Matt Dyke \ Restaurant Magazine's Digital Innovation Forum

•

0 likes•907 views

Matt Dyke, Co-Founder and Chief Strategy Officer at AnalogFolk, addressed the audience at Restaurant Magazine's Digital Innovation Forum on 16 September 2014

Marketing

WE USE DIGITAL TO
MAKE FOUNDED THE ANALOG2008

WORLD BETTER

2004

1hr 05m
2014

1hr 55m
FOUNDED 2008

THIS IS NOT
GOING FOUNDED TO 2008
GO
AWAY

GARTNER HYPE CYCLE FOR EMERGING TECHNOLOGIES

LOOK FOR
OPPORTUNITES FOUNDED 2008
TO
ADD VALUE

UNDERSTAND HOW
CUSTOMERS FOUNDED 2008
USE
TECHNOLOGY

“PRODUCTS ARE CONSUMED, SERVICES ARE EXPERIENCED”
– D. MAISTER
FOUNDED 2008

[S] = [P] – [E]
[SATISFACTION] = [PERCEPTION] – [EXPERIENCE]

RESTAURANT CONSUMER JOURNEY
SEARCH
FOR
A
RESTAURANT
FIND
A
RESTAURANT
WRITE
REVIEW
SPLIT
OR
PAY
BILL
FOUNDED 2008
CHECK
REVIEWS
BOOK
A
TABLE
COMMUNICATE
BOOKING
TO
GUESTS
LOOK
AT
FOOD
MENU
ARRIVE
AT
TABLE
LOOK
AT
DRINKS
MENU
ORDER
DESERT/COFFEE/APERTIF
RECEIVE
FOOD
ORDER
FOOD
ORDER
DRINKS
LISTEN
TO
SPECIALS
RECEIVE
BILL
ASK
FOR
BILL
LOOK
AT
DESERT
MENU

TASK
FOCUSED
HOSPITALITY
OCCASION
FOCUSED
HOSPITALITY
FOUNDED 2008

FOUNDED 2008
[FRICTION
IN
DINING]
ADDING FRICTION

FOUNDED 2008
PRINCIPLES
UNDERSTAND
USER
EXPERIENCE
REMOVE
PAIN
POINTS
AND
ENHANCE
MAGIC
MOMENTS
SPOT
THE
INNOVATION
GAP
IMPROVE
CUSTOMER
EXPERIENCE,
NOT
YOUR
EFFICIENCIES
USE
TECHNOLOGY
TO
SUPPORT
SERVICE
STAFF
USE
EXISTING
TECH
RATHER
THAN
INVENTING
YOUR
OWN
INVEST
IN
PROVEN
INNOVATION
RETHINK
HOW
YOU
MEASURE
SUCCESS

$Matt Dyke \ Restaurant Magazine's Digital Innovation Forum$

Recently uploaded

Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...

faugserv

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Kế hoạch Digital Marketing cho bánh Cosy

QunhTh53

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

SEO as the Backbone of Digital Marketing

Felipe Bazon

Introduction to Topic One In this section, the focus is on delving into the intricate details surrounding Topic One. It is essential to gain a comprehensive understanding of this topic to grasp Its significance fully. Here are key points to consider: Definition of Topic One: Understanding the concept of Topic One Is fundamental as it forms the basis for further exploration. Historical Background: Exploring the historical context of Topic One provides valuable insights into its evolution over time. Significance and Relevance: Examining why Topic One Is important in its respective field sheds light on its relevance In current discussions

Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...

focsh890

Digital Money Maker Club – von Gunnar Kessler digital.

focsh890

The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version

AmirYakdi

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

levuag

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Digital Marketing Training In Bangalore

syedasifsyed46

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches. To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/

A Guide to UK Top Search Engine Optimization

Brand Highlighters

Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web. People search various questions, phrases or words. But some words and phrases are searched more often than others. For example, the words, ‘running shoes’ are searched more often than ‘best road running shoes for men’ These words or phrases which people use to search on Google are called Keywords. Some keywords are searched more often than others. Number of times a keyword is searched for in a month is called keyword volume. Some keywords have more relevant results than others. For the phrase “running shoes” we get more than 80M relevant results, whereas for “best road running shoes for men” we get only 8. The former keyword ‘running shoes’ has way more competition from popular websites to new and small blogs, whereas the latter keyword doesn’t have that much competition. This search competition for a keyword is called search difficulty of a keyword or keyword difficulty. In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition and if you target such keywords on your site, you can easily rank on the front page of Google. Some keywords are searched for, just to know or to learn some information about something, that’s their search intention. For example, “What shoe size should I choose?” or “How to pick the right shoe size?” These keywords which are searched just to know about stuff are called informational keywords. Typically people who are searching this type of keywords are top of a Conversion funnel. Conversion funnel is the journey that search visitors go through on their way to an email subscription or a premium subscription to the services you offer or a purchase of products you sell or recommend using your referral link. For some buyers, research is the most important part when they have to buy a product. Depending on that, their journey either widens or narrows down. These types of buyers are Researchers and they spend more time with informational keywords. Conversion is the action you want from your search visitors. Number of conversions that you get for every 100 search visitors is called Conversion rate. People who are at different stages of a conversion funnel use different types of keywords.

Search Engine Marketing - Competitor and Keyword research

ETMARK ACADEMY

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

Ash By Ash Benson Rebrand Creative Direction

Mark Milutin

Recently uploaded (20)

Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Kế hoạch Digital Marketing cho bánh Cosy

Coca Cola Branding Strategy and strategic marketing plan

SEO as the Backbone of Digital Marketing

Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...

Digital Money Maker Club – von Gunnar Kessler digital.

The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

The Old Oak - Press Kit - Cannes Film Festival 2023

Digital Marketing Training In Bangalore

ThinkNow 2024 Consumer Financial Wellness Report

A Guide to UK Top Search Engine Optimization

Search Engine Marketing - Competitor and Keyword research

The What, Why & How of 3D and AR in Digital Commerce

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

How to Run Landing Page Tests On and Off Paid Social Platforms

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

Ash By Ash Benson Rebrand Creative Direction

Featured

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Everything You Need To Know About ChatGPT

Expeed Software

Product Design Trends in 2024 | Teenage Engineerings

Pixeldarts

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

Featured (20)

2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Matt Dyke \ Restaurant Magazine's Digital Innovation Forum

2. FOUNDED 2008

3. WE USE DIGITAL TO MAKE FOUNDED THE ANALOG2008 WORLD BETTER

4. A NFOUENWDED 2Y0O08RK MINUTE

5. 2004 1hr 05m FOUNDED 2008

6. 2004 1hr 05m 2014 1hr 55m FOUNDED 2008

7. THIS IS NOT GOING FOUNDED TO 2008 GO AWAY

8. FOUNDED 2008 THE NEXT FEW YEARS

9. IIPPFOHUHNOODEDNN 2E0E0 8 66

10. APPIPFOLUHENOD EWDN 2E0A0 86TCH

11. INITPFOEUHRNODNEDN 2EE0T0 86 OF THINGS

12. NIUPFOTUHNRODEDIN T2E0I0 O86N TRACKING

13. NIPFEOTUHNWODEDN O2E00R 86K POWER

14. DIEPFOSUHNIODREDN E2E0 0 T86O SHARE

15. WHILE YOU WERE SHARING…

16. NUIPFMOUHNODBEDNE 2ER00 8 6OF REVIEWS

17. BUT… FOUNDED 2008

18. FOUNDED 2008 BEWARE OF SHINY THINGS

19. FOUNDED 2008 YO! BURGER DRONE

20. INAMO PROJECTION TABLE FOUNDED 2008

21. SUBLIMOTION IN IBIZA FOUNDED 2008

22. GARTNER HYPE CYCLE FOR EMERGING TECHNOLOGIES

23. LOOK FOR OPPORTUNITES FOUNDED 2008 TO ADD VALUE

24. FOUNDED 2008

25. UNDERSTAND HOW CUSTOMERS FOUNDED 2008 USE TECHNOLOGY

26. “PRODUCTS ARE CONSUMED, SERVICES ARE EXPERIENCED” – D. MAISTER FOUNDED 2008 [S] = [P] – [E] [SATISFACTION] = [PERCEPTION] – [EXPERIENCE]

27. RESTAURANT CONSUMER JOURNEY SEARCH FOR A RESTAURANT FIND A RESTAURANT WRITE REVIEW SPLIT OR PAY BILL FOUNDED 2008 CHECK REVIEWS BOOK A TABLE COMMUNICATE BOOKING TO GUESTS LOOK AT FOOD MENU ARRIVE AT TABLE LOOK AT DRINKS MENU ORDER DESERT/COFFEE/APERTIF RECEIVE FOOD ORDER FOOD ORDER DRINKS LISTEN TO SPECIALS RECEIVE BILL ASK FOR BILL LOOK AT DESERT MENU

28. [IMPROVE] FOUNDED 2008

29. [IMPROVE] [FOUNDED SOLVE]2008

30. [IMPROVE] [FOUNDED SOLVE]2008 [INVENT]

31. SPOT THE INNOVATION FOUNDED 2008 GAP

32. SPOT THE INNOVATION FOUNDED 2008 GAP

33. SPOT THE INNOVATION FOUNDED 2008 GAP

34. TASK FOCUSED HOSPITALITY OCCASION FOCUSED HOSPITALITY FOUNDED 2008

35. FOUNDED 2008 REMOVING FRICTION

36. FOUNDED 2008 REMOVING FRICTION

37. FOUNDED 2008 [FRICTION IN DINING] ADDING FRICTION

38. ADDING FRICTION

39. FOUNDED 2008 PRINCIPLES UNDERSTAND USER EXPERIENCE REMOVE PAIN POINTS AND ENHANCE MAGIC MOMENTS SPOT THE INNOVATION GAP IMPROVE CUSTOMER EXPERIENCE, NOT YOUR EFFICIENCIES USE TECHNOLOGY TO SUPPORT SERVICE STAFF USE EXISTING TECH RATHER THAN INVENTING YOUR OWN INVEST IN PROVEN INNOVATION RETHINK HOW YOU MEASURE SUCCESS

Matt Dyke \ Restaurant Magazine's Digital Innovation Forum

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Matt Dyke \ Restaurant Magazine's Digital Innovation Forum