The Tactics and Strategy of Growth by Tyler Willis

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We had the pleasure to welcome Tyler Willis & John Ramey at our last Growth Hacking Paris meetup. Join the next event : http://www.meetup.com/GrowthHackingParis

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The Tactics and Strategy of Growth by Tyler Willis

  1. T H E TA C T I C S A N D S T R AT E G Y O F G R O W T H G R O W T H H A C K PA R I S
  2. J O H N R A M E Y Founder, Chairman, & former CEO of isocket. Raised $18M from top investors. Youngest Founder to raise VC in 2009. Named by White House as one of the top US entrepreneurs under 30. Tweets @jpramey
  3. T Y L E R W I L L I S O P E R A T I N G : R A N G R O W T H A T I N V O LV E R ; 1 M I L L I O N C U S T O M E R S ! A D V I S O RY: G R O W T H A T B R A N C H O U T; 2 5 M I L L I O N U S E R S ! G R O W T H A T H I R E D . C O M ; $ 2 B I L L I O N I N J O B O F F E R S ! C U R R E N T LY: V P, U N I F I E D A N G E L I N V E S T O R ! U S E R A C Q . E M A I L L I S T W I L L I S . T Y L E R @ G M A I L . C O M 
 S U B J E C T L I N E : G R O W 1 2 3
  4. G R O W T H I N M A R K E T P L A C E S A F O U N D E R / C E O ’ S P E R S P E C T I V E
  5. VA L U E > G R O W T H > E V E RY T H I N G E L S E U S E R A C Q U I S I T I O N F O R S TA R T U P S
  6. A G E N D A • VALUE > GROWTH > EVERYTHING ELSE • System Messaging • Co-Branded Growth • Co-Reg Path • Social Reciprocation • Speed Wins • Agile Marketing (Plan, Sprint, Repeat) • Be Data Driven 1. Do the right thing: 2. Build a growth engine 3. Tricks of the Trade
  7. VA L U E > G R O W T H > E V E RY T H I N G T H E H I P P O C R A T I C O A T H O F G R O W T H :
  8. – C H A M AT H We never talked about K-factor at Facebook once. Not once. Tell me how I deliver Core Product Value as often as possible. A D D VA L U E :
  9. S P E E D W I N S . B U I L D I N G A G R O W T H E N G I N E :
  10. L I S T C R E AT I V E O P T I O N S B U I L D :
  11. S P R I N T P L A N N I N G B U I L D :
  12. T E S T Y O U R H Y P O T H E S I S B U I L D :
  13. B E D ATA D R I V E N B U I L D :
  14. D O U B L E D O W N O N W I N S B U I L D :
  15. F O R M U L A S O F G R O W T H • CREATING VALUE > GROWTH > EVERYTHING ELSE • CHANNEL POTENTIAL = 
 audience size + desire for your product + longevity • CREATIVITY + DATA = MARKETING • ABILITY * ITERATIONS = PROGRESS • SPEED IS THE KILLER APP.
  16. T R I C K S O F T H E T R A D E L E A R N F R O M O T H E R S :
  17. S Y S T E M M E S S A G I N G L E A R N :
  18. C O - B R A N D E D G R O W T H L E A R N :
  19. C O - R E G PAT H L E A R N :
  20. S O C I A L R E C I P R O C AT I O N L E A R N :
  21. T H A N K Y O U U S E R A C Q U I S I T I O N F O R S TA R T U P S Download this presentation on slideshare ! Subscribe to my email list for more tips ! One Hour of Free Consulting
  22. I M A G E C R E D I T S • Do No Harm, Chamath • Speed; List Creative Options; Test Hypothesis; Data; • Tricks; Hired; Co-Brand; Co-Reg; Who’s Viewed

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