SlideShare a Scribd company logo
Living in a different era
“Human inventiveness…has still not found a mechanical process to replace horses as the
propulsion for vehicles”
Petit Journal, a French newspaper December 1893
• Answer was to organise the Paris-Rouen race for horseless carriages, held the
following July.
• The 102 entrants included vehicles powered by steam, petrol, electricity, compressed
air and hydraulics.
• Only 21 qualified for the 126km (78-mile) race, which attracted huge crowds. The clear
winner was the internal combustion engine.
• Over the next century it would go on to power industry and change the world.
“The death of the internal combustion engine. It had a
good run. But the end is in sight for the machine that
changed the world.”
Economist August 12th 2017
THE LIFESPAN OF LARGE, SUCCESSFUL
COMPANIES HAS NEVER BEEN SHORTER
Average company lifespan on S&P 500 index
Lifespan of successful companies has never
been shorter
• In 1955, Fortune Magazine listed the 500 largest companies in a list that’s become synonymous with success. 60
years later, only 71 of those companies still remain.
• With the speed of technology adoption and a fast-paced global economy, companies rise and fall faster
• Blackberry in 2007 had over 50% market share in the US and in June 2007 the iPhone was introduced now they
have 0.8% of smartphone market share according to IDC
• Yahoo – 2005 they were undisputedly no1 in online advertising with 21% of the market now struggling to make 4th
position behind Google, FB, and Microsoft,
• Blockbuster - Blockbuster boasted a $5bn market value in 2004. File for bankruptcy 6 years later – Netflix
• HMV - HMV floated on the stock market in 2002 for a £1bn valuation. When it went into administration, it was
valued at just £15m - Amazon
40% OF COMPANIES WILL BE DEAD IN 10 YEARS
WHY FORMULA E
“Majority of Consumers Want Brands to Take a Stand on Social and Political Issues”
Sprout Social 2018
“Formula E is the biggest innovation in motor racing and entertainment of the last 10
years”
Jean – Claude Biver – CEO TAG HEUER
“We [offer] a story about changing a technology to make the world better, to try to
make cities less polluted”
Alejandro Agag CEO Formula E
“Marketing is about values it’s a very complicated and
noisy world, and we’re not going to get a chance to get
people to remember much about us”
Steve Jobs 1997
THE ELECTRIC STREET
RACING SERIES
ELECTRIC RACING
SUSTAINABLE
INNOVATIVE
GLOBAL
ACCESSIBLE
TECHNOLOGICAL
FOR TOMORROW
ENTERTAINMENT
CITY CENTRE
PASSION
SOCIAL
DIGITAL
Brand Personality
Media Buyers
1. Viewership (eyeballs)
2. Stories generating traffic
3. Truly different racing proposition
4. Personalities and drama
Cities
1. To be seen as a top city destination
2. To be seen to be driving an urban mobility agenda
3. FIA Smart Cities programme
ELECTRI
C
STREET
RACING
SPONSORS
1. CSR association with sustainability
2. Access to the next generation
3. Truly different racing proposition
4. Exclusive hospitality opportunities
5. Investment for the future
OEMs / Teams
1. Awareness and consideration
of high performance
2. Open platform to showcase
their e-technology
3. Truly different racing proposition
4. Access to the next generation
5. CSR association with sustainability
6. Investment for the future
1. Unpredictability and genuine rivalry
2. Truly different (and more relevant) racing proposition
3. To see tech innovation driving real change
4. To participate and get involved
5. To be close to the action
6. An unforgettable day out
FANS
Formula E Eco-System
58% Male 42% Female
60+%of fans are between
21 and 45 years old
TECH SAVY
WELL-EDUCATED
UPMARKET
MILLENNIALS
INFLUENCERS
PASSIONATE ABOUT
SUSTAINABILITY
Sources:
Prophet Fan Research June 2016 of Sports Enthusiasts (US, UK, China, Germany)
FORMULA E TARGETS SPORTS ENTHUSIASTS WITH
THE FOLLOWING MENTALITY:
• When watching sports I care about all aspects of
the competition, not just the results
• I watch sports beyond the ones I play
• I love unpredictable sports events that keep me on
the edge of my seat
• I watch sports that are fun, exciting, unique, and
future facing
• Allows me to engage digitally (e.g. mobile app)
• Has the latest technology and equipment
Formula E Fans are sports enthusiasts
From ZERO to success in less than 6 years
2013 2014 2015 2016 2017 2018 2019
First ever professional
motorsport event in
New York City
$1,000,000 E-Race in Las
Vegas at CES with Formula
E drivers and 10 pre-
qualified SIM drivers
Jaguar & Audi join
championship
Series expands to 12
rounds in 10 cities for
Season 3
ABB announced as Title
Partner – an FIA
Championship first
Gen2 Car revealed
(pictured)
Battery technology will
have advanced where
drivers do not need to
switch cars in Season 5
Mercedes-Benz
and Porsche joining in
Season 6
Lead Shareholder
investment from Liberty
Global and Discovery
Communications
Season 2 begins
Inaugural race held in
Beijing in Sept
FanBoost technology
introduced
Formula E CEO Alejandro
Agag created the series
sanctioned by the FIA
4
20
10
5
Seasons Complete
Continents Raced
Cities to Date
Manufacturers
Leading the sustainability
committee and owner of Pole
Position
Delivering green logistics
Insuring the future of
mobility
Championship Title Partner
Our tyre of the future
Demonstrating the next
generation of electric vehicles
Powering the Championship
sustainably
Timing the Championship
Providing electrifying fashion
Staffing the Championship
Authentic Partnerships
Airline partner
2018/19 Season Calendar
13 Races in 12 Iconic Cities
Digital Audience
FOLLOWERSREACHVIEWERSHIP
581M
THIS
1,3B
714%
YOY
ENGAGEMENT
41.9M 1,203,700M
FANS
75%
UP
FROM LAST SEASON
SEASON
THIS
SEASON
GROWTH
713%
YOY
GROWTH
THIS
SEASON AND FOLLOWERS
1316%
YOY
GROWTH
Source: Channel Analytics
TV coverage has also experienced growth of 73% growth from S3 to S4
190.3
TOTAL VIEWERS
SEASON 1 SEASON 2 SEASON 3 SEASON 4
192.1
222.8
330.1
MILLION
• Formula E has delivered
the highest global TV
audience growth vs. key
competitors
• Rome delivered the highest
single race audience of
34.2m
• 60% increase in average
audience per race
Growth
Average
Audience
Per Race
17.3m 27.4m
Why formula E
• Electric Mobility will and is shaping our society
• Centre of the 4th Industrial Revolution
• Lifespan of successful companies has never been shorter
• Marketing and communications is about values in a busy world
• BRANDS are basically a promise. They tell consumers what quality to expect from a
product and show off its personality. Firms invest a lot and require ROI on the image
of their brands to foster sales and loyalty.
Formula E
“We invite you
to continue on
our journey”
ALEJANDRO AGAG
CEO & Founder of Formula E

More Related Content

What's hot

Street Design guidelines UTTIPEC 2011-printer-friendly
Street Design guidelines UTTIPEC 2011-printer-friendlyStreet Design guidelines UTTIPEC 2011-printer-friendly
Street Design guidelines UTTIPEC 2011-printer-friendly
uttipecDRAFT
 
Smart Cities - everything a smart city should have
Smart Cities  - everything a smart city should haveSmart Cities  - everything a smart city should have
Smart Cities - everything a smart city should have
Diksha Gupta
 
Building Performance Evaluation - تقييم أداء المباني
Building Performance Evaluation - تقييم أداء المبانيBuilding Performance Evaluation - تقييم أداء المباني
Building Performance Evaluation - تقييم أداء المباني
Galala University
 
Sustainability Concepts in the Design of High-Rise buildings: the case of Dia...
Sustainability Concepts in the Design of High-Rise buildings: the case of Dia...Sustainability Concepts in the Design of High-Rise buildings: the case of Dia...
Sustainability Concepts in the Design of High-Rise buildings: the case of Dia...
Franco Bontempi Org Didattica
 
Pedestrian Guidelines 20 Nov09
Pedestrian Guidelines 20 Nov09Pedestrian Guidelines 20 Nov09
Pedestrian Guidelines 20 Nov09
uttipecDRAFT
 
Green buiding
Green buidingGreen buiding
Green buiding
Shruthi Krishnan
 
VVIP Circuit House Pune
VVIP Circuit House PuneVVIP Circuit House Pune
VVIP Circuit House Pune
GRIHA India
 
Report on stadium constructio2n
Report on stadium constructio2nReport on stadium constructio2n
Report on stadium constructio2n
LOKESH
 
Smart city newchennai
Smart city newchennaiSmart city newchennai
Smart city newchennai
Dhaval Barot
 
Parking geometry
Parking geometryParking geometry
Parking geometry
Bhavik A Shah
 
1. Case study report GIFT CITY Assignment 01.pdf
1. Case study report GIFT CITY Assignment 01.pdf1. Case study report GIFT CITY Assignment 01.pdf
1. Case study report GIFT CITY Assignment 01.pdf
AnahatVikram3
 
Revolutionise roundabout design
Revolutionise roundabout designRevolutionise roundabout design
Revolutionise roundabout design
JumpingJaq
 
Masdar city
Masdar cityMasdar city
Masdar city
Nurul Wahidah
 
AI for Smart City Innovations with Open Data (tutorial)
AI for Smart City Innovations with Open Data (tutorial)AI for Smart City Innovations with Open Data (tutorial)
AI for Smart City Innovations with Open Data (tutorial)
Biplav Srivastava
 
Pedestrian and Bicycle facility planning for kochi city region, part 2 data ...
Pedestrian and Bicycle facility planning for kochi city region, part 2  data ...Pedestrian and Bicycle facility planning for kochi city region, part 2  data ...
Pedestrian and Bicycle facility planning for kochi city region, part 2 data ...
Arun Chandra Babu
 
IBM Smarter Cities Case Studies for Singapore
IBM Smarter Cities Case Studies for SingaporeIBM Smarter Cities Case Studies for Singapore
IBM Smarter Cities Case Studies for Singapore
Tim Greisinger
 
Integrated Infrastructure Solutions for Smart Cities
Integrated Infrastructure Solutions  for Smart CitiesIntegrated Infrastructure Solutions  for Smart Cities
Integrated Infrastructure Solutions for Smart Cities
varunmatj
 
Smart city-Ahmedabad, Bhopal & Kakinada
Smart city-Ahmedabad, Bhopal & KakinadaSmart city-Ahmedabad, Bhopal & Kakinada
Smart city-Ahmedabad, Bhopal & Kakinada
╚»Śăńğĩť Βăńĩķ«╝
 
Smart Nation Initiatives in singapore
Smart Nation Initiatives in singaporeSmart Nation Initiatives in singapore
Smart Nation Initiatives in singapore
JK Baseer
 
Smart cities presentation
Smart cities presentationSmart cities presentation
Smart cities presentation
Jazzy Wang
 

What's hot (20)

Street Design guidelines UTTIPEC 2011-printer-friendly
Street Design guidelines UTTIPEC 2011-printer-friendlyStreet Design guidelines UTTIPEC 2011-printer-friendly
Street Design guidelines UTTIPEC 2011-printer-friendly
 
Smart Cities - everything a smart city should have
Smart Cities  - everything a smart city should haveSmart Cities  - everything a smart city should have
Smart Cities - everything a smart city should have
 
Building Performance Evaluation - تقييم أداء المباني
Building Performance Evaluation - تقييم أداء المبانيBuilding Performance Evaluation - تقييم أداء المباني
Building Performance Evaluation - تقييم أداء المباني
 
Sustainability Concepts in the Design of High-Rise buildings: the case of Dia...
Sustainability Concepts in the Design of High-Rise buildings: the case of Dia...Sustainability Concepts in the Design of High-Rise buildings: the case of Dia...
Sustainability Concepts in the Design of High-Rise buildings: the case of Dia...
 
Pedestrian Guidelines 20 Nov09
Pedestrian Guidelines 20 Nov09Pedestrian Guidelines 20 Nov09
Pedestrian Guidelines 20 Nov09
 
Green buiding
Green buidingGreen buiding
Green buiding
 
VVIP Circuit House Pune
VVIP Circuit House PuneVVIP Circuit House Pune
VVIP Circuit House Pune
 
Report on stadium constructio2n
Report on stadium constructio2nReport on stadium constructio2n
Report on stadium constructio2n
 
Smart city newchennai
Smart city newchennaiSmart city newchennai
Smart city newchennai
 
Parking geometry
Parking geometryParking geometry
Parking geometry
 
1. Case study report GIFT CITY Assignment 01.pdf
1. Case study report GIFT CITY Assignment 01.pdf1. Case study report GIFT CITY Assignment 01.pdf
1. Case study report GIFT CITY Assignment 01.pdf
 
Revolutionise roundabout design
Revolutionise roundabout designRevolutionise roundabout design
Revolutionise roundabout design
 
Masdar city
Masdar cityMasdar city
Masdar city
 
AI for Smart City Innovations with Open Data (tutorial)
AI for Smart City Innovations with Open Data (tutorial)AI for Smart City Innovations with Open Data (tutorial)
AI for Smart City Innovations with Open Data (tutorial)
 
Pedestrian and Bicycle facility planning for kochi city region, part 2 data ...
Pedestrian and Bicycle facility planning for kochi city region, part 2  data ...Pedestrian and Bicycle facility planning for kochi city region, part 2  data ...
Pedestrian and Bicycle facility planning for kochi city region, part 2 data ...
 
IBM Smarter Cities Case Studies for Singapore
IBM Smarter Cities Case Studies for SingaporeIBM Smarter Cities Case Studies for Singapore
IBM Smarter Cities Case Studies for Singapore
 
Integrated Infrastructure Solutions for Smart Cities
Integrated Infrastructure Solutions  for Smart CitiesIntegrated Infrastructure Solutions  for Smart Cities
Integrated Infrastructure Solutions for Smart Cities
 
Smart city-Ahmedabad, Bhopal & Kakinada
Smart city-Ahmedabad, Bhopal & KakinadaSmart city-Ahmedabad, Bhopal & Kakinada
Smart city-Ahmedabad, Bhopal & Kakinada
 
Smart Nation Initiatives in singapore
Smart Nation Initiatives in singaporeSmart Nation Initiatives in singapore
Smart Nation Initiatives in singapore
 
Smart cities presentation
Smart cities presentationSmart cities presentation
Smart cities presentation
 

Similar to Formula E Holdings - Niall Treacy

A Road Map to the Future for the Auto Industry
 A Road Map to the Future for the Auto Industry A Road Map to the Future for the Auto Industry
A Road Map to the Future for the Auto Industry
Stradablog
 
China Plus Automotive
China Plus AutomotiveChina Plus Automotive
China Plus Automotive
Stuart Wiggin
 
Disruptive Technology; Disruptive Research
Disruptive Technology; Disruptive Research Disruptive Technology; Disruptive Research
Disruptive Technology; Disruptive Research
MRS
 
EV smartcar Marketing Campaign 2012
EV smartcar Marketing Campaign 2012EV smartcar Marketing Campaign 2012
EV smartcar Marketing Campaign 2012
Panos Anadiotis
 
Pitch_Deck___draft_for_team_v1.1_copy.pptx.pdf
Pitch_Deck___draft_for_team_v1.1_copy.pptx.pdfPitch_Deck___draft_for_team_v1.1_copy.pptx.pdf
Pitch_Deck___draft_for_team_v1.1_copy.pptx.pdf
SachinGupta801422
 
Inspiring Route - Sharing Economy & Collaborative Consumption
Inspiring Route - Sharing Economy & Collaborative ConsumptionInspiring Route - Sharing Economy & Collaborative Consumption
Inspiring Route - Sharing Economy & Collaborative Consumption
Market Revolution
 
Evolution of sponsorship motorsport by Nigel Geach
Evolution of sponsorship   motorsport by Nigel GeachEvolution of sponsorship   motorsport by Nigel Geach
Evolution of sponsorship motorsport by Nigel Geach
Choregeo
 
Peugeot-
Peugeot-Peugeot-
Peugeot-
Peugeot-Peugeot-
Peugeot-
Peugeot-Peugeot-
PEUGEOT
PEUGEOTPEUGEOT
Peugeot-
Peugeot-Peugeot-
Peugeot-
Peugeot-Peugeot-
Peugeot
PeugeotPeugeot
Peugeot-
Peugeot-Peugeot-
Anatomy of a Campaign
Anatomy of a CampaignAnatomy of a Campaign
Anatomy of a Campaign
Ben Hargreaves
 
Αλέξανδρος Παπαπετρόπουλος, 2nd Auto Forum
Αλέξανδρος Παπαπετρόπουλος, 2nd Auto ForumΑλέξανδρος Παπαπετρόπουλος, 2nd Auto Forum
Αλέξανδρος Παπαπετρόπουλος, 2nd Auto Forum
Starttech Ventures
 
AT&S Annual Report 2018/19
AT&S Annual Report 2018/19AT&S Annual Report 2018/19
AT&S Annual Report 2018/19
AT&S_IR
 
Social and Audience Intelligence Trend Analysis for Motorsport in 2020
Social and Audience Intelligence Trend Analysis for Motorsport in 2020Social and Audience Intelligence Trend Analysis for Motorsport in 2020
Social and Audience Intelligence Trend Analysis for Motorsport in 2020
PatrickCharlton4
 
Gran Fondo World ® Series e-Cycling
Gran Fondo World ® Series e-Cycling Gran Fondo World ® Series e-Cycling
Gran Fondo World ® Series e-Cycling
dani buyo gine
 

Similar to Formula E Holdings - Niall Treacy (20)

A Road Map to the Future for the Auto Industry
 A Road Map to the Future for the Auto Industry A Road Map to the Future for the Auto Industry
A Road Map to the Future for the Auto Industry
 
China Plus Automotive
China Plus AutomotiveChina Plus Automotive
China Plus Automotive
 
Disruptive Technology; Disruptive Research
Disruptive Technology; Disruptive Research Disruptive Technology; Disruptive Research
Disruptive Technology; Disruptive Research
 
EV smartcar Marketing Campaign 2012
EV smartcar Marketing Campaign 2012EV smartcar Marketing Campaign 2012
EV smartcar Marketing Campaign 2012
 
Pitch_Deck___draft_for_team_v1.1_copy.pptx.pdf
Pitch_Deck___draft_for_team_v1.1_copy.pptx.pdfPitch_Deck___draft_for_team_v1.1_copy.pptx.pdf
Pitch_Deck___draft_for_team_v1.1_copy.pptx.pdf
 
Inspiring Route - Sharing Economy & Collaborative Consumption
Inspiring Route - Sharing Economy & Collaborative ConsumptionInspiring Route - Sharing Economy & Collaborative Consumption
Inspiring Route - Sharing Economy & Collaborative Consumption
 
Evolution of sponsorship motorsport by Nigel Geach
Evolution of sponsorship   motorsport by Nigel GeachEvolution of sponsorship   motorsport by Nigel Geach
Evolution of sponsorship motorsport by Nigel Geach
 
Peugeot-
Peugeot-Peugeot-
Peugeot-
 
Peugeot-
Peugeot-Peugeot-
Peugeot-
 
Peugeot-
Peugeot-Peugeot-
Peugeot-
 
PEUGEOT
PEUGEOTPEUGEOT
PEUGEOT
 
Peugeot-
Peugeot-Peugeot-
Peugeot-
 
Peugeot-
Peugeot-Peugeot-
Peugeot-
 
Peugeot
PeugeotPeugeot
Peugeot
 
Peugeot-
Peugeot-Peugeot-
Peugeot-
 
Anatomy of a Campaign
Anatomy of a CampaignAnatomy of a Campaign
Anatomy of a Campaign
 
Αλέξανδρος Παπαπετρόπουλος, 2nd Auto Forum
Αλέξανδρος Παπαπετρόπουλος, 2nd Auto ForumΑλέξανδρος Παπαπετρόπουλος, 2nd Auto Forum
Αλέξανδρος Παπαπετρόπουλος, 2nd Auto Forum
 
AT&S Annual Report 2018/19
AT&S Annual Report 2018/19AT&S Annual Report 2018/19
AT&S Annual Report 2018/19
 
Social and Audience Intelligence Trend Analysis for Motorsport in 2020
Social and Audience Intelligence Trend Analysis for Motorsport in 2020Social and Audience Intelligence Trend Analysis for Motorsport in 2020
Social and Audience Intelligence Trend Analysis for Motorsport in 2020
 
Gran Fondo World ® Series e-Cycling
Gran Fondo World ® Series e-Cycling Gran Fondo World ® Series e-Cycling
Gran Fondo World ® Series e-Cycling
 

More from Marketing Pioneers

Bamigo - Bart Hoorntje
Bamigo - Bart HoorntjeBamigo - Bart Hoorntje
Bamigo - Bart Hoorntje
Marketing Pioneers
 
LEWIS - Gijs Moonen
LEWIS - Gijs MoonenLEWIS - Gijs Moonen
LEWIS - Gijs Moonen
Marketing Pioneers
 
Keynote - Jonah Berger
Keynote - Jonah BergerKeynote - Jonah Berger
Keynote - Jonah Berger
Marketing Pioneers
 
AERO Drinks - Herbert Höckel
AERO Drinks - Herbert HöckelAERO Drinks - Herbert Höckel
AERO Drinks - Herbert Höckel
Marketing Pioneers
 
Swapfiets - Nadine Nooteboom
Swapfiets - Nadine NooteboomSwapfiets - Nadine Nooteboom
Swapfiets - Nadine Nooteboom
Marketing Pioneers
 
Charlie Temple - Kashifa Suddle
Charlie Temple - Kashifa SuddleCharlie Temple - Kashifa Suddle
Charlie Temple - Kashifa Suddle
Marketing Pioneers
 
Startupbootcamp - Patrick de Zeeuw
Startupbootcamp - Patrick de ZeeuwStartupbootcamp - Patrick de Zeeuw
Startupbootcamp - Patrick de Zeeuw
Marketing Pioneers
 
Patentstarters - Lucas Wemes
Patentstarters - Lucas WemesPatentstarters - Lucas Wemes
Patentstarters - Lucas Wemes
Marketing Pioneers
 
Copy Robin - Eric van Hall
Copy Robin - Eric van HallCopy Robin - Eric van Hall
Copy Robin - Eric van Hall
Marketing Pioneers
 
oLivery - Lonneke Mulder
oLivery - Lonneke MulderoLivery - Lonneke Mulder
oLivery - Lonneke Mulder
Marketing Pioneers
 
Marketing Madheads - Stefan Picavet
Marketing Madheads  - Stefan PicavetMarketing Madheads  - Stefan Picavet
Marketing Madheads - Stefan Picavet
Marketing Pioneers
 
MobPro - Diederick Ubels
MobPro - Diederick UbelsMobPro - Diederick Ubels
MobPro - Diederick Ubels
Marketing Pioneers
 
Shareforce - John Kivit
Shareforce - John KivitShareforce - John Kivit
Shareforce - John Kivit
Marketing Pioneers
 
Wayne Parker Kent - Slaven Mandic
Wayne Parker Kent - Slaven MandicWayne Parker Kent - Slaven Mandic
Wayne Parker Kent - Slaven Mandic
Marketing Pioneers
 
Bikkelhart - Emiel Nawijn
Bikkelhart - Emiel NawijnBikkelhart - Emiel Nawijn
Bikkelhart - Emiel Nawijn
Marketing Pioneers
 
Marketing Pioneers - Theo Toering - Chio
Marketing Pioneers - Theo Toering - ChioMarketing Pioneers - Theo Toering - Chio
Marketing Pioneers - Theo Toering - Chio
Marketing Pioneers
 
Marketing Pioneers - Wout Withagen - Freshheads
Marketing Pioneers - Wout Withagen - FreshheadsMarketing Pioneers - Wout Withagen - Freshheads
Marketing Pioneers - Wout Withagen - Freshheads
Marketing Pioneers
 
Marketing Pioneers - Martin Boschhuizen - Albelli
Marketing Pioneers - Martin Boschhuizen - AlbelliMarketing Pioneers - Martin Boschhuizen - Albelli
Marketing Pioneers - Martin Boschhuizen - Albelli
Marketing Pioneers
 
Marketing Pioneers - Jeroen de Bakker - Boodschapp
Marketing Pioneers - Jeroen de Bakker - BoodschappMarketing Pioneers - Jeroen de Bakker - Boodschapp
Marketing Pioneers - Jeroen de Bakker - Boodschapp
Marketing Pioneers
 
Marketing Pioneers - Valentijn Bras - Scoupy
Marketing Pioneers - Valentijn Bras - ScoupyMarketing Pioneers - Valentijn Bras - Scoupy
Marketing Pioneers - Valentijn Bras - Scoupy
Marketing Pioneers
 

More from Marketing Pioneers (20)

Bamigo - Bart Hoorntje
Bamigo - Bart HoorntjeBamigo - Bart Hoorntje
Bamigo - Bart Hoorntje
 
LEWIS - Gijs Moonen
LEWIS - Gijs MoonenLEWIS - Gijs Moonen
LEWIS - Gijs Moonen
 
Keynote - Jonah Berger
Keynote - Jonah BergerKeynote - Jonah Berger
Keynote - Jonah Berger
 
AERO Drinks - Herbert Höckel
AERO Drinks - Herbert HöckelAERO Drinks - Herbert Höckel
AERO Drinks - Herbert Höckel
 
Swapfiets - Nadine Nooteboom
Swapfiets - Nadine NooteboomSwapfiets - Nadine Nooteboom
Swapfiets - Nadine Nooteboom
 
Charlie Temple - Kashifa Suddle
Charlie Temple - Kashifa SuddleCharlie Temple - Kashifa Suddle
Charlie Temple - Kashifa Suddle
 
Startupbootcamp - Patrick de Zeeuw
Startupbootcamp - Patrick de ZeeuwStartupbootcamp - Patrick de Zeeuw
Startupbootcamp - Patrick de Zeeuw
 
Patentstarters - Lucas Wemes
Patentstarters - Lucas WemesPatentstarters - Lucas Wemes
Patentstarters - Lucas Wemes
 
Copy Robin - Eric van Hall
Copy Robin - Eric van HallCopy Robin - Eric van Hall
Copy Robin - Eric van Hall
 
oLivery - Lonneke Mulder
oLivery - Lonneke MulderoLivery - Lonneke Mulder
oLivery - Lonneke Mulder
 
Marketing Madheads - Stefan Picavet
Marketing Madheads  - Stefan PicavetMarketing Madheads  - Stefan Picavet
Marketing Madheads - Stefan Picavet
 
MobPro - Diederick Ubels
MobPro - Diederick UbelsMobPro - Diederick Ubels
MobPro - Diederick Ubels
 
Shareforce - John Kivit
Shareforce - John KivitShareforce - John Kivit
Shareforce - John Kivit
 
Wayne Parker Kent - Slaven Mandic
Wayne Parker Kent - Slaven MandicWayne Parker Kent - Slaven Mandic
Wayne Parker Kent - Slaven Mandic
 
Bikkelhart - Emiel Nawijn
Bikkelhart - Emiel NawijnBikkelhart - Emiel Nawijn
Bikkelhart - Emiel Nawijn
 
Marketing Pioneers - Theo Toering - Chio
Marketing Pioneers - Theo Toering - ChioMarketing Pioneers - Theo Toering - Chio
Marketing Pioneers - Theo Toering - Chio
 
Marketing Pioneers - Wout Withagen - Freshheads
Marketing Pioneers - Wout Withagen - FreshheadsMarketing Pioneers - Wout Withagen - Freshheads
Marketing Pioneers - Wout Withagen - Freshheads
 
Marketing Pioneers - Martin Boschhuizen - Albelli
Marketing Pioneers - Martin Boschhuizen - AlbelliMarketing Pioneers - Martin Boschhuizen - Albelli
Marketing Pioneers - Martin Boschhuizen - Albelli
 
Marketing Pioneers - Jeroen de Bakker - Boodschapp
Marketing Pioneers - Jeroen de Bakker - BoodschappMarketing Pioneers - Jeroen de Bakker - Boodschapp
Marketing Pioneers - Jeroen de Bakker - Boodschapp
 
Marketing Pioneers - Valentijn Bras - Scoupy
Marketing Pioneers - Valentijn Bras - ScoupyMarketing Pioneers - Valentijn Bras - Scoupy
Marketing Pioneers - Valentijn Bras - Scoupy
 

Recently uploaded

原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
Mega P
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
Higher Education Marketing
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
Importance of Customer Service in Fashion Industry
Importance of Customer Service in Fashion IndustryImportance of Customer Service in Fashion Industry
Importance of Customer Service in Fashion Industry
Shantilal Hajeri
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
Sun.Lee
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
sk1987009
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
gaydlc2513
 

Recently uploaded (20)

原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
Importance of Customer Service in Fashion Industry
Importance of Customer Service in Fashion IndustryImportance of Customer Service in Fashion Industry
Importance of Customer Service in Fashion Industry
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
 

Formula E Holdings - Niall Treacy

  • 1.
  • 2.
  • 3. Living in a different era “Human inventiveness…has still not found a mechanical process to replace horses as the propulsion for vehicles” Petit Journal, a French newspaper December 1893 • Answer was to organise the Paris-Rouen race for horseless carriages, held the following July. • The 102 entrants included vehicles powered by steam, petrol, electricity, compressed air and hydraulics. • Only 21 qualified for the 126km (78-mile) race, which attracted huge crowds. The clear winner was the internal combustion engine. • Over the next century it would go on to power industry and change the world.
  • 4.
  • 5. “The death of the internal combustion engine. It had a good run. But the end is in sight for the machine that changed the world.” Economist August 12th 2017
  • 6. THE LIFESPAN OF LARGE, SUCCESSFUL COMPANIES HAS NEVER BEEN SHORTER Average company lifespan on S&P 500 index
  • 7. Lifespan of successful companies has never been shorter • In 1955, Fortune Magazine listed the 500 largest companies in a list that’s become synonymous with success. 60 years later, only 71 of those companies still remain. • With the speed of technology adoption and a fast-paced global economy, companies rise and fall faster • Blackberry in 2007 had over 50% market share in the US and in June 2007 the iPhone was introduced now they have 0.8% of smartphone market share according to IDC • Yahoo – 2005 they were undisputedly no1 in online advertising with 21% of the market now struggling to make 4th position behind Google, FB, and Microsoft, • Blockbuster - Blockbuster boasted a $5bn market value in 2004. File for bankruptcy 6 years later – Netflix • HMV - HMV floated on the stock market in 2002 for a £1bn valuation. When it went into administration, it was valued at just £15m - Amazon
  • 8. 40% OF COMPANIES WILL BE DEAD IN 10 YEARS
  • 9. WHY FORMULA E “Majority of Consumers Want Brands to Take a Stand on Social and Political Issues” Sprout Social 2018 “Formula E is the biggest innovation in motor racing and entertainment of the last 10 years” Jean – Claude Biver – CEO TAG HEUER “We [offer] a story about changing a technology to make the world better, to try to make cities less polluted” Alejandro Agag CEO Formula E
  • 10. “Marketing is about values it’s a very complicated and noisy world, and we’re not going to get a chance to get people to remember much about us” Steve Jobs 1997
  • 12.
  • 14. Media Buyers 1. Viewership (eyeballs) 2. Stories generating traffic 3. Truly different racing proposition 4. Personalities and drama Cities 1. To be seen as a top city destination 2. To be seen to be driving an urban mobility agenda 3. FIA Smart Cities programme ELECTRI C STREET RACING SPONSORS 1. CSR association with sustainability 2. Access to the next generation 3. Truly different racing proposition 4. Exclusive hospitality opportunities 5. Investment for the future OEMs / Teams 1. Awareness and consideration of high performance 2. Open platform to showcase their e-technology 3. Truly different racing proposition 4. Access to the next generation 5. CSR association with sustainability 6. Investment for the future 1. Unpredictability and genuine rivalry 2. Truly different (and more relevant) racing proposition 3. To see tech innovation driving real change 4. To participate and get involved 5. To be close to the action 6. An unforgettable day out FANS Formula E Eco-System
  • 15. 58% Male 42% Female 60+%of fans are between 21 and 45 years old TECH SAVY WELL-EDUCATED UPMARKET MILLENNIALS INFLUENCERS PASSIONATE ABOUT SUSTAINABILITY Sources: Prophet Fan Research June 2016 of Sports Enthusiasts (US, UK, China, Germany) FORMULA E TARGETS SPORTS ENTHUSIASTS WITH THE FOLLOWING MENTALITY: • When watching sports I care about all aspects of the competition, not just the results • I watch sports beyond the ones I play • I love unpredictable sports events that keep me on the edge of my seat • I watch sports that are fun, exciting, unique, and future facing • Allows me to engage digitally (e.g. mobile app) • Has the latest technology and equipment Formula E Fans are sports enthusiasts
  • 16.
  • 17. From ZERO to success in less than 6 years 2013 2014 2015 2016 2017 2018 2019 First ever professional motorsport event in New York City $1,000,000 E-Race in Las Vegas at CES with Formula E drivers and 10 pre- qualified SIM drivers Jaguar & Audi join championship Series expands to 12 rounds in 10 cities for Season 3 ABB announced as Title Partner – an FIA Championship first Gen2 Car revealed (pictured) Battery technology will have advanced where drivers do not need to switch cars in Season 5 Mercedes-Benz and Porsche joining in Season 6 Lead Shareholder investment from Liberty Global and Discovery Communications Season 2 begins Inaugural race held in Beijing in Sept FanBoost technology introduced Formula E CEO Alejandro Agag created the series sanctioned by the FIA
  • 19. Leading the sustainability committee and owner of Pole Position Delivering green logistics Insuring the future of mobility Championship Title Partner Our tyre of the future Demonstrating the next generation of electric vehicles Powering the Championship sustainably Timing the Championship Providing electrifying fashion Staffing the Championship Authentic Partnerships Airline partner
  • 20. 2018/19 Season Calendar 13 Races in 12 Iconic Cities
  • 21.
  • 22. Digital Audience FOLLOWERSREACHVIEWERSHIP 581M THIS 1,3B 714% YOY ENGAGEMENT 41.9M 1,203,700M FANS 75% UP FROM LAST SEASON SEASON THIS SEASON GROWTH 713% YOY GROWTH THIS SEASON AND FOLLOWERS 1316% YOY GROWTH Source: Channel Analytics
  • 23. TV coverage has also experienced growth of 73% growth from S3 to S4 190.3 TOTAL VIEWERS SEASON 1 SEASON 2 SEASON 3 SEASON 4 192.1 222.8 330.1 MILLION • Formula E has delivered the highest global TV audience growth vs. key competitors • Rome delivered the highest single race audience of 34.2m • 60% increase in average audience per race Growth Average Audience Per Race 17.3m 27.4m
  • 24. Why formula E • Electric Mobility will and is shaping our society • Centre of the 4th Industrial Revolution • Lifespan of successful companies has never been shorter • Marketing and communications is about values in a busy world • BRANDS are basically a promise. They tell consumers what quality to expect from a product and show off its personality. Firms invest a lot and require ROI on the image of their brands to foster sales and loyalty. Formula E
  • 25. “We invite you to continue on our journey” ALEJANDRO AGAG CEO & Founder of Formula E