Michael Kuzepski has over 25 years of experience in IT, marketing systems, database management, and digital marketing. He has comprehensive experience developing and implementing dynamic marketing strategies using data analysis. As Marketing Database Manager at Everfast, Inc. for 25 years, he established their marketing data warehouse, developed customer segmentation and campaign ROI analysis, and oversaw email, digital, and direct mail marketing campaigns. He also functioned as Lead Developer for Everfast's POS system used in over 100 retail stores.

1. MICHAEL S. KUZEPSKI
242 Green Lane  Newark, DE
302-540-4609  mkuzepski@gmail.com
IT/Marketing Systems Specialist
A Recognized Expert in Transactional Data Management
Comprehensive experience in strategically conducting analyses and using findings to
devise and implement dynamic, profitable marketing decisions. Highly adept in POS
systems, direct mail marketing, email marketing, and digital ad marketing. Innate ability
to gain and maintain impactful business relationships with complimentary leadership
skills. Possesses exemplary communication skills and excels in demanding, fast-paced
environments.
CORE COMPETENCIES
Database Management  Digital Marketing  Customer Retention
Project Management  Customer File Segmentation
Campaign Management Analysis  Customer Lifetime Value Analysis
Prospect Modeling  Click-Through Performance  Campaign Management
Communication Software Development  Opportunity Identification  Collaboration
Leadership  Problem Resolution
EXPERIENCES AND ACHIEVEMENTS
Everfast, Inc., Kennet Square, PA 1990 – 2015
Custom Home Decorating for Designer Fabrics, Window Treatments, Furniture, and Bedding
Marketing Database Manager & Analyst
Defined, developed, and managed marketing database for all campaign executions and
analyses including both customer acquisition and retention campaigns.
 Established marketing data warehouse, conducted comprehensive vendor
interviews and demonstrations, put out for RFPs and ultimately made appropriate
selection; implemented 20+ years of client history to drive marketing analyses
and campaigns.
 Developed marketing campaign ROI and customer segmentation analysis to
evaluate and optimize campaigns by eliminating unprofitable segments and test
new strategies.
 Fostered/cultivated relationships with cooperative database vendors to develop
customer acquisition, retention, and reactivation strategies; guided development
of models designed to optimize response rates versus average order spends.
 Identified and implemented best email practices, which boosted email
deliverability from 50% to a consistent 99%+.
 Executed daily email campaigns, which included setup, html code modification,
testing, scheduling, list segmentation, deployment and tracking.
 Created/implemented Long Term Value analysis reports for customers, effectively
establishing base to determine cost of customer acquisition.

2. Michael Kuzepski Resume 2
 Oversaw and facilitated testing of online digital campaign efforts to drive store
traffic and increase quantity of new customers.
 Ensured data hygiene best practices were implemented for data warehouse,
including merge purse, customer rollup, do not mail, NCOA, and other postal
optimization services.
 Spearheaded implementation of Nielsen iExpress mapping system to provide
geographic market analysis for all retail locations.
 Executed/analyzed Google Adword campaigns, driving store traffic/web sales.
Programmer & Analyst
Functioned as Lead Developer on POS system for 100+ retail stores, consistently
defining, programming, testing, and supporting POS software.
 Designed POS system, which still runs in stores to date, by serving as lead
developer for project.
 Developed and implemented corporate backend programs for processing and
reporting POS data.
 Conceptualized, developed, and implemented corporate to store polling system for
automating information exchange.
 Provided technical support to stores for hardware and software.
Early Career Highlights
MSK Microcomputing, Software Developer, Consultant (1988 - 1990)
Cyberdial Computer Systems, Software Developer (1987 – 1988)
EDUCATION
Bachelor of Science
Computer & Information Sciences
University of Delaware, Newark, DE
TECHNICAL SKILLS
Microsoft Office Suite Clipper
Nielsen iXPRESS Software DBase
JDA Retail Ideas Foxpro
SmartFocus Email Platform Visual Basic
Response Mail Order System SQL/HTML
Marketwide Campaign Management/Business Intelligence Software