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Bogdana butnar, digital marketing consultant top social brands2011

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Bogdana butnar, digital marketing consultant top social brands2011

  1. 1. SOCIAL MEDIA EXHAUSTION BOGDANA BUTNAR BOGDANABUTNAR.RO TWITTER.COM/BOGDANA Don’t know 24% I love being ON constantly 50% 20% SM will KILL me 30%I need some time OFF from SM
  2. 2. LIFE SPAN OF A SM MESSAGE 60%LIFE SPAN OF A SM SPECIALIST 20%STRUCTURE OF A TOT SM STRATEGY 20% Index of contents
  3. 3. 2010Lifespan
  4. 4. 5 MINUTES±100 FRIENDS Lifespan
  5. 5. 35 SECONDS>100 FRIENDS TIME OF WEEK TIME OF DAY Lifespan
  6. 6. Blogging
  7. 7. 1210 1 WEEK864 1 HOUR2 1 MINUTE0 35 SEC’S AVERAGES
  8. 8. RETWEET VALUE (COPY/ CONTENT) RETWEET NETWORK EDGE RANK BLOGGER OUTREACH PROGRAM FORUM OUTREACH PROGRAM CONCLUSION
  9. 9. MONITORING MAINTENANCE REGULATORY EVERY 1 FEEDBACK/ MINUTE TO 1 INTERACTION WEEK THE MANAGER
  10. 10. TOT STRATEGY SOLUTION
  11. 11. Measurements/ TestsSpecial company issues TOT objective/ major campaign / key message / informs all other messages / has various creative executions / is monitored as main outcomeCrisis management / Tactical objectives / linked to seasonal events / opportunistic occurrences / unplanned situations
  12. 12. Plan Plan ahead Tease plans Test plans Implement holistically Be flexibleUse common sense to identify opportunities Use contact network to identify tactics Save budget Budget Don’t milk it / Don’t push it CONCLUSION
  13. 13. THANK YOU!

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