Part 1 - Michael Killeens - Tidal Marketing
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1. The document discusses Tidal Marketing, a new approach to marketing that focuses on helping customers through their journey rather than selling to them. 2. Tidal Marketing starts by developing sharp personas to understand target customers, then uses inbound tactics like search, emails, blogs to attract and convert customers over longer periods of time. 3. The approach is compared to a traditional sales funnel that aims to quickly move customers through acquisition, conversion, and close, whereas Tidal Marketing focuses on a more personalized customer journey over multiple touchpoints.
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Michael Killeen - Tidal Marketing
1. The document discusses Tidal Marketing, a new approach to marketing that blends traditional outbound tactics with modern inbound strategies driven by software.
2. Key aspects of Tidal Marketing include starting with developing strong personas to understand customer needs, providing helpful content to attract and engage customers throughout their journey, and improving the overall brand experience at each stage of the sales funnel.
3. The approach aims to transform strangers into loyal customers and promoters by meeting them with the right experiences at the precise moments they require assistance.
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This document discusses the importance of customer validation for startups. It emphasizes that startups should:
1) Define customer personas to understand who their target customers are.
2) Go talk directly to customers to learn about their problems and needs, rather than just talking about the startup's ideas. Ask open-ended questions focused on customers' past experiences.
3) Validate hypotheses by getting feedback and commitments from multiple early customers, rather than just opinions. Look for signs like permission to follow up or commitments to trials.
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OVERVIEW:
Nowadays, people feel invaded when sales professionals try to ‘sell’ something to them. Closing techniques we’ve learned in the past have made the market weary of sales people. In this day and age, the market no longer wants to be sold to. They want to be free to make up their own minds. As such, sales professionals today can no longer 'trick' their clients with closing techniques.
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With this in mind it stands to reason that hosting free webinars can be a fantastic way of winning new members by demonstrating your expertise, proving your credibility and showing why joining your membership is worthwhile.
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5 Simple Steps to Influential Selling
OVERVIEW:
Nowadays, people feel invaded when sales professionals try to ‘sell’ something to them. Closing techniques we’ve learned in the past have made the market weary of sales people. In this day and age, the market no longer wants to be sold to. They want to be free to make up their own minds. As such, sales professionals today can no longer 'trick' their clients with closing techniques.
It’s time for a new kind of selling... Influential selling!
Influential selling is about getting the client to want to buy from you because you’re you. It answers the age-old question: "Why buy from me?" It is a powerful method that makes the client feel empowered in their decision yet compelled to buy from you. It may not be magic, but it certainly feels that way.
Our Influential Selling course will teach both seasoned and new sales professionals how to how to bring the client to them instead of going to the client themselves. Influential selling employs concepts of personal marketing and combines these with tactical selling skills to increase sales success.
OBJECTIVES:
At the end of the seminar, the participants are expected to:
• Understand what influences buying decisions
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• Know how to use questions to effectively influence the buyer
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These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
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Trick or Treat!
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Why is Halloween so important for your eCommerce business?
40% of holiday shopping is done by the end of October!
The ghosts have prepared their shops for Halloween! Have you?
In last year’s 4th quarter, eCommerce sales topped 79 billion dollars!! Make sure to follow the steps in this eCommerce Halloween guide, to have a successful Holiday period!
Be sure to check us out for more guides and marketing tools!
Site: http://www.StoreYa.com
Blog: http://blog.storeya.com/
Halloween Tips For eCommerce Success!
Trick or Treat!
Your eCommerce Halloween Guide
5 eCommerce Halloween Tips for Big Sales!
Why is Halloween so important for your eCommerce business?
40% of holiday shopping is done by the end of October!
The ghosts have prepared their shops for Halloween! Have you?
In last year’s 4th quarter, eCommerce sales topped 79 billion dollars!! Make sure to follow the steps in this eCommerce Halloween guide, to have a successful Holiday period!
Be sure to check us out for more guides and marketing tools!
Site: http://www.StoreYa.com
Blog: http://blog.storeya.com/
Similar to Part 1 - Michael Killeens - Tidal Marketing (17)
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
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Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
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Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationTrust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Part 1 - Michael Killeens - Tidal Marketing
- 2. Morning! 1. Welcome 2. Tech meets marketing 3. Secret weapon 4. The consumer 5. Tidal
- 3. Get to know me if you want to love me
- 4. Is marketing part of the solution or part of the problem? Vs.
- 5. Inbound Marketing ? Series of tactics driven by soft ware driving traffic into your website.
- 6. The sales funnel rules are broken Sales owned the relationship Marketing owned the message We must mesh both
- 7. New form of marketing
- 8. Tidal Marketing – new funnel for the connected world the customer journey Acquisition starts here Stop selling start helping
- 9. The Power of Me starts with Killer personas Need to understand who we are talking to Tidal Marketing starts with killer personas
- 10. The Power of Me starts with Killer persona needs a new rods My very own Tidal story…
- 11. OMG ! My hell on earth…mission critical…failure is not an option moment
- 12. Outbound - Attraction Couple of days
- 13. 127 minutes Inbound – a little bit of search
- 14. Conversion process – invest your data! 116 minutes
- 15. More conversion About 22 videos @ 6 minutes each 132 minutes
- 16. Geeky stuff…gotta be done 136 minutes
- 17. Inbound really kicks in… just for me Edms and blogs 211 minutes
- 18. For the love of…My own personalised fishing rod Luggage Another 45 minutes
- 19. And of course matching waders are a must 15 minutes
- 21. My ‘Ah Sure f**k it’ Moment……The factory Visit! 1 day ++
- 22. Proud and staisfied owner
- 23. Ambassador Rest of my Lifetime… Its deep!
- 24. Sharp personas aid amazing experiences