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Eye for travel - Expedia presentation INDABA 2009
The document discusses how the internet is changing travel distribution and marketing. It outlines how online adoption is growing, and the effects this has had on consumers, hotels/suppliers, and intermediaries like travel agents. Specifically, the internet provides worldwide distribution and marketing, real-time decision making, and allows consumers to be "pro-sumers". The presentation then discusses how hotels can profit from online distribution through Expedia, including content management, inventory/rates, marketing, and merchandising globally. Case studies show partnerships with Expedia can significantly increase a region's tourism turnover.
