Reverse Engineering Ad Campaign

1. COOKIE CAMPAIGN
Favorite
ENCOURAGING delicious CREATIVITY
Milk's

2. OriginalAd

3. SUMMER
Oreos
+
loving
Milk=

4. design
The glass of milk with
two straws and a floating
Oreo are reminiscent of
a swimming pool.
The plain background
and small text allow
the image to become
the focal point.
Simple & Creative
Simple
Creative

5. typography
San Serif Fonts
The small Oreo logo
and arial font keep
things simple.
San Serif

6. color
Blue & White
Blue
White
The blue straws and
backdrop have a
cooling affect.
The white color from
the milk and cup
give this ad a clean
fresh look.

7. NewAd

8. Milk + Oreos
CHEER
holiday
Icecream
Candy Canes=
+
+

9. The logo and text
are consistent with
the original ad.
Consisent with the
ad’s seasonal theme
and festive straws.
Design
consistencies
Seasonal
Text

10. .
consistencies
Photography
Consistent with
the original ad’s
simple layout.
Layout

11. Ibety
ou're craving
O
reosandaco
ld
glassofmilk
now!