These young consumers are responsible about their diet. Food for them is a source of nutrition as well as enjoyment. They are not on any particular diet, rather do their best to eat a healthy, balanced lineup of meals. They try to eat breakfast every day, regularly eat organic foods, and rarely eat fast food. Eighty-five percent of this segment are female.

1. MILLENNIAL
PET LOVERS
• • •
• • •

2. MILLENNIAL
PET LOVERS
• • •
• • •
QUICK DEFINITION
“People who love animals and are likely pet owners.
Animals literally make up part of their friends, and they are
passionate about the world respecting their rights. Over
seventy percent of this segment are women.”

3. MILLENNIAL PET LOVERS: MEDIA
TOP RADIO
NPR PANDORA iHEART
RADIO
KNOW
MORE?
TOP WEBSITE
KNOW
MORE?
PITBULLS
AREA.COM
BUZZFEED
VIDEO
BARK
BOX
ENTERTAINMENT
JUNKIES
31%
( popularity index )
WEBSITE
112.0
( popularity index )
FAVORITE MEDIA
RADIO
101.7
( popularity index )

4. MILLENNIAL PET LOVERS: BEAUTY
BEAUTY & WELLNESS AWARE
133.1
( popularity index )
TOP BEAUTY BRANDS
CLEAR
BURT’S
BEES
ESSIE NAIL
POLISH
KNOW
MORE?
SELF-APPLIED STYLE
135.0
( relevance index )
BODY ART
& TATTOOS
144.3
(popularity index)
HAIR
CARE
159.8
(popularity index)

5. MILLENNIAL PET OWNERS: APPAREL & FASHION
20.0%is fashion lover
SWAYABLE SHOPAHOLICS
121.6
(popularity index)
GEMS, JEWELRY & WATCHES
152.6
(popularity index)
TOP CLOTHING BRANDS
TOBI TEETURTLE DEBSHOP KNOW
MORE?
TOP ACCESSORIES BRANDS
VERRAGGIO
RINGS
HEARTS
ON FIRE
JEWLR KNOW
MORE?

6. MILLENNIAL PET OWNERS: FOOD
22.3%FOODIES
GRAINS & PASTA
(popularity index)
THOUGHTFUL EATERS
129.6
(popularity index)
156.3
ORGANIC & NATURAL FOOD
(popularity index)
145.2
BREAKFAST FOOD
(popularity index)
145.2
TOP FOOD BRANDS
EGGO SIMILAC NRS, DASH KNOW
MORE?

7. CONSUMER
INSIGHTS SUITE
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