The document discusses the stages of disruption in the hotel industry, highlighting the responses of incumbents to new challenges. It touches on key elements such as mobile technology, cloud development, big data, and revenue management as influential factors. Additionally, it references the impact of the sharing economy and other potential disruptors.

1. The DisruptorsJohn BurnsRobert ColeImage Credit: Bryan Burke (flickr| cc)

2. Four Stages of Disruption•Disruption of Incumbents•Rapid Linear Evolution•Appealing Convergence•Complete Re-imagination-or – •Hotel Industry Version–Ignore | Ignore | Worry | ReactImage Credit: Justin Brown (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 2

3. MobileImage Credit: KeoniCabral (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 3

4. Private Equity InvestmentImage Credit: zackMccarthy(flickr| cc)The DisruptorsJohn Burns & Robert Cole| 4

5. Cloud DevelopmentImage Credit: George Thomas (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 5

6. Total Reservation CostsImage Credit: Thomas Hawk (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 6

7. Big DataImage Credit: infocuxTechnologies (flickr| cc) The DisruptorsJohn Burns & Robert Cole| 7

8. Revenue ManagementImage Credit: Lucy (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 8

9. Guest EngagementImage Credit: ILOin Asia and the Pacific (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 9

10. The Sharing EconomyImage Credit: Alan Levine (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 10

11. Other Disruptors? Image Credit: p.Gordon(flickr| cc)The DisruptorsJohn Burns & Robert Cole| 11