Mike Maddaloni Guest Lecture at University of Wisconsin – Oshkosh on Consulting
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Slides from guest lecture by Mike Maddaloni - @thehotiron - on September 25, 2018 at the University of Wisconsin - Oshkosh to students in the Interactive Web Management (IWM) major on consulting skills, ahead of their first client visits.
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Mike Maddaloni Guest Lecture at University of Wisconsin – Oshkosh on Consulting
- 1. Mike Maddaloni @thehotiron 1 Client Meetings, Status Reports, Proposals, Oh My! Journalism 61-440 UW – Oshkosh September 25, 2018
- 2. Mike Maddaloni @thehotiron 2 Agenda • Me • Being a Consultant • Client Meetings • Status Reports • Proposals • Q & A
- 3. Mike Maddaloni @thehotiron 3 But first… • Full disclosure • #VEHAMO
- 4. Mike Maddaloni @thehotiron 4 Who am I? • Consultant my entire career – Actually, since high school – And even when my title wasn’t “consultant” • Worked with and for variety of firms
- 5. Mike Maddaloni @thehotiron 5 What is a Consultant? • Merriam-Webster says: – One who gives professional advice or services – Expert Image Source – Jantoo.com, under license
- 6. Mike Maddaloni @thehotiron 6 My Definition of a Consultant • Providing value-added services to clients • Providing capabilities they do not have • Finding the right answers, not just providing answers • Customer Service
- 7. Mike Maddaloni @thehotiron 7 Client Meetings • First, a little role play…
- 8. Mike Maddaloni @thehotiron 8 Thoughts on Client Meetings • First impressions mean a lot – Whether you like it or not • Look the part – Attire, organization… and looking • Computer vs. Paper • Do your own role play
- 9. Mike Maddaloni @thehotiron 9 Status Reports • The Vital Evil! • Ensures everyone is on the same page • Identifies target audience, progress, outstanding work, and risk
- 10. Mike Maddaloni @thehotiron 10 Thoughts on Status Reports • Be realistic with schedule – Allow room for changes – Beyond the status report, check in on schedule • Deliverables are your reputation • We are better editors than we are writers
- 11. Mike Maddaloni @thehotiron 11 Thoughts on Target Audience • The ultimate spaghetti test • All hinges on it and its accuracy • Use the clients own words to describe it
- 12. Mike Maddaloni @thehotiron 12 Thoughts on Risk • Risk is there – deal with it! • It’s Risk Management, not Risk Elimination • Identify it, create plans to address it – Plan B
- 14. Mike Maddaloni @thehotiron 14 What is a Proposal? • What you are going to do – a.k.a. scope – Not necessarily what you are NOT going to do • A sales tool • An extension of you
- 15. Mike Maddaloni @thehotiron 15 Thoughts on Proposals • Selling the work to be done AND you to do it • Make sure they read it! – Client should fully understand it – Review it with them together if necessary
- 16. Mike Maddaloni @thehotiron 16 More Thoughts on Proposals • Cite relevant sources – To industry – To client contact – Get more than you need, pick the best • Write it like you have competition for the work, even if you don’t
- 17. Mike Maddaloni @thehotiron 17 Q & A ?
- 18. Mike Maddaloni @thehotiron 18 Thank You! thehotiron.com Image Sources – Harry Houdini (https://www.britannica.com/biography/Harry- Houdini), Marie Curie (https://www.britannica.com/biography/Marie-Curie), Frida Kahlo (https://www.britannica.com/biography/Frida-Kahlo)