The document summarizes events from the first day of the South by Southwest (SXSW) conference in 2013. It describes long lines to see internet memes like Nyan Cat brought to life. It also mentions appearances by the cast of Game of Thrones and several smaller social media events happening on the sidelines of the main conference. Finally, it discusses an immersive experience by AT&T and notes that it rained at the Texas conference.

1. Day 1
2013
Reflection
Gemma Craven
Head of Social@Ogilvy New York
March 2013

2. MASHABLE
Mashable House -
Bringing Internet
Memes to Life
There was a huge line around the bloc for the SXSWi Mashable House!
Nyan Cat artist,Christopher Torres, was drawing temporary tattoos of
his artwork on whoever wanted to wear Nyan Cat. Torres was alongside
the infamous Grumpy Cat and the biggest jerk on the Internet,Scumbag
Steve, all putting in special performances at Mashable House.

3. Entertainment
industry in
full effect
Particularly Game of Thrones whose pedicabs and actual throne
from GOT made an appearance for fans to have their pics taken
on it. Winter is coming...

4. Small side events
on the fringe
Kick off
From OMMA Social, Chinwag Doing Business, Bazaarvoice Social
Summit to Brian Solis's Red Room book event. As this year in
Austin changes have been made to stem the flow of pop up events,
the smaller indoor events are driving the vibe.

5. Fully immersive
interactive
experiences
AT&T's Teleportation Lounge not only enables attendees to see
live-streaming panels but also allows an immersive IMAX-like
experience showing views all around the city of Austin. We are on
the hunt for more like this at SXSW

6. Rain - again -
another trend -
it rained today
We are in Texas and it rained! The smart folks at Spredfast were
the first on the game with their distinctive orange ponchos. The
rest of us had to make do with hastily packed kiddie versions
or just got wet.

7. THERE'S A LOT TO SORT
THROUGH AT #SXSW
FIND THOUGHT
LEADERSHIP HERE