The gaming console market saw $18 billion in revenue in 2007, a 40% increase from 2006. The fastest growing demographic for gamers is those over 50 years old, making up 25% of the market. Nintendo Wii has sold 34 million units worldwide as of 2008, leading global sales. The Xbox 360 has sold over 22 million units globally but leads in European sales with 6 million units. The PlayStation 3 has sold 16.84 million units worldwide but leads in Japan with 7 million units sold.

2. 
$18 Billion Entertainment Industry
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40% increase from 2006
Demographics
Fastest growing group: 50+ (25%)
 Average age: 33
 40% of all gamers are women
 Boys under 17: 23%
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Increase in sales during recession

3. 
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Launched November 22, 2005
Developed by Microsoft
Predecessor of Xbox
3 versions: Arcade, Premium, Elite
Seventh Generation Video Game Console

4. 
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Processor - 3.2 GHz PowerPC with 3 dualthreaded processor cores (Xenon)
GPU – ATI-Based Custom Processor (Xenos)
Clock Speed – 500 MHz
Video RAM - Up to 512 MB GDDR3 system
RAM (700 MHz) plus 10 MB embedded DRAM
(eDRAM) frame buffer
Video Resolution - 16:9 widescreen 720p, 1080i,
1080p (will down sample to standard definition)

5. 
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Sound - Supports 5.1 Dolby Digital Sound
Network - Bandwidth of 22.4 GB per second
WMV HD and M-PEG 2 decoder
Drives – 12x dual-layers DVD; HD DVD drive
offered as $179 add-on (for movies only)
Storage - 60 GB of hard drive storage

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Controllers (Wireless or non Wireless)
Wireless Gaming Receiver
Messenger Kit
Universal Media Remote
Steering Wheel
Guitar
Head Set
Live Vision Camera
Detachable Hard Drives
Memory Units
Intercoolers

7. 
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Online Multiplayer Gaming and Digital Media
Delivery Service
Release Date: November 2002
8 million users today
Game achievements, score, reputations
Xbox Live Marketplace
“Gamertags”
“Trueskill”

8. 
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Large Game Database
Online Capabilities
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Netflix
Entertainment System
Graphics

9. 
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Launched November 17, 2006
Predecessor of Playstation 2
Developed by Sony
Seventh Generation Video Game Console

10. 
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Cell Microprocessor
3 GHz Power Processing Elements
GPU is NVIDIA G70
Blu Ray, DVD, and CD drives

11. 
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Sixaxis Controller
BD Remote
Playstation Eye
Digital Video Recorder
Ethernet Cable
Power Cable
USB Cable
Composite Video/Audio
Cable

12. 
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Downloadable and Updatable Software
Xross Media Bar

13. 
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Unified On line Service
Playstation Store
Playstation Network
Playstation Portable connectivity

14. 
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High Price
Lack of Game choice
#8 in top 21 screw ups according to PC World

15. 
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Connectivity
Personalization
Download Capabilities
Shopping
Up Load Capabilities
Networking
Playstation Home

16. 
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Launched September 14th, 2006
Developed by Nintendo
Seventh Generation Video Game Console
Successor to the Game Cube

17. 
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Secure Digital Cards
CPU IBM power PC based “broadway”
GPU ATI “Hollywood”
512 MB

18. 
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Motion sensing capability
Accelerometer and Optical Sensor technology
Remote control based design
Bluetooth

19. 
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Wii Homebrew
Linux
Twilight Hack

20. 
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Wii connect24
Downloadable content
Friend Codes
Pay and Play

21. Choice-Supportive Bias
 a tendency to retroactively ascribe positive
attributes to an option one has selected
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Wii owners favored the Wii
Xbox 360 owners favored the Xbox 360
PS3 owners favored the PS3

22. Compatibility concerns
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backward compatibility (ability to play games
from older console versions)
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PS3 has dropped backward compatibility
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Microsoft's Xbox 360 can play older Xbox games, but each
game requires its own software emulator (which can be
downloaded from Microsoft)
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The Nintendo Wii can accept GameCube games, plus its
Virtual Console feature lets you play downloaded games
from even older systems like Sega Genesis.

23. 
Consider the games
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Who will be playing?
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Are you interested in extras like online
gaming or playing movies?
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Consider capacity

24. Nintendo Wii
PROS:
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Motion-detection game controllers
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Fun for groups
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Also plays old Nintendo games
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Physical Therapy Tool
CONS:
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Online gaming cumbersome
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Battery life in controllers
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No CD or DVD playback

25. Microsoft Xbox360
PROS:
 Realistic, high-tech graphics
 User-friendly interface
 Wide game selection
CONS:
 No Wi-Fi capability
 Reliability issues on older consoles
 Oversized power supply

26. Sony PlayStation 3
PROS:
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Has built-in Blu-ray player
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High-definition graphics
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Realistic, immersive games
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Quiet operation
CONS:
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Expensive
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No backwards compatibility
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Online play not as good as Xbox 360
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Fewer game titles than Xbox 360

27. 
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Over 22 million units sold Worldwide
13 million in United States
6 million in Europe
1 million in Japan

28. 
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16.84 million worldwide
5 million in the United States
5 million in Europe
2.5 million in Japan

29. 
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World Wide-34 million units
America- 15 million Units
Japan- 7 million units

30. 
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-Nintendo Wii leads worldwide sales with 34
million
-Nintendo Wii leads US sales with 15 million,
Xbox 360 coming at 13 million
Nintendo Wii leads Japan with 7 million
Xbox 360 leads Europe with 6 million

31. 
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-Nintendo Wii appeals to all ages, has multiple
accessories and desired game play
-Gaming Consoles expanding to all levels of
technology, user appeal
-Music, DVD, Online gaming, Photos