The document outlines an assignment to maximize the value from one loaf of bread in a creative way. It then provides examples of using bread for activities like sports, art, music, fashion, and health/beauty. Specifically, it proposes using dried breadcrumbs as a natural face and body scrub, detailing instructions and benefits. These include being cheap to produce, containing minerals and nutrients, and improving personal health and skin in an ecological way. The document concludes by suggesting preparing a marketing campaign to sell the bread scrub product.

1. Second Team
Assignment

2. What will you do with 1 loaf
of bread?

3. ASSIGNMENT
 The challenge is to look at BREAD in a new way. Create as
much "value" as possible starting with ONE LOAF OF BREAD.
 You can use any type of bread you like, and measure value in any
way you want. Use this as an opportunity to be creative!
 Truly unique point of view vs. obvious
 Truly creative approach to assignment
 Terrific job in implementing the project
 Fabulous job in telling the story of the project

4. A Bad Rap
Let’s face it, bread has gained a reputation lately for being
unhealthy among people of the middle and high income
categories. It’s kind of sad, really. After all, bread has been a part
of the daily diet of every known culture, for about 30,000 years. In
one form or another, it has influenced the diets of everyone all
over the world. Not only that, but in most countries, the price of a
loaf of bread is used to indicate whether a country is doing well
economically.
Our Team, in conjunction with the
International Bread Board (this is fictitious)
has developed an advertising campaign to
strengthen the much-maligned
carbohydrate and to restore it to once again
put bread back in the hearts of the world, if
not back on its’ tables.

5. Campaign Brief
Problem: Bread is high in carbohydrates and therefore not as popular
in middle to high income markets.
Target demographic: middle to high income, health-conscious
Solution: Create an ad campaign which proposes other uses for bread
in it’s many different forms.
Tagline: “Bread: it’s a winner!”
Marketing formats/media: web banners, Print ads, radio, online
videos, Television (or whatever we can do in this project)
Pros: it’s light, edible, dryable, easily absorbs water/liquids, is
biodegradable

6. SOME IDEAS we came up
with, while brainstorming !

7. We can use bread In SPORTS!
 To play RUGBY !
BENEFITS:
 More fun!
 Your appetite grows faster


8. Or in Hockey?!!!

9. But wait a minute, what can be considered as
Creating VALUE?
 Monetary value
 Cheap to produce
 more expensive to sell (how do you mean?)
 Environmental value
 Ecologically clean
 Waste less
 Fertilizes the land (?)
 Is biodegradable
 Personal value
 That enhances/improves your body, or
character?
 Sense of satisfaction from helping the
environment.
 Other:
 Original, rare… ????

10. Maybe use bread for KIDS?
 Using bread instead of CLEY for making
little sculptures
INSTRUCTIONS:
 Take the soft part of bread
 Moisturize it with water
 Start making figures
BENEFITS:
 Organic and ecological
 Even if eaten, no problem   
 Easily washed away

11. Natural grease cleaning
 Cleans really well the grease from dishes,
 Optional: Then can be given to the
domestic pets as treats 
 BENEFITS:
 No waste
 Even kids can help you out with it!
 Natural and not poisonous
 Does not give any allergies on skin
 Pets happy at home :D

12. Perhaps, use it in MUSIC?
 Use 1 loaf as perfect musical instrument!
INSTRUCTIONS:
 Dry one loaf of bread
 Cut into two
 Rub against each other to create sound
BENEFITS:
 Original instrument and sound
 Very Cheap to produce
 Easy to use

13. Or in FASHION?
 Home made jewelry!
INSTRUCTIONS:
 Use some water to soften the bread
 Form little to big round forms and rings from
the soft part of the bread
 Dry the jewelry
BENEFITS:
 natural and healthy
 ecologically clean
 hand made

14. Or for Health & Beauty!
 Use bread as a face and body SCRUB
INSTRUCTIONS:
 Prepare dried breadcrumb from bread
 Soap the face, use pinch of breadcrumb as scrub
BENEFITS:
 Easy to prepare and to use
 Relatively soft, does not scratch the skin
 Very cheap to produce
 Natural, ecological, good for all types of skin
 Large amount of natural minerals and nutrients

15. YYEEEEES!!!!
BINGOOOOO!!!

16. Does a bread-SCRUB create high value???
 SURE it DOES!!!
 1) It is cheap to produce and more expensive to sell
 2) It contains minerals, and is healthy for skin
 3) Ecologically clean and waste less
 4) Improves your body, and your personal value
 5) it can be kept for a long period of time
 6) it is valuable for any person, regardless of age, sex,
skin type !

17. So, now we prepare a marketing campaign for
our product!
 We take 1 INTEGRAL bread (as it has more nutrients) …
 Packaging…
 Price…
 Place…
 Promotion….

18. THANK YOU!!!