In-patient iPad Bedside application for Patient Engagementjuntao
This document outlines objectives and features of an iPad bedside application to enhance patient engagement and experience in hospitals. The application aims to improve patient satisfaction, the discharge process, medication reconciliation, patient education, care team communication, and early detection of warning signs. It engages patients via a bedside device and customized content. Key features include checklists, note-taking, medication reconciliation, video education, and daily follow-up questionnaires to monitor patients and predict readmissions.
What is responsive email design and how can it improve results from your marketing campaigns? We look into where the demand for better mobile experiences has come from, what you should consider when taking a mobile-first approach to campaign planning and how to make your email designs deliver the goods on almost every display.
Solution Scorecard - Solution Marketing Class June 2012Steve Robins
This document presents a scorecard for evaluating solution marketing with dimensions of completeness and strategy. Completeness looks at how well a solution fits user needs, includes necessary processes, content, technology, and support services. Strategy considers whether the offering is uniquely differentiated in the market, leverages partners for technology, applications and content, and has a business model that benefits both the company and its partners. The scorecard provides ratings and comments for assessing solutions across these dimensions.
The document summarizes a discussion session at ProductCamp Boston 2015 about the challenges and opportunities facing modern marketing departments. Key challenges discussed include navigating multiple sales channels, integrating marketing and sales, utilizing customer and prospect data effectively, and keeping marketing strategies agile. The group discussed how marketing departments should define customer personas, understand customer challenges, measure marketing impact, and employ data scientists and marketing operations roles. The session leader, Steve Robins, offered to provide resources to help marketing implement best practices through his blog and LinkedIn group.
This document summarizes the specifications and features of the Microsoft Surface RT and Surface Pro tablets. It describes the tablets' operating systems, processors, storage, displays, cameras, ports, and accessories like the touch keyboard and pen. Key aspects include the vapor-magnesium casing, kickstand, pen input with palm blocking and pressure detection, and how Windows 8 features were designed to take advantage of the Surface's capabilities.
Windows 10 aims to converge the operating system across devices with a single kernel and app model. It improves security features like two-factor authentication and protects user data wherever it is accessed. Surface devices run Windows 10 and include the Surface Pro 3 for those needing power and a laptop replacement, and the more affordable and portable Surface 3. Both offer pen and touch input with adjustable kickstands across different screen sizes and processor options, and are designed for work as well as personal use.
Modern Workplace Summit 2015 - ManagementOlav Tvedt
My slide deck from the MWS summit. Device security and management with tools like EMS, Intune, Azure Active Directory and Office 365
http://mwssummit.com/agenda/windows-10-summit-agenda/
Microsoft Surface is a 30-inch multi-touch enabled tabletop computer introduced in 2007. It uses cameras and multi-touch technology to allow natural interactions directly on its surface without mice or keyboards. Surface recognizes touches, gestures, and real-world objects. It runs Windows Vista and is designed for commercial applications like marketing, learning, and gaming in public spaces. Surface helped pioneer new interaction paradigms and demonstrated new ways people could interface with technology.
In-patient iPad Bedside application for Patient Engagementjuntao
This document outlines objectives and features of an iPad bedside application to enhance patient engagement and experience in hospitals. The application aims to improve patient satisfaction, the discharge process, medication reconciliation, patient education, care team communication, and early detection of warning signs. It engages patients via a bedside device and customized content. Key features include checklists, note-taking, medication reconciliation, video education, and daily follow-up questionnaires to monitor patients and predict readmissions.
What is responsive email design and how can it improve results from your marketing campaigns? We look into where the demand for better mobile experiences has come from, what you should consider when taking a mobile-first approach to campaign planning and how to make your email designs deliver the goods on almost every display.
Solution Scorecard - Solution Marketing Class June 2012Steve Robins
This document presents a scorecard for evaluating solution marketing with dimensions of completeness and strategy. Completeness looks at how well a solution fits user needs, includes necessary processes, content, technology, and support services. Strategy considers whether the offering is uniquely differentiated in the market, leverages partners for technology, applications and content, and has a business model that benefits both the company and its partners. The scorecard provides ratings and comments for assessing solutions across these dimensions.
The document summarizes a discussion session at ProductCamp Boston 2015 about the challenges and opportunities facing modern marketing departments. Key challenges discussed include navigating multiple sales channels, integrating marketing and sales, utilizing customer and prospect data effectively, and keeping marketing strategies agile. The group discussed how marketing departments should define customer personas, understand customer challenges, measure marketing impact, and employ data scientists and marketing operations roles. The session leader, Steve Robins, offered to provide resources to help marketing implement best practices through his blog and LinkedIn group.
This document summarizes the specifications and features of the Microsoft Surface RT and Surface Pro tablets. It describes the tablets' operating systems, processors, storage, displays, cameras, ports, and accessories like the touch keyboard and pen. Key aspects include the vapor-magnesium casing, kickstand, pen input with palm blocking and pressure detection, and how Windows 8 features were designed to take advantage of the Surface's capabilities.
Windows 10 aims to converge the operating system across devices with a single kernel and app model. It improves security features like two-factor authentication and protects user data wherever it is accessed. Surface devices run Windows 10 and include the Surface Pro 3 for those needing power and a laptop replacement, and the more affordable and portable Surface 3. Both offer pen and touch input with adjustable kickstands across different screen sizes and processor options, and are designed for work as well as personal use.
Modern Workplace Summit 2015 - ManagementOlav Tvedt
My slide deck from the MWS summit. Device security and management with tools like EMS, Intune, Azure Active Directory and Office 365
http://mwssummit.com/agenda/windows-10-summit-agenda/
Microsoft Surface is a 30-inch multi-touch enabled tabletop computer introduced in 2007. It uses cameras and multi-touch technology to allow natural interactions directly on its surface without mice or keyboards. Surface recognizes touches, gestures, and real-world objects. It runs Windows Vista and is designed for commercial applications like marketing, learning, and gaming in public spaces. Surface helped pioneer new interaction paradigms and demonstrated new ways people could interface with technology.
Dog Island is a place where dogs can run free forever. The story describes an island sanctuary where dogs who have been rescued from shelters can live out their days without cages or restrictions. It is a peaceful place where dogs play, swim, and sleep in the sun without worries of being adopted or worries of their pasts.
Surface Pro 3 is a laptop and tablet hybrid that offers better features than either device alone. It has a large high-resolution 12-inch touchscreen, runs Windows 8.1 Pro, and comes with accessories like a Surface Pen and Type Cover. The Surface Pro 3 has fast processors, all-day battery life, and ports for USB devices and HDMI output. It is lightweight and versatile for productivity, entertainment, and creativity on the go.
Solution Marketing Course - Boston Startup SchoolSteve Robins
The company failed to clearly define and communicate the value of its solution, focusing instead on promoting new product features, which led to disappointing subscriber growth and declining revenue as customers did not understand how the solution addressed their needs or problems. This lack of a customer-centric solution marketing approach highlights the importance of defining and communicating the value a solution delivers in solving customer challenges.
The Invisible Customer - Steve Robins Keynote at ProductCamp Boston 2011Steve Robins
The ProductCamp Boston keynote presentation delivered by Steve Robins See how you can cure “invisible customer syndrome”. Learn how to identify, understand and better serve your current and prospective…
Take your business further with the power, portability, and
productivity your business demands from a laptop – in less
than 2 pounds. It's the thinnest high-performance laptop on
the market today at just .36” thin,1 yet uses the latest Intel® Core™
processor so you can run the business applications you rely on,
like full-featured Office, Windows, and desktop apps. Surface
Pro 3 lets you take your office wherever you go.
Surface Pro 3 features:
• A shockingly thin and light frame: only 1/3 inch thin and 1.76 lbs.1
• Choice of powerful 4th generation Intel Core processor (i3, i5, i7) for amazing performance and
a rich user experience; users can multi-task easily with seamless graphics and collaborate longer
with exceptional battery life.2
• Compatibility with full range of desktop programs like traditional laptops.
• Touch-friendly input, along with pen, mouse, and keyboard.
• Click-in keyboard (sold separately) for versatility between tablet and
laptop modes.
• Built-in, multi-position Kickstand for solid support at any angle.
• Full-size USB 3.0, microSD™ card reader, and mini DisplayPort* to easily
connect to peripherals.
• The Surface Pen is included for natural handwriting on the Surface
screen. Easily take notes with one click to OneNote and never
worry about carrying pen and paper.
This document summarizes Microsoft's Surface tablet computers. It discusses the differences between the Surface RT and Surface Pro models, including their processors, operating systems, RAM, storage, and battery life. It also explains the touch and pen-based gestures used to interact with Surface, and some optional accessories like covers, mice, power supplies, and video adapters. Finally, it argues that Surface can replace both a laptop and tablet, providing the functionality of devices like the MacBook Air and iPad in a single product.
This document provides an introduction to solution marketing. It discusses how customers increasingly want complete solutions rather than just products. It defines what a solution is and outlines the key elements of a complete solution. It then introduces the concept of solution marketing, which involves defining, educating and providing access to integrated solutions. The document outlines the four key aspects of a solution marketing strategy: defining the solution, educating and engaging customers, communicating the value, and providing access. It emphasizes the importance of customer-centric discovery and building strategies around the customer's needs.
Best Practices in Solution Marketing (presentation to BPMA on Nov 19, 2015)Steve Robins
It seems that everyone is creating and marketing solutions today. But how are top companies using solutions to transform markets and drive growth? What best practices can you use in your business?
During this session, we’ll examine industry leaders like Apple, Uber and EMC to understand what solutions are, how they’re different from products, and how solutions help winning companies to better meet customer needs.
During this fast-paced session, you will learn:
* Why customers want more than products
* How leading companies are using solutions to completely transform markets and drive growth
* 5 things every solution should include
* How to construct your solution marketing strategy
* The 4 most important things you should do to create and market solutions at your company – starting tomorrow
SPEAKER BIO
Steve Robins is the principal of Solution Marketing Strategies, a strategic marketing consultancy that helps companies to better understand and market to their customers through targeted research, segmentation, solutions, messaging, sales tools and demand generation. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Steve has held senior marketing roles at FirstBest Systems, EMC, Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a CMO-focused marketing tech column for TechTarget, helped grow ProductCamp Boston into the second largest such event in the world, and was an analyst at the Yankee Group
Digital transformation - New Solutions, New Marketing Opportunities (present...Steve Robins
Digital transformation is driving a variety of new solutions that solve user problems in entirely new ways. With transformation come new opportunities to solve problems more completely, disrupt markets, and build stronger customer relationships. At the same time, digital transformation provides both opportunities and challenges for agile marketers. During this month’s presentation, Steve Robins will provide a solution framework for digital transformation, describe new opportunities for marketers, and share case studies of digital transformation in action, such as ride sharing, presence-based marketing and more.
BIO
Steve Robins is the principal of Solution Marketing Strategies, a strategic marketing consultancy that advises companies on marketing and demand gen strategies, segmentation and messaging. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Steve has held senior marketing roles at FirstBest Systems, EMC Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a marketing tech column for TechTarget, and has co-chaired ProductCamp Boston for several years.
Integrated Marketing Communication Campaign for Microsoft Surface Jackie Yuhang Zhu
This document proposes an integrated marketing communications strategy to increase market share for Microsoft's Surface tablet. It recommends educating the target market of corporate professionals about Surface's productivity and multi-tasking features. The strategy involves TV, print, outdoor, and social media advertising emphasizing the "TabTop" brand identity. It also recommends trade shows, sales promotions, and public relations outreach to further promote Surface. Evaluation will track sales, surveys, social media mentions, and customer feedback to measure the strategy's effectiveness.
The document provides an overview of Dyson Ltd's operating environment and key economic factors. It analyzes Dyson's market share and competitors in the vacuum cleaner industry globally and in key markets like the UK, US, and Europe. It discusses Porter's five forces of competition in the industry including competitive rivalry between Dyson and other major brands. The document also examines how macroeconomic variables like global economic growth, interest rates, commodity prices, and unemployment could impact Dyson's business performance.
This document discusses integrated marketing communication campaigns and current trends in marketing. It provides an overview of how integrated marketing offers a holistic approach, increases impact for each dollar spent by creating experiences for users, and allows more control over how consumers engage with the brand across channels. Key trends that brands are capitalizing on include using mobile and social media, geo-location data, group buying, and barcode scanning. An example is provided of how Starbucks uses various social media platforms as part of its integrated marketing plan to engage customers. The conclusion emphasizes setting clear goals, consistency of messaging, and using technology to communicate internally and with customers.
The marketing plan summarizes Microsoft's strategy for the Surface Pro 3 tablet. Key points include:
- The goal is to drive customers to purchase Microsoft software by filling a niche in the tablet/laptop market.
- The Surface Pro 3 is positioned as a device that can replace both a tablet and laptop at a lower combined cost. It is targeted at middle to upper class note-takers and content creators.
- Microsoft faces competition primarily from Apple's iPad/Macbook lineup. However, the Surface Pro 3 differentiates itself by being a true laptop replacement with a full-sized OS, ports and screen in a tablet form factor.
Future of Retail and Consumer by Matt Holt, OgilvyOneOgilvy Consulting
The document discusses how consumer expectations for retail experiences have increased in two major areas: the customer experience and continuous commerce. Consumers now expect seamless experiences between digital and physical retail touchpoints. They also expect easy access to commerce across browsing and buying journeys, including on social media platforms. The document argues that brands must leverage digital tools to provide frictionless customer experiences that meet consumers' heightened expectations for ease, simplicity, and the blurring of lines between offline and online retail.
This document provides a product marketing framework consisting of several key areas: market insight, message, product strategy, go-to-market strategy, product launch, enablement, and buyer/customer journey stages from awareness to renewal. For each area, the document outlines representative scope, actions, and sample outputs. It emphasizes that product marketing requires collaboration with other functions like product management and exists to drive profitable revenue through the customer journey.
The document discusses solution marketing strategies and best practices. It provides definitions of solutions and solution marketing. Examples are given of Uber and its ridesharing solution, and CabinetM and its marketing technology research solution. Key aspects of Apple's and EMC Documentum's solution marketing approaches are also summarized. The document advocates taking a customer-centric approach focused on solving customer problems rather than just selling products.
Chuck E Cheese's - Solution Marketing Case StudySteve Robins
Chuck E. Cheese's offers convenient one-stop birthday parties but lacks quality. It has mass appeal for busy parents through interactive games, music, food, and play equipment. However, the technology frequently fails and games are copied. It competes with many other indoor entertainment options for kids. Partnerships with brands like Purell, Dreamworks and Lowes help differentiate it and attract families.
Dog Island is a place where dogs can run free forever. The story describes an island sanctuary where dogs who have been rescued from shelters can live out their days without cages or restrictions. It is a peaceful place where dogs play, swim, and sleep in the sun without worries of being adopted or worries of their pasts.
Surface Pro 3 is a laptop and tablet hybrid that offers better features than either device alone. It has a large high-resolution 12-inch touchscreen, runs Windows 8.1 Pro, and comes with accessories like a Surface Pen and Type Cover. The Surface Pro 3 has fast processors, all-day battery life, and ports for USB devices and HDMI output. It is lightweight and versatile for productivity, entertainment, and creativity on the go.
Solution Marketing Course - Boston Startup SchoolSteve Robins
The company failed to clearly define and communicate the value of its solution, focusing instead on promoting new product features, which led to disappointing subscriber growth and declining revenue as customers did not understand how the solution addressed their needs or problems. This lack of a customer-centric solution marketing approach highlights the importance of defining and communicating the value a solution delivers in solving customer challenges.
The Invisible Customer - Steve Robins Keynote at ProductCamp Boston 2011Steve Robins
The ProductCamp Boston keynote presentation delivered by Steve Robins See how you can cure “invisible customer syndrome”. Learn how to identify, understand and better serve your current and prospective…
Take your business further with the power, portability, and
productivity your business demands from a laptop – in less
than 2 pounds. It's the thinnest high-performance laptop on
the market today at just .36” thin,1 yet uses the latest Intel® Core™
processor so you can run the business applications you rely on,
like full-featured Office, Windows, and desktop apps. Surface
Pro 3 lets you take your office wherever you go.
Surface Pro 3 features:
• A shockingly thin and light frame: only 1/3 inch thin and 1.76 lbs.1
• Choice of powerful 4th generation Intel Core processor (i3, i5, i7) for amazing performance and
a rich user experience; users can multi-task easily with seamless graphics and collaborate longer
with exceptional battery life.2
• Compatibility with full range of desktop programs like traditional laptops.
• Touch-friendly input, along with pen, mouse, and keyboard.
• Click-in keyboard (sold separately) for versatility between tablet and
laptop modes.
• Built-in, multi-position Kickstand for solid support at any angle.
• Full-size USB 3.0, microSD™ card reader, and mini DisplayPort* to easily
connect to peripherals.
• The Surface Pen is included for natural handwriting on the Surface
screen. Easily take notes with one click to OneNote and never
worry about carrying pen and paper.
This document summarizes Microsoft's Surface tablet computers. It discusses the differences between the Surface RT and Surface Pro models, including their processors, operating systems, RAM, storage, and battery life. It also explains the touch and pen-based gestures used to interact with Surface, and some optional accessories like covers, mice, power supplies, and video adapters. Finally, it argues that Surface can replace both a laptop and tablet, providing the functionality of devices like the MacBook Air and iPad in a single product.
This document provides an introduction to solution marketing. It discusses how customers increasingly want complete solutions rather than just products. It defines what a solution is and outlines the key elements of a complete solution. It then introduces the concept of solution marketing, which involves defining, educating and providing access to integrated solutions. The document outlines the four key aspects of a solution marketing strategy: defining the solution, educating and engaging customers, communicating the value, and providing access. It emphasizes the importance of customer-centric discovery and building strategies around the customer's needs.
Best Practices in Solution Marketing (presentation to BPMA on Nov 19, 2015)Steve Robins
It seems that everyone is creating and marketing solutions today. But how are top companies using solutions to transform markets and drive growth? What best practices can you use in your business?
During this session, we’ll examine industry leaders like Apple, Uber and EMC to understand what solutions are, how they’re different from products, and how solutions help winning companies to better meet customer needs.
During this fast-paced session, you will learn:
* Why customers want more than products
* How leading companies are using solutions to completely transform markets and drive growth
* 5 things every solution should include
* How to construct your solution marketing strategy
* The 4 most important things you should do to create and market solutions at your company – starting tomorrow
SPEAKER BIO
Steve Robins is the principal of Solution Marketing Strategies, a strategic marketing consultancy that helps companies to better understand and market to their customers through targeted research, segmentation, solutions, messaging, sales tools and demand generation. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Steve has held senior marketing roles at FirstBest Systems, EMC, Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a CMO-focused marketing tech column for TechTarget, helped grow ProductCamp Boston into the second largest such event in the world, and was an analyst at the Yankee Group
Digital transformation - New Solutions, New Marketing Opportunities (present...Steve Robins
Digital transformation is driving a variety of new solutions that solve user problems in entirely new ways. With transformation come new opportunities to solve problems more completely, disrupt markets, and build stronger customer relationships. At the same time, digital transformation provides both opportunities and challenges for agile marketers. During this month’s presentation, Steve Robins will provide a solution framework for digital transformation, describe new opportunities for marketers, and share case studies of digital transformation in action, such as ride sharing, presence-based marketing and more.
BIO
Steve Robins is the principal of Solution Marketing Strategies, a strategic marketing consultancy that advises companies on marketing and demand gen strategies, segmentation and messaging. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Steve has held senior marketing roles at FirstBest Systems, EMC Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a marketing tech column for TechTarget, and has co-chaired ProductCamp Boston for several years.
Integrated Marketing Communication Campaign for Microsoft Surface Jackie Yuhang Zhu
This document proposes an integrated marketing communications strategy to increase market share for Microsoft's Surface tablet. It recommends educating the target market of corporate professionals about Surface's productivity and multi-tasking features. The strategy involves TV, print, outdoor, and social media advertising emphasizing the "TabTop" brand identity. It also recommends trade shows, sales promotions, and public relations outreach to further promote Surface. Evaluation will track sales, surveys, social media mentions, and customer feedback to measure the strategy's effectiveness.
The document provides an overview of Dyson Ltd's operating environment and key economic factors. It analyzes Dyson's market share and competitors in the vacuum cleaner industry globally and in key markets like the UK, US, and Europe. It discusses Porter's five forces of competition in the industry including competitive rivalry between Dyson and other major brands. The document also examines how macroeconomic variables like global economic growth, interest rates, commodity prices, and unemployment could impact Dyson's business performance.
This document discusses integrated marketing communication campaigns and current trends in marketing. It provides an overview of how integrated marketing offers a holistic approach, increases impact for each dollar spent by creating experiences for users, and allows more control over how consumers engage with the brand across channels. Key trends that brands are capitalizing on include using mobile and social media, geo-location data, group buying, and barcode scanning. An example is provided of how Starbucks uses various social media platforms as part of its integrated marketing plan to engage customers. The conclusion emphasizes setting clear goals, consistency of messaging, and using technology to communicate internally and with customers.
The marketing plan summarizes Microsoft's strategy for the Surface Pro 3 tablet. Key points include:
- The goal is to drive customers to purchase Microsoft software by filling a niche in the tablet/laptop market.
- The Surface Pro 3 is positioned as a device that can replace both a tablet and laptop at a lower combined cost. It is targeted at middle to upper class note-takers and content creators.
- Microsoft faces competition primarily from Apple's iPad/Macbook lineup. However, the Surface Pro 3 differentiates itself by being a true laptop replacement with a full-sized OS, ports and screen in a tablet form factor.
Future of Retail and Consumer by Matt Holt, OgilvyOneOgilvy Consulting
The document discusses how consumer expectations for retail experiences have increased in two major areas: the customer experience and continuous commerce. Consumers now expect seamless experiences between digital and physical retail touchpoints. They also expect easy access to commerce across browsing and buying journeys, including on social media platforms. The document argues that brands must leverage digital tools to provide frictionless customer experiences that meet consumers' heightened expectations for ease, simplicity, and the blurring of lines between offline and online retail.
This document provides a product marketing framework consisting of several key areas: market insight, message, product strategy, go-to-market strategy, product launch, enablement, and buyer/customer journey stages from awareness to renewal. For each area, the document outlines representative scope, actions, and sample outputs. It emphasizes that product marketing requires collaboration with other functions like product management and exists to drive profitable revenue through the customer journey.
The document discusses solution marketing strategies and best practices. It provides definitions of solutions and solution marketing. Examples are given of Uber and its ridesharing solution, and CabinetM and its marketing technology research solution. Key aspects of Apple's and EMC Documentum's solution marketing approaches are also summarized. The document advocates taking a customer-centric approach focused on solving customer problems rather than just selling products.
Chuck E Cheese's - Solution Marketing Case StudySteve Robins
Chuck E. Cheese's offers convenient one-stop birthday parties but lacks quality. It has mass appeal for busy parents through interactive games, music, food, and play equipment. However, the technology frequently fails and games are copied. It competes with many other indoor entertainment options for kids. Partnerships with brands like Purell, Dreamworks and Lowes help differentiate it and attract families.
Beyond Products: Solution Marketing - BPMA Feb 16, 2012Steve Robins
Overview of solution marketing, as presented to the Boston Product Management Association on Feb 12, 2012.
Author: Steve Robins, The Solution Marketing Blog
www.SolutionMarketingBlog.com
Solution Marketing Lessons from the Apple iPad - Steve Robins at BarCamp Bost...Steve Robins
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group.
Solution Marketing Lessons from the Apple iPad - Steve Robins at ProductCamp ...Steve Robins
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group.
Industry and Solution Marketing Job DescriptionSteve Robins
Sample job description for an industry and solutions marketing VP/director (head of function) for an enterprise software company. From the Solution Marketing Blog.
Build a Winning Solution Marketing StrategySteve Robins
1. Communicate the value proposition in terms of benefits to the customer, not features. Focus on how the solution solves business problems and drives outcomes like higher profits, lower costs, better customer service, and ensuring compliance.
2. Develop tools to quantify and demonstrate the return on investment (ROI) the customer will achieve by implementing the solution. Provide ROI models and value calculators to help customers understand the financial benefits.
3. Consider both the direct costs like purchase price as well as total cost of ownership including implementation, customization, integration, training, and support services when discussing the overall cost to the customer.
Introduction To Solution Marketing (Fall 2009)Steve Robins
Stop selling products. Start selling solutions to your customers' problems. This presentation will show you how.
Steve Robins has been helping software companies to transform into successful solution providers for over ten years. Learn more at http://www.SolutionMarketingStrategies.com.Read the Solution Marketing Blog:
http://www.SolutionMarketingBlog.com
Solution Marketing Best Practices (Case Studies)Steve Robins
This document provides an overview of solution marketing best practices as presented by Steve Robins. It discusses defining complete solutions to customer problems, developing solution strategies that include products, services, and partners, educating customers on problems and solutions, articulating the value and ROI of solutions, and enabling access to solutions through various channels. The presentation includes examples of companies like Intuit, HubSpot, Microsoft SharePoint, and Amazon Kindle that demonstrate effective solution marketing approaches.
The Impact of Social Media In YOUR Product OrganizationSteve Robins
The document is a presentation by Steve Robins on the impact of social media in product organizations. It discusses potential goals of social media like learning, generating leads, and building credibility. It outlines uses of social media for product management, customers, marketing, and influencing others. It also lists common social media tools and how roles may evolve to require more content creation and an outward-facing personality within company policies.
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L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani case
It will bring about growth and development not only in Maharashtra but also in our country as a whole, which will experience prosperity. The project will also give the Adani Group an opportunity to rise above the controversies that have been ongoing since the Adani CBI Investigation.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
2. Microsoft Surface: Is it a solution?
By Dan MacLeod and Erik Grueter
<2> http://www.microsoft.com/surface/en/us/default.aspx
3. Overview
• A tablet with a built in
keyboard-cover (tablet size
& functionality w/
additional functionality of
having a keyboard for
maximizing productivity) http://www.microsoft.com/surface/en/us/gallery.aspx
• Built entirely by Microsoft
• 2 versions
• Lightweight personal
• Heavier, more expensive “pro”
<3>
4. Completeness
People/users (4) Windows 8 is designed for touch-screen use and keyboard
increases functionality. Light, but powerful enough to function as a PC. Appeals to
both private and professional use. However, will probably be far more expensive
than conventional tablets. 2 different types, one to appeal to personal users and
one to professional.
http://www.informationweek.com/news/hardware/handheld/240002466
Process (5) Fully integrated w/ Microsoft products, proven software in the
workplace. Tackling professional and personal tablet markets.
Multiplatform (Windows 8 built to work across PC, tablet, and smartphone).
Content information (4) Support for existing PC software (Adobe,
Microsoft office), but app store (common for tablet and smartphones) isn’t
developed: lacking that ecosystem.
http://www.microsoft.com/global/surface/en/us/renderingassets/surfacespecsheet.pdf
<4>
5. Completeness
Hardware/software (5) Great integration of hardware with software. Full
tactile keyboard/trackpad and support for Microsoft office turns the tablet into a
full multimedia/productivity machine, good for both media consumption and
office productivity. Challenger to ultrabooks and tablets.
Services and support: (2.5) Horrible customer service reviews. Not as
much information for business customer service, but Microsoft products are used
by many businesses, so assumption is that their business support is better.
http://reviews.gethuman.com/customer-reviews/Microsoft-Tech-Support/
<5>
6. Strategy
Differentiated: (3) Same general concept as iPad and Android devices. Added
keyboard differentiates and adds functionality. Shifting towards Apple’s marketing scheme
with focus on aesthetics and hardware/software integration.
http://macdailynews.com/2012/06/20/surface-vs-ipad-microsofts-getting-rusty-stealing-from-apple-with-video/
Partners: (3) App-store isn’t developed, but could be in the future. However, this could
also pose compatibility problems across devices.
http://money.cnn.com/2012/05/24/technology/windows-app-store/index.htm
Partner-friendly (1) Harming business relationships with 3rd-party vendors who
they’ve relied on up until now. Kept some 3rd party vendors in the dark, communication
failure.
http://www.tgdaily.com/consumer-electronics-brief/64175-do-pc-makers-feel-betrayed-over-microsofts-surface-tablet
<6>
7. Final score
Hands-on: “What impressed us most was not the specs, but the sheer attention
to detail that went into building this product and the obvious effort put into
integrating its features. It seems to be a truly impressive design and engineering feat.
However, there are just too many important, unanswered questions.”
http://reviews.cnet.com/tablets/microsoft-surface-rt/4505-3126_7-35332494.html
Total score: 27.5/40
If the tablet, keyboard, and software function as promised, the Surface will provide
an effective solution by combining the media-consumption benefits of tablets with
the productivity of ultrabooks.
<7>