Top digital marketing interview question designed by naresh chauhan

TOP DIGITAL MARKETING
INTERVIEW QUESTION
NARESH CHAUHAN
DIRECTOR/FOUNDER NCSOFTTECH
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com ||
Mob: +91-8527957279

Question. 1
What is Digital
Marketing?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
Digital Marketing denotes any marketing activity done
online. It points to brand marketing tactics done through
internet. Besides, it involves techniques like as:
SEO
SEM
SMM
Content
Marketing
Email
Marketing
Branding

Question. 2
How is digital
marketing
classified?
• SEO
• SMM
• Content Marketing
• Branding
• SEM
Inbound
Marketing
• Trade Shows
• Placing Ads in Newspaper
• Radio Ads
• TV Ads
• Seminar
• Cold Calling
Outbound
Marketing

Question. 3
Name some
Google AdWords
ad extensions?
Call Extensions
Callout Extension
Promote Extension
Structured Snippet Extension
Sitelink Extension
Affiliate Location Extension
App Extension
Message Extension
Location Extension
Price Extension
Review Extension

Question. 4
What is an
innovative new
marketing strategy
that you'd like to
implement while
in this position?
The goal is to see how up to date the customer is
regarding new innovations in the marketing field.
What to look for in an answer:
*. Can they name one or more
innovative marketing tactics?
*. Do they appear fluent in how these
tactics can be implemented?
*. Are they confident about new
strategies?
I am really excited about the prospect of creating
an experiential marketing campaign, where we
can activate the brand in the wild, where our
customers are. Such as one where a vegetable
company brought branded trucks to a festival and
served vegetable snacks to health-conscious
consumers.

Question. 5
A customer left a
negative review of
our product on a
social media site.
How do you
respond to the
customer?
The goal is to understand how the candidate
deals with negative press. Negative press is
something any marketing strategy has to
take into account and have a plan to deal
with. What to look for in an answer:
*. Do they feel comfortable talking
about the issue of negative attention?
*. Are they able to produce a plan
for converting negative attention to positive
branding?
*. Do they see a negative post as an
opportunity rather than a setback?
I would take the opportunity as a
representative of the brand to address the
customer in a respectful and holistic way,
assuring them that our brand feels
accountable to making the customer happy
and discussing how we can best accomplish
that in the customer's future interactions
with our brand.

Question. 6
What digital
marketing
platforms and
software do you
use?
I am fluent in programs for social
media, content marketing and
paid search. For social media, I
use software like Agorapulse and
Hootsuite for scheduling posts,
engaging with followers and
developing monthly reports. For
content marketing, I use Ahrefs
for keyword research and
WordPress for content
management and publishing. I am
also certified in paid search
platforms like Facebook and
Google Ads.

Question. 7
Do you focus on
inbound or
outbound digital
marketing?
In my experience, inbound and
outbound marketing are essential
complements of each other.
Companies need inbound
strategies like social media and
blog content to interest customers
on their terms, and they need
outbound strategies like email
marketing and paid search ads to
attract clients more directly.
Together, these two aspects can
form a well-rounded digital
marketing strategy.

Question. 8
Discuss a time
when your team
did not agree with
you.
When I led a recent marketing
automation campaign, my team
disagreed with my strategy. I asked
each person to explain their concerns,
and as a team, we discussed the pros
and cons. Ultimately, we modified my
strategy to address the team’s
concerns and carried out a successful
campaign, which helped me learn
how valuable respect is to improving
teamwork.”

Question. 9
Can you describe
one of your most
successful
campaigns?
I led my most successful campaign earlier this year
when I worked with a client that required a
complete marketing funnel to sell a new product. I
worked with the client to build each stage of the
funnel, recruited an experienced team to create
each aspect and managed every part of the
project. In the end, we exceeded the revenue goal
by 150%, which caused the client to hire my
company for its next digital marketing projects.Yes

Question. 10
How do you know
when a campaign
is not successful?
My least successful campaign happened last year when I
worked with a client on a social media campaign centered
on the holiday season. The campaign achieved only 50% of
its brand awareness goal, which I attributed to the budget
being too small and the goals being too high. While
leading this project, I learned how to be more realistic
when setting goals and proactive when attempting to fix
campaigns that are not performing as expected

Question. 11
What is the most
serious challenge
for digital
marketers today?
The biggest challenge for digital marketers is generating great results in an
increasingly crowded marketplace. To continue to be competitive in the
market, I think digital marketers need to dedicate at least 15-20% of their
work time to monitoring new trends and experimenting with new
techniques. By tracking new developments and trying innovative methods,
the best digital marketers can succeed even as the digital marketing
landscape changes quickly

Question. 12
Do you have
experience with
collaborative
digital marketing
campaigns?
Yes, I have worked on at least a dozen collaborations with other
companies and led two campaigns with other departments. In my
experience, the most important part of a collaborative digital
campaign is agreeing on strategy, roles and objectives during the
first meeting. Establishing metrics and timelines is also essential so
that everyone involved understands how to meet the goal.

Question. 13
What are the four
C’s of Digital
Marketing?
Customer
Who sees the message
Content
The message customer sees
Context
Why the Customer sees the message.
Conversation
Happens between you and your customer.

Question. 14
How many
campaigns &
adgroup can be
there in a
account.?
•Active &
Pause
=10,000 PA
No. of
Campaigns
• Per
Campaign =
20,000
No. of
Adgroups

Question. 15
What are the type
of keywords.?
Broad Match
• These keywords let you reach the widest audience possible.
Broad
Modifier
• It lets you have a wider audience reach but also ensure better control than broad
match.
Phrase
Match
• Your ad will only appear when a user puts your key phrase in the exact order you
enter them, but there might be other words either before or after that phrase.
Exact Match
• These are the most specific and restrictive keyword type.
Negative
• It is used when the advertisers do not want to display their ads in specific
keywords.

Question. 16
What are the
difference
between CPM,
CPC, CPV.?
CPM
CPC
CPV
•CPM stands for cost per
thousand.
•It is the amount which is paid
per thousand impressions which
are received. This amount is not
related to ad clicks.
•CPC stands for cost per click
•CPC is the amount that is
related to both the advertisers
and marketers. It is the amount
paid to the advertisers for every
click received.
•CPV stands for cost per view.
•It is the amount paid for each
unique user view of an
advertisement. It is the amount
advertisers pay for driving
visitors to the site.

Question. 17
What is
Conversion
optimizer in
AdWords
Conversion optimizer in AdWords is a feature that helps you drive more conversions
at lower cost. It uses your AdWords conversion tracking data to manage the bidding
process at keyword level so that your ads drive as many conversions as possible at
or below your (advertiser’s) specified cost per conversion (also called cost per
action, CPA).
It helps in getting a better return on investment by segregating the unprofitable
clicks from the profitable clicks for your campaigns.

Question. 18
Name some
channels to
promote digital
marketing?
SEO
Content
Marketing
Branding
Affiliated
Marketing
Email
Marketing
Display
Marketing
Search
Marketing
Social Media
Social
Networking
Social
Marketing
Online PR
Video
Advertising

Question. 19
What is the
difference between
CPC and EPC?
CPC is the cost per
click, a model used to
price many PPC or pay
per click advertising
models like Google’s
AdWords.
EPC (Earnings per 100
clicks) is used within
the realm of affiliate
marketing to measure
average earnings within
the 7 day period that
an affiliate can expect
to earn for every 100
clicks they generate.CPC
EPC

Question. 20
Do you know the
latest Digital
Marketing trends?
Voice Search
Smarter Chat
Augmented and Virtual
Reality Marketing
Live Videos
Engagement-Based Email
Marketing
Browser Push Notifications
Content Personalization

Question. 21
What are the
relevant metrics for
tracking ROI on
social media?
Engagement, brand reach, lead
generation, and conversions. These
are the essential measures of social
media's return on investment (ROI).
Social media managers are
comfortable talking about specific
terms in Google Analytics, the
software they use and the data they
can get from each platform.
Don't make the mistake of thinking
that engagement on its own is success
- without conversions (e.g. site visits,
reviews, downloads, leads), it means
little and should be improved.

Question. 22
Do you know what
Facebook Edgerank
is?
Facebook Edgerank is the algorithm used by
Facebook to determine whether your posts
should be put up or not in the news feed of
your page as well as your follower’s page and
what should be their position.

Question. 23
What makes you a
good candidate for
this position?
I have a XYZ degree in marketing, and I have five years of
experience managing social media accounts and running paid
search advertising campaigns. I have led digital marketing teams
for three years, and my leadership skills have contributed to a
25% increase in revenue for my current organization.
I am confident that my skills, experience and ambition would be a
benefit to your organization, especially given your goal to grow
revenue by 30% next year.

Question. 24
Why Should We
Hire You?
You should hire me for my passion and proven abilities in
organization for office efficiency. In my previous role as an
administrative assistant, I came up with a plan to reorganize the
office supply closet by category. Because items were easier to
find, we placed fewer orders and saved 30% on office supplies
year-over-year. I’m excited to bring my skills to this role.

ThankYou
Naresh Chauhan
+91-8527957279; +91-6370182504
director@ncsofttech.com
www.ncsofttech.com/

Top digital marketing interview question designed by naresh chauhan

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