This document discusses design thinking and its key principles of experimentation and synthesis. It provides examples of IDEO projects that exemplify these principles, such as Squid Soap and the PlayPump. The document also mentions applying design thinking at Keio University through the Keio Design Platform, which brings together business, technology, and human values.

12. (Not product, graphic…, but Approach )
design thinking
Experiment Synthesizing
( ) (

13. Experiment
( )
http://www.ideo.com/news/design-thinking1/

14. Synthesizing
(

17. Squid Soap (product) Naoto Fukasawa Tea bag

18. IDEO “KEEP THE CHANGE” (service)

20. play pump

24. i tunes
apple
brand
apple
software
tv
design
companion
product companion
apple hardware apple software software
integrate
brand content
Ads Education
Support program

29. http://www.ideo.com/news/design-thinking1/

34. Keio Design Platform
YuZeniya
(Mayuko Hirono)
(Takuya Kitagawa)
(Yuta takeuchi)
(Cacoi Cotoe)
(Kosuke Todaka)
Keio design platform

35. ※
Keio design platform

36. http://www.youtube.com/watch?v=GWrhFIN-RS8
Keio design platform

37. Keio design platform

38. business
technology human value
Keio design platform

40. YuZeniya