This document discusses using game design principles in products and public campaigns. It provides examples of a toilet game to reduce spillage, a basketball trash can for fun trash disposal, a bottle bank arcade that collected much more bottles than a regular bank, and soap with toys inside that reduced illness in children by encouraging more frequent hand washing. The document also discusses nudging people to voluntarily do things for a purpose without directly telling them, and proposes a subway door game to discourage people from trying to enter at closing time through a visual danger effect, though that may backfire by thrilling some people.

1. Things with
Game Design
BigShine
Sejong Univ

2. Game Mechanics

3. Things People Like

4. Products with Game Design
Toilet printed fly
Situation : a man pees
Quest : Drop a fly in water
→ Reduce spillage
Basketball Trash box
Situation : Trash something
Quest : Throw waste in box(Basketball)
→ Do it with fun

5. Public Campaign with Game Design

The Fun Theory
•
Bottle Bank Arcade Machine

Purpose : get more people to
use the bottle bank
Game Design - Points system,
Leaderboards
http://youtu.be/zSiHjMU-MUo
→ Over one evening, our bottle bank arcade was used by nearly one hundred people.
→ During the same period, the nearby conventional bottle bank was used twice.

6. Public Campaign with Game Design
•
The World’s Deepest Bin

Purpose : get more people to
throw their rubbish in the bin
Things People Like – Surprise &
Unexpected Delight
http://youtu.be/cbEKAwCoCKw
→ During one day 72kg of rubbish was collected in our bin.
→ That's 41kg more than the normal bin just a small distance away.

7. Public Campaign with Game Design

Hope Soap

Purpose : prevent disease(children)

Method : washing hands frequently
with soap

How? : make soap with a toy inside
Things People Like – collecting
http://youtu.be/6ae0bw58jJU
→ 70% REDUCTION in illnesses
→ 75% REDUCTION in respiratory infections

8. Nudge Effect
•
Doesn’t say “Do something”
•
Make people Do something voluntarily

We call it Nudge
•
Nudge : inducing people to do something softly
Effect. <the theory by Richard Thaler>

9. My idea

Situation : some people get on subway when the doors are closing.

Purpose : Make them don’t try to get on subway at this situation.

How? :

Visual effect – Let people think to be at Dangerous situation

Expected Problem : Someone who likes thrill do it more…

10. References

«Gamification by Design», O’RELLY

http://www.thefuntheory.com/

http://blog.naver.com/ehforever/130097976428