Parkside Hotels & Resorts is an international hotel company founded in 1975 that has grown to include luxury hotels worldwide. The document provides information about Parkside's franchise opportunities, including benefits such as a strong reservation system, marketing support, and training programs. It outlines Parkside's royalty fee structure and services provided to franchisees, such as listing hotels on global distribution systems and travel websites to expand bookings, and assigning a service team member to each hotel to provide additional support. Parkside is seeking new franchisees to join its growing international brand.

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P.O BOX 10028, ANAHEIM, CA 92812 USA * 714-442-9620 * (FAX) 714-276-1386
26 YORK STREET, LONDON W1U 6PZ ENGLAND, UNITED KINGDOM
E-Mail: info@parksidehotels.com Website: www.parksidehotels.com www.parksidehotelgroup.com
U ITED STATES – U ITED KI GDOM – PHILLIPI ES – QATAR – I DIA - U.A.E ( U ITED ARAB EMIRATES )
PARKSIDE HOTELS & RESORTS
PARKSIDE FRANCHISE INFORMATION
2011 - 2012
PARKSIDE EGI HOTEL & RESORT PARKSIDE ALTA HOTEL PARKSIDE IMPERIAL HOTEL – HUE
LAPU LAPU, CEBU, PHILIPPINES PRAGUE, CZECH REPUBLIC HUE, VIETNAM
PARKSIDE INN – PARKSIDE HOTEL – PARKSIDE RESORTS
PARKSIDE SUITES – PARKSIDE COLLECTION
THISISPARKSIDE.COM
COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
PARKSIDE HOTEL LOGO IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
A PARKSIDE COMPA Y
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2. GENERAL INFORMATION
“Thank you for your interest in Parkside Hotels & Resorts. We have
developed what we think is the most helpful and competitive franchise
program in the industry today. An exciting new opportunity is now available
to you through affiliation with Parkside Hotels & Resorts! With existing
Parkside properties around the world, Parkside is concept is an exceptional
opportunity.”
Brad L. Johnson P.J Patel
President & CEO Vice President
Parkside Hotels & Resorts UK Parkside Hotels & Resorts LLC
PARKSIDE HOTEL FRANCHISE SUCCESS:
• Founded in 1975, well established hotel company
• Strong reservation system, seamless with all GDS connectivity
• Interior or Exterior styles accepted
• No structural changes required in conversions
• Prototype assistance provided in new construction available upon request
• Regular visits from Parkside QA department
• Seasoned hotel professional assigned to your hotel
• Assist your hotel in revenue maximization
• Teach bottom line management objectives
• Provide onsite housekeeping & front desk training programs
• Develop local marketing initiatives and sales objectives
ROYALITY FEE STRUCTURE
Attractive & Straight Forward Deal Points!
Application Fee: $1,000
Initial Fee: $15,000
Royalty Fee: $12.50 / Per Room / Per Month
Marketing Fee: $7.50 / Per Room / Per Month
Reservation Fee: 7% of Monthly Delivered Reservations + GDS
Transaction Fee
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3. PARKSIDE HOTELS & RESORTS
COMPANY PROFILE
Founded in 1975, Parkside Hotels & Resorts has rapidly grown to become a truly
outstanding collection of luxury, independently-owned hotels. With worldwide
destinations Parkside Hotels & Resorts provides the ultimate in accommodations for
the discerning guests. Collectively, our hotels are linked by a common thread of
excellence and by a passionate commitment to deliver hospitality of outstanding
quality.
Parkside Hotels & Resorts, now offers complete brand representation in all market
segments without the costs & requirements of franchise brand affiliation. Unlike
expensive franchises, Parkside Hotels & Resorts’ fee structure is based upon number
of rooms at the hotel.
You have a unique opportunity to join the fastest growing hotel membership
program, and Parkside Hotels & Resorts for a limited time, is offering a special
incentive designed to help you to be part of the program.
24 X 7 – Receive bookings from globally situated travel agents 24 x 7.
Connectivity – Connect seamlessly to the four global distribution systems -
Sabre, Galileo, Amadeus and Worldspan.
Market Reach Online - Effective and easy way to market your hotel on the
Internet. It is extensively used by travel agents and travel websites. .
Coverage - Gain more exposure to agents and travelers through proactive
marketing to travel agencies, consortia and corporate accounts. Most common
booking mechanism for consortia and negotiated corporate rates.
Expand Coverage - Expand reach to corporate and leisure travelers with special
programs for year-round bookings, and for last-minute reservations.
Online Distribution Strategy – Opening out your inventory to new online
distribution channels is an effective method to capture new market share.
Little maintenance effort required – The information provided to the central
reservation system for your hotel chain or the representation company is copied
automatically to the GDS.
Parkside Hotels & Resorts commitment to growing the Parkside brand demonstrated
through this program, which we feel is a winner with hotel owners / managers.
CURRENT LOCATIONS COMING SOON
Bangladesh India Vietnam Australia
Belize Israel Ghana
Costa Rica Pakistan Mexico
Czech Republic Philippines Egypt
France Russia
Greece United Kingdom
Iceland United States
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4. PARKSIDE TEAM
1. Join the Parkside Team
Being a part of the Parkside Team include many services and benefits. The following
overview gives a quick look at the Parkside program and all that ownership has to
offer:
• Strong Growth Initiative
• New Competitive Flat Fee Program
• Industry Unique Support
• Great Curb Appeal and Great Locations
• Competitively Priced Application and Entry Fee
• Strong Reservation System
• Web-base PMS System available
• National and Regional Marketing
• Annual Company Meeting
• Focus is on National & International Growth
• Interior and Exterior Corridor Buildings accepted for New Build and
Conversions
2. Royalty Fee and Reservation System
Parkside Hotels & Resorts offers a new competitive flat fee royalty program, while at
the same time providing unique industry support and service.
A. Royalty Fee Structure:
• Application Fee: $1,000
• Initial Fee: $15,000
• Royalty Fee: $12.50 / Room / Month
• Marketing Fee: $7.50 / Room / Month
• Reservation Fee: 7% of Monthly Delivered Reservations + GDS
Transaction fee
B. Parkside Hotels & Resorts offers a state of the art seamless GDS and
Reservation Services:
• Comprehensive toll-free voice reservation services
• 24/7 voice call center
• Seamless connectivity to all major, worldwide Global Distribution System
• (GDS) for Travel Agents
• Connection to internet-based, travel web sites for consumers
• Hotel listed on over 1600 Travel Websites, through GDS system
• Ongoing training provided by Parkside Hotels & Resorts
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5. 3. PARKSIDE SERVICE TEAM
Parkside Hotels & Resorts service team (PST), a new management-level position is
an integral element of Parkside aggressive approach to franchising and franchisee
support.
Here’s what Parkside Hotels & Resorts does for you:
1. List your hotel in the Airlines Global Distribution System ( GDS – Apollo /
Galileo, Amadeus, Sabre and Worldspan ), which will place your hotel on the
computer screens of more then 600,000 travel agents and travel planners in
travel agencies all around the world.
2. You’ll also get your hotel listed on as many as 5000 interactive Internet travel
reservations website, enabling more than 100 million individual Internet users
to find your hotel on sites like: Expedia, Travelocity, Lodging.com, Hotwire
and Leisure Planet.
3. You also get Live Reservation Capability, Parkside have created a great
website describing every aspect of your offerings to the traveling public, but
to stay competitive, you need to offer live, real-time reservations and
availability.
4. GDS System and out of the main stream advertising markets. But, Parkside
created the solution, through the GDS System a single entry availability
update calendar, with automated allocation, that you, the hotel owner or
manager, can access on a daily basis to maintain your availability on a sold
out / available basis. This GDS System updates all the calendar that feed the
GDS System, Travel Agents and Travel Sites throughout the world
simultaneously.
5. Each Parkside Hotel will receive it’s own individual GDS code to be used in the
worldwide distribution.
6. The fees for this kind of global visibility are only small fraction of what it
would normally cost to connect your property to these 4 airline system and
thousands of internet based sites. The reservation fees on the GDS System
are based on performance based. Parkside places you in as many as 5000 of
these sites AND into the worldwide travel agency computer system.
7. Your hotel will also be included in the Parkside website for real-time
reservation at www.Parksidehotels.com to give you additional exposure.
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6. 4. SUPPORT
Parkside Hotels & Resorts support system is designed to support all of your business
needs.
Member Services
Parkside Hotels & Resorts strive to constantly improve the support we provide to our
member family. Highly specialized teams partnering resources with functional
expertise in business consulting, marketing, operations and training support our
hotels. Parkside is divided into four divisions. A Division Vice President – Worldwide
Operations supported by Member Business Directors, Regional Marketing Directors,
and Operations Specialists support each division. The Member Business Directors of
each region provide complete business consulting support for member groups. Their
primary focus is to analyze evaluation results, marketing data and training
information and then work with hotels to create business strategies and tactics to
help improve an organization's operations, local hotel marketing, people
development, financial opportunities and training effectiveness and efficiencies.
The Regional Marketing Directors provide support and assistance to hotels in
marketing plan development, assist with local hotel marketing efforts, evaluate and
analyze marketing effectiveness and, in general, are a resource for hotels for all
marketing and advertising needs. They work closely with co-ops to help align
regional marketing efforts with our national plan. They also assist with media
planning, purchasing, and analysis.
The Operations Specialists evaluate the efficiency of hotel operations and conduct
comprehensive hotel evaluations. The results are then provided to the Hotel Business
Director as one means of reviewing a hotel business and selecting tactics to help
hotels perform more effectively.
Member Services is a partnership. Both corporate and hotel support is imperative to
the success of the hotel. The two must form relationships with the support resources,
participating in efforts to identify and address business issues and following through
on agreed upon plans. As part of this partnership, Parkside Hotels and the member
hotels regularly exchange ideas to provide better service for the guests.
Hotel Openings
Parkside Hotels & Resorts Development team provides customized assistance to our
member’s community regarding site selection, construction management and FF&E.
Also provided is our on-staff Hotel Design Consultant to layout the equipment floor
plan. Parkside approves every equipment floor plan and offers architectural services,
if desired. If the member chooses a local architect, our Hotel Design Consultant is
available for consultation as needed through Parkside Technical Services.
Once the proper site has been selected and approved, our team of Regional
Development Managers helps guide the members through the build-out of their
hotel. The RDM's offer assistance in every aspect of the pre-opening phase providing
construction recommendations up to ordering FF&E and equipment. Weekly
communication with the members during the build-out process is one of the keys to
a successful opening.
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7. Preferred Marketing Solutions
Parkside Hotels & Resorts commitment to quality extends well beyond the "Better
Service" that make our "Better Quality." To ensure superiority in every aspect of
our business, Preferred Marketing Solutions offers print and promotional items as
well as uniforms and training materials to hotels. Free-standing inserts (glossy
inserts generally delivered via mail or inserted into newspapers), box-top coupons,
high quality rack cards, color flyers are just a few of the many items available
through the Preferred Marketing Solutions Print Team.
We also stock logo clothing items as well as banners, magnets, Parkside logo pens,
Parkside T-Shirts and a variety of promotional items such as key chains, cups,
notepads and much more that members may purchase for use in their hotel(s). Our
direct mail system, in which a hotel operator can request that certain coupons be
mailed to specific marketing zones or customers, is another unique service provided
by Preferred Marketing Solutions. In addition, our Customer Relations Team works
closely with members needing special promotional items as well as custom
embroidery and awards. Hotels may contact us by sending an e-mail to Parkside
Hotels & Resorts at sales@parksidehotels.com
Information Systems Services
Parkside Hotels & Resorts Information Systems (I.S.) department offers a wealth of
technological resources to our members family.
Other Information Systems services available to members: Field Maintenance
Support, e-mail blasts, Parkside e-newsletter, Web-base PMS System
Risk Services
Parkside Hotels & Resorts requires members to maintain insurance coverage. For the
convenience of our we could recommends highly qualified insurance companies that
provide very competitive prices for our members.
Quality Management
Parkside Hotels & Resorts Quality Management department is made up of three
functional teams: Research and Development (R&D), Quality Assurance (QA); and
Quality Control (QC).
The R&D team is focused on developing quality hotels worldwide. This includes
developing ways to make existing properties better, developing new hotels
nationally and internationally to meet our growth, and developing new hotels that
are on strategy with the Parkside Hotel’s brand.
The QA team is responsible for maintaining that quality worldwide. The QC team is
on-site for quality inspection at member hotels.
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8. 5. JOINING PARKSIDE HOTELS & RESORTS
ADVANTAGES OF JOINING
PARKSIDE HOTELS & RESORTS
MORE BUSINESS: More business for your hotel as a Parkside property.
PARKSIDE CENTRAL RESERVATION SYSTEM (CRS): The Parkside CRS System
network with virtually every travel agency and airline reservation system.
LOW MEMBERSHIP FEES: The initial membership fee’s is the lowest in the industry.
Based on number of rooms at your property.
PARKSIDE WEB-SITE: Your hotel will be listed in the Parkside Web-Site
www.Parksidehotels.com A FREE web page for your property with photo for our on-
line real time distribution network.
PARKSIDE GDS / IDS PROGRAM ( GLOBAL DISTRIBUTION SYSTEM ): List your
hotel in the GDS Program for worldwide exposure.
MINIMUM ROOMS: No minimum rooms are required to be a franchise of Parkside
Hotels & Resorts.
MEMBERSHIP TERMS: No long term contract.
FOOD & BEVERAGE: Support in the food and beverage areas is given to all Parkside
members who want it.
BEST GRAPHICS & SIGNS: Parkside Hotels & Resorts graphics are bright, fresh and
very versatile.
NO STRUCTURAL CHANGES: Architectural, mechanical and structural changes are
never required to become a member of Parkside Hotels & Resorts.
ADVERTISING SUPPORT: Customized local, National and International advertising
for use by members, at member’s discretion.
PARKSIDE INSPECTIONS: In order to insure the maintenance of proper standard of
operations, members agree to submit to once a year inspection.
PARKSIDE HOTELS & RESORTS TRAVEL GUIDE: Parkside Hotels & Resorts Travel
Guide featuring description of each Parkside property worldwide.
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9. PARKSIDE HOTELS & RESORTS
WORLDWIDE GALLERY
Parkside Inn Parkside EGI Resort
Incline Village, Nevada, USA Lapu-Lapu, Cebu, Philippines
Parkside Hotel P.R Residency Parkside Pelican Bay Art Hotel
Amritsar, India Mykonos, Greece
Parkside Hotel Paradis Parkside Adam Hotel
Nice, France Reykjavik, Iceland
Copyright © 2011 Parkside Hotels & Resorts LLC. All Rights Reserved. Parkside, Our Experience Your Success, Parkside Hotels &
Resorts and Come Stay With Us are registered trademarks of Parkside Hotels & Resorts LLC. Usage of any content of this Web site,
including text, logos and trademarks, is prohibited without prior written permission from Parkside Hotels & Resorts LLC. PO Box
10028, Anaheim, California USA Phone: 714.442.9620 Fax: 714.276.1386 www.parksidehotels.com * info@parksidehotels.com
COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
PARKSIDE HOTEL LOGO IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS LLC
A PARKSIDE COMPA Y
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