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ICON 2011
Visualization Culture in Automotive industry

Saatchi & Saatchi LA

Jung-Mi Vogt
About me
•   My background


    •   BFA in Hanseo University


    •   MFA in Rochester Institute of Technology


    •   Reality Check Studio: Motion Graphics


    •   Sassoon Film Design: 6K IMAX movies


    •   Rhythm and Hues Studio: Garfield 2, Night at the
        Museum and Superman
About me
•   My background


    •   RTT USA: High-end visualization for print and film


    •   Shaded box Animation Studio: HOP


    •   New Wave Entertainment


    •   Saatchi & Saatchi
Saatchi & Saatchi DFS
•   Saatchi & Saatchi is a global Advertising Agency network
    with 140 offices in 80 countries.


•   We exclusively work for Toyota Motor and manage 3D
    Data for Toyota, Lexus and Scion.


•   We have 3D department in Los Angeles office.


•   3D department work closely with creative department to
    create visual products (Brochure, catalogue, online
    gallery, web configuration, demo movies, print etc.)


•   3D department works with vendors
Show Reel   Rotor Studio
Show Reel   RTT
The benefit of visualization

• Gives manufacturers the ability to virtually explore a complete product
  before it is built


• The ability to cut costs when designing prototypes


• Manufacturers can visualize and simulate real-world performance of the
  design with less reliance on costly physical prototypes
Traditional photography vs CG imagery

• Studio photography vs studio lighting


• Location Photo shoot vs environment lighting with HDRI
Show Reel   RTT
3D Data
Material applied with x-ray view
Avalon   Online photo gallery
Highlander   Interior airbag visualization
Toyota.com   Toyota build your own car online
Hyundai Curb Concept Car
•   The Curb concept is compact Urban Activity Vehicle with
    an evolved design and technology


•   Our team created movie that was shown at Detroit auto
    show in January 2011
Hyundai Auto show   Hyundai Curb concept car
Hyundai Curb Concept Car Workflow
•   Brainstorming concept ideas


•   Story board, look development


•   3D Data preparation, building environment


•   Rigging


•   Animation the car and cameras


• Lighting and rendering


• Compositing
Render Passes   Hyundai Curb concept car
Camry Nascar
Camry Demo movie   Aerodynamics story board
Camry Demo movie   Performance story board
Camry Demo movie   Aerodynamics movie
New Wave Entertainment

• New Wave Entertainment provides VFX
  services, design, interactive, marketing and production for
  feature film


• Projects I have worked on at NEW


      - Priest


      - Fast 5


      - Harry Potter and the Deathly Hallows Part 2


      - Smurfs
Harry Potter and the Deathly
3D Mesh   Hallows Part 2
Harry Potter and the Deathly
Final render   Hallows Part 2
Final render   Priest Bike
Rigging   Smurfs
Summary of presentation

• What area are you interested in the most


• How to present yourself (Online portfolio and interview)


• What makes you are special than any other people who are
  applying the same position


• Be sure to be a good team player


• Be passionate what you do

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Jung mi vogt

  • 1.
  • 2. ICON 2011 Visualization Culture in Automotive industry Saatchi & Saatchi LA Jung-Mi Vogt
  • 3. About me • My background • BFA in Hanseo University • MFA in Rochester Institute of Technology • Reality Check Studio: Motion Graphics • Sassoon Film Design: 6K IMAX movies • Rhythm and Hues Studio: Garfield 2, Night at the Museum and Superman
  • 4. About me • My background • RTT USA: High-end visualization for print and film • Shaded box Animation Studio: HOP • New Wave Entertainment • Saatchi & Saatchi
  • 5. Saatchi & Saatchi DFS • Saatchi & Saatchi is a global Advertising Agency network with 140 offices in 80 countries. • We exclusively work for Toyota Motor and manage 3D Data for Toyota, Lexus and Scion. • We have 3D department in Los Angeles office. • 3D department work closely with creative department to create visual products (Brochure, catalogue, online gallery, web configuration, demo movies, print etc.) • 3D department works with vendors
  • 6. Show Reel Rotor Studio
  • 7. Show Reel RTT
  • 8. The benefit of visualization • Gives manufacturers the ability to virtually explore a complete product before it is built • The ability to cut costs when designing prototypes • Manufacturers can visualize and simulate real-world performance of the design with less reliance on costly physical prototypes
  • 9. Traditional photography vs CG imagery • Studio photography vs studio lighting • Location Photo shoot vs environment lighting with HDRI
  • 10. Show Reel RTT
  • 12. Material applied with x-ray view
  • 13. Avalon Online photo gallery
  • 14. Highlander Interior airbag visualization
  • 15. Toyota.com Toyota build your own car online
  • 16. Hyundai Curb Concept Car • The Curb concept is compact Urban Activity Vehicle with an evolved design and technology • Our team created movie that was shown at Detroit auto show in January 2011
  • 17. Hyundai Auto show Hyundai Curb concept car
  • 18. Hyundai Curb Concept Car Workflow • Brainstorming concept ideas • Story board, look development • 3D Data preparation, building environment • Rigging • Animation the car and cameras • Lighting and rendering • Compositing
  • 19. Render Passes Hyundai Curb concept car
  • 21. Camry Demo movie Aerodynamics story board
  • 22. Camry Demo movie Performance story board
  • 23. Camry Demo movie Aerodynamics movie
  • 24. New Wave Entertainment • New Wave Entertainment provides VFX services, design, interactive, marketing and production for feature film • Projects I have worked on at NEW - Priest - Fast 5 - Harry Potter and the Deathly Hallows Part 2 - Smurfs
  • 25. Harry Potter and the Deathly 3D Mesh Hallows Part 2
  • 26. Harry Potter and the Deathly Final render Hallows Part 2
  • 27. Final render Priest Bike
  • 28. Rigging Smurfs
  • 29. Summary of presentation • What area are you interested in the most • How to present yourself (Online portfolio and interview) • What makes you are special than any other people who are applying the same position • Be sure to be a good team player • Be passionate what you do