In his SocialMedia.org Member Meeting case study presentation, Microsoft's Senior MarComm Manager, Rob Wolf, goes through the steps of their recent launch on Instagram. Rob unveils why Microsoft chose to join Instagram and what their #DoMore campaign accomplished in establishing their presence.

1. Microsoft
Rob Wolf
The blank canvas: Planning our
Instagram launch
MEM
B
ER MEETIN
G
34
SOC
IALMEDIA.
ORG
SAN FRAN
CISCO
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 34
San Francisco
2-4-2015
Learn more about Member Meetings
socialmedia.org/meetings

3. 0
50
100
150
200
250
300
Q1 '10 Q3 '10 Q1 '11 Q3'11 Q1 '12 Q3 '12 Q1 '13 Q3 '13 Q1 '14 Q3 '14
Monthly Active Users (mm)
Instagram Twitter

4. 0
5
10
15
20
25
30
35
40
45
Facebook Twitter Instagram
American Teens’ Most Important Social Network
Fall 2012 Spring 2013 Fall 2013 Spring 2014

5. 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Instagram
Facebook
Twitter
User interactions with brand's posts as % of followers

10. Celebrate people doing amazing things in
their digital work and life, aided in part by
Microsoft technology.
Launch with a global relay, in which we
travel the world, documenting the people
who embody the spirit of the new
Microsoft. We will celebrate their inspiration,
accomplishments, and passions. And subtly,
authentically, show how they’re enabled by
our products.

30. http://bit.ly/RobsSlides

31. Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
MEM
B
ER MEETIN
G
34
SOC
IALMEDIA.
ORG
SAN FRAN
CISCO
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 34
San Francisco
2-4-2015
Learn more about Member Meetings
socialmedia.org/meetings