Michael Zillmer founded InnoGames in 2007 after developing the online game Tribal Wars in 2003. InnoGames has since developed additional games and grown to over 170 employees. Currently, the online gaming industry is trending towards free-to-play games on mobile and social platforms. There has also been a rise in female and casual gamers. InnoGames anticipates developing cross-platform games that can be played on PCs, phones, tablets and televisions to reach a wider audience. Advances in technologies like Unity 3D, Flash and WebGl will help enable high quality online games across various devices.

2. The Future of
Online Games
Michael Zillmer
Founder & Managing Director

3. • Who am I, and what is InnoGames?
• Where are we now?
• What is to come in the online gaming industry?
• Question and answer

4. Gamer from birth:
• The Settlers
• Command & Conquer
• Age of Empires
• LAN parties (Counter Strike)
• First online game: 12 years old
• Developed Tribal Wars (2003), during
civilian service
Michael Zillmer, InnoGames co-founder

5. The progression of InnoGames:
2008 2009 2010 2011
2005 2006 2007
2003
Tribal 40,000 Hobby InnoGames Second Third game Acquired license Start of the first
Wars Tribal Wars turned founded game developed: for Bounty licenced game
created players in profession developed: Grepolis Bounty Hounds
Hounds Online
Germany The West Online
(XPEC
Entertainment)
70 million
registered
players
3
employees 10
employees 25
employees 50
employees 100
employees 170
employees
Michael Zillmer, InnoGames co-founder

6. Tribal Wars, 2003
Michael Zillmer, InnoGames co-founder

7. Grepolis, 2009
Tribal Wars, 2003
Michael Zillmer, InnoGames co-founder

8. Current Industry Trends:
• Women in gaming – 42%
of online gamers are
female.
• Social media platforms Coming up…
• “Freemium” model
Lagoonia, 2011
Grepolis, 2009
Tribal Wars, 2003
Michael Zillmer, InnoGames co-founder

9. Current Trends in Germany
MMO Players
• F2P growing rapidly  Among all MMO
players, 81% play F2P – 58% of those 16000000
have paid in-game 14000000
12000000
• Online  MMO players doubled from 10000000
2009-2011, now: 13 million
8000000
6000000
• PC/Mac boxed game payers decreased
from 19 to 17 million 4000000
2000000
0
NewZoo,2011
2009 2010 2011 2012
 To come: 39% of non-gamers in Germany expect
to play in the near future. (Bigger target group)
Michael Zillmer, InnoGames co-founder 9

10. Smart Phones/Tablets
• Roughly 200% more mobile 10000000
players in last 2 years
80000000
• iPhone 4S performance boost 60000000 Mobile Players
comparable to XBOX
USA
40000000
• Nearly 100 million tablets to Mobile Players
be sold in 2011 20000000 Europe*
0 *= including
UK, FR, GER, NED, BE
2009 2010 2011 2012
(Newzoo, 2011)
15.11.2011
Michael Zillmer, InnoGames co-founder 10

11. Cross-Platform
Games
Michael Zillmer, InnoGames co-founder

12. Cross-Platform Games
• AAA quality on all platforms
• “Access your game on any device, anywhere you
want”
• Must rely heavily on decisions made by providers
– phone, TV, etc.
Michael Zillmer, InnoGames co-founder 12

13. Boost in Technology
Unity 3D
Flash Molehill
Michael Zillmer, InnoGames co-founder 13

14. • Unreal Tournament 3 performs better on browser than consoles
• Epic Games Announces Unreal Engine 3 Support for Adobe Flash Player
• WebGl
15.11.2011
Michael Zillmer, InnoGames co-founder 14