ethority - Social Media Brand Building (english) Pics: 1: http://www.flickr.com/photos/lululemonathletica/ 2: http://www.flickr.com/photos/kio/ 3: http://www.flickr.com/photos/goosmurf/ 4: http://www.flickr.com/photos/orinrobertjohn/ 5: http://www.flickr.com/photos/wittistanbulsuites/ 6: http://www.flickr.com/photos/kainet/ 7: http://www.flickr.com/photos/romainguy/ 8: http://www.flickr.com/photos/landschaft/ 9: http://www.flickr.com/photos/dcharti/ 10: http://www.flickr.com/photos/survivors_grossglocknertour_2009/ 11: http://www.flickr.com/photos/access/ 12: http://www.flickr.com/photos/survivors_grossglocknertour_2009/ 13: http://www.flickr.com/photos/billychic/ 14: http://www.flickr.com/photos/kylemackenzie/ 15: http://www.flickr.com/photos/josephpetepickle/ 16: http://www.flickr.com/photos/fooey/ 17: http://www.flickr.com/photos/fooey/ ...under CC-License http://creativecommons.org/licenses/by-sa/2.0/deed.en

1. lululemon athletica
The Social Media Brand Affinity Specialist
Social Media Brand Building

2. lululemon athletica
Social Media implies
“Online-isation“
of everyday life.

3. kio
The mass consumer turns
into an individual consumer.

4. Real-time triggers
brand swap
behaviour.
goosmurf

5. Brands and products
are expired
to be seen as
“Impulse Buy Items.”
Orin Zebest

6. Social-Medialisation put
brands and products under
permanent test.
Witt Istanbul Suites

7. Comprehensive survey in
Real-time only.
kainet

8. Social Media
requires permanent
presence.
romainguy

9. Permanent presence,
but please, agitate
empathetically at
appropriate moments. joguldi

10. David Chartier
Identifying unmet needs,
before time, will enable…
…to bond brands and
products to consumer
potential permanently.

11. sgt2009
No isolation, but integration
of Social Media Brand Building
causes Brand Bonding.

12. Social Media Monitoring –
no space for tunnel vision.
access.denied

13. sgt2009
Brand Building with
comprehensive survey –
get Real-time phenomenon
under ridge control.

14. Sapere aude!
Consumers own user maturity‘s respect.
Billychic

15. Social Media Brand Building:
drives sales
for two-way communication
and multiplies advertising impact.
Kyle MacKenzie

16. “Online advertising spending
in the UK has overtaken
television expenditure for
the first time” (BBC)
josephpetepickle

17. A small piece of
TV-Media Spending
shift away from
one-way communication
towards Social Media,…
foooooey

18. …a giant leap for boosting
the advertising engine.
foooooey
Reservations for
Immersion Days
very welcomed
till Dec., 20th, 2009

19. Kontakt
ethority GmbH & Co. KG
Feel free to contact us
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20354 Hamburg
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