Metro Group is developing a Global Standard Traceability Solution (GSTS) aimed at enhancing traceability for food and non-food products on an international level, incorporating sustainability, safety, and advanced marketing. This initiative seeks to improve consumer trust, reduce complexity and costs, and support efficient recall handling using open global standards. The document also emphasizes Metro Group's commitment to marine conservation and its collaboration with various international organizations on food traceability.

1. METRO GLOBAL STANDARD TRACEABILITY
SOLUTION
EFSA Conference 15 October 2015
Britta Gallus
OPEN RISK ASSESSMENT DATA

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METRO GROUP, Traceability.
METRO GROUP PROFILE.
986 Locations
in 15 Countries.
766 Locations
in 28 Countries.
137 Locations
in 2 Countries.
311 Locations
in 2 Countries.
Status: September 2014.
2,200 Locations in 31 Countries.
23,4 %
East Europe
40,4 %
Germany
Turnover 2013/14 = 63.035 Mio. €
30,3 %
West Europe
5,9 %
Asia/Africa

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METRO GROUP, Traceability.
TRACEABILITY.
METRO GROUP works towards a “Global Standard Traceability
solution (GSTS)” as a
 new robust and scalable general traceability approach
 applicable to food and non-food products on
 an internationally harmonized level,
 covering sustainability and safety aspects,
but also advanced marketing, efficient recall handling
and anti-counterfeiting.
This system should be strictly based on open global standards to
ensure global interoperability, avoidance of cost caused by
spreading island-solutions and best use of modern technology.

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METRO GROUP, Traceability.
TRACKING & TRACING OF PRODUCTS: WHY?

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METRO GROUP, Traceability.
GFSI (Global Food Safety Initiative)
• Improves Consumer Trust
• Standards are recognised worldwide
• Enhances our company’s image
• Confidence in sourcing and safer food for the consumer
• Decreases complexity and costs
• Supports our traceability efforts

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METRO GROUP, Traceability.
GLOBAL STANDARD TRACEABILITY SOLUTION (GSTS): HOW?
To learn about the solution, please click on the link:
http://www.metrogroup.de/en/responsibility/customer/traceability

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METRO GROUP, Traceability.

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METRO GROUP, Traceability.
TRACEABILITY @ METRO: WHAT?
FAO
 scientific name
 lot
 fishing vessel
 FAO fishing area
 sub area
 date of catches
 Category fishing
gear
 …
 production method
 minimum durability
 quantity
 …
 ...
 …
 …
Identification Standard: key
to traceability information
Data collection standard:
DataBarExpanded

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METRO GROUP, Traceability.
TRACE INFOS VIA METRO´S PRO TRACE APP.
https://play.google.com/store/a
pps/details?id=net.metrosyste
ms.followMETRO
https://itunes.apple.com/de/app/
follow-metro/id886168099?mt=8
IOS Android
species recipesLOT Info
origin

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METRO GROUP, Traceability.
INTERNATIONAL CONTEXT.
METRO GROUP’s approach to
marine conservation gave
importance to “the protection of
the marine environment” on the
G7 agenda.

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METRO GROUP, Traceability.
INTERNATIONALIZATION: SETTING THE SCENE.
GLOBAL
AGENDA
COUNCIL on
OCEANS
International
Approach
TRACEABILITY
World Wide
Fund For
Nature
SEAFOOD
TRACEABILITY
TCM - Traceability
& Crisis
Management
GLOBAL FOOD
TRACEABILITY
CENTER
FOOD
TRACEABILITY
is an international,
neutral, not-for-profit
association with
Member
Organizations in over
100 countries
Governments
EU MS | Japan |
US
Global Ocean
Commission
Ocean Governance
Funding
Organisations
 World Bank
 Rockefeller
Foundation
 Vulcan
 Oceana
 Gordon and Betty
Moore Foundation
European Food
Safety
Authority

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METRO GROUP, Traceability.
QUESTIONS
Britta Gallus, METRO GROUP, britta.gallus@metro.de