This document discusses public-private partnerships (PPPs) for digitizing cultural heritage collections. It outlines the objectives of both public and private partners in such partnerships. Public partners seek funding for digitization projects and ways to enhance access and engage new audiences. Private partners pursue commercial objectives like accessing new markets or building their brand through association with public cultural institutions. The document examines different models of PPPs and principles for ensuring they are balanced and maximize public access. It presents a case study of a large PPP between the Austrian National Library and Google to digitize the library's historical book collection in the public domain.

1. Between Public Domain
and Private Funding
Public Private Partnerships
for Cultural Heritage Online
Max Kaiser
Head R&D, Austrian National Library
DISH 2011
Rotterdam, 7–8 December 2011
@maxkaiser

2. www.slideshare.net/maxkaiser
@maxkaiser

3. Why Public Private
Partnerships in the
Cultural Sector?
@maxkaiser

4. Objectives for public partners
→ Funding for digitisation
→ Enhanced Access
→ Engaging new audiences
→ Access to technology
→ Access to private sector competencies
→ Commercial income through user fees,
royalties or revenue share
→ Lobbying effort to increase public funding
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5. Objectives for private partners
→ Commercial objectives
→Access to new markets or customer groups
→Association with strong public brands
→Access to (rare, unique) content
→ Corporate social responsibility
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6. Typology
→ Sponsoring / Donation
→ Indirect commercial exploitation
→ Direct commercial exploitation
→ (Service provision)
→ (Grant and loan programmes)
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7. 10 January 2011
http://ec.europa.eu/information_society/activities/digital_libraries/
doc/reflection_group/final_report_%20cds.pdf
@maxkaiser

8. „Stimulating the flow of private funds
for the digitisation of cultural assets through
equitable public private partnerships
appears as a viable and sustainable way
of tackling the pressing question
of making Europe’s cultural wealth
accessible online and preserving it
for future generations.“
@maxkaiser

9. „The key question is not
whether public-private
partnerships for digitisation
should be encouraged, but
how‚ and under which
conditions.“
@maxkaiser

10. 27 October 2011

11. „(...) recommends that Member States (...)
encourage partnerships between cultural
institutions and the private sector in
order to create new ways of funding
digitisation of cultural material and to
stimulate innovative uses of the material,
while ensuring that public private
partnerships for digitisation are fair and
balanced (…).“
@maxkaiser

12. Key principles:
1. Respect for intellectual property rights
2. Non-exclusivity
3. Transparency of the process
4. Transparency of agreements
5. Accessibility through Europeana
6. Key criteria
→ [Next slide]
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13. Key criteria for assessing PPPs
→ Total investment by private partner / effort of
public partner
→ (Free) access to material for general public,
including through Europeana
→ Cross-border access
→ Length of any period of preferential commercial
use by private partner
→ Quality of digital copies for public partner
→ Usage conditions for public partner in non-
commercial context
→ Time-scale of project
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14. Aim to maximize access
and re-use via digitisation
Access restrictions /
Re-Use limitations in PPPs
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15. Public Private Partnerships
as Commodification
of the Cultural Commons?
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16. Cultural Commons
→ Body of work freely available to the public for
legal use, sharing, repurposing, and remixing
→ Source for cultural creativity
→ http://creativcommons.org/culture
@maxkaiser

17. Public Domain
→ Material to derive knowledge and create new
cultural works
→ Essential for society and economy
@maxkaiser

18. http://www.europeana-libraries.eu/web/europeana-project/publications
@maxkaiser

19. Austrian Books Online
www.onb.ac.at/ev/austrianbooksonline/
@maxkaiser

20. Digitisation
of the entire historical
book holdings of the
Austrian National Library
@maxkaiser

21. Austrian National Library &
Google
@maxkaiser

22. Largest Austrian
Public Private Partnership
in the cultural sector
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23. One of the world‘s
most significant
historical collections
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@maxkaiser

24. 600,000 volumes
200 Mio pages
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@maxkaiser

25. Public Domain
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26. 16th century
2nd half of
19th century _
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27. Key principles:
→ Only public-domain works digitised
→ Non-exclusive
→ Free to digitise material with other partners
→ Transparency of the process
→ Public Tender
→ Transparency of agreements
→ Very detailed FAQs online
→ Digital copies for library
@maxkaiser

28. Key principles:
→ Free Access for non-commercial use
→Accessibility through Europeana
→Provision to research partners
→ Free cross-border access
→ Time limit for re-use restrictions
@maxkaiser

29. Who is paying
for what?
http://www.bildarchivaustria.at/downl/1148453/layout/CE%2043_3.jpg

30. → Presentation by Jeanna Nikolov…
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31. More information
www.onb.ac.at/ev/austrianbooksonline
www.onb.ac.at/ev/austrianbooksonline/faq.htm
twitter.com/abooksonline
@maxkaiser

32. Thank you!
max.kaiser@onb.ac.at
www.onb.ac.at
www.slideshare.net/maxkaiser
www.linkedin.com/in/maxkaiser
gplus.to/maxkaiser
twitter.com/maxkaiser
@maxkaiser