Nick fallon mobile strategies 2012

1,213 views

Published on

Nick Fallon,

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,213
On SlideShare
0
From Embeds
0
Number of Embeds
762
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Nick fallon mobile strategies 2012

  1. 1. Building multi-platform apps and tools forprofessional audiences @nickfallon
  2. 2. news periodicalsresearch & analysis data tools
  3. 3. Use Cases Analytical Strategic Executive Info Pro by User User User UserCurrentawareness 1 3 4 4Discovery 4 4 2 0Consumption 0 4 3 1Collaboration 4 4 2 1
  4. 4. Use Cases Desktop / Phone Tablet TVby Screen LaptopCurrentawareness 4 4 4 0Discovery 3 4 4 1Consumption 2 3 4 2Collaboration 2 2 4 0
  5. 5. One service *  Four screensMany devices
  6. 6. Responsive Native apps Web apps designNews products Various Sooner Periodicals All new/ refreshed Research & products and analysis sites Task-specific Later apps only 2012 à Data tools Marketing & -- ecommerce
  7. 7. Lloyd’s List &Lloyd’s List Intelligence Case study
  8. 8. Lloyd’s List Touch-points Lloyd’s List Intelligence Print Daily -- ePaper (PDF) Daily -- Website Yes Yes Newsletter Daily, Weekly --Saved search alerts Yes Yes RSS feed Yes -- Video channel Yes --“Ask the Analyst” -- Yes
  9. 9. Lloyd’s List for iPhone & iPad•  v1 April 2011 (v2 August 2011)•  Built using Escenic mobile framework•  Downloads: 3k by Dec 2011•  Usage 50% iPhone; 50% iPad•  Average time: 1 to 5 mins•  Before 09:00 and after 18:00
  10. 10. The good•  Real-time updating•  Offline reading•  CMS integration•  Seamless access for subscribers•  Access by non-subscribers
  11. 11. The bad•  Poor social media interaction•  Lack of multimedia (and temporarily data)•  Ux and UI OK, not optimal•  3rd party technical solution slow
  12. 12. Lessons?•  Iterate•  Test•  Integrate
  13. 13. The measure of success is not whether you have a tough problem to deal with, butwhether it’s the same problem that you had last year - John Foster Dulles

×