Michael Killeen - Tidal Marketing
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1. The document discusses Tidal Marketing, a new approach to marketing that blends traditional outbound tactics with modern inbound strategies driven by software. 2. Key aspects of Tidal Marketing include starting with developing strong personas to understand customer needs, providing helpful content to attract and engage customers throughout their journey, and improving the overall brand experience at each stage of the sales funnel. 3. The approach aims to transform strangers into loyal customers and promoters by meeting them with the right experiences at the precise moments they require assistance.
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Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
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Michael Killeen - Tidal Marketing
- 2. Morning! 1. Welcome 2. Tech meets marketing 3. Secret weapon 4. The consumer 5. Tidal
- 3. Get to know me if you want to love me
- 4. Is marketing part of the solution or part of the problem? Vs.
- 5. Inbound Marketing ? Series of tactics driven by soft ware driving traffic into your website.
- 6. The sales funnel rules are broken Sales owned the relationship Marketing owned the message We must mesh both
- 7. New form of marketing
- 8. Tidal Marketing – new funnel for the connected world the customer journey Acquisition starts here Stop selling start helping
- 9. The Power of Me starts with Killer personas Need to understand who we are talking to Tidal Marketing starts with killer personas
- 10. The Power of Me starts with Killer persona needs a new rods My very own Tidal story…
- 11. OMG ! My hell on earth…mission critical…failure is not an option moment
- 12. Outbound - Attraction Couple of days
- 13. 127 minutes Inbound – a little bit of search
- 14. Conversion process – invest your data! 116 minutes
- 15. More conversion About 22 videos @ 6 minutes each 132 minutes
- 16. Geeky stuff…gotta be done 136 minutes
- 17. Inbound really kicks in… just for me Edms and blogs 211 minutes
- 18. For the love of…My own personalised fishing rod Luggage Another 45 minutes
- 19. And of course matching waders are a must 15 minutes
- 21. My ‘Ah Sure f**k it’ Moment……The factory Visit! 1 day ++
- 22. Proud and staisfied owner
- 23. Ambassador Rest of my Lifetime… Its deep!
- 24. Sharp personas aid amazing experiences
- 26. Irelands best brand experience?
- 28. Turning strangers into customers and promoters of your business Out Meets in
- 29. We don’t trust businesses the way they used to ?
- 30. Tidal marketing steps Map the overall brand experience through each stage of the funnel Plug holes and Improve existing experiences Invest and innovate every single day
- 31. At the precise moment they need it
- 32. Creative ambition humans engage robots allow access to.
- 33. Quality vs quantity approach
- 34. Vs. Finally….test, tweak and roll out
- 35. Inbound Marketing Assessment THE POSSIBILITIES ARE ENDLESS mkilleen@dialogue.ie