SlideShare a Scribd company logo
You arrive at the beach for your first summer
outing of the year. You plop your heavy things in
your hotel room and run back out. You pull out
your cellular phone and walk around to find a
perfect view of the sand and the sea, choose a
filter that makes the picture feels nostalgic, and
take a selfie with the grandeur as your backdrop.
You think up a short caption which inflects the
meaning of the photo you have taken. You type in
the one-liner, “THIS IS THE LIFE” and then post
the image and words on your social media
#thisisthelife
https://www.google.com.ph/search?q=selfie+along+the+beach&biw=1366&bih=624&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj
sj82h5_7NAhUDnpQKHaqkAy4Q_AUIBigB#tbm=isch&q=selfie+shore+background&imgdii=-neivb4bN6TQdM%3A%3B-
neivb4bN6TQdM%3A%3BtK4zKnNRPerIPM%3A&imgrc=-neivb4bN6TQdM%3A
If all the messages are constructed, such as
this social media post, then we ought
always to ask:
•Who constructed the media messages?
•How was it constructed?
•For whom it was constructed, or to whom was the
message addressed?
•For what purpose was the message constructed?
•What did the producer of the message (wish to) gain
or achieve for constructing the message?
PONDER:
•DO you think that vacationing by the sea is life?
•Does that people lived by the sea and fisher folks
shared your sentiment ?
•What do you expect to gain by posting images of your
vacation travel?
•Who do you perceive as your target audience?
•Does your perceive audience influenced the way you
construct your post?
MEDIA AND
INFORMATION
LANGUAGES
LESSON 6
Uploading words and
images on social media is
one example of
constructing media
message.
ROMEO AND JULIET
•Box office hit movie
•Earned a hundreds of million
pesos
•Idolize by many people.
Questions
•Who are this stars? Do we know who they
are beyond their media-constructed
identities?
•Can we trust the star who we know only on
tv?
•Where do prizes for tv contestants and
WHO CONSTRUCTED
ROLIET?
•Media companies that own the film, tv, radio,
print and /or online outlets where Roliet
appeared.
•The novel writer of Roliet.
•Screenwriter
•Movie director
•Cinematographer
• Music producer
• Musicians
• Radio disc jockeys who played the tune
every day.
• Magazine editor
• Design and layout artist(Scene)
• Printer
• Magazine shop
• Photographer
• Stylist/makeup artist
•Coach/Manager
•Fast-food chain
•Clothing company
•Skin care clinic
•Why would anyone spend a huge money
for creating love teams?
•How do they became popular?
•Do all supporters of successful love
teams have equal means to spend
valuable time, energy and financial
resources as fans?
MEDIA CODES, CONVENTIONS,
LANGUAGES AND MESSAGES
Refers to the conventions, formats, symbols and
narrative structures which indicate to an audience
the meaning of media messages. Symbolically, the
language of electronic media work in much the
same way as grammar works in print media.
(UNESCO MIL Curriculum for Teachers)
ACTIVITY:
•Create a simple play.
•Identify the actors and actresses.
•Create some roles as a creator of media
message.
CRITERIA FOR SCORING
DON’T VALUE THINGS THAT
DOESN’T GIVE YOU HAPPENESS.
VALUE THE HAPPINESS THAT THING
GAVE TO YOU.

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MIL 6.pptx