metric.pptx
•Download as PPTX, PDF•
0 likes•1 view
The document discusses common marketing metrics used in the hospitality industry to measure the effectiveness of marketing efforts and optimize strategies. Some key metrics mentioned are occupancy rate, average daily rate, revenue per available room, customer acquisition cost, return on advertising spend, conversion rate, customer lifetime value, online reviews and ratings, social media engagement, and email open and click-through rates. These metrics help hospitality businesses assess areas like room utilization, pricing, overall performance, marketing campaign efficiency, advertising returns, website and campaign conversions, customer retention, reputation, social media reach, and email marketing effectiveness.
Report
Share
Report
Share
Recommended
Success of virtual event.pdf
This document outlines 17 key performance indicators (KPIs) that can be used to define the success of a virtual event, including visits and downloads, registration rates, abandonment rates, conversion rates, retention rates, traffic from referrals, interactive sessions, poll response rates, effectiveness of new features, social media engagement, sales management, feedback and surveys, click-through rates, return on investment, cost per acquisition, average daily attendance, and sponsorship revenue. It concludes by emphasizing the importance of analyzing these metrics to improve event performance and growth over time.
mordern marketing metrics.pptx
Modern marketing metrics allow teams to track success across multiple channels in real-time. Key metrics include daily/monthly active users, marketing ROI, cost per lead, customer lifetime value, SEO/social media traffic and conversions, lead-to-customer ratios, and landing page conversion rates. Understanding these metrics helps optimize strategies and identify high performing channels.
Whitepaper - Four Keys to a Profitable Hotel Distribution Strategy
As the distribution landscape continues to evolve and complexities and costs grow, effective distribution and pricing strategies are more important than ever.
A successful distribution strategy must begin with a more acute understanding of customer acquisition costs by channel. From there, hotels must focus on driving and converting more direct bookings and maximizing revenue on every transaction across all channels
In this whitepaper you can learn four strategies to develop a profitable room distribution strategy for your hotel.
Reputation management
This document summarizes a webinar discussing how online guest reviews and reputation impact hotel performance and pricing power. The webinar featured experts from Cornell University and hotel companies who presented research showing a strong correlation between positive guest reviews, higher booking rates, and increased average daily prices. Hotels can now integrate guest review metrics like the Global Review Index into revenue management strategies to optimize pricing, distribution, and revenues compared to competitors. Managing a hotel's online reputation through tools like ReviewPro is essential to react quickly to guest feedback, control the brand's reputation, and maximize financial performance.
[X+1] hotel case study
A hotel group sought to increase its online bookings through display advertising but faced challenges with campaign effectiveness and scale. [x+1] used its Predictive Optimization Engine to identify audience attributes associated with booking hotels. It optimized budget allocation and media buy based on these attributes. This approach decreased CPA by 69% and increased actualized reservations by 42% while providing insights into converting visitors.
How to Measure Social Media ROI: A Guide for Businesses
As social media continues to be a powerful tool for businesses, it’s important to understand how to measure its return on investment (ROI). While it may seem difficult to measure the impact of social media, there are various metrics and methods businesses can use to determine its success. In this guide, we will explore 10 ways to measure social media ROI for your business.
VISIT US FOR MORE INFORMATION : https://graby.ca/2023/03/03/how-to-measure-social-media-roi-a-guide-for-businesses/
8 Top Digital Marketing Metrics To Track
n the digital age, marketing is defined differently than it was in the past. It is no longer limited to light branding and nebulous awareness campaigns.
Review pro
Review Pro is a company created in 2008 that helps hotels drive revenue growth through increasing guest satisfaction and social media presence, especially on online travel agencies (OTAs). It analyzes over 90 OTAs to calculate a Global Review Index score for hotels based on quantitative reviews. Research shows higher review scores can increase odds of being booked and allow hotels to increase prices while maintaining market share. Revenue managers and directors use tools like the Global Revenue Index to analyze strengths/weaknesses and determine appropriate pricing based on quality scores to optimize revenue. While online reputation management is important for the future, hotels also consider other factors to maximize revenue.
Recommended
Success of virtual event.pdf
This document outlines 17 key performance indicators (KPIs) that can be used to define the success of a virtual event, including visits and downloads, registration rates, abandonment rates, conversion rates, retention rates, traffic from referrals, interactive sessions, poll response rates, effectiveness of new features, social media engagement, sales management, feedback and surveys, click-through rates, return on investment, cost per acquisition, average daily attendance, and sponsorship revenue. It concludes by emphasizing the importance of analyzing these metrics to improve event performance and growth over time.
mordern marketing metrics.pptx
Modern marketing metrics allow teams to track success across multiple channels in real-time. Key metrics include daily/monthly active users, marketing ROI, cost per lead, customer lifetime value, SEO/social media traffic and conversions, lead-to-customer ratios, and landing page conversion rates. Understanding these metrics helps optimize strategies and identify high performing channels.
Whitepaper - Four Keys to a Profitable Hotel Distribution Strategy
As the distribution landscape continues to evolve and complexities and costs grow, effective distribution and pricing strategies are more important than ever.
A successful distribution strategy must begin with a more acute understanding of customer acquisition costs by channel. From there, hotels must focus on driving and converting more direct bookings and maximizing revenue on every transaction across all channels
In this whitepaper you can learn four strategies to develop a profitable room distribution strategy for your hotel.
Reputation management
This document summarizes a webinar discussing how online guest reviews and reputation impact hotel performance and pricing power. The webinar featured experts from Cornell University and hotel companies who presented research showing a strong correlation between positive guest reviews, higher booking rates, and increased average daily prices. Hotels can now integrate guest review metrics like the Global Review Index into revenue management strategies to optimize pricing, distribution, and revenues compared to competitors. Managing a hotel's online reputation through tools like ReviewPro is essential to react quickly to guest feedback, control the brand's reputation, and maximize financial performance.
[X+1] hotel case study
A hotel group sought to increase its online bookings through display advertising but faced challenges with campaign effectiveness and scale. [x+1] used its Predictive Optimization Engine to identify audience attributes associated with booking hotels. It optimized budget allocation and media buy based on these attributes. This approach decreased CPA by 69% and increased actualized reservations by 42% while providing insights into converting visitors.
How to Measure Social Media ROI: A Guide for Businesses
As social media continues to be a powerful tool for businesses, it’s important to understand how to measure its return on investment (ROI). While it may seem difficult to measure the impact of social media, there are various metrics and methods businesses can use to determine its success. In this guide, we will explore 10 ways to measure social media ROI for your business.
VISIT US FOR MORE INFORMATION : https://graby.ca/2023/03/03/how-to-measure-social-media-roi-a-guide-for-businesses/
8 Top Digital Marketing Metrics To Track
n the digital age, marketing is defined differently than it was in the past. It is no longer limited to light branding and nebulous awareness campaigns.
Review pro
Review Pro is a company created in 2008 that helps hotels drive revenue growth through increasing guest satisfaction and social media presence, especially on online travel agencies (OTAs). It analyzes over 90 OTAs to calculate a Global Review Index score for hotels based on quantitative reviews. Research shows higher review scores can increase odds of being booked and allow hotels to increase prices while maintaining market share. Revenue managers and directors use tools like the Global Revenue Index to analyze strengths/weaknesses and determine appropriate pricing based on quality scores to optimize revenue. While online reputation management is important for the future, hotels also consider other factors to maximize revenue.
Click through Rate VS Conversion Rate.pdf
Find the crucial difference between Click-through Rate (CTR) and Conversion Rate. Also, learn to optimize both for maximum results on your website.
Hotel revenue management [autosaved]
The document provides an overview of key concepts in hotel revenue management. It defines revenue management, discusses its history and role in the hotel industry. The document also covers fundamental revenue management principles like predicting consumer demand, selling the right room to the right customer at the right price and time. Market segmentation, demand forecasting, and using metrics like RevPAR and TRevPAR to measure efficiency are also summarized.
HVS-UnderstandingOnlineDistributionChannels
This article discusses three key online distribution channels for hotels: websites, global distribution systems (GDS), and online travel agents (OTAs). It emphasizes that hotels should invest in these channels to retain customers, improve positioning, and gain a competitive advantage. Specifically, it recommends hotels focus on optimizing these channels based on customer acquisition cost (CAC) and customer lifetime value (CLV), rather than just initial booking revenue. The hotel website generally has the lowest CAC and highest CLV if used effectively for customer engagement and search engine optimization. OTAs provide marketing exposure but have higher CAC and lower CLV due to commissions. GDS help connect hotels to corporate travel agents.
Key Performance Indicators (KPIs) Every Entrepreneur Should Monitor
In the fast-paced entrepreneurial world, having a keen understanding of your business performance is not just beneficial—it's essential for survival. Key Performance Indicators (KPIs) serve as the compass that guides business decision-making, helping you understand if you're on the right path toward your strategic goals.
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION
Successful advertising stimulates prospects into action, inciting sales. And Advertising Promotions service helps you to increase sales by endorsing your products through effective ad copies that can invoke the emotional chords of your audience into buying your products or services.
The Power of Effective Crypto Advertising Strategies.pdf
Cryptocurrencies have emerged as a significant force in the digital world, revolutionizing the way we perceive and engage with finance, investments, and technology.
10 KPI'S Every Digital Marketing Manager Needs To Know (2014)
The document discusses key performance indicators (KPIs) for social media marketing campaigns. It identifies 10 essential KPIs: return on investment, incremental sales, traffic sources, purchase funnel, goal completion rate, keyword performance, end action rate, cost per lead, email marketing engagement score, and social interactions. For each KPI, it provides a definition and describes success indicators, such as incremental sales exceeding marketing investment or a high goal completion rate.
8466_Syn_AnalyticsToolkit_11 155
This document provides an overview of analytical tools that retailers can use to maximize the results of their marketing efforts. It discusses five key tools: targeting, predictive modeling, contact management, channel optimization, and media mix modeling. These tools help retailers understand customer behavior, effectively target consumers, optimize the number of customer interactions, engage customers through their preferred channels, and adjust marketing spend across channels to maximize sales and ROI. The document emphasizes that measurement is critical for marketing success and retailers should implement analytic tools to influence their strategies and drive improved results.
RedRoute's Key Services
Acting on a global basis to help our clients deliver winning marketing strategies through rigorous analytics, in-depth understanding and powerful insights. Making a difference - together.
Revenue Metrics for the Revenue Marketer
This document discusses the transformation of marketing roles to focus on revenue generation. It notes that roughly 50% of B2B marketers now have direct revenue accountability. Marketers are engaging prospects earlier in the buying process and staying involved through sales and after. As their role changes, marketers need new metrics to demonstrate business impact, moving from measuring activities to measuring revenue results. The document provides examples of key revenue metrics and outlines challenges in accurately calculating marketing ROI across the entire customer lifecycle. It emphasizes the importance of alignment between marketing, sales, finance, and IT to define common definitions, processes, and key performance indicators tied to revenue.
Online Branding and Marketing Strategies for Your Restaurant Business
Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
We Can Take Care of Your Restaurant Business Website. Our services include Search Engine Optimization, Local SEO, Review posting, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management.
Restaurant Marketing Ideas, Restaurant Marketing Ideas 2018, Restaurant business sales, Restaurant business marketing, Restaurant marketing, Restaurant marketing plan, Restaurant, Restaurant marketing 2018, Restaurant marketing plan, Restaurant and food, Restaurant business marketing 2018, Restaurant business marketing agency, Restaurant business marketing plan, Restaurant marketing agency, Restaurant marketing company, Restaurant start up, Restaurant startup marketing, Restaurant startup marketing plan, Restaurant tour agency marketing plan, Restaurant tour marketing, Restaurant tour marketing plan, Restaurant 2018
Learn about consumer intelligence to enhance consumer experience
Presentation how consumer intelligence can help in building improving consumer experience while bulding and delivering consumer services products.
ReTargeting and the Future Of Display Advertising
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Marketing attributionv3 (1) final
The eBook reveals the latest best practices, strategies and tools being used by auto dealerships to track and improve performance of all their marketing channels.
Today's customer journey from awareness to sale happens across numerous touch points. A consumer may conduct research on one web site, then move from a search engine to a blog to a review site, then click on an ad, all over the course of weeks or months. Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know what specific marketing effort leads to the sale?
Marketing attribution is your roadmap to success – It gives insight into your customers' shopping behavior.
More than 90 percent of customers begin their shopping process on the Internet. The ability to track IP address activity, interpret behavioral data and draw meaningful conclusions from that data is transforming the marketing landscape. Attribution is the digital roadmap that helps dealerships successfully navigate this new environment. Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale covers how, when armed with accurate attribution data, dealerships can confidently try new strategies and tools to improve marketing performance.
A Comprehensive Guide to Assessing the Impact of Your Tailored Customer Commu...
A Comprehensive Guide to Assessing the Impact of Your Tailored Customer Commu...Benevolence Technologies
Standardizing data is crucial for CCM operations as it ensures accuracy and compliance with data governance regulations and industry standards. This practice helps to enhance customer satisfaction, improve bottom-line results, and gives you the confidence that your customer communications are based on dependable and precise data. please contact us today! We are happy to share our more than years of experience in providing efficient CCM solutions to clients in different industries.
Five KPIs to help your travel business thrive
This document discusses key performance indicators (KPIs) that can help travel businesses thrive, including:
1. Customer acquisition cost (CAC), which is calculated by dividing total marketing spend by the number of bookings to determine the cost per booking.
2. Return on marketing spend, calculated as a ratio of gross profit to marketing costs to ensure marketing spend is profitable.
3. Repeat booking rates, calculated by dividing repeat customers by total customers from the previous year to understand customer loyalty.
4. Conversion rates, calculated by dividing bookings by website visits, app visits, or calls to determine how effectively traffic is converted to sales.
5. Net promoter score (NPS), calculated from customer satisfaction survey
Avoid the Instant ROI Trap
This document discusses how marketers have traditionally focused on short-term metrics like sales that favor tactics like digital advertising. While these tactics show high short-term ROI, they risk falling into an "instant ROI trap" by only targeting consumers interested in immediate purchases. This narrow focus fails to build brands for the long-term or attract new customers. The document argues marketers need advanced analytics to understand both short and long-term ROI in order to balance brand-building and promotional tactics across channels for sustainable growth. It concludes marketers using the most advanced measurement can optimize spending based on audience segments and media goals.
CRM Analytics_Marketelligent
The document discusses applying decision science techniques to solve various business problems in customer relationship management. It covers topics like prospect targeting and acquisition, customer segmentation, profitability and loyalty analysis, cross-selling and upselling strategies, campaign management, customer lifetime value analysis, and customer retention through churn management. Decision science helps businesses make targeted decisions at each customer lifecycle stage to optimize acquisition, usage, retention, and customer lifetime value.
Sapience Consultancy Joint Product - VerifyDigital
Verified Lead Generation provides a full-service lead generation process with four key steps:
1. They understand the client's brand and target audience through research to develop messaging and campaigns tailored to audience behaviors and preferences.
2. They create marketing plans, landing pages, ads, and creative content to attract and engage the target audience across multiple digital channels.
3. Campaigns are executed and optimized based on performance metrics like lead volume and conversion rates.
4. All leads are verified by calling prospects to confirm identity and intent before being passed to clients, ensuring only qualified leads are delivered.
9 29[1]
This document discusses relationship management and customer relationship management (CRM). It defines CRM as managing customer interactions across the customer lifecycle through information, processes, technology, and people. The document outlines CRM strategies like customer acquisition, retention, loyalty, and evangelism. It discusses tracking customer data and metrics like customer lifetime value to improve the customer experience and business outcomes.
chapter3 SA_IM SAFE.pptx
Shared situation awareness in aviation involves more than just sharing data between crew members; it also includes sharing comprehension and projections about future scenarios. Team situation awareness is improved through individual situation awareness being communicated via planning, communication, leadership, and adaptability. High-quality team situation awareness is strongly associated with other indicators of effective team performance such as trust, cohesion, and a positive group climate.
metric.pptx
The document discusses common marketing metrics used in the hospitality industry to measure the effectiveness of marketing efforts and optimize strategies. Some key metrics mentioned are occupancy rate, average daily rate, revenue per available room, customer acquisition cost, return on advertising spend, conversion rate, customer lifetime value, online reviews and ratings, social media engagement, and email open and click-through rates. These metrics help hospitality businesses assess areas like room utilization, pricing, overall performance, marketing campaign efficiency, advertising returns, website and campaign conversions, customer retention, reputation, social media reach, and email marketing effectiveness.
More Related Content
Similar to metric.pptx
Click through Rate VS Conversion Rate.pdf
Find the crucial difference between Click-through Rate (CTR) and Conversion Rate. Also, learn to optimize both for maximum results on your website.
Hotel revenue management [autosaved]
The document provides an overview of key concepts in hotel revenue management. It defines revenue management, discusses its history and role in the hotel industry. The document also covers fundamental revenue management principles like predicting consumer demand, selling the right room to the right customer at the right price and time. Market segmentation, demand forecasting, and using metrics like RevPAR and TRevPAR to measure efficiency are also summarized.
HVS-UnderstandingOnlineDistributionChannels
This article discusses three key online distribution channels for hotels: websites, global distribution systems (GDS), and online travel agents (OTAs). It emphasizes that hotels should invest in these channels to retain customers, improve positioning, and gain a competitive advantage. Specifically, it recommends hotels focus on optimizing these channels based on customer acquisition cost (CAC) and customer lifetime value (CLV), rather than just initial booking revenue. The hotel website generally has the lowest CAC and highest CLV if used effectively for customer engagement and search engine optimization. OTAs provide marketing exposure but have higher CAC and lower CLV due to commissions. GDS help connect hotels to corporate travel agents.
Key Performance Indicators (KPIs) Every Entrepreneur Should Monitor
In the fast-paced entrepreneurial world, having a keen understanding of your business performance is not just beneficial—it's essential for survival. Key Performance Indicators (KPIs) serve as the compass that guides business decision-making, helping you understand if you're on the right path toward your strategic goals.
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION
Successful advertising stimulates prospects into action, inciting sales. And Advertising Promotions service helps you to increase sales by endorsing your products through effective ad copies that can invoke the emotional chords of your audience into buying your products or services.
The Power of Effective Crypto Advertising Strategies.pdf
Cryptocurrencies have emerged as a significant force in the digital world, revolutionizing the way we perceive and engage with finance, investments, and technology.
10 KPI'S Every Digital Marketing Manager Needs To Know (2014)
The document discusses key performance indicators (KPIs) for social media marketing campaigns. It identifies 10 essential KPIs: return on investment, incremental sales, traffic sources, purchase funnel, goal completion rate, keyword performance, end action rate, cost per lead, email marketing engagement score, and social interactions. For each KPI, it provides a definition and describes success indicators, such as incremental sales exceeding marketing investment or a high goal completion rate.
8466_Syn_AnalyticsToolkit_11 155
This document provides an overview of analytical tools that retailers can use to maximize the results of their marketing efforts. It discusses five key tools: targeting, predictive modeling, contact management, channel optimization, and media mix modeling. These tools help retailers understand customer behavior, effectively target consumers, optimize the number of customer interactions, engage customers through their preferred channels, and adjust marketing spend across channels to maximize sales and ROI. The document emphasizes that measurement is critical for marketing success and retailers should implement analytic tools to influence their strategies and drive improved results.
RedRoute's Key Services
Acting on a global basis to help our clients deliver winning marketing strategies through rigorous analytics, in-depth understanding and powerful insights. Making a difference - together.
Revenue Metrics for the Revenue Marketer
This document discusses the transformation of marketing roles to focus on revenue generation. It notes that roughly 50% of B2B marketers now have direct revenue accountability. Marketers are engaging prospects earlier in the buying process and staying involved through sales and after. As their role changes, marketers need new metrics to demonstrate business impact, moving from measuring activities to measuring revenue results. The document provides examples of key revenue metrics and outlines challenges in accurately calculating marketing ROI across the entire customer lifecycle. It emphasizes the importance of alignment between marketing, sales, finance, and IT to define common definitions, processes, and key performance indicators tied to revenue.
Online Branding and Marketing Strategies for Your Restaurant Business
Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
We Can Take Care of Your Restaurant Business Website. Our services include Search Engine Optimization, Local SEO, Review posting, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management.
Restaurant Marketing Ideas, Restaurant Marketing Ideas 2018, Restaurant business sales, Restaurant business marketing, Restaurant marketing, Restaurant marketing plan, Restaurant, Restaurant marketing 2018, Restaurant marketing plan, Restaurant and food, Restaurant business marketing 2018, Restaurant business marketing agency, Restaurant business marketing plan, Restaurant marketing agency, Restaurant marketing company, Restaurant start up, Restaurant startup marketing, Restaurant startup marketing plan, Restaurant tour agency marketing plan, Restaurant tour marketing, Restaurant tour marketing plan, Restaurant 2018
Learn about consumer intelligence to enhance consumer experience
Presentation how consumer intelligence can help in building improving consumer experience while bulding and delivering consumer services products.
ReTargeting and the Future Of Display Advertising
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Marketing attributionv3 (1) final
The eBook reveals the latest best practices, strategies and tools being used by auto dealerships to track and improve performance of all their marketing channels.
Today's customer journey from awareness to sale happens across numerous touch points. A consumer may conduct research on one web site, then move from a search engine to a blog to a review site, then click on an ad, all over the course of weeks or months. Your dealership brand may appear to a customer multiple times along their shopping journey, so how do you know what specific marketing effort leads to the sale?
Marketing attribution is your roadmap to success – It gives insight into your customers' shopping behavior.
More than 90 percent of customers begin their shopping process on the Internet. The ability to track IP address activity, interpret behavioral data and draw meaningful conclusions from that data is transforming the marketing landscape. Attribution is the digital roadmap that helps dealerships successfully navigate this new environment. Marketing Attribution: The Auto Dealer’s Digital Roadmap from Awareness to Sale covers how, when armed with accurate attribution data, dealerships can confidently try new strategies and tools to improve marketing performance.
A Comprehensive Guide to Assessing the Impact of Your Tailored Customer Commu...
A Comprehensive Guide to Assessing the Impact of Your Tailored Customer Commu...Benevolence Technologies
Standardizing data is crucial for CCM operations as it ensures accuracy and compliance with data governance regulations and industry standards. This practice helps to enhance customer satisfaction, improve bottom-line results, and gives you the confidence that your customer communications are based on dependable and precise data. please contact us today! We are happy to share our more than years of experience in providing efficient CCM solutions to clients in different industries.
Five KPIs to help your travel business thrive
This document discusses key performance indicators (KPIs) that can help travel businesses thrive, including:
1. Customer acquisition cost (CAC), which is calculated by dividing total marketing spend by the number of bookings to determine the cost per booking.
2. Return on marketing spend, calculated as a ratio of gross profit to marketing costs to ensure marketing spend is profitable.
3. Repeat booking rates, calculated by dividing repeat customers by total customers from the previous year to understand customer loyalty.
4. Conversion rates, calculated by dividing bookings by website visits, app visits, or calls to determine how effectively traffic is converted to sales.
5. Net promoter score (NPS), calculated from customer satisfaction survey
Avoid the Instant ROI Trap
This document discusses how marketers have traditionally focused on short-term metrics like sales that favor tactics like digital advertising. While these tactics show high short-term ROI, they risk falling into an "instant ROI trap" by only targeting consumers interested in immediate purchases. This narrow focus fails to build brands for the long-term or attract new customers. The document argues marketers need advanced analytics to understand both short and long-term ROI in order to balance brand-building and promotional tactics across channels for sustainable growth. It concludes marketers using the most advanced measurement can optimize spending based on audience segments and media goals.
CRM Analytics_Marketelligent
The document discusses applying decision science techniques to solve various business problems in customer relationship management. It covers topics like prospect targeting and acquisition, customer segmentation, profitability and loyalty analysis, cross-selling and upselling strategies, campaign management, customer lifetime value analysis, and customer retention through churn management. Decision science helps businesses make targeted decisions at each customer lifecycle stage to optimize acquisition, usage, retention, and customer lifetime value.
Sapience Consultancy Joint Product - VerifyDigital
Verified Lead Generation provides a full-service lead generation process with four key steps:
1. They understand the client's brand and target audience through research to develop messaging and campaigns tailored to audience behaviors and preferences.
2. They create marketing plans, landing pages, ads, and creative content to attract and engage the target audience across multiple digital channels.
3. Campaigns are executed and optimized based on performance metrics like lead volume and conversion rates.
4. All leads are verified by calling prospects to confirm identity and intent before being passed to clients, ensuring only qualified leads are delivered.
9 29[1]
This document discusses relationship management and customer relationship management (CRM). It defines CRM as managing customer interactions across the customer lifecycle through information, processes, technology, and people. The document outlines CRM strategies like customer acquisition, retention, loyalty, and evangelism. It discusses tracking customer data and metrics like customer lifetime value to improve the customer experience and business outcomes.
Similar to metric.pptx (20)
Key Performance Indicators (KPIs) Every Entrepreneur Should Monitor
Key Performance Indicators (KPIs) Every Entrepreneur Should Monitor
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION
The Power of Effective Crypto Advertising Strategies.pdf
The Power of Effective Crypto Advertising Strategies.pdf
10 KPI'S Every Digital Marketing Manager Needs To Know (2014)
10 KPI'S Every Digital Marketing Manager Needs To Know (2014)
Online Branding and Marketing Strategies for Your Restaurant Business
Online Branding and Marketing Strategies for Your Restaurant Business
Learn about consumer intelligence to enhance consumer experience
Learn about consumer intelligence to enhance consumer experience
A Comprehensive Guide to Assessing the Impact of Your Tailored Customer Commu...
A Comprehensive Guide to Assessing the Impact of Your Tailored Customer Commu...
Sapience Consultancy Joint Product - VerifyDigital
Sapience Consultancy Joint Product - VerifyDigital
More from RatipornChomrit
chapter3 SA_IM SAFE.pptx
Shared situation awareness in aviation involves more than just sharing data between crew members; it also includes sharing comprehension and projections about future scenarios. Team situation awareness is improved through individual situation awareness being communicated via planning, communication, leadership, and adaptability. High-quality team situation awareness is strongly associated with other indicators of effective team performance such as trust, cohesion, and a positive group climate.
metric.pptx
The document discusses common marketing metrics used in the hospitality industry to measure the effectiveness of marketing efforts and optimize strategies. Some key metrics mentioned are occupancy rate, average daily rate, revenue per available room, customer acquisition cost, return on advertising spend, conversion rate, customer lifetime value, online reviews and ratings, social media engagement, and email open and click-through rates. These metrics help hospitality businesses assess areas like room utilization, pricing, overall performance, marketing campaign efficiency, advertising returns, website and campaign conversions, customer retention, reputation, social media reach, and email marketing effectiveness.
Chap2_SETS_PDF.pdf
The document defines basic set theory concepts including:
- A set is a collection of distinct objects called elements.
- Sets can be represented using curly brackets or set builder notation.
- The empty set, subsets, proper subsets, unions, intersections and complements are defined.
- Cardinality refers to the number of elements in a finite set.
- Power sets are the set of all subsets of a given set.
TEM.pptx
Threat and Error Management (TEM) is a framework that recognizes error as a normal part of human behavior. It focuses on anticipating, recognizing, and managing threats from outside influences as well as errors from inside influences to prevent unsafe outcomes. Threats are external influences outside a crew's control that could impact safety, while errors are actions or inactions by the crew that deviate from correct procedures. The goal is to recognize potential threats and errors and manage them before an undesired state occurs, which reduces safety margins but does not necessarily lead to an unsafe outcome. Key aspects of TEM include planning for potential threats, executing with good crew coordination and decision making, and reviewing operations to continually improve threat and error management.
Chap1_Number and Number Sydtem.pptx
The document provides an overview of different number systems including decimal, binary, octal, and hexadecimal systems. It discusses the following key points in 3 sentences:
The decimal system uses base 10 and the digits 0-9. The binary system uses base 2 and only the digits 0 and 1. The octal and hexadecimal systems use bases 8 and 16 respectively and have unique symbol sets in addition to 0-9 to represent values.
Human Factors.pdf
Human factors relates to CRM by studying the human-machine interface to reduce error and maximize safety and productivity. Some key points:
- Human error has been found to contribute to over 70% of commercial airplane accidents.
- The objectives of aviation human factors include identifying technical efforts to address significant human issues, understanding the human aspects to recognize mental/physical issues, and maintaining awareness of flight physiology.
- The SHELL model examines the interactions between software, hardware, environment, and liveware (humans) and how mismatches can lead to errors. It is used to analyze human factors in complex systems like aviation.
Metric in Hospitality Industry.pptx
RevPAR is a key performance metric used in the hospitality industry to measure the total room revenue generated by a hotel over the number of available rooms. It is calculated by dividing the total room revenue by the number of available rooms. RevPAR gives hotel managers a comprehensive view of revenue by taking into account both occupancy rates and average room rates. Analyzing RevPAR allows managers to make informed decisions about pricing, marketing, and overall business performance.
SEO Strategy.pdf
This document outlines the key steps in developing an effective SEO strategy:
1) Create a list of target keywords through keyword research tools like Google Suggest. Focus on product keywords and long-tail keywords.
2) Analyze the top organic search results on Google to see what types of content rank well.
3) Create unique, high-quality content that is different or better than what currently ranks. Include hooks to attract backlinks.
4) Optimize content through design elements like graphs, charts, and formatting that improves readability.
5) Continually improve content through regular updates to encourage search engine crawling and indexing while demonstrating site relevance.
media.pptx
Digital media refers to any content that is created, distributed, and consumed using electronic devices and the internet. Unlike traditional media, digital media exists in a digital format, allowing it to be easily accessed, shared, and interacted with online. Key characteristics of digital media include interactivity, accessibility, and sharability. It also encompasses various formats like text, images, audio, video, and interactive content.
cooking terminology.pptx
To cook by dry heat, usually in the oven is known as baking. Grilling outdoors is commonly referred to as barbecuing. These cooking methods involve using dry heat to prepare food without additional moisture.
session5 chapter4 Menu Planning.pptx
The document discusses menu planning for airline catering. It explains that the menu defines the service concept and impacts passenger expectations. Several factors must be considered in menu planning, including dietary requirements, regulations, cultural preferences, and managing inventory. The planning process involves assessing passenger needs and preferences, determining production costs, and proper preparation. Menus are typically arranged in cycles with advantages like familiarity but disadvantages like increased costs. Menu cards provide meal details to passengers. The document also gives examples of western meal types and required catering equipment.
English Score .pptx
The document discusses the British Council English Score, an online English assessment test that students can take unlimited times from anywhere. It provides benefits to students by allowing unlimited attempts to achieve the highest score before printing a certificate, but the score cannot be used for jobs. For schools, it can improve students' English skills if combined with subjects, but the package lacks speaking and writing assessments and has expenses.
session8 chapter6 quality system.pptx
This document discusses quality systems for airline catering. It explains that quality, hygiene, and safety are important considerations for flight catering. A quality assurance system is needed to supervise all stages of food production. Hazard Analysis Critical Control Point (HACCP) and Good Manufacturing Practice (GMP) systems are used to ensure food safety. Key aspects of quality control include proper handling of raw materials, temperature control during cooking and storage, cleaning procedures, and staff hygiene practices.
session5 chapter4 Menu Planning_PDF.pdf
The document discusses menu planning for airline catering. It explains that the menu defines the service concept and impacts passenger expectations. Several factors must be considered in menu planning, including dietary requirements, regulations, cultural preferences, and managing inventory. The planning process involves assessing passenger needs and preferences, determining production costs, and properly preparing menus. Western menus typically include meals like breakfast, brunch, dinner and snacks with specific dishes. Equipment is also needed to serve meals inflight. Overall menu planning is important for the airline catering business.
session3 chapter2 Flight catering system.pdf
Flight catering involves preparing large numbers of meals across many flights in a complex supply chain process. Meals are cooked in large flight kitchen facilities, cooled, packaged on trolleys, and delivered to planes by truck. Used trolleys are then removed, cleaned, and reused. The process involves coordination between airlines, passengers, caterers, and suppliers to ensure the right meals are delivered efficiently for each flight.
Flight catering system.pdf
Flight catering involves preparing large numbers of meals across many flights in a complex supply chain process. Meals are cooked in large flight kitchen facilities, cooled, packaged on trolleys, and delivered to planes by truck. Used trolleys are then removed, cleaned, and reused. The process involves coordination between airlines, passengers, caterers, and suppliers to ensure the right meals are delivered efficiently for each flight.
More from RatipornChomrit (16)
Recently uploaded
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Recently uploaded (20)
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
metric.pptx
- 2. I can provide information on common marketing metrics used in the hospitality industry. These metrics help hotels, restaurants, travel agencies, and other hospitality businesses measure the effectiveness of their marketing efforts and optimize their strategies to attract and retain customers. Here are some essential marketing metrics in the hospitality industry:
- 3. Occupancy Rate: The percentage of available rooms or beds that are occupied by guests during a specific period. This metric helps assess how well a hotel or lodging property is utilizing its available capacity.
- 4. 1.Average Daily Rate (ADR): The average price at which rooms are sold per day. It gives an indication of the hotel's pricing strategy and the revenue generated from room sales. 2.Revenue per Available Room (RevPAR): Calculated by multiplying the occupancy rate and the average daily rate, RevPAR provides a comprehensive measure of a hotel's overall performance. 3.Customer Acquisition Cost (CAC): The average cost a hospitality business incurs to acquire a new customer. It helps assess the efficiency of marketing campaigns and customer acquisition strategies. 4.Return on Advertising Spend (ROAS): A ratio that measures the revenue generated for every dollar spent on advertising. It's a vital metric to evaluate the effectiveness of advertising efforts. 5.Conversion Rate: The percentage of website visitors or leads that convert into actual bookings or reservations. It's a crucial metric to understand the effectiveness of a website and marketing campaigns in driving conversions. 6.Customer Lifetime Value (CLV): The projected revenue a business can expect from a customer over their entire relationship with the company. CLV helps in making decisions about customer retention strategies. 7.Online Reviews and Ratings: Monitoring and analyzing online reviews and ratings on platforms like TripAdvisor, Yelp, or Google can provide insights into the reputation and customer satisfaction of a hospitality business. 8.Social Media Engagement: Tracking metrics like likes, shares, comments, and followers on social media platforms can help assess the reach and engagement of marketing efforts. 9.Email Open and Click-through Rates: Measuring how many recipients open marketing emails and click on the links inside them can give insights into the effectiveness of email marketing campaigns.