The document provides an overview of how businesses can use Twitter effectively. It discusses what Twitter is, how businesses can sign up and use Twitter to connect with customers and industry contacts. The document also provides tips on who to follow on Twitter, what kinds of content to share, and tools businesses can use to monitor conversations and schedule tweets. The goal is to help businesses identify objectives for using Twitter and provide practical guidance.
The document discusses the future of online communication and social media monitoring. It notes that as translation technologies improve, people around the world will be able to communicate in real-time using their own languages. It then provides information on Twitter, including what it is, how to create an effective profile, and tools for monitoring and engaging with others on the platform like TweetDeck and Hootsuite. Tips are given for getting started on Twitter and combining social media with marketing strategies.
The document discusses various uses of Twitter for both personal and business purposes. It outlines several common personal uses such as staying informed with news, communicating with friends and family, meeting new people, and casual entertainment. Business uses include marketing, broadcasting information about a company, customer relations, and search engine optimization. The key is determining your goals for using Twitter in order to find relevant people and content to follow.
The document discusses guidelines for effective social media management. It recommends selecting social media team members who understand the company's demographic audience and strategic goals. It also suggests giving teams access to management, media assets, and support systems to respond quickly to issues. Finally, it stresses the importance of having clear guidelines around what teams can post, a comprehensive crisis plan, and ensuring personal social media accounts do not reflect poorly on the company.
How BT uses social media with internal communicationMark Morrell
Understand BT and its culture better
Know how BT’s intranet enables the use of social media
Understand how BT communicates
Know what social media tools are used in BT
Know how they are used
Understand what has been the impact
Hootsuite Review: The Best Social Media Management Tool?Mohamed Mahdy
For those who are in the social media marketing industry, you probably came across Hootsuite and may even used it a couple of times. Hootsuite are serving thousands (and thousands) of customers a month and there is no two-ways around this; they are really good at their job.
This document provides tips and techniques for using Twitter as an online marketing tool. It explains what Twitter is, how to get started with an account, how to get followers, proper Twitter etiquette, and ways to use Twitter effectively for marketing purposes such as driving traffic, building relationships, crowd-sourcing ideas, and going viral. The key benefits of Twitter for marketers include establishing rapport with customers, keeping them updated, building a loyal customer base, generating excitement for product launches, and accessing an instant source of website traffic.
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
The document provides an overview of how businesses can use Twitter effectively. It discusses what Twitter is, how businesses can sign up and use Twitter to connect with customers and industry contacts. The document also provides tips on who to follow on Twitter, what kinds of content to share, and tools businesses can use to monitor conversations and schedule tweets. The goal is to help businesses identify objectives for using Twitter and provide practical guidance.
The document discusses the future of online communication and social media monitoring. It notes that as translation technologies improve, people around the world will be able to communicate in real-time using their own languages. It then provides information on Twitter, including what it is, how to create an effective profile, and tools for monitoring and engaging with others on the platform like TweetDeck and Hootsuite. Tips are given for getting started on Twitter and combining social media with marketing strategies.
The document discusses various uses of Twitter for both personal and business purposes. It outlines several common personal uses such as staying informed with news, communicating with friends and family, meeting new people, and casual entertainment. Business uses include marketing, broadcasting information about a company, customer relations, and search engine optimization. The key is determining your goals for using Twitter in order to find relevant people and content to follow.
The document discusses guidelines for effective social media management. It recommends selecting social media team members who understand the company's demographic audience and strategic goals. It also suggests giving teams access to management, media assets, and support systems to respond quickly to issues. Finally, it stresses the importance of having clear guidelines around what teams can post, a comprehensive crisis plan, and ensuring personal social media accounts do not reflect poorly on the company.
How BT uses social media with internal communicationMark Morrell
Understand BT and its culture better
Know how BT’s intranet enables the use of social media
Understand how BT communicates
Know what social media tools are used in BT
Know how they are used
Understand what has been the impact
Hootsuite Review: The Best Social Media Management Tool?Mohamed Mahdy
For those who are in the social media marketing industry, you probably came across Hootsuite and may even used it a couple of times. Hootsuite are serving thousands (and thousands) of customers a month and there is no two-ways around this; they are really good at their job.
This document provides tips and techniques for using Twitter as an online marketing tool. It explains what Twitter is, how to get started with an account, how to get followers, proper Twitter etiquette, and ways to use Twitter effectively for marketing purposes such as driving traffic, building relationships, crowd-sourcing ideas, and going viral. The key benefits of Twitter for marketers include establishing rapport with customers, keeping them updated, building a loyal customer base, generating excitement for product launches, and accessing an instant source of website traffic.
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
Automation in data analytics - Ankit MishraAnkit Mishra
The document proposes automating the monitoring of social media pages for insurance companies using a tool developed in Java. It extracts data from Facebook using APIs, analyzes the data, and sends reports on key metrics like comments and likes to stakeholders by email. Automating monitoring could improve performance by 40-50% over manual methods by reducing human errors and ensuring 24/7 monitoring with consistent quality.
The document discusses social media and strategies for social media marketing. It begins by defining social media as the sharing of information to achieve social interaction through web-based platforms. It then lists the goals of the presentation as building online communities, becoming familiar with social media marketing, identifying social media tools/applications, and developing a social media marketing plan. It provides examples of how different social media platforms can be used mentioning Facebook, Twitter, LinkedIn, Instagram, blogs, Pinterest, YouTube. It outlines the major components of a social media strategy including setting up profiles and networking on platforms like Facebook, Twitter, LinkedIn, blogs, Pinterest, and SlideShare.
Twitter is a microblogging platform that allows users to post short updates of up to 140 characters. It functions like a cross between instant messaging and an online chat room. The largest demographic of Twitter users are 35-44 year olds. People use Twitter as a virtual water cooler to engage in conversations and build online communities. Marketing via Twitter can help engage customers, monitor brand mentions, and provide live updates on events. Setting up a profile, learning how to post, follow others, retweet, and use hashtags are important basics for using Twitter effectively. Objectives like networking, monitoring brand mentions, and extending the reach of content can be achieved through strategic Twitter use.
How to maximise email marketing in a social ageMarketecture
1) While traditional email marketing is not dead, methods must evolve for the new social age with increased communication channels and two-way interactions.
2) Email marketers must optimize for mobile inboxes and platforms which have varying display preferences and restrictions. They must also address information overload and "intelligent inboxes" that filter messages.
3) Current best practices include integrating email with social media, designing for mobile, sending relevant content, and using content and technology to maximize engagement and personalization while respecting privacy. Testing is key to success.
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
Major steps to make successful email marketing more mobile friendlyTutors On Net
This document discusses making email marketing more mobile friendly. It notes that 60% of people in the US now use smartphones to check email. To accommodate this change, email marketing needs to be compatible with both smartphones and computers. The document outlines seven key steps for planning mobile-friendly email marketing: 1) earn subscriber trust, 2) use pre-headers for context, 3) have clear calls-to-action, 4) use responsive design, 5) include informative images, 6) strategically place unsubscribe buttons, and 7) test on multiple devices. Taking these steps will help ensure subscribers can properly view marketing emails on their phones.
Peabody Essex Museum's Social Media Committee presents a series of "Social Media 101" talks on pertinent platforms for the staff. This presentation is on Twitter for museum professionals
A presentation aimed at SMEs in East Lothian, Scotland but potentially relevant to any small business considering the pros and cons of Twitter as a resource.
This document provides guidance for executives on using Twitter effectively. It recommends developing a strategic approach to follow relevant accounts, create valuable content, and engage with your audience. Some key tips include being transparent, sharing insights rather than just selling, communicating like a real human, writing well, and committing to regular participation. The document emphasizes that on Twitter, your voice is inseparable from your brand, so people will follow you to understand your company in a deeper way.
The document discusses guidelines for effective social media management. It recommends that companies 1) carefully select social media team members who understand the target audience and company vision, 2) define what content is allowed and not allowed to be posted, and 3) provide social media teams access to company executives, support teams, media assets, and emerging social media platforms to empower them to best represent the company online.
Twitter: From the Basics to Creating a StrategyKelly Rigotti
This document provides an overview of how to use Twitter effectively for business purposes. It discusses the basics of Twitter, including what tweets and hashtags are. It recommends choosing a clear username, filling out your profile completely, and not protecting your tweets. The document then gives tips for finding people to follow on Twitter and provides guidelines for starting to tweet, such as introducing yourself and thanking followers. It also lists dos and don'ts of Twitter and recommends using a management system like HootSuite.
Workplace Communication and Internal Employee CollaborationPeopleStreme
Request a Workplace Communications demo at http://www.PeopleStreme.com PeopleStremes provides internal workplace communications software to replace printed media and help organizations bridge their employee communication gap with multi media collaboration and knowledge sharing.
Designing your intranet as a strategic business tool.Delvinia
The document discusses strategies for designing an effective intranet for corporate communications. It emphasizes engaging employees through the intranet by establishing trust, transparency and opportunities for feedback. An ownership model is recommended to maintain accurate and up-to-date content. Testing and measuring intranet usage can provide insights to continually enhance the experience and ensure it meets employees' evolving needs.
This document provides social media tips for startups. It discusses common questions startups have about social media, including which platforms to use and how to build a fan base. It emphasizes defining business goals and using social media to support those goals. Tips include thinking of social media as part of an overall strategy, choosing platforms and content based on goals, and regularly evaluating social media strategy. It also addresses engaging audiences, testing social ads, and tips for founder management of social accounts or hiring a manager. The document notes differences in Chinese social media and how brands adapt strategies there.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Your Ultimate Guide To Social Media Automation.pptxTTDigitals
It is precisely what it sounds like: automating procedures that can be part of social media marketing using specialized tools. These had been created to make social media marketing simpler, faster, and extremely organized. To know more about click on the link below.
https://ttdigitals.com/blogdetail?your-ultimate-guide-to-social-media-automation
Microblogging is synonymous with twitter, or at least it seems that way. In reality Facebook and many other social networking environments have adopted this communication paradigm extremely successfully.
The question really is how does this play in the enterprise space? Ian McNairn will discuss how IBM has adapted to this social computing phenomenon and exploits it internally extensively.
He will look at some of the reasons behind the exponential growth in activity as well as the tools and clients being used both within and outside IBM.
Social media automation is the riskiest trend that marketers are pressured to use. One can't deny that social media advertising is very overwhelming. To know more about click on the link.
https://ttdigitals.com/blogdetail?social-media-automation-a-boon
This document provides information on microblogging and how businesses can use it effectively. It defines microblogging as short blog posts of around 160 characters on sites like Twitter. The document discusses popular microblogging sites, how businesses are using microblogging to build their brand, network, and drive traffic. It provides tips for businesses on using microblogging effectively such as adding value, following the right people, and monitoring discussions.
33168_00_fm_pi-xxxiii_SE.indd xxx33168_00_fm_pi-xxxiii_SE.indd xxx 13/12/11 2:36 PM13/12/11 2:36 PM
This is an electronic version of the print textbook. Due to electronic rights restrictions,
some third party content may be suppressed. Editorial review has deemed that any suppressed
content does not materially affect the overall learning experience. The publisher reserves the right
to remove content from this title at any time if subsequent rights restrictions require it. For
valuable information on pricing, previous editions, changes to current editions, and alternate
formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for
materials in your areas of interest.
www.cengage.com/highered
C
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n
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f
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-p
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&
I
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te
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–
J
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ik
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lf
.
Ober / Newman Business Communication: In Person, In Print, Online 8e
Current, fast-paced, & interesting – Just like business itself.
The business world is evolving rapidly, and you deserve a
textbook that keeps pace. Business Communication: In
Person, In Print, Online presents innovative content that
refl ects the variety of communication technology used in
today’s workplace. The text moves beyond describing new
media to helping you use social media and other emerging
communication technologies. With engaging examples and an
innovative, visual format, this edition grabs your attention and
makes you want to read.
Business Communication:
In Person, In Print, Online, 8e
• Refl ects how people communicate in
business today.
• Illustrates principles with current,
real-world examples.
• Engages readers with creative visuals
and an accessible writing style.
• Reinforces learning and promotes
skill-building with a variety of online
resources.
Business Communication: In Person,
In Print, Online
33168_00_fm_pi-xxxiii_SE.indd i33168_00_fm_pi-xxxiii_SE.indd i 13/12/11 2:35 PM13/12/11 2:35 PM
Refl ects How People
Communicate in Business Today
Business Communication: In Person, In Print, Online prepares you for
challenging situations you will face in the digital workplace. Effective, accurate
written and oral communication skills are still paramount. But in today’s
competitive business environment, you need to be more than a successful
communicator; you need to use communication to differentiate yourself.
Prepares You for Today’s
Digital Workplace
Get more familiar with communicating
through social media.
g y p
• Sending important information in a meeting
• Providing instant reminders24
Social Media
Perhaps the more interesting technologies for communication are social
media. Web 2.0, which encourages online interaction, has opened the door
for people to participate on the web. This is quite different from the one-
way communication of the early Internet, when companies would post
brochure-like websites for people to consume.
The .
Automation in data analytics - Ankit MishraAnkit Mishra
The document proposes automating the monitoring of social media pages for insurance companies using a tool developed in Java. It extracts data from Facebook using APIs, analyzes the data, and sends reports on key metrics like comments and likes to stakeholders by email. Automating monitoring could improve performance by 40-50% over manual methods by reducing human errors and ensuring 24/7 monitoring with consistent quality.
The document discusses social media and strategies for social media marketing. It begins by defining social media as the sharing of information to achieve social interaction through web-based platforms. It then lists the goals of the presentation as building online communities, becoming familiar with social media marketing, identifying social media tools/applications, and developing a social media marketing plan. It provides examples of how different social media platforms can be used mentioning Facebook, Twitter, LinkedIn, Instagram, blogs, Pinterest, YouTube. It outlines the major components of a social media strategy including setting up profiles and networking on platforms like Facebook, Twitter, LinkedIn, blogs, Pinterest, and SlideShare.
Twitter is a microblogging platform that allows users to post short updates of up to 140 characters. It functions like a cross between instant messaging and an online chat room. The largest demographic of Twitter users are 35-44 year olds. People use Twitter as a virtual water cooler to engage in conversations and build online communities. Marketing via Twitter can help engage customers, monitor brand mentions, and provide live updates on events. Setting up a profile, learning how to post, follow others, retweet, and use hashtags are important basics for using Twitter effectively. Objectives like networking, monitoring brand mentions, and extending the reach of content can be achieved through strategic Twitter use.
How to maximise email marketing in a social ageMarketecture
1) While traditional email marketing is not dead, methods must evolve for the new social age with increased communication channels and two-way interactions.
2) Email marketers must optimize for mobile inboxes and platforms which have varying display preferences and restrictions. They must also address information overload and "intelligent inboxes" that filter messages.
3) Current best practices include integrating email with social media, designing for mobile, sending relevant content, and using content and technology to maximize engagement and personalization while respecting privacy. Testing is key to success.
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
Major steps to make successful email marketing more mobile friendlyTutors On Net
This document discusses making email marketing more mobile friendly. It notes that 60% of people in the US now use smartphones to check email. To accommodate this change, email marketing needs to be compatible with both smartphones and computers. The document outlines seven key steps for planning mobile-friendly email marketing: 1) earn subscriber trust, 2) use pre-headers for context, 3) have clear calls-to-action, 4) use responsive design, 5) include informative images, 6) strategically place unsubscribe buttons, and 7) test on multiple devices. Taking these steps will help ensure subscribers can properly view marketing emails on their phones.
Peabody Essex Museum's Social Media Committee presents a series of "Social Media 101" talks on pertinent platforms for the staff. This presentation is on Twitter for museum professionals
A presentation aimed at SMEs in East Lothian, Scotland but potentially relevant to any small business considering the pros and cons of Twitter as a resource.
This document provides guidance for executives on using Twitter effectively. It recommends developing a strategic approach to follow relevant accounts, create valuable content, and engage with your audience. Some key tips include being transparent, sharing insights rather than just selling, communicating like a real human, writing well, and committing to regular participation. The document emphasizes that on Twitter, your voice is inseparable from your brand, so people will follow you to understand your company in a deeper way.
The document discusses guidelines for effective social media management. It recommends that companies 1) carefully select social media team members who understand the target audience and company vision, 2) define what content is allowed and not allowed to be posted, and 3) provide social media teams access to company executives, support teams, media assets, and emerging social media platforms to empower them to best represent the company online.
Twitter: From the Basics to Creating a StrategyKelly Rigotti
This document provides an overview of how to use Twitter effectively for business purposes. It discusses the basics of Twitter, including what tweets and hashtags are. It recommends choosing a clear username, filling out your profile completely, and not protecting your tweets. The document then gives tips for finding people to follow on Twitter and provides guidelines for starting to tweet, such as introducing yourself and thanking followers. It also lists dos and don'ts of Twitter and recommends using a management system like HootSuite.
Workplace Communication and Internal Employee CollaborationPeopleStreme
Request a Workplace Communications demo at http://www.PeopleStreme.com PeopleStremes provides internal workplace communications software to replace printed media and help organizations bridge their employee communication gap with multi media collaboration and knowledge sharing.
Designing your intranet as a strategic business tool.Delvinia
The document discusses strategies for designing an effective intranet for corporate communications. It emphasizes engaging employees through the intranet by establishing trust, transparency and opportunities for feedback. An ownership model is recommended to maintain accurate and up-to-date content. Testing and measuring intranet usage can provide insights to continually enhance the experience and ensure it meets employees' evolving needs.
This document provides social media tips for startups. It discusses common questions startups have about social media, including which platforms to use and how to build a fan base. It emphasizes defining business goals and using social media to support those goals. Tips include thinking of social media as part of an overall strategy, choosing platforms and content based on goals, and regularly evaluating social media strategy. It also addresses engaging audiences, testing social ads, and tips for founder management of social accounts or hiring a manager. The document notes differences in Chinese social media and how brands adapt strategies there.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Your Ultimate Guide To Social Media Automation.pptxTTDigitals
It is precisely what it sounds like: automating procedures that can be part of social media marketing using specialized tools. These had been created to make social media marketing simpler, faster, and extremely organized. To know more about click on the link below.
https://ttdigitals.com/blogdetail?your-ultimate-guide-to-social-media-automation
Microblogging is synonymous with twitter, or at least it seems that way. In reality Facebook and many other social networking environments have adopted this communication paradigm extremely successfully.
The question really is how does this play in the enterprise space? Ian McNairn will discuss how IBM has adapted to this social computing phenomenon and exploits it internally extensively.
He will look at some of the reasons behind the exponential growth in activity as well as the tools and clients being used both within and outside IBM.
Social media automation is the riskiest trend that marketers are pressured to use. One can't deny that social media advertising is very overwhelming. To know more about click on the link.
https://ttdigitals.com/blogdetail?social-media-automation-a-boon
This document provides information on microblogging and how businesses can use it effectively. It defines microblogging as short blog posts of around 160 characters on sites like Twitter. The document discusses popular microblogging sites, how businesses are using microblogging to build their brand, network, and drive traffic. It provides tips for businesses on using microblogging effectively such as adding value, following the right people, and monitoring discussions.
33168_00_fm_pi-xxxiii_SE.indd xxx33168_00_fm_pi-xxxiii_SE.indd xxx 13/12/11 2:36 PM13/12/11 2:36 PM
This is an electronic version of the print textbook. Due to electronic rights restrictions,
some third party content may be suppressed. Editorial review has deemed that any suppressed
content does not materially affect the overall learning experience. The publisher reserves the right
to remove content from this title at any time if subsequent rights restrictions require it. For
valuable information on pricing, previous editions, changes to current editions, and alternate
formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for
materials in your areas of interest.
www.cengage.com/highered
C
u
rr
e
n
t,
f
a
st
-p
a
ce
d
&
I
n
te
re
st
in
g
–
J
u
st
l
ik
e
b
u
si
n
es
s
it
se
lf
.
Ober / Newman Business Communication: In Person, In Print, Online 8e
Current, fast-paced, & interesting – Just like business itself.
The business world is evolving rapidly, and you deserve a
textbook that keeps pace. Business Communication: In
Person, In Print, Online presents innovative content that
refl ects the variety of communication technology used in
today’s workplace. The text moves beyond describing new
media to helping you use social media and other emerging
communication technologies. With engaging examples and an
innovative, visual format, this edition grabs your attention and
makes you want to read.
Business Communication:
In Person, In Print, Online, 8e
• Refl ects how people communicate in
business today.
• Illustrates principles with current,
real-world examples.
• Engages readers with creative visuals
and an accessible writing style.
• Reinforces learning and promotes
skill-building with a variety of online
resources.
Business Communication: In Person,
In Print, Online
33168_00_fm_pi-xxxiii_SE.indd i33168_00_fm_pi-xxxiii_SE.indd i 13/12/11 2:35 PM13/12/11 2:35 PM
Refl ects How People
Communicate in Business Today
Business Communication: In Person, In Print, Online prepares you for
challenging situations you will face in the digital workplace. Effective, accurate
written and oral communication skills are still paramount. But in today’s
competitive business environment, you need to be more than a successful
communicator; you need to use communication to differentiate yourself.
Prepares You for Today’s
Digital Workplace
Get more familiar with communicating
through social media.
g y p
• Sending important information in a meeting
• Providing instant reminders24
Social Media
Perhaps the more interesting technologies for communication are social
media. Web 2.0, which encourages online interaction, has opened the door
for people to participate on the web. This is quite different from the one-
way communication of the early Internet, when companies would post
brochure-like websites for people to consume.
The .
All things considered, as a bundle, social media applications are flawed, nor are they static. Like most technologies, these remain imperfect and are dependent upon future developments.
This document discusses security considerations for marketing professionals using social media and cloud-based tools. It recommends that marketers consult with IT to understand existing security policies and ensure proper access management. Using an identity and access management solution allows centralized password management while supporting flexible access across applications from any device. This improves security while enabling marketers' mobile workstyles.
The document provides tips for finding a job during the COVID-19 pandemic. It recommends updating your resume, networking actively on social media platforms like LinkedIn, and taking online courses to learn new skills. Specific tips include customizing your resume to be AI-friendly, using hashtags recruiters search for in your LinkedIn headline, and networking in virtual groups on platforms like Upstream. The document stresses staying positive and taking advantage of online tools and communities for virtual engagement during social distancing restrictions.
This document discusses social media advertising and its relationship with consumers. It provides an overview of the social media advertising industry and analyzes it using a PESTLE framework. Key points made include that Facebook, Twitter, Instagram and Snapchat are commonly used by businesses for advertising. The trends seen over the past five years include the rise of mobile payments/wallets in apps like WeChat in China and the growth of blogs/bloggers as marketing platforms. The conclusion recommends that businesses keep up with technological changes and be aware that social media sites may start charging for advertising.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
Top tips to engage employees using social media (SMiLE London 2015 highlights)Synergy Creative
Social Media inside the Large Enterprise (SMiLE London) 2015 highlights and best practice case studies of companies using enterprise social networks (ESN) / social media for internal communications and employee engagement.
Synergy Creative attended SMiLE London in March 2015 and here we share the best bits, including case studies from Coca Cola Enterprises, Rugby Football Union (RFU) and Vodafone.
When Social Media Poses a Threat to Your Business.Two employe.docxalanfhall8953
When Social Media Poses a Threat to Your Business.
Two employees decide to go on to Facebook to make remarks about the way they are being treated by their employer of multiple years. The company offers them full benefits, insurance and all the bells and whistles any employee can imagine. They usually just laugh off their angry supervisor’s behavior but this particular day they were fed up and ready to vent to the world of social media. Since Facebook has an app for mobile devises once the comments are made the buzz spreads like a wildfire. It began just in their building and later to the next building over and soon all five offices of the corporate sector had begun talking. With only 2 hours to go until the close of the day the employees had been called into the office released, stripped of their badges and immediately escorted of sight by security.
Why does this happen why do people feel the need to vent their valid however more than not temporary feelings? What could the employees have done to avoid getting fired? How could the supervisor have handled the situation to prevent the employees from making those remarks on Facebook? Is this a matter of freedom of speech or common sense? The bottom line is social has become a double edged sword for businesses because of issues like this very fictional scenario.
According to the Article “Employee Use & Abuse of Social Media’ until 2011 the National Labor Relations Board would too terminate the two employees from the scenario above until closer consideration was taken and the NLRB began actively pursuing and litigating instances where employees were terminated for making postings critical of their employers in social media in violation of the NLRA (Polid). In fact they found that an employee’s rights were terminated for blogging about their supervisor and settled. The NLRB basically decided that remarks made online are not grounds for firing unless the threat of verbal or physical violence is present.
Another concern is the time employees’ are spending online during business hours. Employees are spending a lot of time online as I myself see so many postings during business hours in fact the bulk of my news feed occurs from Nine to five. Should it be a crime to be stealing time from your employer? Where does Integrity and common sense come in? I believe these are just a few of social media’s threats to business’s.
APA
http://hotelexecutive.com/business_review/2900/employee-use-abuse-of-social-media
The impact of a business when technology fails.
Technology in business has matured considerably from decades ago with each year reaching a different milestone. In any type of business veteran employees can remember how the business used to run and the pros and cons regarding all the technological changes. The biggest change employees may most commonly remember is switching to the computer to store and/or type up reports instead of handwriting them or using a typewriter. These typ.
1) The document provides guidance on using social media effectively for marketing purposes. It discusses the large user bases on popular social media sites like LinkedIn, Twitter, and Facebook.
2) It emphasizes having a content strategy that focuses on engaging customers by addressing their problems and needs. The strategy should determine what content to create, where to share it, and how to measure results.
3) Creating blog posts and videos to answer customer questions can help attract search traffic and establish expertise. Networks like LinkedIn and industry-focused forums may be particularly useful for B2B IT firms to find and engage with customers.
More than Just Your Website or Social Media: You Need a Digital StrategyRamsey Mohsen
The document discusses key digital trends and provides tips for developing a comprehensive digital strategy. It highlights the importance of an integrated approach across websites, search, email, social media, mobile and other channels to help businesses connect with customers and drive sales. Specific recommendations include using blogs, videos and reviews to build expertise and trust, as well as email marketing, online documentation and digital experiences to enhance customer relationships throughout the sales process.
This is a presentation from our recent workshop here at Essential Communications. This presentaion provides an outline of social media, from platforms to engagement.
George F Delaney - Escrivo PlacementReport BBCMakeItDigitalGeorge F Delaney
George Delaney completed a work placement at Escrivo, a software development company, where he gained experience in software development and implementing a social media plan. For the social media plan, George analyzed competitors, audited Escrivo's existing social media presence, and created a Twitter campaign to portray the company as an informed resource on trending tech topics. The campaign increased Escrivo's Twitter followers and engagement over its three week period. Both George and Escrivo benefited from the placement, with George gaining development skills and insight into company values, and Escrivo improving its social media presence and appearance as an informed brand.
Blogging, Twitter and Social Media for women in businessSymphony3
1) Social media such as blogging and Twitter can benefit businesses but require changes in thinking and behaviors. It involves losing some control over your brand and engaging in two-way communication.
2) When starting out, businesses should listen to conversations, identify influencers in their industry, and start using tools internally before engaging externally.
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Corporate Microblogging - How to use microblogging in a business environment
1. How to use microblogging in a business environment Corporate microblogging
2. This slideshow will show you how to use microblogging (e.g. Twitter or Yammer) in a business environment. This information is based on a series of blog posts available in German language at http://conception-blog.com/einsatzgebiete-von-microblogging-in-unternehmen-teil-1-von-4/2009/ This presentation is not exhaustive. There are surely more applicable cases of corporate microblogging. Do not hesitate to send us your comments .
3. Cases of microblogging in business environment are divided in two major categories: Internal use Using microblogging platforms in a closed system for employees only. Enterprise knowledge management, social networking, short internal notes, reporting, distribute corporate culture, project management, suggestion scheme External use Microblogging is used to communicate with externals like customers or investors. Marketing, monitoring/market research, customer relationship management, crisis management, sales, recruiting/human resources
4. Internal use Although Twitter & Co. is said to be a broadcasting medium to inform an interested online-community what you are doing, microblogging platforms could be used as a closed system as well. You can protect your Twitter updates, but using Yammer would be the better choice if information shouldn‘t leave your company. Yammer makes sure that only users with a company email address can access your messages. But how can we use microblogging for internal use?
5. Internal use Enterprise knowledge management Even if 140 characters looks much to short to distribute knowledge, it is enough for a teaser link to a new intranet article or to a changed site in your corporate wiki. Moreover if you come to a new interesting conclusion microblogging offer a quick way to let your colleagues know. Short messages are written quickly. They are read quickly as well. At the moment there is no faster way of distributing short messages.
6. Internal use Social networking Especially in huge enterprises the question who is the right contact person for a special topic is not answered easily. The problem: There are many experts but nobody knows them! Conversation by microblogging could be read company-wide. Thus you will quickly recognize which employee is the right one for a specific topic. Wouldn’t it be nice to know if a colleague (employed in another department/location/country) is working at a similar project or solved your problem yet?
7. Internal use Social networking By using microblogging in your business you will easily see, for what projects your employees are specialists for. The result: Problems solved once must not be solved again. Furthermore you will find so called “super spreaders” in your company. These are employees with a lot of useful contacts. With this kind of network existing knowledge must not be acquired again.
8. Internal use Short internal notes In every company there are short notes for the staff: “ Due to maintenance work the northern car park is closed tomorrow”, “It’s John’s birthday today” or “From 10:00 to 10:30 there is no water. Do not use toilets during this period”. There are a good examples for microblogging, don’t you think?
9. Internal use Reporting Since many microblogging platforms can be accessed via mobile phones you can report from all over the world. Imagine a worker who is visiting a fair, joining a meeting or is sitting in a conference. By using a mobile device news from events can be published for the colleague in the office. For example our company conception used Twitter to report live from CeBIT 2009 .
10. Internal use Distribute corporate culture New employees know this situation: You are feeling foreign. Newcomers have a lot of questions. It’s not a secret that conversation is the key for quick integration and efficient workflow. Why don’t you use the microblogging channel to enhance and speed up this conversation? The advantages: Questions reaches a bigger audience and questions and answers stay alive in the digital archive. Future newcomers can access this FAQ catalog too. With every question asked this catalog will grow in a dynamical way.
11. Internal use Distribute corporate culture Personal conversation (even with a microblogging tool) makes employees familiar and connected with their company. By doing so microblogging helps employees to internalize and to actively shape corporate culture.
12. Internal use Project management Microblogging cannot substitute a project plan. But it can complement it. Each team member can inform about the project’s progress without any technical barriers. Achieved milestones can be reported as well as moved deadlines or unexpected incidents. With a short status update everybody can indicate that the timetable is exposed. By using SMS this warning can even be sent while on the way (e.g. construction area or field installation).
13. Internal use Suggestion scheme Which company is not happy about good ideas? Although many companies charge business consultants good ideas often start in the minds of the company’s workers. Give your crew a voice. And listen to them! Microblogging can be used to collect suggestions from everywhere. Quick, compact and straightforward.
14. Internal use Couldn’t we use an intranet for this? Yes you can. But you shouldn’t. The problem is, that there is rarely a real conversation in intranets. There are various reasons for this: Because of technical complexity people do not use this system. Maybe a complex right management denies publishing content. Also the lack of time is one of the most common heard excuses. Every employee should have time to write 140 characters. Furthermore the technical inhibition level is extremely low. Just type in a text and submit. Could it be easier?
15. Internal use Couldn’t we use an intranet for this? However the major difference between intranet and microblogging is the direction of conversation. Most intranets are organized top down. This means that leadership members are author of posts. The other way round (bottom up) could be more effective. Listen to your employees and give them a chance to communicate. So they will help to form the company’s success! Sounds good? Microblogging could make this happen.
16. External use People are talking about your company. If they don’t you should engage them to do so. That’s the good news. The bad thing about this is that people do not always talk good about you. Accept this! Nevertheless this could be your chance. Give your business a human voice. Meet your customers in web 2.0. React to criticism, questions and problems. Be there if customers call for you. You can use microblogging to put your company on the market.
17. External use Marketing Twitter (or other microblogging systems) gives you a great chance to present your business to customers. You can inform about new products, publish corporate news or emphasize cross media campaigns. But be prepared for feedback! Do not use microblogging as a PR channel only. Be authentic and react to customer feedback. Customers will reward your efforts in the long run. Maybe this is the reason why many politicians discover Twitter as a campaign medium.
18. External use Monitoring/market research Another benefit Twitter brings along is market research. Several services like search.twitter.com , tweetbeep or TweetAlert give you the opportunity to see how customers are thinking about your brand. Watch the microblogging cosmos to identify critical and positive opinions about your products, services or campaign. Use microblogging platforms as an early warning system for your PR.
19. External use Monitoring/market research The former Pepsi-Max marketing campaign offers a good example. Pepsi showed a “very very very lonely calorie”, which is going to commit suicide. Once the picture of the suicide calorie was published in a print magazine criticism spread over Twitter very fast. One of the critics was Christine Lu who lost her sister by suicide. Pepsi react and stopped the campaign immediately before media made a big PR fiasco of it.
20. External use Monitoring/market research Huw Gilbert (Senior Communication Manager of Pepsi) used Twitter to apologized for the advertising. This scenario shows how you can use microblogging to monitor markets to prevent marketing fiascos.
21. External use Customer relationship management (CRM) If you mend the mentioned use cases “monitoring” and “marketing” you will come to the next field of application: CRM. To observe and react to customer statements is the 101 of CRM. Microblogging can do a great job at CRM. The airline JetBlue gives a good example. Questions like “Does anybody know when the terminal will open?” or “Baggage lost. What now?!” are answered by a special Twitter agent. The result: Pleased customers!
22. External use Crisis management If a crisis occurs a company must have a plan to react quick and effective. In summer 2007 there were incidents in the German atomic plants “Krümmel” and “Brunsbüttel”. The operating company Vattelfall didn’t communicate about it. As a result many citizens were concerned. These concerns played into the hands of the opponents of nuclear power. In the end the missing openness was strongly criticized by press and politics.
23. External use Crisis management Lessons learned: A fair and square crisis management (e.g. using microblogging platforms such as Twitter) could have satisfied the citizens’ need for information. An early use of microblogging could have change public opinion to the benefit of Vattenfall. The PR tragedy could have been prevented or at least softened. As a side effect other departments in the company like call centers would have been relieved noticeably.
24. External use Sales Earn money via Twitter? Dell shows that it is possible. At http:// twitter.com/DellOutlet the hardware manufacture uses the microblogging platform as an outlet store. This use case shows that you can convert 140 characters into real money. In 2008 Dell made public that they earned 1.000.000 Dollar using Twitter. Consequently DellOutlet is not the only account used by Dell. A total of 34 Twitter accounts is being used for digital marketing according to Dell’s homepage .
25. External use Recruiting/human resources (HR) The personnel department can offer jobs at microblogging platforms. You can also refer to fairs or other events where candidates can get in touch with your company. On the other hand HR departments can search for experts who recommend themself by expert posts. Meanwhile there are special search engines which search for job vacancies (e.g. www.twitterjobsearch.com ) and special job accounts like the German elbjob .
26. Conclusion The lesson is clear As shown microblogging can find its place in business environment. Both for internal and external use. Currantly the number of users are still small. But a growth of 1382% in the last 12 month (February 2008 to February 2009) shows that microblogging is rising quickly. You get the idea - act now! It’s time to use microblogging in business environment.
27. Markus Möller About the author Markus Möller works as a web-developer at the German advertising company “conception” located in Siegen (North Rhine-Westphalia). He is interested in social media marketing and published several blog articles about Twitter in the corporate blog at http:// conception-blog.com / (German). You can follow him on Twitter @ derlangemarkus (German). Corporate news are available @conceptionblog (German). Feedback about this presentation is very welcome. You can reach the author at [email_address] .