David shepherd

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David shepherd

  1. 1. #paywalls12Wifi : AV Team or AV Team 2
  2. 2. paywall v. web David Shepherd XpertHR paywall strategies, February 2012
  3. 3. @oldshep
  4. 4. Free Paid
  5. 5. XpertHR 2002 A digital product delivered by ananalogue business
  6. 6. Customer’s buying processPublisher’ssellingprocess
  7. 7. “Hello, I love you,won’t you tell me your name?” Jim Morrison
  8. 8. “Let’s have anothercup of coffee.”Irving Berlin
  9. 9. Read this now
  10. 10. Help yourself
  11. 11. PaidFree
  12. 12. Is content still king?
  13. 13. Value steps Empower Enable Advise InterpretInform
  14. 14. Value steps Workflow Templates Guidance AnalysisNews
  15. 15. The value matrix
  16. 16. Pay gateway
  17. 17. [end]

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