This document is Mike Gilmore's copywriting portfolio, which summarizes his experience and qualifications. It includes awards he has won, websites he has provided copywriting for, social media management experience, articles he has written, publications he has authored, reports and press releases he has drafted, and that he also offers bid writing, awards submissions, research, training, training materials, strategy documents, brand analysis, and communications audits. The portfolio provides contact information for Mike Gilmore and highlights his extensive experience across various areas of copywriting.

1. M I K E G I L M O R E
C o p y w r i t i n g P o r t f o l i o
mike @ju s tw r ite .it
0783030 9 54 9

2. A W A R D S

3. D&AD Gold Award Winner, Brand Packaging, Phileas Fogg (copywriting)

4. W E B S I T E S

5. Stratford Renaissance Partnership
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Site navigation consultancy and copywriting

6. Encompass Trust
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Brand analysis, web project management, copywriting

7. Raine Garden Design
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Brand analysis, web project management, copywriting

8. Possum Electronic Assistive Technology
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Copywriting

9. London West End Arrival Guide
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150 retail/restaurant listings

10. International Planned Parenthood Federation
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On-site copywriting, social content/management

11. S O C I A L M E D I A

12. Charles Pooter
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Personal publishing & social project

13. International Planned Parenthood Federation
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Content & engagement

14. F E A T U R E S & A R T I C L E S

15. Charles Pooter
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Personal publishing & social project
The Guardian
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Stuntwatch column
(ghostwriter)

16. Charles Pooter
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Personal publishing & social project
International
Planned Parenthood
Federation
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World
Contraception
Day article

17. P U B L I C A T I O N S

18. PUBLICATIONS
Diary of a Nobody in the 21st
Century Improperganda – The Art of the Publicity Stunt How to Cook a Reindeer
The Diary of a Nobody
in the 21st Century
Improperganda:
The Art of the Publicity Stunt
How to Cook a
Reindeer

19. R E P O R T S & P R E S S R E L E A S E S

20. “Shifting Sands” 60 page report on the UK recruitment market.
Full copy (print or PDF on request)

21. Mercedes Benz
“AMG - Mercedes with more” press release
AMG – THE MERCEDES WITH MORE
You can drive from A to B … or you can really drive. If it’s the latter option that appeals then the
specialist AMG models from Mercedes-Benz offer the ultimate in driving excellence.
Most models in the Mercedes Benz range can be supplied in AMG guise. The three letters stand
for superlative engineering and performance enhancements. These are no bolt-on extras, but
advanced technical innovations that are totally integrated into the heart and soul of each car.
Put technically, we’re talking about sophisticated, across-the-board, hand-crafted, light-weight, cast-
aluminium and electronic components that have been meticulously designed into the engine,
suspension, transmission, breaking and handling systems to secure optimum performance at all
times on any road surface, anywhere.
In basic English, this means we’re looking at a range of 3.2 litre V6 to 5.4 litre V8cars that can
reach 60 mph in under 6 seconds; that have a top speed of 156 mph; and that ride and handle
like a dream and can come to a dead halt from 60mph in a phenomenal 36 metres.
Subtle, super-aerodynamic exterior additions include front and rear aprons, side skirts and alloy
wheels, and the interiors are symphonies of smooth and discrete leather and walnut-rich styling,
with top-class Bose sound systems fitted throughout.
AMG was founded in 1967 by Hans Werner Aufrecht (A), Erhard Melcher (M) in Grossaspach
(G). In January 1999, after nearly a decade of co-operation producing specialist production and
motorsport models, Daimler-Benz took a majority shareholding in the operation to create
Mercedes-AMG GmbH. Last year, Daimler-Benz sold approximately 2,800 AMG-Mercedes cars,
based on C and E class models.
They’re superb cars. They sell at a premium. A large premium. But such incredible automotive
excellence is worth it – at any price.

22. Galliford Try - “It’s Not Just the Numbers That Count” press release
IT’S NOT JUST THE NUMBERS THAT COUNT
Figures, dates and targets; figures, dates and targets. The world is suddenly awash with numbers on houses. But moving from
a hypothetical three million units by 2020 to the reality of new homes and sustainable communities for thousands of families,
what will it involve and who’s going to deliver, particularly in the regeneration sector which is so critical to the current debate?
When it comes to assessing and evaluating the issues, Galliford Try is possibly better positioned than most. The company is
already playing a key role in the acceleration of activity in the urban regeneration sector. It’s a vigorous growth area for the
business: that growth is founded on significant specialist expertise. Galliford Try is one of the leaders in the field and has figures
of its own which illustrate its growing impact.
The company has now secured a pipeline of over £500m worth of regeneration projects providing 2,500 units, many delivered
via joint venture arrangements with English Partnerships, major housing associations, local authorities, and national private
sector companies; it’s working with 26 of the UK’s top 35 developing housing associations; 25% of its new homes this year will
fall into the affordable housing category; and – already exceeding government land use stipulations - 73% of its regeneration
activity exploits brownfield sites.
The urban regeneration side of the company’s work is headed by a dedicated team of specialists in design, planning,
community consultation and sustainability issues. Their expertise is in facilitating the creation of new communities: communities
which are as robust in social terms as they are in basic bricks and mortar. The developments are driven by what might be
described as “renaissance thinking”: they serve as catalysts for change, and re-vitalise and transform urban environments.
Thinking more concretely, Galliford Try’s in-depth contracting skills provide the company with a definite constructing advantage,
particularly when it comes to delivering more complex regeneration projects.
Recently completed projects include The Village (an award-winning mixed-use development in Plymouth) and pending
developments include the Epsom Clusters (developed together with English Partnerships and Crest Nicholson). Epsom Clusters
will create 700 new homes (40% of which will fall into the affordable housing bracket), a wide range of community facilities,
and a hotel and conference centre. In Tower Hamlets, there’s a £45m regeneration development just about to come on stream.
So. More figures to throw into the current number-rich mix. But in this case, they’re real figures which relate to real projects,
and a programme of regeneration designed to meet people’s real needs, right now.

23. The Chippendales - Edinburgh Fringe press release
SHOCK NEWS: FRINGE MAY BE ROCKED BY
STEAMY HOT PROVOCATIVE ALL-MALE ACTION
Who on earth would be interested in a bunch of 72 guys who each spend (roughly) 21 hours, 17 minutes and 38.4 seconds in
the gym every week of the year? Guys who rip up over 12,243 items of quality menswear annually? Guys who, over 12
months, choose to tear their way through 1,602 collars and 4,223 cuffs? Clearly, they’re a bunch of fitness freaks with a grudge
against the garment industry. Sympathisers for cranks with this kind of perverse psychosis must be few and far between.
Wrong. In 2009,1,985,459 people in 839 cities on four continents will pay good money to take a look at these Fruit of the
Loom sweatshirt-tearing, formal-dress-destroying body sculptors as they go about their very public business. All utterly
inexplicable. But two words can unlock the mystery of this phenomenon (as if you hadn’t guessed): THE CHIPPENDALES.
Yes, The Chippendales. The Chippendales, who’re back with a vengeance to mount a 21 date erotic attack on that bastion of
comedy, culture and high art, the Edinburgh Festival with their global hit show THE CHIPPENDALES – ULTIMATE GIRLS’ NIGHT
OUT. The show is to be staged at The Gilded Balloon, one of the city’s most prestigious venues.
In a straightforward does-what-it-says-on-the-tin kind of way, THE CHIPPENDALES – ULTIMATE GIRLS’ NIGHT OUT is exactly that.
It’s the gold standard in raunchily choreographed, exotically costumed, high energy, sexually-charged action delivered by a
bunch of high-octane, bronzed, fit, hot, well-built young men, in a slick, hi-tech style. Other epithets which possibly drift into the
mind might include raw, steamy, teasing, all-singing, all-dancing and OTT. Just ask any of the 2 million women who see it each
year.
For those who’ve been asleep at the back, The Chippendales have been resident for the past seven years at the Rio All-Suites
Hotel and Casino in Las Vegas and have been accorded the accolade “Best Male Strip Show in the World” by the city’s Review
Journal. Meanwhile, their touring show has so far been seen in 25 countries around the world.
It’s one of those essential entertainment items which every red-blooded female needs to see at least once in her lifetime. 22,000
lucky women in The Chippendales audience will get a chance to take an up-close look at the members’ outstanding capacities
(© Sid James) in a show which is not only the ULTIMATE GIRLS’ NIGHT OUT, but also the ultimate antidote to some of the
Edinburgh Festival’s more austere and impenetrable cultural productions.
It will be interesting to see what Mark Kermode and the Newsnight Review team make of it ….

24. B I D W R I T I N G

26. A L S O :
Aw a r d s u b m i s s i o n s
R e s e a r c h
Tr a i n i n g
Tr a i n i n g m a t e r i a l s
S t r a t e g y d o c u m e n t s
B r a n d a n a l y s i s
C o m m u n i c a t i o n s a u d i t s
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mike@justwrite .it
07830 309549