Social media analysis of the Interactive Minds Summit in Brisbane 1st of August 2013. This is a sample report prepared as part of BuzzNumbers' sponsorship of the event.

1. commercial in confidence
ONLINE ACTIVITY – IMDS 2013
Coverage Period – 30 July – 3 August 2013

2. commercial in confidence
INSIGHTS – OVERVIEW
 There was a total of 1226 tweets captured surrounding the Interactive
Minds Digital Summit 2013,
 63 Mentions occurred pre event (30th and 31st of July)
 1152 mentions on conference day
 38 mentions occurred post event (2nd and 3rd of August)
 1,141 tweets where hashtagged with #IMDS2013
2
VOLUMEMENTIONSSENTIMENT
0
2
4
6
8
10
12
6:05AM
7:57AM
8:28AM
8:40AM
9:04AM
9:11AM
9:17AM
9:23AM
9:29AM
9:35AM
9:41AM
9:47AM
9:54AM
10:00AM
10:06AM
10:12AM
10:18AM
10:24AM
10:32AM
10:39AM
10:45AM
10:52AM
11:06AM
11:27AM
11:33AM
11:39AM
11:45AM
11:51AM
11:57AM
12:03PM
12:09PM
12:15PM
12:22PM
12:28PM
12:34PM
12:40PM
12:46PM
12:56PM
1:22PM
1:48PM
1:54PM
2:01PM
2:07PM
2:13PM
2:19PM
2:26PM
2:33PM
2:39PM
2:45PM
2:51PM
2:57PM
3:03PM
3:10PM
3:16PM
3:27PM
3:45PM
3:53PM
3:59PM
4:05PM
4:14PM
4:20PM
4:26PM
4:35PM
4:43PM
4:51PM
4:59PM
5:11PM
5:33PM
6:50PM
8:05PM
8:45PM
10:01PM
11:49PM
CONFERENCE DAY VOLUME
@s13_eisbaer
Tweets Chevy
Superbowl App
Many RTs
@Sutho says big data is
Like high school
sex, everyone is talking
about it, very few are
doing it, no one is doing it
well.
@emma6516 says
Content marketing
costs 40% less than
paid search.
@noahkagan says
“Tweet a pic of a
person you've
never met”.

3. commercial in confidence
INSIGHTS – NOAH KAGAN
OBSERVATIONS
• Noah from App Sumo was the International Keynote speaker of the
event.
• His presentation occurred 9:20am – 10:20am (As highlighted by
orange in the volume chart).
• Noah generated the the most amount of social media volume of all
speakers – 145 mentions. Asking people to tweet a picture of the
person next to them really boosted the social media content created
from his presentation.
3
VOLUMESENTIMENTPROFILE
SAMPLE POSITIVE MENTION SAMPLE NEUTRAL MENTION
0
1
2
3
4
5
6
7:43AM
9:31AM
9:34AM
9:37AM
9:41AM
9:44AM
9:47AM
9:51AM
9:54AM
9:57AM
10:00AM
10:03AM
10:07AM
10:12AM
10:15AM
10:19AM
10:29AM
10:36AM
10:41AM
10:46AM
11:31AM
1:22PM
2:02PM
2:17PM
3:59PM
4:03PM
6:50PM

4. commercial in confidence
0
1
2
3
4
5
6
7
8
9:16AM
9:26AM
9:31AM
9:37AM
10:07AM
10:14AM
10:39AM
1:43PM
1:54PM
2:02PM
2:07PM
2:11PM
2:14PM
2:17PM
2:20PM
2:24PM
2:29PM
2:33PM
2:36PM
2:39PM
2:50PM
3:29PM
4:05PM
4:12PM
4:29PM
4:40PM
8:52PM
INSIGHTS – SEAN SUTHERLAND
4
VOLUMESENTIMENTPROFILE
SAMPLE POSITIVE MENTION SAMPLE NEUTRAL MENTION
OBSERVATIONS
• Sean generated the second highest amount of social mentions with
134.
• Sean's humour generated much of his mentions. His “High school sex”
analogy responsible for the highest conversation peak of the day.
• Sean generated the highest proportion of positive mentions out of the
top 3 speakers.
• His presentation time of 2 – 2:40 pm highlighted in orange in the
Volume chart.

5. commercial in confidence
INSIGHTS – JESS WHITTAKER
5
VOLUMESENTIMENTPROFILE
SAMPLE POSITIVE MENTION SAMPLE NEUTRAL MENTION
OBSERVATIONS
• Jess is the third most talked about presenter generating 94
mentions.
• Jess generated mentions and RT’s outside of her
presentation slot (represented in orange on the volume
chart) by tweeting about the other speakers presentations
0
1
2
3
4
5
6
9:13AM
10:14AM
10:29AM
11:51AM
12:03PM
12:11PM
12:15PM
12:20PM
12:22PM
12:24PM
12:27PM
12:29PM
12:31PM
12:35PM
12:38PM
12:41PM
12:44PM
12:47PM
12:49PM
1:16PM
1:48PM
1:56PM
2:01PM
2:05PM
2:13PM
2:27PM
2:50PM
2:58PM
3:06PM
3:56PM
8:54PM

6. commercial in confidence
INSIGHTS – WHO WAS TWEETING?
6
TOP10TWEETERSBYVOLUME
Username
Number of
tweets BuzzInfuence
IMBrisbane 171 6/10
MelJCoppola 109 3/10
s13_eisbaer 62 3/10
catmatson 28 6/10
MikeNBarnard 25 2/10
JustPeopleBNE 23 3/10
Visual_Alchemy 22 4/10
Digital_Tanya 19 5/10
digitalane 19 2/10
theWEBrecruiter 19 6/10
TOP3PROFILED

7. commercial in confidence
INSIGHTS –INFLUENCERS TWEETING
7
TOP10TWEETERSBYVOLUME
Username
Number of
tweets BuzzInfuence
zdeluca 14 9/10
flight_centre 2 8/10
xcommedia 9 7/10
wistia 3 7/10
absalomedia 2 7/10
NetworxEvents 2 7/10
earleyedition 1 7/10
geckoboard 1 7/10
joannejacobs 1 7/10
MarkandZoe 1 7/10
TOP3PROFILED