Part 4- Gerard O'Neill - Who You Tellin?!
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This document contains a trends report from Amárach Research, focusing on consumer spending and online behavior in Ireland. Some of the key points summarized are: - Irish consumer spending is projected to increase from €83 billion in 2013 to over €101 billion in 2020. Online spending is expected to grow from €6 billion in 2014 to over €12 billion in 2020. - Ireland has a higher percentage of consumers who research purchases offline but complete them online (74%) compared to other European countries. Nine in ten Irish internet users order something online on average once per month, spending €91 per purchase on average. - Social media behaviors like liking, reviewing and sharing content online are very common, especially on Facebook,
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Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
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Part 4- Gerard O'Neill - Who You Tellin?!
- 1. 1Strictly Private & Confidential Who You Tellin?! An Amárach Briefing // June 2014 //
- 3. 3Strictly Private & Confidential -35 -30 -25 -20 -15 -10 -5 0 5 10 15 May 2009 – April 2014 Ireland Eurozone Eurovisionaries
- 4. 4Strictly Private & Confidential €83.0 €101.0 €1.7 €2.5 €2.6 €2.3 €2.7 €3.1 2013 2014 2015 2016 2017 2018 2019 2020 Value of Irish Consumer Spending: € billion
- 5. 5Strictly Private & Confidential €6bn< online 2014 >€12bn online 2020
- 6. 6Strictly Private & Confidential Source: Liberty Global/UPC surveys of Internet users, 2013 74 58 49 48 45 Poland IRELAND Germany Netherlands Belgium % research offline, buy online
- 7. 7Strictly Private & Confidential 9 in 10 Irish internet users order online average 1 x month €91 per purchase Source: Amárach survey, April 2014 43% return average 2 x items
- 9. 9Strictly Private & Confidential
- 10. awareness salesadvocacy loyalty Inspired by Greg Satell/Digital Tonto
- 11. ‘like’ on Facebook: every day 29% weekly 32% ‘(dis)like’ on Youtube: every day 5% weekly 19% ‘retweet’ on twitter: every day 3% weekly 13% visit brand website: every day 12% weekly 42% Source: Amárach survey, May 2014
- 12. see something friend ‘liked’ on Facebook: every day 39% weekly 32% receive email from friend with links to content: every day 6% weekly 27% receive ‘retweet’ from someone follow on twitter: every day 5% weekly 16% Source: Amárach survey, May 2014
- 13. Trends Report 77% use comparison websites 64% 56% 34% Source: Amárach survey, May 2014
- 14. Trends Report 63% cars Source: Amárach survey, April 2014 Bought because of online reviews: 69% electronic goods 58% clothes
- 15. Trends Report all negative reviews mix neg/ positive reviews all positive reviews €131 €192 €294 Source: Amárach survey, April 2014
- 16. 16Strictly Private & Confidential Making my life easier Making my life harder Google 95% 5% Microsoft 87% 13% Samsung 85% 15% Facebook 84% 16% Apple 81% 19% An Post 73% 27% Supermarkets 71% 29% TV Service Providers 58% 42% Mobile Networks 55% 45% Daily Newspapers 52% 48% Petrol Stations 34% 66% Electricity Providers 33% 67% Banks 24% 76% Government 9% 91%
- 20. 20Strictly Private & Confidential 20
- 21. Trends Report e. gerard.oneill@amarach.com t. 01 410 5200 w. www.amarach.com b. www.amarach.com/blog t. twitter.com/AmarachResearch