This agency presentation summarizes their services for developing digital campaigns and cases for promotional campaigns in Ukraine. They have worked with over 8% of Ukrainian citizens on promotional campaigns. Their services include developing interactive ideas for campaigns, SMS support, creation of virtual gifts, development and support of websites, hotlines and reporting. They provide case studies summarizing the results of several large campaigns for clients like Sarmat and Korona, including numbers of codes registered, participants and return rates.

1. Digital
cases
for
promo
campaigns
Agency’s services presentation
March, 26 2011

2. More
then
8%
of
ci.zens
of
Ukraine
par.cipated
in
our
promo
campaigns

3. Some
of
our
Clients:

4. Our
Services

5. Development
of
interac2ve
idea
for
promo
campaign

6. Development
and
technical
support
for
SMS
part
of
promo
campaign

7. Crea2on
of
virtual
presents
Listen
to
our
ringtones
www.live.message.ua

8. Development
and
support
of
Hot
Line

9. Development
and
support
of
promo
sites

10. Viral
shoo2ng
and
seeding

11. Prize-­‐fund
pickup

12. Purchase
of
presents.
Delivery
within
7
days.

13. Unified
online
reports
for
SMS,
Hot
Line
and
WEB
in
one
place

14. Integrated
system
for
presents
registra2on
and
shipment
**4499**
Вітаємо,
Ти
вигрв
ліхтарик!
Щоб
отримати
його
телефонуй
на
0800123456.
Деталі
на
www.ac2on.com.ua

15. Case
study

16. Sarmat
2009

17. Sarmat
2009
Visit
our
Vimeo
profile
for
more
informa2on
on
Sarmat
2009
mechanics
hmp://vimeo.com/23798090

18. Results
• 661,000
codes
registered
within
4
months
of
ac2vity
(August-­‐
November)
• 138,500
par2cipants
• 5
codes
registered
per
par2cipant
at
average
• Return
rate
–
3%
(Ukraine
average
–
4%)
The
promo
campaign
helped
to
moderate
the
season
slumping
sales.
It
was
a
good
sign
for
shareholders
signifying
that
brand
is
alive
and
able
to
involve
customers
to
the
dialogue.

19. Sarmat
2010

20. Sarmat
2010
Follow
the
link
to
watch
Sarmat
2010
mechanics
hmp://vimeo.com/24617250

21. Results
• 562,000
codes
registered
within
2
months
of
ac2vity
(July-­‐August),
overpassing
the
plan
by
30%
• 45,000
par2cipants
• 13
codes
registered
per
par2cipant
at
average
• Return
rate
–
5.1%
(Ukraine
average
–
4%)
• All
presents
shipped
to
the
winners
within
short
term
• Bounce
rate
decreased
by
10%
• KPI
increase
• Stabiliza2on
of
brand
and
market
indices
(market
share,
sales
level)
in
Ukraine
and
in
the
domes2c
region.

22. Korona
2009

23. Korona
2009
Follow
the
link
to
watch
Korona
2009
mechanics
hmp://vimeo.com/24468988

24. Results
• 1,935,652
codes
registered
within
3
months
of
ac2vity
(September-­‐November),
overpassing
the
plan
by
30%.
• 1,183,303
par2cipants
(2.6%
of
ci2zens
of
Ukraine,
3.2%
of
overall
mobile
phone
subscribers)
• 21,000
codes
registered
per
day
• 1.7
codes
registered
per
par2cipant
• Return
rate
–
15%
(Ukraine
average
–
4%)
• Promo
campaign
was
acknowledged
to
be
the
major
among
all
SMS
promo
campaigns
in
2009

25. Korona
2010

26. Korona
2010
Follow
the
link
to
watch
Korona
2011
mobile
mechanics
hmp://vimeo.com/24617190

27. Results
• 1,291,387
codes
registered
within
2
months
of
ac2vity
(September-­‐October)
• 748,651
par2cipants
(1.7%
of
ci2zens
of
Ukraine,
2.6%
of
overall
mobile
phone
subscribers)
• 21,000
codes
registered
per
day
• 1.7
codes
registered
per
par2cipant
• Return
rate
–
11%
(Ukraine
average
-­‐
4%)

28. Thank
you
for
aLen.on!
Serge
Kaptsan
www.message.ua
(site)
www.live.message.ua
(blog)
380504479717
(mobile)
380444547275
(office)
380442518858
(call
center)
380442228994
(fax)