1. Social Games – game over or is there still a
chance for new ideas?

2. THE RCP GROUP
Social Music Games

3. WHO AM I
The Michael you know from the Agenda The other Michael
- 2005: Siemens VDO, Strategy & Marketing - Since 1995: DJ and Producer
- 2006: Frost & Sullivan, Strategy Consultant
- 2010: Remote Control Productions, Business &
Finance Manager
- 2011: Newtracks, Business Development Manager
Unfortunately still
without the big Hit

4. SOCIAL GAMES
Who of you plays
any social Games?

5. PEOPLE LOVE SOCIAL GAMES

6. SOCIAL GAMES MARKET

7. THE INDUSTRY LOVES SOCIAL GAMES, TOO
$76.6 million $46.6 million $70.5 million

8. STRONG PLAYERS MAKE IT DIFFICULT
Revenue 2010: MAU 2011:
418 million EUR 33 million
MAU: 38 million
DAU: 7 million

9. WATCH OUT FOR THE BLUE OCEANS
Generate high growth and profits by creating new
demand in an uncontested market space, or a
"Blue Ocean", than by competing head-to-head
with other suppliers for known customers in an
existing industry.

10. NOW ABOUT „NEXT BIG THING“
1999: Music Industry
$ 27 billion
12 years later

11. Down by 41%
to $ 16 billion
But

12. Rihanna Justin Bieber Lady Gaga
43,084,977 34,582,000 42,148,932
Fans are more
active than ever
on platforms like
Katy Perry Eminem
33,645,229 45,093,944

13. Still there are
no games for
Music Fans
Yet.

14. Social Games for Music Fans

15. CORE COMPETENCIES

16. PRODUCT

17. PRODUCT

18. PRODUCT

19. KEY PARTNERS

20. Keep in mind:
aim for the
blue oceans

21. IDEAS FOR BLUE OCEANS
Harry Potter
36,199,728
Christiano Ronaldo
35,617,301
Coca Cola
35,460,855

22. THERE IS NOT ONLY FACEBOOK

23. Thank you very much for your attention
michael.minich@newtracks.biz
http://www.newtracks.biz/