assumptions to fill in the gaps. Ignore any Alternative Minimum Tax (AMT) calculations and do not prepare any AMT related forms.
Express Catering, Inc. (EC) is organized in New York as a corporation and is taxed as a “C” corporation with a calendar year-end. EC operates a delicatessen/bakery in New York City, NY that specializes in mobile food catering for events and gatherings within the tri-state area. EC’s address, employer identification number (EIN), and date of incorporation are as follows:
Express Catering, Inc.
257 West 55
th
Avenue
New York City, NY 10027
EIN- 13-9823459
Date Incorporated- March 17, 2007
EC has been at the same address and has not changed its same since inception.
EC has only common shares issued (no preferred stock). There are currently 10,000 shares of EC common stock issued and outstanding.
EC is owned by four shareholders from the same family: Raphael Giordano (father) and his three children Silvia, Andrea, and Marco. Their personal information is provided below:
Raphael Giordano
160 West 57
th
Avenue
New York City, NY 10027
SSN-356-87-4322
Shares owned 5,500
Silvia Giordano Costa
250 South Main
Hoboken, New Jersey 07030
SSN-284-58-4583
Shares owned 1,500
Andrea Giordano
65 East 55
th
Avenue
New York City, NY 10027
SSN-423-84-2343
Shares owned 1,500
Marco Giordano
160 West 57
th
Avenue
New York City, NY 10027
SSN-487-27-4797
Shares owned 1,500
EC uses the accrual method of accounting and follows GAAP. EC is not a subsidiary nor is it in an affiliated group with any other entity. EC is not audited by a CPA firm and has never had a restatement of its income statement.
In addition, EC reported the following information for the current year:
·
EC did not pay dividends in excess of its current and accumulated earnings and profits.
·
None of the stock of EC is owned by non U.S. persons
·
EC has never issued publicly offered debt instruments.
·
EC is not required to file a Form UTP
·
EC made several payments in the current year that required the filing of federal Form(s) 1099. These Forms 1099 were filed timely by EC.
·
During the year, none of the shareholders of EC changed.
·
EC has never disposed of more than 65% (by value) of its assets in a taxable, non-taxable, or tax-deferred transaction.
·
EC did not receive any assets in Section 351 transfers during the year.
·
All of the questions on Schedule B, Form 1120 are no for the year.
Addit.
InstructionsHW Assignments will be uploaded to Kean Blackboard a.docxaltheaboyer
Instructions:
HW Assignments will be uploaded to Kean Blackboard and must be accessed from there. You must work in groups where assigned (or independently if not assigned to groups) on homework assignments. Points are noted against each question. You are required to submit Home Work assignments electronically on Kean Blackboard using MS-Office or other text editor. You are required to complete your assignments as per the due date indicated by the Professor.
Total Points in Assignment: 100
(Points scored will be scaled down to a maximum of 10 towards the final grade)
Chapter 1:
1. Utilizing Financial Markets (5 points)
As a financial manager of a large firm, you plan to borrow $70 million over the next year.
c. What are the more likely alternatives for you to borrow $70 million?
b. Assuming that you decide to issue debt securities, describe the types of financial institutions that may purchase these securities.
c. How do individuals indirectly provide the financing for your firm when they maintain deposits at depository institutions, invest in mutual funds, purchase insurance policies, or invest in pensions?
2. Flow of Funds (5 points)
Carson Company is a large manufacturing firm in California that was created 20 years ago by the Carson family. It was initially financed with an equity investment by the Carson family and ten other individuals. Over time, Carson Company has obtained substantial loans from finance companies and commercial banks. The interest rate on the loans is tied to market interest rates, and is adjusted every six months. Thus, Carson’s cost of obtaining funds is sensitive to interest rate movements. It has a credit line with a bank in case it suddenly needs to obtain funds for a temporary period. It has purchased Treasury securities that it could sell if it experiences any liquidity problems.
Carson Company has assets valued at about $50 million and generates sales of about $100 million per year. Some of its growth is attributed to its acquisitions of other firms. Because of its expectations of a strong U.S. economy, Carson plans to grow in the future by expanding its business and through acquisitions. It expects that it will need substantial long-term financing, and plans to borrow additional funds either through loans or by issuing bonds. It is also considering the issuance of stock to raise funds in the next year. Carson closely monitors conditions in financial markets that could affect its cash inflows and cash outflows and thereby affect its value.
a. In what way is Carson a surplus unit?
b. In what way is Carson a deficit unit?
c. How might Carson use the primary market to facilitate its expansion?
d. How might it use the secondary market?
3. Regulation of Financial Institutions (5 points)
Financial institutions are subject to regulations to ensure that they do not take excessive risk and they can safely facilitate the flow of fun.
InstructionsDue within 6-7 hoursSelect a past act of terrorism.docxaltheaboyer
Instructions:
Due within 6-7 hours
Select a past act of terrorism
from the following list:
1.
◦Boston Marathon Bombing of 2013
2.
◦September 11, 2001 attacks (World Trade Center)
3.
◦September 11, 2001 attacks (Pentagon)
4.
◦World Trade Center Bombing of 1993
5.
◦2009 shooting at Ft. Hood
6.
◦Oklahoma City Bombing of 1995
In a
2-3 page paper (excluding title and reference pages),
explain how the government (local, state, and federal) responded to the terrorist attack.
Include the following
·
◦Explain how the government agencies (local, state, and federal) communicated with each other and the public?
·
◦Explain how the wounded were cared for (trauma centers, hospitalizations, search and rescue, etc.)?
·
◦Explain the challenges first responders faced (health and safety issues/concerns, supplies, etc.).
·
◦Identify at least two actions government agencies did well and at least two actions government agencies could have done better. Evaluate how they can improve or have improved for future emergency responses. Support your evaluation with specific examples.
Must include at least
3 scholarly references in APA.
.
INSTRUCTIONSA detailed and thoughtful response Minimum of 500 wor.docxaltheaboyer
INSTRUCTIONS:
A detailed and thoughtful response Minimum of 500 words.
Minimum of TWO citation sources in APA formatting.
(NO WIKIPEDIA) , only peer review sources, such as journals, or books.
TOPIC:
Bus News Corp. is the leading stock market and business news service. Over the past two years, BusNews has experienced increased competition from other news providers. These competitors have brought in Internet and other emerging computer technologies to link customers with information more quickly. There is little knowledge within BusNews about how to use these computer technologies. Based on the knowledge acquisition processes for knowledge management, explain how BusNews might gain the intellectual capital necessary to become more competitive in this respect.
.
InstructionsDevelop a six-to-eight-page document in Word format d.docxaltheaboyer
In 6-8 pages, I would explain how to approach organizing a career development program for a company and its employees. I would identify the information needed to develop templates for individual learning plans and a company-wide needs assessment. I would coordinate these plans and identify any overlaps or gaps. Using this information, I would create a roadmap to develop the career program and consider other relevant factors. Finally, I would explain how the integrated individual and company-wide plans would help managers guide staff career development in line with the company's mission.
InstructionsCheck with TURN IT IN Create a portable forensi.docxaltheaboyer
Instructions:
Check with TURN IT IN
Create a portable forensic evidence kit for corporate security investigations.
Submission Instructions:
Be sure to include all items that you will need to investigate a computer incident. Create a portable forensic evidence kit for corporate security investigations. Be sure to include all items that you will need to investigate a computer incident. You can use "pre-packaged" kits if they are available on the internet - if you choose to do so, please explain why you chose the kit.
.
InstructionsContent ReviewDirectionsRespond to each item. Eac.docxaltheaboyer
Friedrich Froebel coined the term "kindergarten" and believed children should learn through play using specific materials called "gifts" and "occupations". Gifts were objects to explore independently, while occupations involved hands-on activities with teacher guidance. The teacher's role was to provide gifts and occupations for children to interact with during play and ensure their development.
instructions1. Create an APA-style Title Page for this assignm.docxaltheaboyer
instructions
1. Create an APA-style Title Page for this assignment (2 points)
2. Put each of the following seven Article References in accurate APA format (see below).
3. Create an APA-style References page by alphabetizing the seven Article References. (4 points for each reference). Note: Always leave authors within each reference in the order they appear (do not alphabetize the authors in the reference); it is an honor to be primary authors. Always list last name of author(s), followed by initials.
4. Use the Alphabetized APA-style REFERENCE PAGE to fill in the In-Text citations on the next page.(5 points for each in-text citation)
Article References
Author(s): Abela-Dimech, F., & Vuksic, O.
Journal: Archives of Psychiatric Nursing
Title of article: Improving the Practice of Handover for Psychiatric Inpatient Nursing Staff
Pages: 729-736
Year published: 2018
Volume: 32
Issue: 5
DOI:https://doi-org.chamberlainuniversity.doi:10.1016/j.apnu.2018.04.004
Author(s): Tobiano, G., Whitty, J. A., Bucknall, T., & Chaboyer, W.
Journal: Worldviews on Evidence-Based Nursing
Title of article). Nurses’ perceived barriers to bedside handover and their implication for clinical practice
Pages: 343-349
Year published: 2017
Volume: 14
Issue: 5
DOI: https://doi-org.chamberlainuniversity.idm.oclc.org/10.1111/wvn.12241
Author(s): Bressan, V., Cadorin, L., Pellegrinet, D., Bulfone, G., Stevanin, S., & Palese, A.
Journal: Journal of Nursing Management
Title of article: Bedside shift handover implementation quantitative evidence: Findings from a scoping review.
Pages: 815-832
Year published: 2019
Volume: 27
Issue: 4
DOI:https://doi-org.chamberlainuniversity.doi:10.1111/jonm.12746
Author(s): Walsh, J., Messmer, P. R., Hetzler, K., O’Brien, D. J., & Winningham, B. A.
Journal: Journal of Continuing Education in Nursing,
Title of article: Standardizing the Bedside Report to Promote Nurse Accountability and Work effectiveness
Pages: 460-466
Year: 2018
Volume: 49
Issue: 10
DOI: https://doi-org.chamberlainuniversity.idm.oclc.org/10.3928/00220124-20180918-06
Author(s): Christine Wollenhaup, Eleanor Stevenson, Julie Thompson, Helen Gordon, & Gloria Nunn
Journal: Journal of Nursing Administration
Title: Implementation of a modified bedside handoff for a postpartum unit
Pages:320-326
Year:2017
Volume:47
Issue:6
Doi: https://doi-org.chamberlainuniversity.doi:10.1097/NNA.0000000000000487
Author(s): Schirm, V., Banz, G., Swartz, C., & Richmond, M.
Journal: Applied Nursing Research
Title: Evaluation of bedside shift report: A research and evidence-based practice initiative.
Pages: 20-25.
Year: 2018
Volume: 40
Doi: https://doi-org.chamberlainuniversity.doi: 2017.12.004
Author: Forde, M. F., Coffey, A., & Hegarty, J.
Journal: Journal of Nursing Management
Title: The factors to be considered when evaluating bedside handover
Pages: 757-768
Year:2018
Volume:26
Issue: 7
DOI: ht.
Instructions1. Prepare a bank reconciliation.2. Journalize the n.docxaltheaboyer
Instructions
1. Prepare a bank reconciliation.
2. Journalize the necessary entries. The accounts have not been closed.
The cash account for Interactive Systems at February 28, 2010, indicated a balance of
$7,635. The bank statement indicated a balance of $13,333 on February 28, 2010.
Comparing the bank statement and the accompanying canceled checks and memos
with the records reveals the following reconciling items:
a. Checks outstanding totaled $4,118.
b. A deposit of $4,500, representing receipts of February 28, had been made too late to
appear on the bank statement.
c. The bank had collected $5,200 on a note left for collection. The face of the note was
$5,000.
d. A check for $290 returned with the statement had been incorrectly recorded by
Interactive Systems as $920. The check was for the payment of an obligation to Busser
Co. for the purchase of office supplies on account.
e. A check drawn for $415 had been incorrectly charged by the bank as $145.
f. Bank service charges for February amounted to $20.
.
Instructions1. Create an APA-style Title Page for this a.docxaltheaboyer
Instructions
1. Create an
APA-style Title Page
for this assignment (2 points)
2. Put each of the following seven Article References in accurate APA format (see below).
3. Create an APA-style References page by
alphabetizing
the seven Article References.
(4 points for each reference)
. Note: Always leave authors within each reference in the order they appear (do not alphabetize the authors in the reference); it is an honor to be primary authors. Always list last name of author(s), followed by initials.
4. Use
the Alphabetized APA-style REFERENCE PAGE
to
fill in
the In-Text citations on the next page
.
(5 points for each in-text citation)
Article References
Author(s
): Abela-Dimech, F., & Vuksic, O.
Journal
: Archives of Psychiatric Nursing
Title of article
: Improving the Practice of Handover for Psychiatric Inpatient Nursing Staff
Pages
: 729-736
Year published
: 2018
Volume
: 32
Issue
: 5
DOI:
https://doi-org.chamberlainuniversity.doi:10.1016/j.apnu.2018.04.004
Author(s
): Tobiano, G., Whitty, J. A., Bucknall, T., & Chaboyer, W.
Journal
: Worldviews on Evidence-Based Nursing
Title of article
). Nurses’ perceived barriers to bedside handover and their implication for clinical practice
Pages
: 343-349
Year published
: 2017
Volume
: 14
Issue
: 5
DOI
:
https://doi-org.chamberlainuniversity.idm.oclc.org/10.1111/wvn.12241
Author(s
): Bressan, V., Cadorin, L., Pellegrinet, D., Bulfone, G., Stevanin, S., & Palese, A.
Journal
: Journal of Nursing Management
Title of article
: Bedside shift handover implementation quantitative evidence: Findings from a scoping review.
Pages
: 815-832
Year published
: 2019
Volume
: 27
Issue
: 4
DOI:
https://doi-org.chamberlainuniversity.doi:10.1111/jonm.12746
Author(s):
Walsh, J., Messmer, P. R., Hetzler, K., O’Brien, D. J., & Winningham, B. A.
Journal:
Journal of Continuing Education in Nursing,
Title of article:
Standardizing the Bedside Report to Promote Nurse Accountability and Work effectiveness
Pages:
460-466
Year:
2018
Volume:
49
Issue:
10
DOI
:
https://doi-org.chamberlainuniversity.idm.oclc.org/10.3928/00220124-20180918-06
Author(s):
Christine Wollenhaup, Eleanor Stevenson, Julie Thompson, Helen Gordon, & Gloria Nunn
Journal:
Journal of Nursing Administration
Title:
Implementation of a modified bedside handoff for a postpartum unit
Pages:
320-326
Year:
2017
Volume:
47
Issue:
6
Doi
: https://doi-org.chamberlainuniversity.doi:10.1097/NNA.0000000000000487
Author(s):
Schirm, V., Banz, G., Swartz, C., & Richmond, M.
Journal:
Applied Nursing Research
Title:
Evaluation of bedside shift report: A research and evidence-based practice initiative.
Pages:
20-25.
Year:
2018
Volume:
40
Doi
: https://doi-org.chamberlainuniversity.doi: 2017.12.004
Author:
Forde, M. F., Coffey, A., & Hegarty, J.
Journal:
Journal of Nursing Management
Title:
The factors to be considered when evaluating bedside handover
Pages:
757-768
Year:
20.
Instructions You are responsible for creating a healthcare system .docxaltheaboyer
Instructions
You are responsible for creating a healthcare system in a new country. Your healthcare system must include the following key factors:
Identify and explain each of the 10 key factors to be addressed in developing your ideal model of care. Explain how the services are to be delivered incorporating these key factors.
o Healthcare professionals
o Facilities and supplies
o Technology o Infrastructure
o Public or private financing
o Payment methodology
o Public health
o End of life care
o Cultural competency o Mental Health
Requirements
Paper is to be 5–7 pages in length (not including reference and title) , written in APA format and include references.
.
Instructions Create a 1-2 page questionnaire for your patients .docxaltheaboyer
The document provides instructions for a 2 page questionnaire to gather cultural information from patients/clients. The questionnaire should address cultural components such as religion, traditions, family, food, language, and traditional healthcare practices. The requirements specify that the questionnaire must be 2 pages in length.
InstructionsDirections Be sure to make an electronic copy of your.docxaltheaboyer
Instructions
Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements.
Part A (a 1 ½ page response is required)
Objective: Explain the approaches to ethics and social responsibility
MKD Transportation owns and operates a fleet of container ships and tankers that transport goods around the globe. Company executives have just been contacted by the media with a credible report that one of their ships is leaking an oily substance off the coast of Belize. If true, some of the world's most beautiful coral reefs could be in danger. On the other hand, the captain of the ship in question has not notified the company of any problem, and cleanup could be very costly. Environmental groups and the government of Belize have demanded that the company admit responsibility and immediately begin cleanup.
Managers at MKD claim to exercise ethical behavior toward their employees. Describe three (3) matters this behavior might cover.
What might the general public begin to think about MKD's responsibilities toward the environment? Provide one (1) example.
If MKD adopts an obstructionist stance, how will the company respond to this media report? Provide one (1) supporting fact.
If MKD adopts a defensive stance, how will the company respond to this situation? Provide one (1) supporting fact.
If MKD adopts an accommodative stance, how will the company respond to the media and demands by the government of Belize and environmental groups? Provide one (1) supporting fact.
How might this situation have been different in the event that MKD had initially adopted a proactive stance to social responsibility? Provide one (1) supporting fact.
Part B (a ½ page response is required)
Objective: Describe pricing strategies for a product
Describe one (1) example of a situation in which a company might adopt a pricing objective other than profit maximization. Provide two (2) supporting facts.
.
InstructionsDisciplinary Assignment Part 1 Instructions.docxaltheaboyer
Instructions:
Disciplinary Assignment Part 1 Instructions
Instructions:
Since 1963, a series of United States Supreme Court case decisions have clarified that in criminal cases, prosecutors must disclose to the defense evidence favorable to the defendant. This includes information that may be used to impeach the credibility of government witnesses, including law enforcement officers. These decisions mean that police officers who have documented histories of lying in official matters are liabilities to their agencies, and these histories may render them unable to testify credibly.
Part 1: Please write a professional memorandum summarizing the main issues that are involved in the following United States Supreme Court cases. You must have at least 2.5 pages not including your title page.
Brady v. Maryland
, 373 U.S. 83 (1963)
Giglio v. United States
, 405 U. S. 150 (1972)
United States v. Agurs
, 427 U. S. 97 (1976)
Disciplinary Assignment Part 2 Instructions
This is a continuation of the Disciplinary Assignment Part 1. Students read the following journal articles found in the Reading and Study section of Module/Week 7
.
Judge, Lisa A.
(November 2005).
Disclosing Officer Untruthfulness to the Defense: Is a Liars Squad Coming to Your Town?.
The Police Chief, 72
(11).
Serpas, Ronal, & Hagar, Michael.
(August 2010).
The Untruthful Employee: Is Termination the Only Response?.
The Police Chief, LXXVII
(8).
Copyrights held by the International Association of Chiefs of Police, 515 North Washington Street, Alexandria, VA 22314 USA.
Instructions:
Since 1963, a series of United States Supreme Court case decisions have clarified that in criminal cases, prosecutors must disclose to the defense evidence favorable to the defendant. This includes information that may be used to impeach the credibility of government witnesses, including law enforcement officers. These decisions mean that police officers who have documented histories of lying in official matters are liabilities to their agencies, and these histories may render them unable to testify credibly.
With this in mind, you are the Chief of Police of a municipality. Your Deputy Chief of Police advises you that one of your officers was investigated for inappropriate use of one of the computers in the patrol division. As a result of this internal investigation, it was determined that the officer used this computer to search pornographic web sites. When confronted with this allegation, the officer denied any knowledge of this incident. Upon further investigation, the computer crimes analyst determined that the officer’s logon password was used to enter the unauthorized web sites. The officer then admitted to his wrongdoing and stated it would never happen again. This officer has been with your organization for 15 years, and the only other disciplinary action taken against him was for being involved in an at fault traffic accident 10 years ago. As the Chief of Police, you mus.
InstructionsFor this assignment propose a scenario where you.docxaltheaboyer
The document provides instructions for an assignment asking students to propose and discuss a moral dilemma relating to cultural diversity and multiculturalism. Students are asked to describe a situation, discuss what different types of moral relativists may say about the right approach, what the person in the dilemma decided and their justification, and whether there was an objective moral truth. The description and discussion of the dilemma must address specific questions and cite sources to reflect deeply on a difficult ethical situation.
instructions1. Create an APA-style Title Page for this assig.docxaltheaboyer
instructions
1. Create an APA-style Title Page for this assignment (2 points)
2. Put each of the following seven Article References in accurate APA format (see below).
3. Create an APA-style References page by alphabetizing the seven Article References. (4 points for each reference). Note: Always leave authors within each reference in the order they appear (do not alphabetize the authors in the reference); it is an honor to be primary authors. Always list last name of author(s), followed by initials.
4. Use the Alphabetized APA-style REFERENCE PAGE to fill in the In-Text citations on the next page.(5 points for each in-text citation)
Article References
Author(s): Abela-Dimech, F., & Vuksic, O.
Journal: Archives of Psychiatric Nursing
Title of article: Improving the Practice of Handover for Psychiatric Inpatient Nursing Staff
Pages: 729-736
Year published: 2018
Volume: 32
Issue: 5
DOI:https://doi-org.chamberlainuniversity.doi:10.1016/j.apnu.2018.04.004
Author(s): Tobiano, G., Whitty, J. A., Bucknall, T., & Chaboyer, W.
Journal: Worldviews on Evidence-Based Nursing
Title of article). Nurses’ perceived barriers to bedside handover and their implication for clinical practice
Pages: 343-349
Year published: 2017
Volume: 14
Issue: 5
DOI: https://doi-org.chamberlainuniversity.idm.oclc.org/10.1111/wvn.12241
Author(s): Bressan, V., Cadorin, L., Pellegrinet, D., Bulfone, G., Stevanin, S., & Palese, A.
Journal: Journal of Nursing Management
Title of article: Bedside shift handover implementation quantitative evidence: Findings from a scoping review.
Pages: 815-832
Year published: 2019
Volume: 27
Issue: 4
DOI:https://doi-org.chamberlainuniversity.doi:10.1111/jonm.12746
Author(s): Walsh, J., Messmer, P. R., Hetzler, K., O’Brien, D. J., & Winningham, B. A.
Journal: Journal of Continuing Education in Nursing,
Title of article: Standardizing the Bedside Report to Promote Nurse Accountability and Work effectiveness
Pages: 460-466
Year: 2018
Volume: 49
Issue: 10
DOI: https://doi-org.chamberlainuniversity.idm.oclc.org/10.3928/00220124-20180918-06
Author(s): Christine Wollenhaup, Eleanor Stevenson, Julie Thompson, Helen Gordon, & Gloria Nunn
Journal: Journal of Nursing Administration
Title: Implementation of a modified bedside handoff for a postpartum unit
Pages:320-326
Year:2017
Volume:47
Issue:6
Doi: https://doi-org.chamberlainuniversity.doi:10.1097/NNA.0000000000000487
Author(s): Schirm, V., Banz, G., Swartz, C., & Richmond, M.
Journal: Applied Nursing Research
Title: Evaluation of bedside shift report: A research and evidence-based practice initiative.
Pages: 20-25.
Year: 2018
Volume: 40
Doi: https://doi-org.chamberlainuniversity.doi: 2017.12.004
Author: Forde, M. F., Coffey, A., & Hegarty, J.
Journal: Journal of Nursing Management
Title: The factors to be considered when evaluating bedside handover
Pages: 757-768
Year:2018
Volume:26
Issue: 7
.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
MIM MCS MENT 20192020MSP MODULE ASSESSMENT INDIVIDUAL MAR.docx
1. MIM / MCS / MENT 2019/2020
MSP MODULE ASSESSMENT: INDIVIDUAL MARKETING
PLAN
Module leader: Dr Ahmed Shaalan
INTRODUCTION
The assessment of this module is a written marketing plan. Each
student is asked to develop a strategic marketing plan for a
company, and one of its products in particular, of his or her
choice.
· The company should sell to consumers rather than other
businesses. It may sell goods, services or both. It can be from
any part of the world. It could be a not-for-profit organisation
provided it has products that are sold to individuals, e.g. a
charity selling goods to raise money for the charity’s work.
· You are encouraged to obtain secondary data on the company,
its market and its competition. This can be supplemented by
your own examination of its products, target markets, and
communications, insofar as you can observe them from outside.
· A template plan is attached. The plan deals with an existing
product (or service) of the company, which you can choose.
· The plan should contain no more than 7 pages (plus the title
page), with an additional maximum of 2 pages for any
appendices, single-spaced, all margins 2.5 cm (1 in). Use 12
point font size. Font size within tables can be reduced to 9 or
10 font but make sure it is readable!
· A reference list must be included. This reference list should
show, for example, the source of any secondary data you have
used. The reference list does not count towards the page length.
Assessment
The plan will be assessed on the following criteria:
· Use of tools (40%): Appropriate application and plausible
interpretation of tools and techniques covered in the module
· Use of data (20%): Informing the plan with secondary data
2. where available or the student’s own observation where possible
· Commercial awareness (20%): Using mature judgement as to
what actions will deliver the best commercial returns
· Integration and presentation (20%): Presenting professionally
and integrating the sections of the plan so that it makes a
coherent and persuasive argument.
Timeline
The project will be introduced during the module. The
individual marketing plan should be submitted toTurnitin (link
on Blackboard page) by 11.59 pm on Friday 13 March 2020.
TEMPLATE FOR INDIVIDUAL MARKETING PLAN
CRANFIELD UNIVERSITY
CRANFIELD SCHOOL OF MANAGEMENT
[STUDENT NUMBER]
Individual Marketing Plan: [Company name]
CRANFIELD SCHOOL OF MANAGEMENT
[Course eg. Masters in Management]
Academic year: 2019-20
[Date]1. Mission and Financial Summary (1 page approx –
guidelines only)Introduction
Very briefly introduce the company you are planning for, and
the current product you are planning for in sections 3 and 4
Mission statement
Make brief statements about the following points. See
McDonald & Wilson, Marketing Plans 7e, p529
3. Role or contribution of the unit:
Definition of the business:
Distinctive competence:
Indications for future direction:
Summary of business performance
Summarise briefly the business’s current performance and why
it is good/bad. A possible template, depending on the data
available, is on McDonald & Wilson p530. Or just write a
sentence or short paragraph.
Summary of financial projections
Summarise your intended financial results over the planning
period (typically 3 years). A possible template is on McDonald
& Wilson p531. Or just write a sentence or short
paragraph.Assumptions
Document any key assumptions on which your plan depends.
Assumptions should be few in number. If the plan can work
irrespective of the assumption, don’t include it.
2. Market Overview (1.5 pages approx)
Explain briefly how the market works. While real plans might
include PESTLE and market maps, for this plan please just
include Porter 5 Forces and segmentation.
Forces affecting industry profitability
Include a Porter 5 forces analysis (Baines et al., chapter 2) with
a brief commentary. Here is a possible template.
Rivalry1.2.3.4.5.
Threat of new entrants1. 2. 3.
4. 5.
4. Bargaining power of suppliers
1.
2.3.4.
5.
Bargaining power of buyers
1.
2.3.4.
5.
Threat of Substitutes1. 2. 3.
4. 5.
Market segmentation
Include a segmentation of the market (McDonald & Wilson p99-
117; a quick method is on p115-117. See also Baines et al., pp
204-244). Briefly justify your chosen segmentation method. If
the firm makes very diverse products, focus on one current
product (see Introduction in section 1 above).3. SWOT and
Portfolio Summary: [product name] (2 pages approx)
For the current product you are focusing on, analyse your
strengths and weaknesses in each segment using Cranfield’s
quantified SWOT analysis (critical success factor analysis). See
McDonald & Wilson p175-184. Add a brief commentary for
each table/graphic on what you conclude. Use these templates or
your own equivalents (e.g. from Excel) as you prefer.
Market attractiveness
MAFs
Weighting
Score per product-market
Fill in the segment names as column headings.
Enter a score out of 10 above the diagonal line, and a weighted
score (score x weight / 100) below it.
6. Total
100
Critical success factors
The table below is for each product-market (segment). You may
wish to summarise strengths and weaknesses in words, and also
list any key opportunities/threats.
CSFs
Weighting
Score/weight
Score out of 10 above the diagonal line. Multiply these by the
weight and divide by 100 below the line
You
Compet. A
Compet. B
Compet. C
1
8. Portfolio summary
Summarise the portfolio using the Directional Policy Matrix.
Add a brief commentary on what you conclude. Example below.
(P1=your product name; S1, 2 etc = segments)
Assumptions, Marketing Objectives and Strategies
Relative business strengthMarket Attractiveness
highlowhighlowP1-S1P1-S4P1-S2P1-S5P1-S3
4. Objectives and Strategies (2 pages approx)
List key objectives and strategies here for the current product
you are focusing on. More guidance is in McDonald & Wilson
chapter 6. Here is a possible template. Optionally, you may
wish to include a future version of the Directional Policy Matrix
showing the impact of your objectives and strategies.
Segment
Objective(s)
Strategies One or more for each segment where you are making
changes
1. Improve [CSF name] from x to y by...[what you will do]
2. …
LINK BACK TO THE STRATEGIC OBJECTIVES (one
paragraph max.)
9. Provide a brief statement about how the objectives and
strategies that you have set for this product will support the
organisation’s overall mission.
MARKETING PLANNING PROCESS (one paragraph max.)
Marketing planning is a cross-functional activity. Reflect on the
process of preparing the marketing plan. Who in the
organisation needs to be involved at the stage of analysis? Who
needs to be involved in agreeing the strategy? Who needs to
implement the plan? And who needs to monitor it? Explain how
you intend to get these various departments involved.
CONCLUSION – ‘THE ELEVATOR PITCH’ (50 words max.)
Imagine you have just bumped into the CEO of your company
while travelling in the lift of your building. Suddenly you have
the opportunity to convince the most powerful person in your
company that your plan is a good one. Write a brief 50 word
statement of the benefit of your plan to your organisation.
Make sure you take into account the analysis and objectives
you’ve set in this document. This chance meeting may have a
profound impact on whether your plan wins financial support –
but remember he/she is a busy person and won’t have more than
30 seconds to listen to you!
Rivalry
1.
2.
3.
4.
5.
10. Threat of new entrants
1. 2. 3.
4. 5.
Bargaining power of suppliers
1.
2.
3.
4.
5.
Bargaining power of buyers
1.
2.
3.
4.
5.
Threat of Substitutes
1. 2. 3.
4. 5.
Assumptions, Marketing Objectives and Strategies
Relative business strength
12. with your consulting company to determine the estimate of
mean number of production workers. Construct a 95%
confidence interval for the population mean number of
production workers. What is the point estimate? How much is
the margin of error in the estimate?
2. Suppose the average number of employees per industry group
in the manufacturing database is believed to be less than 150
(1000s). Test this belief as the alternative hypothesis by using
the 140 SIC Code industries given in the database as the
sample. Let α = .10. Assume that the number of employees per
industry group are normally distributed in the population.
3. You are also required to determine whether there is a
significant difference between mean Value Added by the
Manufacturer and the mean Cost of Materials in manufacturing
using alpha of 0.01.
4. You are requested to determine whether there is a
significantly greater variance among values of Cost of Materials
than of End-of-Year Inventories.
Option 2: Hospital Database
1. As a consultant, you need to use the Hospital database and
construct a 90% confidence interval to estimate the average
census for hospitals. Change the level of confidence to 99%.
What happened to the interval? Did the point estimate change?
2. Determine the sample proportion of the Hospital database
under the variable “service” that are “general medical”
(category 1). From this statistic, construct a 95% confidence
interval to estimate the population proportion of hospitals that
are “general medical.” What is the point estimate? How much
error is there in the interval?
3. Suppose you want to “prove” that the average hospital in the
United States averages more than 700 births per year. Use the
13. hospital database as your sample and test this hypothesis. Let
alpha be 0.01.
4. On average, do hospitals in the United States employ fewer
than 900 personnel? Use the hospital database as your sample
and an alpha of 0.10 to test this figure as the alternative
hypothesis. Assume that the number of births and number of
employees in the hospitals are normally distributed in the
population.
Option 3: Consumer Food
1. Suppose you want to test to determine if the average annual
food spending for a household in the Midwest region of the U.S.
is more than $8,000. Use the Midwest region data and a 1%
level of significance to test this hypothesis. Assume that annual
food spending is normally distributed in the population.
2. Test to determine if there is a significant difference between
households in a metro area and households outside metro areas
in annual food spending. Let α = 0.01.
3. The Consumer Food database contains data on Annual Food
Spending, Annual Household Income, and Non-Mortgage
Household Debt broken down by Region and Location. Using
Region as an independent variable with four classification
levels (four regions of the U.S.), perform three different one-
way ANOVA's—one for each of the three dependent variables
(Annual Food Spending, Annual Household Income, Non-
Mortgage Household Debt). Did you find any significant
differences by region?
Option 4: Financial Database
1. Use this database as a sample and estimate the earnings per
share for all corporations from these data. Select several levels
of confidence and compare the results.