Still WIP, this is an introduction to the Merchandising function and a learning program for companies and educational institutions

1. a letter of presentation
_merchandising
WIP!

2. _nespresso
_the final product is the same,
a cup of coffee… but the retail
consumer experience is so
different!

3. _the same brand can sell shoes
ranking from $40 to $250….same
swoosh!
_nike

4. _mr porter_fashion design at premium prices sold
in internet, the virtual stylist

5. _burberry
_less is more, edited
assortments, powerful
statements at retail

6. _merchandising
❖ _the elevated role of the merchandising function:!
❖ Differentiating consumer experiences at retail to generate
growth !
❖ Segmentation strategies allow brands to expand its presence
in the marketplace!
❖ Long term growth depends on profitable retail formulas (it
doesn’t need to be a vertical model)!
❖ Digital retail is growing exponentially… the rules are
different

7. _merchandising modules
❖ Introduction to Merchandising!
❖ Consumer as a Purchaser!
❖ Marketplace landscape !
❖ Assortment planning!
❖ Retail one on one!
❖ Organizational models

8. a letter of presentation
_merchandising
WIP!