This is a work portfolio of a Digital Marketer with more than 3 years of experience. It involves work from managing social media to client servicing to experiential marketing.

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2. CREATIVE
STORY
— Pamela Slim
2
Here’s my story……

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Digital Innovation Manager
Digital Account & Project
Manager
Digital Marketing Executive
Social Media Marketing
Intern

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DIGITAL
INNOVATION

5. OBJECTIVES
Bajaj electricals participated in world’s biggest expo for companies in electrical and
luminaries industry called Light + Building Expo 2018 organized by Messe Frankfurt in
Frankfurt, Germany
Since BEL was participating for the first time in this expo, they wanted to showcase their
offerings in the most interactive and best possible way.
SOLUTIONS:
EPC Interactive Touch Wall: This installation involved developing a 18 feet by 9 feet
hand-drawn Landscape showcasing the journey of electricity from its inception, transmission
and distribution across Rural and Urban areas.
The journey of EPC is triggered as soon as a visitor touches any of the anchor elements on the
wall. Each of them had Conductive Ink trigger which played an animation about the 12 steps in
the Customer journey of Electricity and its final consumption at the User Level.
Each of the 12 touch points on the wall had related animations which played on Contact. This
solution supported multiple user interaction at any point in time and the User journey could
be self-guided and completely personalized rather than to follow any pre-set start and finish
points.
Light+Building 2018: http://bit.ly/itwFrankfurt

6.  3D Projection Mapping: This installation involved creating a blank shell of a room
with a bed and Air Conditioner frame which represented a room - (add dimensions
of room - Length, Breadth and Height) - and engineer a complete experience with
through the interplay of 2 projectors. The two walls and the bed were used as
projection screens and a complete home like environment was recreated in that
space - the walls were white and the floors and ceiling were dark to enhance the
visual experience. A 4.5 minutes Audio-visual show gave visitors a realistic
experience of Home Automation, Home Energy Management, Home Security and
Surveillance. Link to the Experience Video:
Light+Building 2018: http://bit.ly/3dmappingfrankfurt
 Touchscreen application and an animated AV to highlight their companies history
and various milestones. Link to the Video:
Light + Building 2018: http://bit.ly/touchscreenfrankfurt
OUTCOME
 Total Reach: The 2018 edition of L+B expo saw about 2.5lacs people visiting the expo
across 6 days and a participation from about 2600 companies from across the world. Out
of which Bajaj Electricals got a share of about 2000 visitors and made business out of
entering into partnerships with two European and one African company. Post L+B their
exports business has seen a growth of 10%.
With Interactive Touch Wall and Touch Screen, Bajaj Electricals managed to catch the
eyes of 45% of the total visitors at Light India 2018.

7. AUGMENTED
REALITY

8. AUGMENTED
REALITY
PORTFOLIO
Sector Used for Client Details
Status of the
Project
Consumer Products
Product Information
(Marker Based)
Bajaj Electricals
Highlight product
information
Delivered
Automobile
Interactive Brochure
(Superimposition)
Tata Motors
Interactive vehicle
brochure
Delivery State
Engineering
Training, learning and
certification
Rustomjee Academy
for Global Careers
Training tools and
engineering
Delivery State
Events Interactive Photobooth Hero Motocorp
Customer
Delivery State

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VIRTUAL
REALITY

10. VIRTUAL
REALITY
PORTFOLIO
Sector Used for Client Details
Status of the
Project
Automobile
Marketing & Sales purpose
in/out showroom.
Simulators
Mahindra Scorpio
Mahindra Thar
Car Walkthrough and
Driving Training
Delivery State
Engineering Training, learning and certification
Rustomjee Academy for
Global Careers
Aditya Birla Group
Essar Oil
Training tools and
engineering
Delivery State
Real Estate/ Architecture/
Group Companies
Walkthrough of the project,
planning, procurement, execution
and support
Mahindra Group
Radius Group
Walkthrough,
Architecture, engineering
Delivery State

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SOCIAL MEDIA
BYTES AND
WEBISODES

12. OBJECTIVES
With its Level Nex SUV: Tata Nexon, Tata Motors Limited (TML) entered the sponsorship
league for IPL 2018.
 Since TML wished to market the newly launched vehicle but also connect it with the IPL i.e.
cricket fever hence Level Nex Crazy Fans Campaign came to the rescue
SOLUTION
 The campaign revolved around 6 crazy fans of cricket and Tata Nexon
Who traveled across 6 cities covering a total of 3048 miles to witness 18 matches of IPL
2018 in their all new Tata Nexon.
In order to create a buzz around the fans, social bytes and also webisodes were rolled
out during the two months of IPL.
The channels used for the marketing were Facebook, Instagram, Twitter and Youtube.
Links to the videos:
Webisodes:
http://bit.ly/LNCF-W1
http://bit.ly/LNCF-W2
http://bit.ly/LNCF-W3
Social Media Bytes:
http://bit.ly/LNCF-SM1 http://bit.ly/LNCF-SM2
http://bit.ly/LNCF-SM3 http://bit.ly/LNCF-SM4
http://bit.ly/LNCF-SM5 http://bit.ly/LNCF-SM6
http://bit.ly/LNCF-SM7 http://bit.ly/LNCF-SM8

13. OUTCOME
Total Impressions: 2,52,60,518
Total Reach: 2,41,20,507
Total Engagement: 7,18,923
Total Views: 67,04,644
Engagement Rate: 3%
Hashtag Tracking: 455 Mentions
Hashtag Tracking Sentiment: 78% Positive

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15. OBJECTIVES
 To establish and boost the online presence of Vacations Exotica against travel industry’s giants like MakeMyTrip,
Thomas Cook, Cox & Kings, Club Mahindra, etc.
 To promote & generate leads for various tour packages provided by Vacations Exotica.
SOLUTION
 Create a landing page to drive traffic from targeted promotions.
 Run 360 degree online marketing promotions including Social Media Marketing, Google AdWords & E-mailers.
OUTCOME
Total Reach: Increase by 115% in the time of 3 months (Post that it became the permanent account for Runtime Solutions.
Paving way for handling Digital + ATL + BTL activities for FY 2018-2019)
Website Clicks: Increased by 130%
Total Leads: Increased by 58% (Total Leads: 13000+ per year)

16. Landing Page

17. Landing Page

18. Banner Ads &
E-mailers

19. Social Media
Adverts
Carousel Ads

20. Social Media
Management

21. Created a Facebook App to promote USA as a honeymoon destination
among the target audience. The campaign was successful with the participation of
250 people

23. Objective: To create voting engine
for online nominations and voting and
promote INCA Awards across social
media network.
Campaign Schedule: 3 months
(2017) and 3 months (2018)
Results:
Reach: 94,185 (88% Higher)
Website Clicks: 16,053 (33%
Increased)

24. Social Media
Posts

26. Objective: To promote OPSE
Programme across Social Media
Network and generate genuine leads.
Campaign Schedule: 1 month
Results:
Website Clicks: 4,540 (23%
Increase)
Leads: 389

27. Social Media
Posts

28. Lead Ads on
Social Media

29. Objective: To manage social media
presence for Kolkata’s largest
amusement park and drive active
engagement among the target groups
Campaign Schedule: 6 months
Results:
• 80% increment in post
engagements monthly
• 162% avg. increment in video views
monthly
• 111% avg. actions on the page over
a month

30. Social Media
Posts

31. GIF Posters

32. Social Media
Contests

33. Objective: To manage the social media
page for Kolkata’s Police Force and
regularly update same in terms of
achievements, initiatives, occasional
greetings etc.
Campaign Schedule: 3 months
Results:
• 65.6% increment in page likes -
Organic
•70% avg. actions on the page over a
month
• 66% increase in audience reach

34. Social Media
Posts

35. Objective: To promote Mumbai
International Film Festival 2018
on social media to raise
awareness, create curiosity and
garner delegate registrations and
nomination entrees for the event.
Campaign Schedule: 1 month
Results:
• 1000+ Entries recorded
• 800+ Delegate Registrations
within 10 days.

36. Social Media
Posts

37. Objective: To Promote the
service offerings and partner
organization offers for Church
Resources – an Australian NFP.
Campaign Schedule: 6 months
Results:
• 60% Increase in Page views
MOM.
• 80% increase in video views

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Sector Work Client Details
Status of the
Project
FMCG Animated Mailers Tata Global Beverages
Created a platform
whereby the mailers
can be customized
and sent
(http://bit.ly/TGBchrist
mas)
Completed
Successfully
Entertainment/Awards Voting Engine
INCA, Indian Sports
Honors, GIMA
Created voting
engines to facilitate
the online registration,
scoring and voting
process.
Completed
Successfully
Certifications and
Training
SEO, Adwords, Website
Management
DNV-GL India and
Australia
Working as Project
Manager overlooking
all the budgets
placements for SEO,
Adwords and other
activities.
The project completed
its 1st year.
Events Interactive Game Tata Motors
Developed a game for
Tata Motors’ Tata
Nexon during IPL
Completed
Successfully

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42. DMA Asia Echo Awards 2018 for the Best use of
Social Media for launch of Tata Ultra.
Best Digital Innovation 2018 award for Bajaj Electricals
at Drivers of Digital Awards 2018

43. DMA Asia Echo Awards 2017 for the Best use of Experiential Marketing for Mahindra Commercial Vehicles