The document summarizes an event for the Vlerick Marketing Alumni that discusses social networks. The agenda includes an introduction to social networks by Robin Wauters, a presentation on 360 degree communication by Pieter Goiris, a talk by Luc Colson on discovering social networks in customer databases, and a warning speech by Steven Van Belleghem. The event concludes with a Q&A session and post-informal discussion on whether social networks are hype or here to stay.

1. Vlerick Marketing Alumni
Informeel: “How Social Are You?”
23/09/2008

2. 23/09/2008

3. The 1950’s Dream…
“messages from the media may be further mediated by
informal 'opinion leaders' who intercept, interpret, and
diffuse what they see and hear to the personal
networks in which they are embedded”
conversations would remain inaudible
23/09/2008

4. …Becomes Possible…
“The one-to-many scope that technology brought to
mass production and then mass marketing, which
producers have enjoyed for two hundred years, is now
available to customers”
what these little voices used to say to a single
friend is now accessible to the world
23/09/2008

5. … And Gets Realised by A Boy
Toddler CEO refuses 1.000.000.000 dollar
23/09/2008

6. Agenda
Robin Wauters (Social Media Consultant, Edentity):
quot;An Introduction to Social Networks“
Pieter Goiris (CEO, Boondoggle):
quot;360° communication“
Luc Colson (Business Intelligence Practice Leader, 4C Consulting):
quot;Ontdek sociale netwerken in uw klanten-database“
Steven Van Belleghem (Director Communication Research, InSites):
quot;The Warning Speech“
Q&A-session
23/09/2008

7. Vlerick Marketing Alumni
Q&A
23/09/2008

8. “Hype!
or here to stay?”
Social Networks?!
Join The Discussion on www.VlerickMarketingAlumni.com
23/09/2008

9. All Our Events: www.VlerickMarketingAlumni.com
Post-informeel discussion
Prize to win
Link to Amazon
Our events announced
Keynote presentations
23/09/2008

10. Vlerick Marketing Alumni
Now, let’s get social…
23/09/2008