The document discusses how the internet is changing travel distribution and marketing. It outlines how online adoption is growing, and the effects this has had on consumers, hotels/suppliers, and intermediaries like travel agents. Specifically, the internet provides worldwide distribution and marketing, real-time decision making, and allows consumers to be "pro-sumers". The presentation then discusses how hotels can profit from online distribution through Expedia, including content management, inventory/rates, marketing, and merchandising globally. Case studies show partnerships with Expedia can significantly increase a region's tourism turnover.
#TravTechDisrupt
Presentation by Andreas Nau, Managing Director for Central Europe, Expedia
Andreas manages the Expedia brand across the Central European region and has over nine years of experience in the travel and technology sectors, having worked across TUI AG and TUI Travel PLC.
To celebrate LondonTechnology Week, Travolution once again partnered with Open Destinations and new sponsor VE Interactive to host an event in London’s Tech City.
The event brought together industry leaders and the start-up community to join in a panel discussion to share their views on new entrants in the travel supply chain.
For more info: #TravTechDisrupt
Please enjoy this presentation on Travel Trends that Matter for the hospitality and tourism industry done by Richard Dunbar, Director of Partnerships at Flip.to. He will touch on the importance of content marketing, the value of engaging imagery, and more.
SAS - Hortonworks: Creating the Omnichannel Experience in Retail webinar marc...Hortonworks
Only 23% of businesses can integrate customer insights in real-time. Learn how to change that. Join us to hear from industry experts on how to transform your organization’s data into the best omnichannel customer experience. Through this webinar, participants will hear how one retailer, with over 5 million customers and 750 brands, developed precise customer lifetime models using trusted data and delivered personalized promotions at scale. Through a single customer view and customer analytics, the retailer was able to quickly learn what changes needed to be made to improve the customer buying journey, and make those changes rapidly and effectively.
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#TravTechDisrupt
Presentation by Andreas Nau, Managing Director for Central Europe, Expedia
Andreas manages the Expedia brand across the Central European region and has over nine years of experience in the travel and technology sectors, having worked across TUI AG and TUI Travel PLC.
To celebrate LondonTechnology Week, Travolution once again partnered with Open Destinations and new sponsor VE Interactive to host an event in London’s Tech City.
The event brought together industry leaders and the start-up community to join in a panel discussion to share their views on new entrants in the travel supply chain.
For more info: #TravTechDisrupt
Please enjoy this presentation on Travel Trends that Matter for the hospitality and tourism industry done by Richard Dunbar, Director of Partnerships at Flip.to. He will touch on the importance of content marketing, the value of engaging imagery, and more.
SAS - Hortonworks: Creating the Omnichannel Experience in Retail webinar marc...Hortonworks
Only 23% of businesses can integrate customer insights in real-time. Learn how to change that. Join us to hear from industry experts on how to transform your organization’s data into the best omnichannel customer experience. Through this webinar, participants will hear how one retailer, with over 5 million customers and 750 brands, developed precise customer lifetime models using trusted data and delivered personalized promotions at scale. Through a single customer view and customer analytics, the retailer was able to quickly learn what changes needed to be made to improve the customer buying journey, and make those changes rapidly and effectively.
Presenters : Dan Mitchell, Director of Global Retail and CPG Practice at SAS, Eric Thorsen, VP Retail at Hortonworks
Availpro channel manager - Získejte více zákazníků v ostatních zemích Availpro
Trh cestovního ruchu se mění každý rok. Díky řešením Availpro Channel Manager můžete pomocí jednoho nastroje řídit několik zákaznických kanálů na celém světě. Už nemusíte věnovat své peníze a čas různým kanálům. Software vykonává tu práci místo vás a bude prezentovat vaši nabídku na všech kanálech. Stravte svůj čas vybíráním zákazníků nikoliv aktualizací plánu.
Egencia, corporate travel from Expedia Group, is re imagining business travel management to make business travelers happier and corporate travel programs more successful. Egencia offers more personalized experiences through curated access to the world’s most relevant travel options. Putting our customers at the center of everything we do, Egencia provides exceptional customer care and innovative travel manager tools to increase savings and compliance. Egencia serves businesses large and small all over the world. Connect with us on egencia.com and follow us on Twitter and LinkedIn and see what we’re reimagining next on our blog.
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Availpro channel manager - Získejte více zákazníků v ostatních zemích Availpro
Trh cestovního ruchu se mění každý rok. Díky řešením Availpro Channel Manager můžete pomocí jednoho nastroje řídit několik zákaznických kanálů na celém světě. Už nemusíte věnovat své peníze a čas různým kanálům. Software vykonává tu práci místo vás a bude prezentovat vaši nabídku na všech kanálech. Stravte svůj čas vybíráním zákazníků nikoliv aktualizací plánu.
Egencia, corporate travel from Expedia Group, is re imagining business travel management to make business travelers happier and corporate travel programs more successful. Egencia offers more personalized experiences through curated access to the world’s most relevant travel options. Putting our customers at the center of everything we do, Egencia provides exceptional customer care and innovative travel manager tools to increase savings and compliance. Egencia serves businesses large and small all over the world. Connect with us on egencia.com and follow us on Twitter and LinkedIn and see what we’re reimagining next on our blog.
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1. Eyefortravel
Shift in distribution channels:
How internet is changing the way people buy
and sell travel
May 11, 2009 – Durban, South Africa
Diego J. Lofeudo
Director of Market Management
Expedia Travel
diegol@expedia.com
18. Inventory and Rates Management
Tour Ops case study – From Volume to Rev Mgmt
Tour Ops Expedia/Hotels.com
• Fixed net rates • Flexible net rates
• Fixed allocation • Increase & decrease
• Shrinking market Inventory
• Mass market • Growing market
• Rev Mgmt Market
14 May 2009 17
19. 1 day release
ONLINE
10 rooms allotment
$60 room 1 to room 4
$80 room 5 to room 10
1 day release BSC = $720 +
10 rooms allotment
High Season
$50 room 1 to room 4
1 day release $65 room 5 to room 10 21 days release
10 rooms allotment BSC = $590 + 10 rooms allotment
$40 room 1 to room 4
Mid Season $60 room 1 to room 10
$50 room 5 to room 10
BCS = $600 -
BSC = $460 + 14 days release
Low Season 10 rooms allotment
$50 room 1 to room 10
7 days release
BCS = $500 -
10 rooms allotment
$40 room 1 to room 10
BSC = $400 - Do you need us all (TO offline and Online)? YES
Should you talk to us all the same way? NO
14 May 2009 OFFLINE 18
20. Shortening the learning curve – Usual ‘mistakes’ while @
• No thinking on selling price. Same Net rate to everybody
without understanding the financials of the partner
www.hotelscomparison.com
• Internet is one market – no rates for GCC vs Scanda
• Partnering online without the benefits of the @
• No clue about your hotel content @
• No clue about how your hotel product is sold @
• No revenue management – sign and bye
• No promotional plan – all last minute ‘help help pls!’
• No participation on UGC sites www.tripadvisor.com
• Result??!!
• Hotel losses LOTS of money by underselling rooms
• Customers book a destination more @ friendly(Thailand)
14 May 2009 19