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Day 1
                         2013
Reflection
             Gemma Craven
             Head of Social@Ogilvy New York
             March 2013
MASHABLE




 Mashable House -
 Bringing Internet
   Memes to Life


There was a huge line around the bloc for the SXSWi Mashable House!
Nyan Cat artist,Christopher Torres, was drawing temporary tattoos of
his artwork on whoever wanted to wear Nyan Cat. Torres was alongside
the infamous Grumpy Cat and the biggest jerk on the Internet,Scumbag
Steve, all putting in special performances at Mashable House.
Entertainment
   industry in
    full effect


Particularly Game of Thrones whose pedicabs and actual throne
from GOT made an appearance for fans to have their pics taken
on it. Winter is coming...
Small side events
  on the fringe
    Kick off


From OMMA Social, Chinwag Doing Business, Bazaarvoice Social
Summit to Brian Solis's Red Room book event. As this year in
Austin changes have been made to stem the flow of pop up events,
the smaller indoor events are driving the vibe.
Fully immersive
    interactive
    experiences


AT&T's Teleportation Lounge not only enables attendees to see
live-streaming panels but also allows an immersive IMAX-like
experience showing views all around the city of Austin. We are on
the hunt for more like this at SXSW
Rain - again -
another trend -
it rained today


We are in Texas and it rained! The smart folks at Spredfast were
the first on the game with their distinctive orange ponchos. The
rest of us had to make do with hastily packed kiddie versions
or just got wet.
THERE'S A LOT TO SORT
 THROUGH AT #SXSW

    FIND THOUGHT
   LEADERSHIP HERE

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Day 1 Reflection at #SXSW 2013 -- #SXSWOgilvy

  • 1. Day 1 2013 Reflection Gemma Craven Head of Social@Ogilvy New York March 2013
  • 2. MASHABLE Mashable House - Bringing Internet Memes to Life There was a huge line around the bloc for the SXSWi Mashable House! Nyan Cat artist,Christopher Torres, was drawing temporary tattoos of his artwork on whoever wanted to wear Nyan Cat. Torres was alongside the infamous Grumpy Cat and the biggest jerk on the Internet,Scumbag Steve, all putting in special performances at Mashable House.
  • 3. Entertainment industry in full effect Particularly Game of Thrones whose pedicabs and actual throne from GOT made an appearance for fans to have their pics taken on it. Winter is coming...
  • 4. Small side events on the fringe Kick off From OMMA Social, Chinwag Doing Business, Bazaarvoice Social Summit to Brian Solis's Red Room book event. As this year in Austin changes have been made to stem the flow of pop up events, the smaller indoor events are driving the vibe.
  • 5. Fully immersive interactive experiences AT&T's Teleportation Lounge not only enables attendees to see live-streaming panels but also allows an immersive IMAX-like experience showing views all around the city of Austin. We are on the hunt for more like this at SXSW
  • 6. Rain - again - another trend - it rained today We are in Texas and it rained! The smart folks at Spredfast were the first on the game with their distinctive orange ponchos. The rest of us had to make do with hastily packed kiddie versions or just got wet.
  • 7. THERE'S A LOT TO SORT THROUGH AT #SXSW FIND THOUGHT LEADERSHIP HERE