1. MAHESWARI.M
VisualDesigner
+91 9962108917
mmm.maheswari@gmail.com
www.behance.net/Maheswari
ABOUT ME
I hold Masters in Electronic Media from the College of Engineering, Anna University
(Regular) and MBA from IGNOU (Distance Education). I expertise in creating graphics,
illustrations and flash animation with good command over softwares such as Adobe
Photoshop, Flash, Illustrator, Indesign and Dreamweaver.
CAREER OVERVIEW
I have more than 3+ years of experience in designing for web and print. I have had immense
experience in working for campaigns which involves visualizing creative concepts for a wide
range of print collaterals ranging from banners, brochures, posters, badges, flash
presentations etc. and creating neat and professional websites and web applications.
PROFESSIONAL EXPERIENCE
Visual Designer- COGNIZANTTECHNOLOGY SOLUTIONS (22/2/2010-22/3/2013)
Job Profile: Conceptualization and implementation of design requirements. Association
begins right at the pitching stage and continues through design making and actual creation.
This involves receiving constant feedback from the client and making suggestions and
recommendations to the client during creation and development. This position involves
visualizing creative concepts for a wide range of print collaterals ranging from banners,
brochures, posters, badges, presentations etc. and creating neat and professional websites
and web applications.
Major Projects:
 Client Description: Network & System Services – Cognizant

2. NSS facilitates setting up and managing IT infrastructure of Cognizant, ensuring an adequate
secure, reliable and scalable network. NSS works on a spectrum of new technology IT
infrastructure initiatives for Cognizant to meet customer expectations and maintain global
standards in IT infrastructure.
The position involves
 Deciding on design solutions - from concept stage to production
 Research on trends and mood boards on crafting solutions for products including
logos, brand identity, packaging, brochures, print collaterals, newsletter etc.
 Build digital assets for marketing campaigns that align with the look and feel of those
campaigns across other mediums.
Windows 7: Teaser and newsletter were designed on same theme to announce users about
the installation of windows 7 and its usage after the successful compatibility and
performance test. The mailers were designed to support NSS team to create awareness
about windows 7 rollout.
Project Phoenix: Phoenix - IT Asset Management system, the initiative from NSS, transforms
resource management systemto meet global standards.
The theme was developed and carried out through teaser, announcement mailer,
instructional mailer, testimonial mailer, wallpaper, screensaver and microsite etc.
Microsoft Outlook: The campaign was for the announcement for upgrading the mailboxes
to the latest version of Microsoft Exchange 2010.
NSS blog: Was responsible for creating banners, teasers and blog Homepage.
NSS Service Catalogue: NSS as a whole was divided to five sub divisions, and was assigned
to create service catalogue for all the five divisions. The work included both print and
e-catalogue.

3. MyNSS Homepage: Was responsible for designing Homepage for NSS team in the website -
www.cognizant.com
Various designs are created for NSS based on various concepts such as DRMS, Project
Synthesis, Hotseat, Operational excellence, NSS achievement, Stay connected on mobile etc.
 Client Description: RX Speciality Services
I was assigned to design the web application that maintains the customer database of the Rx
Speciality Services. Whole design process was performed by me as they provided the
wireframes for each and every inner pages. This position includes the design process from
scratch to signing up the final designs after corrections.
 Client Description: Banking & Financial Services (Cognizant)
The two member team was assigned to BFS in Cognizant for creating audio-video
presentation for their client visit. The client was Bank of New York Mellon (BNYM). I was one
of the designers.
The presentation includes video created in flash and audio embedded in it. It contains valid
points about the relationship between BFS and BNYM, benefits of business and long term
relationship.
 Client Description: Cognizant Application Services (CAS)
I was assigned to create a demo on working of website ASRA (Account Security Risk
Assessment) in Cognizant. I created a demo in flash showcasing step by step navigations
through each links. The output was swf file. The file was provided through help link in the
site.
 Client Description: Cognizant Finance Services (CFS)
I was assigned to create a demo on working of Web Application – APT (Automated Pricing
Tool) created by CFS. The demo was created to explain the tool to senior management of

4. Cognizant. The Flash animations included screenshots of web application and explanation
of its features.
SKILLS & PROFICIENCIES
 Successfully manage and coordinate graphic design projects from concept through
completion.
 Collaborate with clients to create vision, conceive designs and consistently meet
deadlines and requirements.
 Effectively build, motivate and direct design and production teams.
 Successfully translate subject matter into concrete design for newsletters,
promotional materials and create design theme and graphics for presentations.
 Prepare work to be accomplished by gathering information and materials, Illustrate
concept by designing rough layout of art and copy regarding arrangement, size, type
size and style, and related aesthetic concepts & obtain approval of concept by
submitting rough layout for approval
SOFTWARE SKILLS
 Designing Tools: Adobe Photoshop, Illustrator, Flash, Dreamweaver and Indesign.
EDUCATIONAL QUALIFICATION
 M. Sc (5 Years Integrated Course in Electronic Media) (2004-2009) (Pass Percentage-
76%), College of Engineering, Anna University
 MBA (Elective - Marketing), IGNOU (Distance Education)
EXTRA-CURRICULAR ACTIVITIES
 Passed in First Class with Distinction in TYPEWRITING ENGLISH(Senior Grade)
 Passed in Second Class in Design(Lower Grade) and Freehand Outline & Model
Drawing(Higher Grade) – Govt Technical Examination

5. PERSONAL INFORMATION
Husband’s Name : C. Madhanraj
Date of Birth : 05.01.1987
Age : 28
Languages known : English, Tamil
Nationality : Indian
Permanent Address : 1365, V.K. Nagar, Thiruninravur, 602024.
Portfolio : Portfolio , Behance