This document discusses how several major automotive companies are using Microsoft HoloLens. Volvo is using it for virtual driving simulations in showrooms and factories. Ford is using it to add comments during development and share recorded information. Toyota is using it for driving games at events and displaying vehicle status for maintenance. Mercedes-Benz is using it for engineer training and in showrooms.

1. Purpose Place Key feature Reference Image
Volvo • Simulation
• Catalog
• Showroom
• Factory
• 3D
• Virtual driving
experience
[YouTube]
Volvo Cars:
Partner Spotlight
With Microsoft
HoloLens
https://youtu.be/c
vLdbpICVGk
Ford • Simulation
• Work Support
• 開発現場 • 3D
• Add comments by
recording
• Sharing recode
information
[YouTube]
Microsoft
HoloLens: Partner
Spotlight with Ford
https://youtu.be/3
QyA7HhIYkg
Toyota • Simulation
• Entertainment
• Event • 3D
• Driving game
*controller required
[YouTube]
HoloRacing
https://youtu.be/r
5PLOljDvV4
• Simulation
• Work Support
• Maintenance • 3D
• Display vehicle status
[YouTube]
Microsoft Japan
Partner Conference
2017 – HoloLens
Demo with Toyota
car
https://youtu.be/3
o1kJJwHW5M
• Simulation
• Sales Tool
• Remote • 3D
• Skype
[Web]
Toyota Interactive
Showroom
http://toyotaintera
ktifshowroom.com/
Mercedes Benz • Simulation
• Engineer Training
• Training room
• Showroom
• 3D [記事]
So setzt die IAA
auf Virtual und
Augmented Reality
https://vrodo.de/s
o-setzt-die-iaa-
auf-virtual-und-
augmented-reality/
Microsoft HoloLens | Case Scenario – Automotive industry
@ayatokura
2017.11.13