The document discusses various challenges and strategies for effectively communicating science to the public. It argues that communicating science faces difficulties from political and economic pressures, but can inspire people by making scientific concepts tangible and relatable to human experiences. It also stresses the importance of balancing scientific rigor with accessibility and of involving both professional and amateur scientists in communication efforts.

1. The Human Face of Science Trends, Challenges, and Delight of Communicating Science in Today’s Highly Complex Cultures 7.12.2010, Dr Michael A. Rappenglück MA Adult Education Centre & Observatory Gilching and INFIS

6. Communicating the Concept of Science: Endeavours, Problems, and Dangers Communicating science faces the danger being liable to the pressure of political, economic, and even “scientific” lobbies. Communicating science with the aim to do justice to competing scientific claims faces serious problems .

8. Going Back to the Roots: Anthropology and Communicating Science Curiosity, amazement, fascination, the joy of discovery, the pleasure of aesthetics, the passion to solve riddles, the appeal of mysteries, the coping with anxiety, and the final questions for the why and wherefore of the life and the world motivate people since ancient times to interpret the world by myths and to explain it by science. There are anthropological based reasons, which affect the mode of communicating science. Lengai Volcano by Martin Rietze / Auguste Rodin's The Thinker (1880-1881).

10. Going Back to the Roots: Anthropology and Communicating Science Cryobrines on Mars? DLR Mars Express, 2010 People love to “travel” to strange places on Earth and in outer space, offered by science and powerful instruments. They are fascinated by bizarre features of nature compared with the standard of “normal” human life and everyday perceptions.

12. Going Back to the Roots: Anthropology and Communicating Science

15. Going Back to the Roots: Anthropology and Communicating Science People want to be charmed. It is a specific of our brain and our existence to create virtual worlds, which stimulate our fantasy and empower our creativity. It carries us off from the burden of ordinary life. It also enables us to see the world from different angles, which allows new solutions of old problems. Rooted in archaic psychological and anthropological patterns, which are handed down from prehistoric time by myths, fairy-tales, and magical rituals, the today’s enthusiasm for virtual worlds from Science Fictions to Second Life is quite understandable

17. Going Back to the Roots: Anthropology and Communicating Science Jules Verne (19 th c.)

20. Tetsuo Sato, Japan: Illustration of the ecliptic and the zodiacal belt. String Figure Magazine 6 (2), 2001: 11-15 Felix Paturi, Rodenbach, Germany: Andromeda Galaxy. String Figure Magazine 1 (3), 1996: 17-20). Yukio Shishido, Kyoto, Japan: Binary Stars String Figure Magazine 5 (1), 2000: 14-16. Stellar Bingo, Moon (Phades), Sun Bingo developed by Bingo, Lake Afton Public Observatory. “ Astronomy Cards" and "Moon Phases Cards” by Bingo Monopoly: Astronomy Edition Science Made “Tangible” and Virtual Worlds: Pros and Cons

21. Science Made “Tangible” and Virtual Worlds: Pros and Cons

22. Science Made “Tangible” and Virtual Worlds: Pros and Cons Frozen reality: explosion of a balloon Time-lapse of the vanishing lake Aral. Slow motion film of a water drop dripping into water.

23. Science Made “Tangible” and Virtual Worlds: Pros and Cons People can be attracted by making abstract science fleshliness that is “tangible”, by appealing and captivate all senses and imagination.

25. The Quake-Catcher Network "Bringing Seismology to Homes and Schools." Science Made “Tangible” and Virtual Worlds: Pros and Cons Doing protein folding by the computer game Foldit. http://fold.it/portal/

26. Despite of the advantages of modern mass media, in particular web-based, there remains the power of “first-hand” experiences with science joining people in the process of research. The Challenge of Communicating Science: Inspiring People for Science

27. Adult Education Centre & Observatory, Gilching, Bavaria, Germany The Challenge of Communicating Science: Inspiring People for Science

29. Thank you very much for listening! “ If you want to build a ship, don't drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.” Antoine de Saint Exupéry Adult Education Centre & Observatory, Gilching, Bavaria, Germany

30. An actual example The bacteria GFAJ-1 survives with the help of arsenic. Felisa Wolfe-Simon et al. A Bacterium That Can Grow by Using Arsenic Instead of Phosphorus, Science, 2 December 2010. These news at once made it to be the headlines on everyday newspapers.