In our personal lives, we've all but given up email as a communication medium. Brands that embrace communication over Messenger Marketing (SMS, Facebook Messenger, WeChat) effectively engage with their audiences 300%-400% higher than brands that don't. The tactics are very similar to lessons learned over the last 15 years of digital marketing, with Scott Edmonds we'll explore case studies of how Messenger Marketing can modernize your organization's voice. November 28, 2017

2. Rally. Engage. Mobilize.
New Communications Medium, Old Platform
Thursday, December 7, 2017

3. Eveyone wants to Follow brands/people they admire
The ways they can do so have exploded in the last 10 years.
• Email
• Blogs
• TV
• Radio
• Magazines
• Newspapers
• Messaging Apps
Facebook Messenger
WhatsApp
LinkedIn
Snapchat
Kakao Chat
LINE
KIK
Slack
Skype

4. Messenger Apps are new Channels, Old Lessons
• “Email for 2017, skip the inbox”
• Everyone want to connect with their audience where they are, and everyone is on mobile.
• People are not downloading ANY new apps, Facebook and Google are dominant incumbents.
• Chatcast solves this problem for companies by allowing them to leverage the dominant incumbent infrastructure of
Facebook Messenger, SMS and other Messaging Apps

5. Why is this Shift Happening?
Email is tired. And abused.
People comfortable with shorter format = people regard email as spam and chat as real communication.
• Real time is how we communicate, email is not real time.
• 100 Billion Messages/day sent across Messenger, WhatsApp, SMS, WeChat, growing at 60% YoY.
• 205 Billion email messages sent/day, growing at 3% YoY
• Email Spam Surged in 2016: 70% of Emails are Spam worldwide

6. Current State of Engagement Needs Updating
Fans and brands that mutually want to connect
often simply pass in the night

7. SMS vs Messenger Marketing - Authenticity

8. Chatcast is the messaging Clearinghouse for Professional Sports
Use Cases
• Marketing – Top of the Funnel education, profile, recommendation, real-time decisions, timely offers, rapport
• Customer Service – Quick ticket resolution, immediate customer service, reduction in cost.
• (Future opportunities) Online Sales – assist with mid-funnel conversions. Send relevant messages w/CRM data.
Channels
How Chatcast Facilitates Modern Communication
Technology Partners
Brands