This document discusses a study on the representation of men and masculinity in Men's Folio, a Malaysian men's lifestyle magazine. It highlights findings from focus group discussions with 6 Malaysian men aged 24-34 on how the magazine's content and advertisements portray masculinity and impact their notions of a modern male identity. Previous research on Western men's magazines is reviewed, showing they construct masculinity through language used, images featured, and topics covered for different age groups. However, less is known about how magazines influence readers' own sense of gender identity, especially in non-Western contexts like Malaysia. This study aims to help address that gap.
This literature review examines the influence of teen magazines on young girls' development of gender and sexual identities. Several studies are summarized that analyze the content of teen magazines. They find the magazines primarily promote heterosexual, feminine norms. Messages focus on a girl's appearance, attracting boys, and adapting to male desires. They also lack diversity and portray a narrow definition of acceptable female sexuality. The review proposes future research should explore how messages are interpreted across different races and elicit girls' direct perspectives.
A Cross-Cultural Study Of Persuasive Strategies In Relationship Advice Articl...Angelina Johnson
This document summarizes a research study that analyzed relationship advice articles in women's magazines from three contexts (US, Malaysia, Middle East) to examine persuasive strategies and reader positioning. The study found that across contexts, writers establish expertise while maintaining a friendly tone through balanced use of pronouns like "you" and "we". However, some differences in strategies and reader positioning were observed, attributed to cultural differences in norms and values between societies. The study contributes to limited cross-cultural research on women's magazines and their role in reflecting social values.
This document provides a summary and analysis of a research study on the verbal and visual analysis of women's magazine websites from Brazil and the United States.
The study analyzed articles from the websites of the Brazilian magazine Nova and the American magazine Cosmopolitan, focusing on articles from the "Sex and Love" sections. Both verbal and visual elements of selected articles were analyzed using theories of Systemic Functional Linguistics, Critical Discourse Analysis, and gender studies.
The conclusion suggests that (1) the websites present traditional views of women's roles and responsibilities in relationships, (2) the magazines establish intimate relationships with readers to gain trust, and (3) the magazines use persuasive discourse strategically to attract more readers and
Presentation Masculinities in Hiv Jerker 11 11 08 (V2)IDS
The document discusses research on masculinities and how it can be applied to issues of HIV, sex, and health. It outlines key findings from masculinity research, including that there are multiple masculinities that exist, how masculinities are socially constructed and learned over time, and that they are complex and dynamic. It then discusses how early HIV prevention approaches relied on simplistic gender binaries and narratives that did not engage men effectively. It argues for moving beyond binary understandings of gender and vulnerability to recognize complexities.
The document summarizes a capacity building fellowship program hosted by the South Asian Network to Address Masculinities (SANAM) in Nepal from February 1-18, 2011. It discusses the 33 fellows from 7 South Asian countries who participated in sessions on topics related to masculinity, gender, development, media and institutions. The program aimed to provide an orientation to broadening traditional views of gender issues to include an understanding of masculinities. It also discussed the history of women's movements in South Asia and how studies of masculinity can contribute to gender equality by involving men.
A research paper about Gender Discourse Analysis in "Hamlet". Gender discrimination has been highlighted in perspective of discussion between the characters of the drama.
Use of gender exclusive language in secondary school english textbooks in kenyaAlexander Decker
This document summarizes a research paper that examines the use of gender-exclusive language in secondary school English textbooks in Kenya. Specifically, it looks at the textbook "New Integrated English Student’s Book 3" and identifies examples where the pronouns "he" and nouns containing "man" are used generically to refer to people but unintentionally exclude women. The research paper provides the identified examples, suggests more gender-inclusive alternatives in brackets, and gives a short comment on how the original phrasing assigns stereotypical gender roles. The goal of the research is to promote more inclusive language in educational materials in order to shape learner attitudes and represent both genders equally in societal development.
1Introduction The Multicultural PersonBoth the nature of what.docxdrennanmicah
1
Introduction: The Multicultural Person
Both the nature of what we take to be a self and its expression are inherently cultural (Bhatia & Stam, 2005, p. 419).
Each individual’s many aspects are not fragmented and distanced from one another or hierarchically ordered on behalf of a ruling center but remain in full interconnectedness and communication (Sampson, 1985, p. 1209).
There are a great variety of categories to which we simultaneously belong … Belonging to each one of the membership groups can be quite important, depending on the particular context … the importance of one identity need not obliterate the importance of others (Sen, 2006, p. 19).
Each of us is a multicultural human being. This simple and basic proposition, most descriptive of those of us who live in contemporary heterogeneous societies, constitutes the basic (though complex) theme of this book. Within its pages the reader will find attempts to explain, illustrate and argue for the value of this assertion. A major stimulus for pursuit of this is the belief that the study and understanding of behavior, when guided by the premise of individual multiculturalism, will increase the authenticity of our knowledge and the reliability of our predictions. This, in turn, should enhance the relevance and efficacy of the applications of our work to significant life situations – in the interest of advancing human welfare.
Multicultural Psychology and Cross-Cultural Psychology
This book needs to be distinguished from those that are in the tradition of cross-cultural psychology or mainstream multicultural psychology. The latter, as defined by Mio, Barker-Hackett, and Tumambing (2006, p. 32) “is the systematic study of all aspects of human behavior as it occurs in settings where people of different backgrounds encounter one another.” Multicultural psychologists prefer a salad bowl rather than a melting pot as metaphorical image, viewing the United States, for example, as a society in which groups maintain their distinctiveness (Moodley & Curling, 2006). They stress and argue for the necessary development of multicultural competence by psychologists and others. Such competence includes understanding of your own culture, respect for other cultures, and acquiring appropriate culturally sensitive interpersonal skills. To this end, professional guidelines have been proposed (and adopted) for education, training, and practice. Such guidelines are approved by the American Psychological Association (APA) for practice with persons of color (APA, 2003), practice with sexual minorities (APA, 2000), and practice with girls and women (APA, 2007).
The emphases in cross-cultural psychology are two-fold: first, to understand and appreciate the relationships among cultural factors and human functioning (Wallace, 2006); and second, to compare world cultures as well as subcultures within a single society. Cultures are compared on values, world-views, dominant practices, beliefs, and structures in order to re.
This literature review examines the influence of teen magazines on young girls' development of gender and sexual identities. Several studies are summarized that analyze the content of teen magazines. They find the magazines primarily promote heterosexual, feminine norms. Messages focus on a girl's appearance, attracting boys, and adapting to male desires. They also lack diversity and portray a narrow definition of acceptable female sexuality. The review proposes future research should explore how messages are interpreted across different races and elicit girls' direct perspectives.
A Cross-Cultural Study Of Persuasive Strategies In Relationship Advice Articl...Angelina Johnson
This document summarizes a research study that analyzed relationship advice articles in women's magazines from three contexts (US, Malaysia, Middle East) to examine persuasive strategies and reader positioning. The study found that across contexts, writers establish expertise while maintaining a friendly tone through balanced use of pronouns like "you" and "we". However, some differences in strategies and reader positioning were observed, attributed to cultural differences in norms and values between societies. The study contributes to limited cross-cultural research on women's magazines and their role in reflecting social values.
This document provides a summary and analysis of a research study on the verbal and visual analysis of women's magazine websites from Brazil and the United States.
The study analyzed articles from the websites of the Brazilian magazine Nova and the American magazine Cosmopolitan, focusing on articles from the "Sex and Love" sections. Both verbal and visual elements of selected articles were analyzed using theories of Systemic Functional Linguistics, Critical Discourse Analysis, and gender studies.
The conclusion suggests that (1) the websites present traditional views of women's roles and responsibilities in relationships, (2) the magazines establish intimate relationships with readers to gain trust, and (3) the magazines use persuasive discourse strategically to attract more readers and
Presentation Masculinities in Hiv Jerker 11 11 08 (V2)IDS
The document discusses research on masculinities and how it can be applied to issues of HIV, sex, and health. It outlines key findings from masculinity research, including that there are multiple masculinities that exist, how masculinities are socially constructed and learned over time, and that they are complex and dynamic. It then discusses how early HIV prevention approaches relied on simplistic gender binaries and narratives that did not engage men effectively. It argues for moving beyond binary understandings of gender and vulnerability to recognize complexities.
The document summarizes a capacity building fellowship program hosted by the South Asian Network to Address Masculinities (SANAM) in Nepal from February 1-18, 2011. It discusses the 33 fellows from 7 South Asian countries who participated in sessions on topics related to masculinity, gender, development, media and institutions. The program aimed to provide an orientation to broadening traditional views of gender issues to include an understanding of masculinities. It also discussed the history of women's movements in South Asia and how studies of masculinity can contribute to gender equality by involving men.
A research paper about Gender Discourse Analysis in "Hamlet". Gender discrimination has been highlighted in perspective of discussion between the characters of the drama.
Use of gender exclusive language in secondary school english textbooks in kenyaAlexander Decker
This document summarizes a research paper that examines the use of gender-exclusive language in secondary school English textbooks in Kenya. Specifically, it looks at the textbook "New Integrated English Student’s Book 3" and identifies examples where the pronouns "he" and nouns containing "man" are used generically to refer to people but unintentionally exclude women. The research paper provides the identified examples, suggests more gender-inclusive alternatives in brackets, and gives a short comment on how the original phrasing assigns stereotypical gender roles. The goal of the research is to promote more inclusive language in educational materials in order to shape learner attitudes and represent both genders equally in societal development.
1Introduction The Multicultural PersonBoth the nature of what.docxdrennanmicah
1
Introduction: The Multicultural Person
Both the nature of what we take to be a self and its expression are inherently cultural (Bhatia & Stam, 2005, p. 419).
Each individual’s many aspects are not fragmented and distanced from one another or hierarchically ordered on behalf of a ruling center but remain in full interconnectedness and communication (Sampson, 1985, p. 1209).
There are a great variety of categories to which we simultaneously belong … Belonging to each one of the membership groups can be quite important, depending on the particular context … the importance of one identity need not obliterate the importance of others (Sen, 2006, p. 19).
Each of us is a multicultural human being. This simple and basic proposition, most descriptive of those of us who live in contemporary heterogeneous societies, constitutes the basic (though complex) theme of this book. Within its pages the reader will find attempts to explain, illustrate and argue for the value of this assertion. A major stimulus for pursuit of this is the belief that the study and understanding of behavior, when guided by the premise of individual multiculturalism, will increase the authenticity of our knowledge and the reliability of our predictions. This, in turn, should enhance the relevance and efficacy of the applications of our work to significant life situations – in the interest of advancing human welfare.
Multicultural Psychology and Cross-Cultural Psychology
This book needs to be distinguished from those that are in the tradition of cross-cultural psychology or mainstream multicultural psychology. The latter, as defined by Mio, Barker-Hackett, and Tumambing (2006, p. 32) “is the systematic study of all aspects of human behavior as it occurs in settings where people of different backgrounds encounter one another.” Multicultural psychologists prefer a salad bowl rather than a melting pot as metaphorical image, viewing the United States, for example, as a society in which groups maintain their distinctiveness (Moodley & Curling, 2006). They stress and argue for the necessary development of multicultural competence by psychologists and others. Such competence includes understanding of your own culture, respect for other cultures, and acquiring appropriate culturally sensitive interpersonal skills. To this end, professional guidelines have been proposed (and adopted) for education, training, and practice. Such guidelines are approved by the American Psychological Association (APA) for practice with persons of color (APA, 2003), practice with sexual minorities (APA, 2000), and practice with girls and women (APA, 2007).
The emphases in cross-cultural psychology are two-fold: first, to understand and appreciate the relationships among cultural factors and human functioning (Wallace, 2006); and second, to compare world cultures as well as subcultures within a single society. Cultures are compared on values, world-views, dominant practices, beliefs, and structures in order to re.
This document contains the table of contents and introduction for a paper exploring changing gender boundaries in menswear fashion. The paper will examine how society constructs ideas of masculinity and femininity, and how menswear designers are challenging these constructs. Chapter 1 will discuss how gender identity is influenced by society and analyze historical concepts of masculinity in dress. Chapter 2 will explore the influence of gay subculture, popular culture, and the concept of androgyny on menswear. Chapter 3 will use a case study of a JW Anderson collection and survey to discuss changing perceptions of gender in fashion and the future direction of menswear design.
This document discusses research methods used to study gender and society. It describes quantitative methods like descriptive statistics, surveys, and experiments that gather measurable data. It also discusses qualitative methods like textual analysis and ethnography that aim to understand experiences. Critical research methods identify inequalities to motivate change, and mixed methods combine approaches. Gender studies draw from various disciplines like sociology, anthropology, history, and more. Studying gender enhances appreciation of diversity, awareness of cultural expectations, and ability to engage with others in society.
This document discusses how Nzema proverbs portray women in society. It analyzes key images of women in Nzema proverbs that relate to sexuality and procreation, perpetuating traditional perceptions of women. Qualities praised in men are not equally appreciated in women. Women are praised for fertility, humility, kindness, loyalty, reliability and dependence. The paper examines proverbs as an agent of socialization and their role in social construction of gender. It discusses how proverbs depicting women can reflect gender ideologies and affect prevailing gender roles and attitudes in these communities.
Korean American Female Perspectives on Disability Article Summary.docx4934bk
This document provides a summary of an article that examines Korean American female perspectives on disability. It discusses the cultural influences on views of health and disability within Korean culture, including religious beliefs in spirits as potential causes of illness or disability. It also describes the traditional social orientation and family structure in Korean culture, noting the influence of Confucianism, Buddhism, and the emphasis on family loyalty and harmony. The purpose is to provide cultural context to help professionals working with Korean American families understand different perspectives on disability and provide culturally appropriate evaluation and treatment.
1 CommunicationThe feelings, associations, connotations, and .docxaryan532920
1: Communication
“The feelings, associations, connotations, and nuances of language both influence and are influenced by the culture” (Matsumoto & Juang, 2008, p. 227). Cultural differences exist in how people communicate with each other. You may be familiar with lexicons (what people call themselves and others), pragmatics (how language is used and understood), verbal and non-verbal communication styles; encoding; and decoding. Understanding how cultures communicate is important to effectively communicate within a multicultural environment. For example, imagine if you moved to a state or territory of the Middle East. You knew the language, but you were not aware of the cultural influence on nonverbal behaviors, such as hand gestures and interpersonal space. Would you be able to fit in?
For this Discussion, review this week’s Learning Resources. Consider cross-cultural communication.
With these thoughts in mind:
------- a brief explanation of the influence of culture on communication. Then explain two ways misunderstandings might occur among cultures with different communication styles. Finally, propose two solutions to enhance cross-cultural communication. Provide specific examples and justify your responses with references to the Learning Resources and current literature.
Reference:
Matsumoto, D., & Juang, L. (2008). Culture and psychology (4th ed.). Belmont, CA: Thomson Wadsworth.
Return to top
2: Interpersonal Relations
Consider your present working environment or your most recent workplace. Would you consider it a multicultural environment, and if so, were you able to work effectively with your coworkers? In a multicultural environment, one must learn to work in a group whose members are from both collectivistic and individualistic cultures. The meaning and value placed on conformity and cooperation differs between these cultures, which impact how individuals respond to situations and function within a group setting. In addition, differences may exist in the number and type of groups preferred by an individual.
For this Discussion, review this week’s Learning Resources. Consider the group dynamics in individualistic and collectivistic cultures.
With these thoughts in mind:
------- a brief description of a problem-solving group situation. Then, explain how group dynamics might differ between an individualistic culture and a collectivistic culture. Include in your description how conformity, cooperation, or group relationships might manifest themselves in different cultures. Justify your response with the Learning Resources and current literature.
References
· Article: Briley, D. A., Morris, M. W., & Simonson, I. (2005). Cultural chameleons: Biculturals, conformity motives, and decision making. Journal of Consumer Psychology, 15(4), 351–362.
Retrieved from the Walden Library using the Academic Search Complete database.
· Article: Cinnirella, M., & Green, B. (2007). Does ‘cyber-conformity’ vary cross-culturally? Exploring the ef ...
8Some Implications for Research and Practice[C]ultural meanings,.docxsleeperharwell
8
Some Implications for Research and Practice
[C]ultural meanings, practices, norms, and social institutions … constitute the matrix in which are embedded the intentions, rules, practices, and activities through which people live their lives (Fiske, Kitayama, Markus & Nisbett, 1998, p. 917).
What goals or objectives must our profession and society adopt to become truly multicultural in vision, values, and practice? (Sue, Bingham, Porche-Burke & Vasquez, 1999, p. 1067).
This final chapter is the most difficult one to write. The quotations above suggest the complexity of understanding individual behavior within a cultural matrix. With the broad definition of culture proposed in this book, applicable to all significant groups that meet the criteria, complexity increases. To take seriously the multicultural nature of persons is to raise theoretical and empirical questions that are very difficult to answer. As a science and profession, we are not accustomed to thinking routinely and easily of individuals in this way. Our discipline will be enriched, however, if we can design creative new research strategies to address these questions.
The implications for practice may be least problematic because, whether in counseling, therapy, or education, theoretical emphasis has long been on taking into account “the whole person.” And in these areas, there is typically one-on-one interaction between persons – between client and mental health worker, or between student and teacher. An individual’s unique social identities or cultural memberships will be evident in behavior – overt or subtle. Whether they are recognized, acknowledged, respected and used positively in the actual practice of counseling, therapy, or education (beyond statements of theory) is a central concern. In research, a multicultural perspective presents a different set of interrelated problems pertaining to sampling, study design, methods, data analysis and interpretation.Research
Each participant or respondent in an investigation brings to it unique experiences and beliefs, perceptions, and response potentials that reflect far greater individual complexity and far more cultural memberships than most researchers are prepared to identify. We agree with Shields (2008, p. 304) that “[t]he facts of our lives reveal that there is no single identity category that satisfactorily describes how we respond to our social environment or are responded to by others.” We also agree with Mann and Kelley (1997, p. 392) that “knowledge is and should be situated in people’s diverse social locations.… [and] grounded in the social biography of … the observed.” Such agreement, however, does not lead easily or directly to researchable empirical questions that can be investigated in a practical way. Multiple issues and problems face the researcher who is accustomed to obtaining demographic descriptions of participants that are usually limited to age, ethnicity, and gender, or to the single-identity or group-members.
Textual Analysis of Trojan Condoms AdvertisementsDaliaHamzeh
This document provides background information for a study analyzing depictions of gender in Trojan condom advertisements between 2006-2010. It discusses how advertising shapes culture by promoting stereotypes and discusses previous research that found advertisements often portray gender roles in traditional ways. The study will use textual analysis and critical literacy to examine Trojan condom ads in magazines to identify how gender is coded and what messages are being communicated through the use of symbols and language.
This document provides information about a cultural studies paper on popular culture and gender. It includes the student's identifying information, an introduction to cultural studies focusing on how media relates to ideology, identity, and other factors. It also defines gender and popular culture. Several forms of media are discussed in terms of their portrayal of gender, including magazines, TV, cartoons, movies, advertisements, and sports media. Women are often portrayed as focused on beauty, relationships, and family while men are shown as strong and aggressive.
This summary provides an overview of the key points in the document in 3 sentences:
The document discusses how gendered communication patterns developed due to different historical leadership roles influence perceptions of women's leadership. It analyzes research showing teachers interact with and praise male students more in elementary school, influencing the development of communication styles. The thesis will examine how power-based language used in college classrooms impacts perceptions of leadership for men and women and how addressing this issue requires both structural and individual changes.
The significance of language to multiracial individuals and identity part ii ...David Brooks
The significance of language to multiracial individuals and to their identity part II (Jan 18, 2015).
This is the nearly final version of a joint research paper by David L. Brooks, Associate Prof. Kitasato University, Sagamihara, Japan, and Mikio A. Brooks, Associate Prof, Asia University, Musashisakai, Tokyo.
The paper will be published in the annual Kitasato Review, the research publication of the College of Liberal Arts and Sciences at Kitasato University, Sagamihara, Japan. It is the second in (at least) four-part, multiple section research paper by David Brooks and his elder son, Mikio.
The document discusses gender and conversation analysis. It explains that conversation analysis has contributed to discussions about language and gender by viewing language as constructing social reality rather than just reflecting it. Conversation analysis reveals how gender is constructed through social interaction and can account for gender as a relevant feature. The analysis of conversations can help uncover aspects of gendered interaction. Membership categorization analysis examines how people use social categories to classify individuals and make inferences about their typical activities.
A Content Analysis Of Arguing Behaviors A Case Study Of Romania As Compared ...Daniel Wachtel
This document presents a study that examines arguing behaviors in Romania and the United States through a content analysis of self-reports from Romanian and American participants. The study found differences between the two cultures in topics argued about, arguing partners, appropriateness of arguing, and role of arguing. No differences were found in goals pursued during arguments. The discussion provides characterization of arguing in each culture and implications are addressed.
"But I'm Not Gay": What Strainht Teachers Need to Know about Queer Theory. ...eraser Juan José Calderón
"But I'm Not Gay": What Strainht Teachers Need to Know about Queer Theory. Elizabeth ]. Meyer .
Introducción
La mayoría de los académicos y educadores se mantienen alejados de la teoría queer porque la palabra "queer" tiene una larga historia de ser un término peyorativo para gays y lesbianas o cualquier persona percibida como diferente. Lo que muchas personas no entienden es que en los últimos veinte años, este término ha sido activamente en reconstrucción y ha recibido nuevos significados y aplicaciones. Aunque "queer" todavía se usa a menudo con la intención de dañar, en contextos académicos ha llegado a representar nuevos conceptos que, cuando se aplican en el entorno escolar, pueden tener una influencia liberadora y positiva en la forma en que funcionan las escuelas hoy en día.
1. What are your ideas for your Research Topic inspired by Jac.docxambersalomon88660
1. What are your ideas for your Research Topic inspired by Jacqueline Woodson’s Another
Brooklyn?
Women’s Rights Movement and how Mary Tyler Moore (The Show) helped.
2. Why are you interested in this research? What does it matter to you?
Women’s Rights is an interesting topic for me I’ve always been interested in this particular topic.
I don’t have a specific reason, but maybe because of the lack of women’s rights in the Middle
East.
3. What is the purpose of your research? What question(s) do you want to answer?
The purpose of this research is to show women’s power and inspire other. The questions I’d like
to answer are:
-When and how did the movement started?
-Who started it?
-How did Mary Tyler Moore helped (The Show) changed women perspective about themselves?
-How did it change the US?
-What rights did women accomplished?
-How is it different from now?
4. What are the key words you will use to research your topic? List the words:
-Women’s Rights Movement
-Mary Tyler Moore
-Women’s rights
5. What is your working thesis?
Women’s rights movement is important because it promotes women engagement in political
affairs, sensitizes on social relations and promotes gender equality.
6. What ‘Pattern of Organization’ do you envision as best-suited for your paper? (Note
these ‘Pattern of Organization’ for your research will also be reviewed in class)
Problem and solution.
7. What are likely sources of information (peer-reviewed academic journals, major general
interest newspaper geared toward college educated audience include: New York Times,
Washington Post, Bloomberg Business, Time Magazine, TRADE Publications focused
on
your filed? LIST AT LEAST THREE sources, include data and author or authority:
● Baxter, Judith. Positioning Gender In Discourse. Palgrave Macmillan, 2003.
● Hollows, Joanne. Feminism, Femininity, And Popular Culture . : Manchester University
Press., 2000.
● Klein, Allison. What Would Murphy Brown Do? . Seal Press, 2006.
● Porizkova, Paulina. "America Made Me A Feminist." The New York Times , 2017,
Accessed 15 Nov 2018.
8. What are your concerns (personal and/or professional) as you approach this project?
The key personal concerns are;
Is the government doing enough towards the women’s rights movement sustainability?
Are women engaged in these movements as much as they should?
What is the role of institutions in fostering women rights?
HUM 2313 – Cultural Identification Essay
Due October 23, 100 points
1. This assignment asks you to confront your own sense of identity as well as your prejudices. Write a 3 – 6-page essay discussing your identification as a participant in a culture or in various overlapping cultures. Please indicate some of your own personal connections to major themes from readings of the course such as, but not limited to: home, family, heritage, beliefs, etc. Generally, how do you connect to some of those.
Assignment: Gender Stereotyping
Gender stereotyping reflects the perceived psychological traits and characteristics of males and females, and the related roles that are thought to be appropriate for each gender in family, work, school, and society as a whole. Gender stereotyping impacts individuals in terms of how they view themselves and their place in society, as well as how society views the respective gender and the appropriate behavior and roles for each. The implications can be far reaching.
It is evident by studying history that gender stereotypes have changed over time. One obvious example is in the history of women's suffrage. It was believed in the U.S. that women were not sufficiently mentally astute to vote on the important issues impacting society. The belief was that a woman's place was in the home raising children and taking care of the domestic needs of the family. With women's suffrage in the early 20th century and the century that has followed, this stereotype has been changed. Not only do women vote but they hold every office at all levels including heads of state and presidencies across the globe. The 2016 presidential election even featured the first female nominee from a major political party.
As a foundation for the study of gender, this Application Assignment asks you to explore gender stereotypes in some depth, including a consideration of the numerous stereotypes for both men and women; how stereotypes differ by culture; and how stereotypes impact individuals of that gender, the opposite gender, and society as a whole.
To prepare for this assignment:
Review Chapter 3 of the course text,
Gender: Psychological Perspectives
, focusing on the definition of gender stereotyping, the impact it may have on society and individuals, and cultural differences and similarities in gender stereotyping. Remember that culture includes age, religion, sexual orientation, etc., as well as race and ethnicity.
Review the article, "Stereotypes as Dynamic Constructs: Women and Men of the Past, Present, and Future."
Review the article, "Bimbos and Rambos: The Cognitive Basis of Gender Stereotypes." Focus specifically on how the media perpetuates gender stereotyping.
Review the article, “Young and Older Adults' Gender Stereotype in Multitasking.” Focus on how this recent research suggests gender stereotyping is alive and well today.
Think about the following questions:
What are common stereotypes for men?
What are common stereotypes for women?
How have these stereotypes changed over time? What stereotypes have not really changed? Be sure to take into consideration different types of media such as film, TV, and literature as you prepare for this assignment.
What impact do these stereotypes have on individuals of that gender, the opposite gender, and society as a whole? Think in terms of the life of the individuals; the families; school life and the educational journey; work life and career options; health and wellness issu ...
This document provides an exploratory review of research on issues of leisure for people with non-normative sexual identities. It discusses how homonegativity and discrimination have been shown to negatively impact LGBTQ leisure experiences. It also examines how leisure serves as an important context for sexual identity development, though marginalization presents obstacles. The purpose is to explore major themes in this research, including theoretical perspectives, to inform future studies grounded in comprehensive understanding of the topic.
This document provides an overview of key concepts in understanding gender and development, including:
(1) Definitions of gender, sex, and theories of gender differences such as biological determinism and gender socialization.
(2) The evolution of studying gender from a focus on sex differences to recognizing social and cultural influences on gender roles.
(3) Feminist theories that have influenced the study of gender including liberal, radical, Marxist, socialist feminism and third world political economy approaches.
(4) Different research approaches in gender studies such as feminist empiricism, standpoint theory, and postmodernism.
Analysis Of LGBT Identity Development Models And Implications For PracticeMartha Brown
This summary provides an overview of LGBT identity development models:
- Stage models from the 1970s focused on resolving internal conflicts around gay/lesbian identities and the "coming out" process, though they were limited by primarily studying white men.
- More recent research examines identities of bisexuals, people of color, women, and the influence of other social identities. This highlights the diversity within LGBT communities.
- Alternatives to stage models take a life span approach and consider broader social contexts rather than narrow stages, allowing for more fluid and varied experiences.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
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This document contains the table of contents and introduction for a paper exploring changing gender boundaries in menswear fashion. The paper will examine how society constructs ideas of masculinity and femininity, and how menswear designers are challenging these constructs. Chapter 1 will discuss how gender identity is influenced by society and analyze historical concepts of masculinity in dress. Chapter 2 will explore the influence of gay subculture, popular culture, and the concept of androgyny on menswear. Chapter 3 will use a case study of a JW Anderson collection and survey to discuss changing perceptions of gender in fashion and the future direction of menswear design.
This document discusses research methods used to study gender and society. It describes quantitative methods like descriptive statistics, surveys, and experiments that gather measurable data. It also discusses qualitative methods like textual analysis and ethnography that aim to understand experiences. Critical research methods identify inequalities to motivate change, and mixed methods combine approaches. Gender studies draw from various disciplines like sociology, anthropology, history, and more. Studying gender enhances appreciation of diversity, awareness of cultural expectations, and ability to engage with others in society.
This document discusses how Nzema proverbs portray women in society. It analyzes key images of women in Nzema proverbs that relate to sexuality and procreation, perpetuating traditional perceptions of women. Qualities praised in men are not equally appreciated in women. Women are praised for fertility, humility, kindness, loyalty, reliability and dependence. The paper examines proverbs as an agent of socialization and their role in social construction of gender. It discusses how proverbs depicting women can reflect gender ideologies and affect prevailing gender roles and attitudes in these communities.
Korean American Female Perspectives on Disability Article Summary.docx4934bk
This document provides a summary of an article that examines Korean American female perspectives on disability. It discusses the cultural influences on views of health and disability within Korean culture, including religious beliefs in spirits as potential causes of illness or disability. It also describes the traditional social orientation and family structure in Korean culture, noting the influence of Confucianism, Buddhism, and the emphasis on family loyalty and harmony. The purpose is to provide cultural context to help professionals working with Korean American families understand different perspectives on disability and provide culturally appropriate evaluation and treatment.
1 CommunicationThe feelings, associations, connotations, and .docxaryan532920
1: Communication
“The feelings, associations, connotations, and nuances of language both influence and are influenced by the culture” (Matsumoto & Juang, 2008, p. 227). Cultural differences exist in how people communicate with each other. You may be familiar with lexicons (what people call themselves and others), pragmatics (how language is used and understood), verbal and non-verbal communication styles; encoding; and decoding. Understanding how cultures communicate is important to effectively communicate within a multicultural environment. For example, imagine if you moved to a state or territory of the Middle East. You knew the language, but you were not aware of the cultural influence on nonverbal behaviors, such as hand gestures and interpersonal space. Would you be able to fit in?
For this Discussion, review this week’s Learning Resources. Consider cross-cultural communication.
With these thoughts in mind:
------- a brief explanation of the influence of culture on communication. Then explain two ways misunderstandings might occur among cultures with different communication styles. Finally, propose two solutions to enhance cross-cultural communication. Provide specific examples and justify your responses with references to the Learning Resources and current literature.
Reference:
Matsumoto, D., & Juang, L. (2008). Culture and psychology (4th ed.). Belmont, CA: Thomson Wadsworth.
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2: Interpersonal Relations
Consider your present working environment or your most recent workplace. Would you consider it a multicultural environment, and if so, were you able to work effectively with your coworkers? In a multicultural environment, one must learn to work in a group whose members are from both collectivistic and individualistic cultures. The meaning and value placed on conformity and cooperation differs between these cultures, which impact how individuals respond to situations and function within a group setting. In addition, differences may exist in the number and type of groups preferred by an individual.
For this Discussion, review this week’s Learning Resources. Consider the group dynamics in individualistic and collectivistic cultures.
With these thoughts in mind:
------- a brief description of a problem-solving group situation. Then, explain how group dynamics might differ between an individualistic culture and a collectivistic culture. Include in your description how conformity, cooperation, or group relationships might manifest themselves in different cultures. Justify your response with the Learning Resources and current literature.
References
· Article: Briley, D. A., Morris, M. W., & Simonson, I. (2005). Cultural chameleons: Biculturals, conformity motives, and decision making. Journal of Consumer Psychology, 15(4), 351–362.
Retrieved from the Walden Library using the Academic Search Complete database.
· Article: Cinnirella, M., & Green, B. (2007). Does ‘cyber-conformity’ vary cross-culturally? Exploring the ef ...
8Some Implications for Research and Practice[C]ultural meanings,.docxsleeperharwell
8
Some Implications for Research and Practice
[C]ultural meanings, practices, norms, and social institutions … constitute the matrix in which are embedded the intentions, rules, practices, and activities through which people live their lives (Fiske, Kitayama, Markus & Nisbett, 1998, p. 917).
What goals or objectives must our profession and society adopt to become truly multicultural in vision, values, and practice? (Sue, Bingham, Porche-Burke & Vasquez, 1999, p. 1067).
This final chapter is the most difficult one to write. The quotations above suggest the complexity of understanding individual behavior within a cultural matrix. With the broad definition of culture proposed in this book, applicable to all significant groups that meet the criteria, complexity increases. To take seriously the multicultural nature of persons is to raise theoretical and empirical questions that are very difficult to answer. As a science and profession, we are not accustomed to thinking routinely and easily of individuals in this way. Our discipline will be enriched, however, if we can design creative new research strategies to address these questions.
The implications for practice may be least problematic because, whether in counseling, therapy, or education, theoretical emphasis has long been on taking into account “the whole person.” And in these areas, there is typically one-on-one interaction between persons – between client and mental health worker, or between student and teacher. An individual’s unique social identities or cultural memberships will be evident in behavior – overt or subtle. Whether they are recognized, acknowledged, respected and used positively in the actual practice of counseling, therapy, or education (beyond statements of theory) is a central concern. In research, a multicultural perspective presents a different set of interrelated problems pertaining to sampling, study design, methods, data analysis and interpretation.Research
Each participant or respondent in an investigation brings to it unique experiences and beliefs, perceptions, and response potentials that reflect far greater individual complexity and far more cultural memberships than most researchers are prepared to identify. We agree with Shields (2008, p. 304) that “[t]he facts of our lives reveal that there is no single identity category that satisfactorily describes how we respond to our social environment or are responded to by others.” We also agree with Mann and Kelley (1997, p. 392) that “knowledge is and should be situated in people’s diverse social locations.… [and] grounded in the social biography of … the observed.” Such agreement, however, does not lead easily or directly to researchable empirical questions that can be investigated in a practical way. Multiple issues and problems face the researcher who is accustomed to obtaining demographic descriptions of participants that are usually limited to age, ethnicity, and gender, or to the single-identity or group-members.
Textual Analysis of Trojan Condoms AdvertisementsDaliaHamzeh
This document provides background information for a study analyzing depictions of gender in Trojan condom advertisements between 2006-2010. It discusses how advertising shapes culture by promoting stereotypes and discusses previous research that found advertisements often portray gender roles in traditional ways. The study will use textual analysis and critical literacy to examine Trojan condom ads in magazines to identify how gender is coded and what messages are being communicated through the use of symbols and language.
This document provides information about a cultural studies paper on popular culture and gender. It includes the student's identifying information, an introduction to cultural studies focusing on how media relates to ideology, identity, and other factors. It also defines gender and popular culture. Several forms of media are discussed in terms of their portrayal of gender, including magazines, TV, cartoons, movies, advertisements, and sports media. Women are often portrayed as focused on beauty, relationships, and family while men are shown as strong and aggressive.
This summary provides an overview of the key points in the document in 3 sentences:
The document discusses how gendered communication patterns developed due to different historical leadership roles influence perceptions of women's leadership. It analyzes research showing teachers interact with and praise male students more in elementary school, influencing the development of communication styles. The thesis will examine how power-based language used in college classrooms impacts perceptions of leadership for men and women and how addressing this issue requires both structural and individual changes.
The significance of language to multiracial individuals and identity part ii ...David Brooks
The significance of language to multiracial individuals and to their identity part II (Jan 18, 2015).
This is the nearly final version of a joint research paper by David L. Brooks, Associate Prof. Kitasato University, Sagamihara, Japan, and Mikio A. Brooks, Associate Prof, Asia University, Musashisakai, Tokyo.
The paper will be published in the annual Kitasato Review, the research publication of the College of Liberal Arts and Sciences at Kitasato University, Sagamihara, Japan. It is the second in (at least) four-part, multiple section research paper by David Brooks and his elder son, Mikio.
The document discusses gender and conversation analysis. It explains that conversation analysis has contributed to discussions about language and gender by viewing language as constructing social reality rather than just reflecting it. Conversation analysis reveals how gender is constructed through social interaction and can account for gender as a relevant feature. The analysis of conversations can help uncover aspects of gendered interaction. Membership categorization analysis examines how people use social categories to classify individuals and make inferences about their typical activities.
A Content Analysis Of Arguing Behaviors A Case Study Of Romania As Compared ...Daniel Wachtel
This document presents a study that examines arguing behaviors in Romania and the United States through a content analysis of self-reports from Romanian and American participants. The study found differences between the two cultures in topics argued about, arguing partners, appropriateness of arguing, and role of arguing. No differences were found in goals pursued during arguments. The discussion provides characterization of arguing in each culture and implications are addressed.
"But I'm Not Gay": What Strainht Teachers Need to Know about Queer Theory. ...eraser Juan José Calderón
"But I'm Not Gay": What Strainht Teachers Need to Know about Queer Theory. Elizabeth ]. Meyer .
Introducción
La mayoría de los académicos y educadores se mantienen alejados de la teoría queer porque la palabra "queer" tiene una larga historia de ser un término peyorativo para gays y lesbianas o cualquier persona percibida como diferente. Lo que muchas personas no entienden es que en los últimos veinte años, este término ha sido activamente en reconstrucción y ha recibido nuevos significados y aplicaciones. Aunque "queer" todavía se usa a menudo con la intención de dañar, en contextos académicos ha llegado a representar nuevos conceptos que, cuando se aplican en el entorno escolar, pueden tener una influencia liberadora y positiva en la forma en que funcionan las escuelas hoy en día.
1. What are your ideas for your Research Topic inspired by Jac.docxambersalomon88660
1. What are your ideas for your Research Topic inspired by Jacqueline Woodson’s Another
Brooklyn?
Women’s Rights Movement and how Mary Tyler Moore (The Show) helped.
2. Why are you interested in this research? What does it matter to you?
Women’s Rights is an interesting topic for me I’ve always been interested in this particular topic.
I don’t have a specific reason, but maybe because of the lack of women’s rights in the Middle
East.
3. What is the purpose of your research? What question(s) do you want to answer?
The purpose of this research is to show women’s power and inspire other. The questions I’d like
to answer are:
-When and how did the movement started?
-Who started it?
-How did Mary Tyler Moore helped (The Show) changed women perspective about themselves?
-How did it change the US?
-What rights did women accomplished?
-How is it different from now?
4. What are the key words you will use to research your topic? List the words:
-Women’s Rights Movement
-Mary Tyler Moore
-Women’s rights
5. What is your working thesis?
Women’s rights movement is important because it promotes women engagement in political
affairs, sensitizes on social relations and promotes gender equality.
6. What ‘Pattern of Organization’ do you envision as best-suited for your paper? (Note
these ‘Pattern of Organization’ for your research will also be reviewed in class)
Problem and solution.
7. What are likely sources of information (peer-reviewed academic journals, major general
interest newspaper geared toward college educated audience include: New York Times,
Washington Post, Bloomberg Business, Time Magazine, TRADE Publications focused
on
your filed? LIST AT LEAST THREE sources, include data and author or authority:
● Baxter, Judith. Positioning Gender In Discourse. Palgrave Macmillan, 2003.
● Hollows, Joanne. Feminism, Femininity, And Popular Culture . : Manchester University
Press., 2000.
● Klein, Allison. What Would Murphy Brown Do? . Seal Press, 2006.
● Porizkova, Paulina. "America Made Me A Feminist." The New York Times , 2017,
Accessed 15 Nov 2018.
8. What are your concerns (personal and/or professional) as you approach this project?
The key personal concerns are;
Is the government doing enough towards the women’s rights movement sustainability?
Are women engaged in these movements as much as they should?
What is the role of institutions in fostering women rights?
HUM 2313 – Cultural Identification Essay
Due October 23, 100 points
1. This assignment asks you to confront your own sense of identity as well as your prejudices. Write a 3 – 6-page essay discussing your identification as a participant in a culture or in various overlapping cultures. Please indicate some of your own personal connections to major themes from readings of the course such as, but not limited to: home, family, heritage, beliefs, etc. Generally, how do you connect to some of those.
Assignment: Gender Stereotyping
Gender stereotyping reflects the perceived psychological traits and characteristics of males and females, and the related roles that are thought to be appropriate for each gender in family, work, school, and society as a whole. Gender stereotyping impacts individuals in terms of how they view themselves and their place in society, as well as how society views the respective gender and the appropriate behavior and roles for each. The implications can be far reaching.
It is evident by studying history that gender stereotypes have changed over time. One obvious example is in the history of women's suffrage. It was believed in the U.S. that women were not sufficiently mentally astute to vote on the important issues impacting society. The belief was that a woman's place was in the home raising children and taking care of the domestic needs of the family. With women's suffrage in the early 20th century and the century that has followed, this stereotype has been changed. Not only do women vote but they hold every office at all levels including heads of state and presidencies across the globe. The 2016 presidential election even featured the first female nominee from a major political party.
As a foundation for the study of gender, this Application Assignment asks you to explore gender stereotypes in some depth, including a consideration of the numerous stereotypes for both men and women; how stereotypes differ by culture; and how stereotypes impact individuals of that gender, the opposite gender, and society as a whole.
To prepare for this assignment:
Review Chapter 3 of the course text,
Gender: Psychological Perspectives
, focusing on the definition of gender stereotyping, the impact it may have on society and individuals, and cultural differences and similarities in gender stereotyping. Remember that culture includes age, religion, sexual orientation, etc., as well as race and ethnicity.
Review the article, "Stereotypes as Dynamic Constructs: Women and Men of the Past, Present, and Future."
Review the article, "Bimbos and Rambos: The Cognitive Basis of Gender Stereotypes." Focus specifically on how the media perpetuates gender stereotyping.
Review the article, “Young and Older Adults' Gender Stereotype in Multitasking.” Focus on how this recent research suggests gender stereotyping is alive and well today.
Think about the following questions:
What are common stereotypes for men?
What are common stereotypes for women?
How have these stereotypes changed over time? What stereotypes have not really changed? Be sure to take into consideration different types of media such as film, TV, and literature as you prepare for this assignment.
What impact do these stereotypes have on individuals of that gender, the opposite gender, and society as a whole? Think in terms of the life of the individuals; the families; school life and the educational journey; work life and career options; health and wellness issu ...
This document provides an exploratory review of research on issues of leisure for people with non-normative sexual identities. It discusses how homonegativity and discrimination have been shown to negatively impact LGBTQ leisure experiences. It also examines how leisure serves as an important context for sexual identity development, though marginalization presents obstacles. The purpose is to explore major themes in this research, including theoretical perspectives, to inform future studies grounded in comprehensive understanding of the topic.
This document provides an overview of key concepts in understanding gender and development, including:
(1) Definitions of gender, sex, and theories of gender differences such as biological determinism and gender socialization.
(2) The evolution of studying gender from a focus on sex differences to recognizing social and cultural influences on gender roles.
(3) Feminist theories that have influenced the study of gender including liberal, radical, Marxist, socialist feminism and third world political economy approaches.
(4) Different research approaches in gender studies such as feminist empiricism, standpoint theory, and postmodernism.
Analysis Of LGBT Identity Development Models And Implications For PracticeMartha Brown
This summary provides an overview of LGBT identity development models:
- Stage models from the 1970s focused on resolving internal conflicts around gay/lesbian identities and the "coming out" process, though they were limited by primarily studying white men.
- More recent research examines identities of bisexuals, people of color, women, and the influence of other social identities. This highlights the diversity within LGBT communities.
- Alternatives to stage models take a life span approach and consider broader social contexts rather than narrow stages, allowing for more fluid and varied experiences.
Similar to Men and Masculinity in Men’s Stylish Lifestyle.pdf (20)
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Learn more about affiliate marketing as a beginner
Men and Masculinity in Men’s Stylish Lifestyle.pdf
1. Men and Masculinity in Men’s Stylish Lifestyle
Magazine
Collin Jerome
Centre for Language Studies, Universiti Malaysia Sarawak, 94300 Kota
Samarahan, Sarawak, Malaysia
e-mail: jcollin@cls.unimas.my; C.Jerome@sussex.ac.uk
Abstract: This paper discusses qualitative findings from a series of focus
group discussions with six adult Malaysian men, aged 24-34, on the
representation of men and masculinity in Men’s Folio, a stylish lifestyle
men’s magazine. It highlights the extent to which the language used in
the magazine’s editorial content and advertisements that feature
musculature images, fashion and style, and feminized grooming products
and practices that have diversed impacts on the respondents’ notions of a
modern male identity.
Key words: men’s lifestyle magazine, masculinity, masculine identity
Men’s magazines today have become sites of significant inquiry that
offer alternative views on the representation and construction of the
modern male identity. This is especially evident in the growth of men’s
lifestyle magazines that are believed to be sites for men to learn how to
become a man in this post-traditional modern world (Gauntlett, 2002;
Jackson, Stevenson, & Brooks, 2001; Mckay, Mikosza, & Hutchins,
2005).The emergence of new men’s lifestyle magazines such as ‘New
Man’ and ‘New Lad’ cover varied aspects of men’s lives that were “once
considered strictly female” (Beam, 1996). This is clearly evident in the
increasing number of men’s magazines that range from the upscale and
literary (Esquire and GQ) to practical, and outdoorsy (Men’s Health,
Men’s Fitness, Verge, Men’s Journal) to hip and girl-crazy (Details,
Maxim, Men’s Perspective) (Beam, 1996). The fact that “men don’t read
magazines, except for sports or hobby titles” (Braithwaite, 2003, p. 115)
and that men’s magazines are only restricted or limited to sports or hobbies
may no longer be relevant. Jackson, Stevenson, & Brooks (2001) posits
that new men’s magazines “have encouraged men to “open up” previously
repressed aspects of their masculinity and how “the magazines signify the
113
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2. VOLUME 10, NUMBER 2, DECEMBER 2008: 113-128
114
potential for new forms of masculinity to emerge even as [they] are
simultaneously rein scribing older and more repressive forms of
masculinity” (Gauntlett, 2002, p. 170). In the case of Malaysia, the publi-
cations of new men’s magazines can be traced in the English language
edition of Rodale Men’s Health Malaysia, Men’s Folio and New Man, the
Chinese language men’s magazine Men’s Uno, and the Malay language
Maskulin, Umph! and GLAM Lelaki (GLAM for Men). But previous
studies that explore what these magazines say about the modern male
identity and the impact that it has on Malaysian male readers’ notions of
their masculinity and masculine identity are almost absent.
One possible explanation for this is the fact that there is a lack of
concrete empirical and ethnographical studies on the construction of gender
and sexuality in Malaysia. Gender and sexuality are largely defined in
terms of cultural and religious influences and practices. With an eminently
strong presence of male dominance and feminine subordination, gender
and sexuality are often subject to “the normative definitions of “right” and
“wrong” within “its almost hidden and unspoken relation of power” ”
(Shamsul & Fauzi, 2006, pp. 68-69). Shamsul and Fauzi (2006) argue that
Malaysia is
… a multi-ethnic postcolonial society in which the conception of
sexuality and gender becomes heterogenized and automized into
ethnic enclaves, which, in turn, invite contestation articulated, for
instance, in religious terms. With the co-existence of the practice and
enforcement of the modern constitution alongside religious laws, the
individual and particular ethnic group experience different forms of
external control and internal form of moral-self-control in relation to
sexuality and gender. (p. 62)
In this country, discussions on gender and sexuality are often tolerated
from a distance and little is known in regard to how men and women form
their masculine/feminine identities, which sites and resources they may
have referred to in doing so. Sexuality and sexual-related matters,
especially in the context of the Malay(sian) culture, are usually not
discussed in the public but “expressed only in a limited close circle of
intimate relatives and friends, and usually in a teasing or tongue-in-cheek
manner” (Shamsul & Fauzi, 2006, p. 69). Yet the increase in social
problems such as rape, incest, adultery, and sexual harassment tell a
3. Jerome, Men and Masculinity in Men’s Stylish Lifestyle Magazine 115
different story in term of how present-day Malaysians response to matters
concerning sexuality in their daily lives. Many of them use various
mediums to express divergent notions of gender and sexual identity, for
instance, through the cyberspace. This medium is used to challenge the
“external control” and “internal form of moral-self-control” as well as “the
normative definitions of “right” and “wrong” relating to gender and
sexuality. Traditional notions and values of gender and sexuality are
replaced by new ideas that are transmitted through globalised
communication.
It is in this regard that Malaysian men (and women) may have
constructed their own visions of a modern gendered and sexualized identity
and how magazines may help articulate these visions. Gauntlett (2002)
posits that there are varied ways of becoming a man in this post-traditional
modern world and that “social definitions of masculinity may be ignored,
negotiated, or resisted by some viewers (in this case readers) and not
others” as “different strategies of representational practice may articulate in
different ways to historically specific ‘subject’ positions, social identities,
or social formations” (Hanke, 1992, p. 127). To prove this, the paper
discusses how six adult Malaysian men respond to the representation of
masculinity and male identity in Men’s Folio magazine. The focus group
discussion was used to gather the respondents’ views on the kind of
masculinity that the magazine exemplifies through language used in the
editorial contents and advertisements. In addition, the respondents’
definitions of masculinity were also documented and analyzed. Their views
may provide valuable insights into the effects on how men’s magazines
have on male readers’ notions of masculinity. The study on this issue may
extend the research on the representation of men and masculinity in men’s
magazines that seem to be lacking especially in the non-western context
(Taga, 2005).
Studies on Representation of Men and Masculinity in Men’s
Magazines
Studies on the representation of men and masculinity in men’s
magazines are mostly derived from the West. They examine the
magazines’ diverse focuses and interests within the content analysis
framework (Fejes, 2003). Other aspects that these studies look at are the
language used in the editorial content and advertisements, the masculine
4. VOLUME 10, NUMBER 2, DECEMBER 2008: 113-128
116
images that the magazines feature and how these affect the target readers or
audience. White and Gillet (1994) found out that young male readers have
keen interest in body-building culture in men’s health magazines (Vigorito
& Curry, 1998). Lifestyle magazines such as GQ, Esquire, Arena, and For
Him were found to promote a “primarily consumerist-defined masculinity”
(Collier, 1993). In other related studies, magazines for younger men, aged
18-24, focused more on youth-related activities, and magazines for older
men focused on careers and workplace and thus reinforced traditional
masculine identity through the portrayal of men’s occupational roles
(Willemson, 1988).
The language used in the editorial content and advertisements in men’s
magazines, for instance, was found to construct and represent specific types
of masculine identity. To further illustrate this point, a study on language
used and gender representation in girls’ and boys’ magazines revealed that
more emotive words were used in girls’ and cool, tough words and
expressions, as well as long sentences with complex structures were in
boy’s magazines (Willemson, 1998). Language used in men’s and
women’s magazines, on the other hand, reveals clear evidence of gendered
differences. Mullac and Lendell (1994) found out that there were more
judgmental adjectives in men’s magazines as opposed to adjectives,
intensifying verbs, emotive words and longer sentences in women’s
magazines (Willemson, 1998), suggesting an evidence of differences in the
use of gendered language. One explanation for this is that most female
authors in women’s magazines and male authors in men’s, as Maynard
(1995) claimed, were expected to use gendered language as the means for
addressivity, ‘talking’ to or ‘addressing’ gendered readers. It can be said
that men’s and women’s magazines play a significant role in articulating
the types of masculine and feminine identity and impart them to target (and
non-target) readers by means of addressivity, most importantly through the
language that the magazine vis-à-vis editors and writers use. Yet how
much do we know about the readers’ own response, reply or reaction to the
masculine or feminine identity that these magazines represent? What
effects does the language used, for instance, in the editorial content and
advertisement have on readers’ response to the magazine’s portrayal of
men and women? How do their responses reflect their personal notions of
masculinity and femininity? These are some of the questions that the paper
seeks to address by looking at Malaysian readers’ view on the
representation of the modern male identity in Men’s Folio magazine.
5. Jerome, Men and Masculinity in Men’s Stylish Lifestyle Magazine 117
It can also be said that the findings in this paper, although inadequate
and exclusive to a specific group of male respondents (i.e. Malaysians),
help to contribute to the body of work and research that explore the effects
of magazine’s representations of men and masculinity on male readers. It
may also contribute to the present lack of evidence on the findings based
on actual responses on media’s (which may also include magazines,
television, and so on) messages about men and masculinity (Giles, 2003).
Fejes (1992) proffers that there should be more ‘effects’ studies on “how
audiences, particularly adult male audiences, use these images [of men and
masculinity in the media] in the construction and maintenance of their own
masculinity” (pp. 19, 22). In addition, this paper also promotes the notion
of constructing gender identity through literacy. Studies have shown that
literacy practices help readers construct their gender identity. Readers
develop their gender identities through the interactions with texts, a process
called “doing gender” (West & Zimmerman, 1987) by either relying on
their stereotyped (gender schematic) or non-stereotyped (gender
aschematic) beliefs about masculinity and femininity. But such process
may differ from one gender to the other or from one man to the other man,
depending on several factors such as race, class, culture and “gendered
histories”, which may affect the way a man and a woman read the texts and
then define their gender identity (Gilbert, 1993). This is another aspect that
this paper looks at in terms of how the respondents who come from
different ethnic groups and different cultural backgrounds respond to the
representation of men and masculinity in Men’s Folio magazine.
METHOD
Respondents
Six adult male respondents, aged 24-34, were selected using
“purposeful sampling” method which lies in “selecting information-rich
cases from which one can learn a great deal about issues of central
importance of the study in depth” (Patton, 1990, p. 52). In a survey prior to
collecting the data, the respondents were identified as regular readers of
men’s lifestyle magazines such as the Malaysian edition of Men’s Health
and FHM, and locally published New Man as well as Men’s Folio
magazine. Two were final year university students, one was unemployed
and searching for employment, one was self-employed, and the remaining
6. VOLUME 10, NUMBER 2, DECEMBER 2008: 113-128
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two worked for companies. They were well educated, all having received
tertiary education. All were from the city and regular readers of men’s
lifestyles magazines that included Men’s Folio. Additionally, they viewed
these magazines as sites for discourses of masculinity, for instance, their
tendency to emulate the magazines’ fashion sense.
Texts
Men’s Folio magazine was mainly used for the research for the
following reasons: (1) it is a popular stylish lifestyle magazine that covers
issues relating to men’s fashion, style and design; and (2) it is deemed as a
possible site for the formation of the modern male identity in Malaysia. As
“a stylish lifestyle magazine for sophisticated gents” (Lonely Planet, 2007)
the publisher, Eddy Koh claimed that the magazine was a proof that
“Malaysian men were becoming more fashion- and style-savvy” and that
they were “keen to know what’s the hottest and latest fashion, style and
design trends” (Khoo, 2006). He added that “the magazine is dedicated to
fashion, style and design while exhibiting an appreciation for the finer
things in life. It’s about catering to a lifestyle that encompasses travel,
dining and what was traditionally considered women’s territory – the
home”
The respondents were given a selection of Men’s Folio magazines that
were published (bi-monthly) between 2003 and 2005. Only three issues
were selected from each individual year: beginning, middle and end of year
issues: January – February, May – June, November – December 2003 (n =
3); January – February, May – June, November – December 2004 (n = 3);
and January – February, May – June, November – December 2005 (n = 3).
The selection was made on the basis that there were no significant changes
in the editorial content and patterns of advertisements throughout the years,
covering the latest updates on men’s fashion and style.
Procedures
Two main procedures were involved: (1) reading tasks; and (2) focus
group discussions. The respondents were divided into two groups for the
reading task; the first group was given three selected issues from 2003 with
the first respondent going through each of these issues within two working
days before passing them on to the second respondent (and later the third).
7. Jerome, Men and Masculinity in Men’s Stylish Lifestyle Magazine 119
The second group carried out similar task concurrently with issues from
2004. This took about a week to complete before the first group read the
2004 issues while the second group, 2003. The first group later spent
another week to read the 2005 issues before passing them on to second
group in the succeeding week. Throughout the task, the participants were
required to go through the editorial content (e.g. articles) and
advertisements by focusing on the language use (e.g. linguistic features).
However, they were not told to focus or reflect on masculinity as this
would restrict their readings and conveniently point to the categories or
themes that the researcher was interested in looking at. They were asked to
write down short notes at any point during the reading task, to record any
aspect that might struck them as interesting, disturbing or confusing. What
followed next was a series of group discussions. In the first discussion, all
six respondents were asked to define what masculinity meant to them and
this took about nearly 1 hour and 25 minutes. The second discussion,
which lasted for nearly two hours, give the respondents sufficient time to
comment on the messages and ideas about men and masculinity that the
magazine aimed to portray and how the language used in the editorial
content and advertisement achieved this, and whether the magazine
reflected their notions of masculinity. The discussions were audio taped
and then transcribed verbatim.
Data Analysis
The data was collected and analyzed using focus group discussion
method. Giles (2003) posits that the data from focus group discussion is
analyzed “from an interpretative perspective [to] examine the different
meanings that different media products hold for people” (p. 39). The
method “generate [s] a meaningful discussion” with six to ten participants
so that “individual contributors [do not] drop out of the conversation” (p.
39). Furthermore, the method documents comments and patterns and data
collection would, according to Livingstone and Lunt as cited in Giles
(2003), cease “when comments and patterns began to repeat and little new
materials was generated” (p. 29).
Different levels of data analysis were undertaken to determine
significant patterns and themes from the respondents’ views. In regard to
their definitions of masculinity, the ‘traditional-biological’ and ‘open-
borderless’ themes were identified, informing the formation of male
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masculinity that on one hand sustained the traditional hegemonic
masculinity and on the other wholly rejected it. These themes were further
analyzed in terms of gender schema theory by highlighting the evidence of
gender schematic and aschematic construction of masculinity. The
‘new/modern male’ was identified as possessing the type of masculinity
that the magazine aimed to portray and it was further described around the
themes of ‘fashionable and stylish men’, ‘male professionals’, ‘male
appearance’ and ‘male beautification’. Finally, the respondents’ views on
the language used in the editorial content and advertisement and how it
conveyed the modern male identity were analyzed according to the
identified themes of ‘descriptive language’, ‘visual depiction (as another
form of language)’ and ‘persuasive language’. Their views on whether the
magazine reflected their notions of masculinity were also documented and
discussed. The following is the framework that the researcher designed
with to analyze the data from focus group discussion.
1. Respondents’ definitions of masculinity
a. ‘Traditional-biological’
b. ‘Open-borderless’
2. Respondents’ views on the type of masculinity Men’s Folio
represents ‘New/Modern’ male identity
a. Fashionable and stylish men
b. Male professional
c. Male appearance
d. Male beautification
3. Respondents’ views on language use in Men’s Folio that
represent men and masculinity
a. Descriptive language
b. Visual depiction
c. Persuasive language
Figure 1. Framework for Analysis
FINDINGS AND DISCUSSION
The results are presented in the following headings: (1) Views on
Masculinity; (2) The New/Modern Male; and (3) Language Used:
Descriptive, Visual and Persuasive.
9. Jerome, Men and Masculinity in Men’s Stylish Lifestyle Magazine 121
Views on Masculinity
There were two major camps in regard to the respondents’ definitions
of masculinity. Most of the respondents defined it in terms of male
traditional attributes (e.g. confidence) and appearance (e.g. manly
appearance and physical well-being). One respondent claimed that
“masculinity is being biologically male regardless of his attributes or roles”
while others believed that it referred to “qualities” such as “strength,
confidence, self-respect, independent [sic]” to distinguish himself from
female qualities, highlighting an evidence of a rather stereotypical, gender
schematic definition and understanding of masculinity.
It was evident that some respondents moved away from being bound
up by traditional, if not stereotypical views on masculinity. One respondent
claimed that he was at ease with his ‘carefree’ attitude and could not be
bothered by the way he presented himself, but went on saying that he
would want to be “comfortable”, “independent”, “easy-going” and
“responsible”. Another respondent clearly felt that it was “a borderless”
gender category:
Previously, it would be the tough, macho, unmoving personality of the
male figure. Now, in the last few years, even female can be masculine.
Look at female body builders … So it’s [masculinity] definitely
broader in definition. Not to mention how tough or how big your body
is, doesn’t really fit anymore.
It was also interesting to find out that the magazine became the source of
masculinity for one respondent who felt that it was a “melting pot” that
mixed the Western and Eastern masculinities. He looked up to both
popular Asian (Japanese actors, Kimura Takuya and Soremachi Takeshi)
and Western (Johnny Deep, Keanu Reeves, and Jude Law) male actors,
who are famous for their eccentricities and peculiarities but still remain
masculine, implicating a media-saturated definition of masculinity.
The New/Modern Male
The respondents agreed that the magazine portrayed the images of new
or modern male identity. Yet the magazine’s portrayal or representation did
not really reflect their personal notions of what masculinity and the modern
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male identity meant for them. They felt that they could not achieve the
ideals or standards set, implicating that the magazine’s notion of modern
male identity was too masculinised, beautiful and lavish. While some
respondents claimed that the magazine did not reflect how they defined
masculinity, others looked at it as a site that shaped and formed their
masculine identity. As anticipated, they claimed that the magazine, a
“stylish lifestyle magazine for sophisticated gents” portrayed the images of
“stylish” and “fashionable” men and suggested that it was indeed a site for
the formation of the new or modern male identity. The respondents agreed
that these stylish and fashionable men were depicted in their traditional
masculine attributes in terms of how they were contextualized in the work
environment. One respondent explained that men were portrayed as
“wealthy”, “daring”, “risk taker[s]”, “career minded” in their roles as
“young professional[s]” and “executives.”
… stylish and fashionable. Constant highlights of fashion and
accessories (watch) that seem to be associated with modern man
…daring and risk takers. Dare to be different from or at least on par
with their counterparts – woman … wealthy, of a stable employment.
Rich dad, rich son, the magazine shows a lot of in-person stories of
the elite managers as well as celebrities, not to mention all the
expensive stuff.
Fascination over male images was evident in the men’s responses to the
magazine that is known for covering issues relating to fashion and style.
One participant observed that the male images were “handsome’ and
“sexually appealing”, “muscular”, “athletic”, and “strong”. The
respondents came to a general consensus that these were the modern male
ideals that they believed could not be easily attained or achieved. At least
one respondent felt that the image of the new/modern male was
represented through male “beautification” with the magazine’s emphasis
on “fashion, [beauty] products and accessories.” While he felt that the
magazine portrayed the kind of masculinity that he embraced, he could not
possibly afford the expensive lifestyle.
Masculinity and Language Used
The respondents agreed the language used helped the magazine to
convey ideas and messages about the new/modern male identity. Almost
11. Jerome, Men and Masculinity in Men’s Stylish Lifestyle Magazine 123
all respondents claimed that a descriptive language was used mostly
through the adjectives that not only associated men with fashion and styles
but also sustained, demonstrated and appropriated manliness for example
“bold(ness)”, “daring”, “outstanding” and those that relate to men’s careers
such as “gorgeous suits” and “state-of-the-art creations.”
While specific words were used to describe male professionals such as
“designer” and “CEO”, language use in the editorial content and
advertisement further reinforced successful and confident images of the
modern male. One respondent commented that the magazine captured the
essence of the “sophisticated gents”:
… the career minded, young executives, professionals and appearance
conscious. It shows that the magazine wishes to portray the images of
a new or modern man. Apart from that the language also represents
the distinguished and sophisticated man, especially in the articles
written about CEO and corporate male figures.
Additionally, the description, as one of the men pointed out, was believed
to be a generic structure for the articles, a technique that could have been
employed by the writers to reinforce masculine identity. He added that the
description came first (e.g. headlines) before the proper article. While most
of the respondents focused on the use of specific words such as adjectives
and noun phrases, one respondent clearly felt that visual depiction of male
models (mostly white Caucasian and Pan-Asian males) was a kind of
language that not only produced a mental image but also revealed and
further reinforced the identity of the modern male:
Pictures tell a thousand words, that means it is considered as a
language of its own … the pictures in the magazine describe a lot on
men’s importance of appearance, career as well as attributes …
sexually appealing, handsome man, muscular, athletic and strong
The language used was not entirely descriptive as one respondent noted.
To him it was more persuasive as he felt ‘persuaded’ to read what the
articles were about. He claimed that the writers of the magazine articles had
a way in “weaving each word in a seamless way” which was “suitable and
custom made for the type of article being written, for example, technical
language used in articles on watches.” This dispels the myth that men do
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not really read or care about what they read in magazines, which confirms
Maynard’s (1995) view on “addressivity” where writers in Men’s Folio
who are men employed gendered (masculine) language in addressing
target readers.
The findings revealed that the respondents have diverse notions on
what it means to be a man. Some of them claim that masculinity is not and
should not be a rigid or fixed gender category, suggesting not only a
contrast between a gender schematic (e.g. traditional-biological) and
aschematic (e.g. open-borderless and media-saturated) definition of
masculinity, but also the respondents’ personal notions of what it means to
be a man based on individual lived experiences of being a man. This is
congruent to van Zoonen’s (1998) view that “unstable character of gender
and the continuous negotiation taking place in and with media texts may
suggest that it is a volatile, almost meaningless category to be filled with
meaning according to individual preferences, social conditions, cultural
peculiarities, or historical contingencies” (pp. 326-327). Additionally, the
respondents’ varied definitions of masculinity are in line with Kimmel,
Hearn, & Connell’s (2005) view that men and masculinities are “socially
constructed, produced and reproduced” and that men are seen as “variable
and changing across time (history) and space (culture), within societies” (p.
3). It is important to note that although the magazine captures the essence
of the modern male, the respondents acknowledge that the ideals or
standards set are too high and unattainable.
The fact that men’s lifestyle magazines, as Gauntlett (2002) posits, are
still a relatively new phenomenon, they are in fact a significant site for the
formation of the modern male identity, covering every aspect of men’s
lives today. This is in line with Men’s Folio’s aims to cover “fashion, style
and design while exhibiting an appreciation for the finer things in life… a
lifestyle [for men] that encompasses travel, dining and what was
traditionally considered women’s territory – the home” (Khoo, 2006). Yet
the respondents cannot afford such lifestyles. This may be due to their level
of income where half of the respondents are unemployed. Moreover, the
respondents who confess their “fascination” over images of “beautiful” and
“sexually appealing” male models require further studies, as it questions
how men view or gaze at other men; an act that is still considered to be
unmanly albeit the changes in attitudes towards men gazing at other men in
the modern Malaysian society.
13. Jerome, Men and Masculinity in Men’s Stylish Lifestyle Magazine 125
It is important to note that the magazine writers use descriptive
adjectives and other phrases that are normally found in women’s
magazines but repressed in men’s magazines for fear of unmanly or
feminine associations. This is in contrast to Mulac and Lendell’s findings
on the frequent use of judgmental adjectives in men’s magazines
(Willemson, 1998). It is, however, a question of magazine genre, purposes
and target audience. These adjectives (e.g. Sassy) are clearly acknowledged
by the respondents, yet, these adjectives do not soften the masculine aspect
as the writers of the magazine articles cleverly weave masculine and
feminine qualities without endangering the former by describing and
maintaining men’s traditional attributes (e.g. successful entrepreneurs and
famous designers, famous and rich personalities). This encapsulates
Hanke’s (1992) view that “the key question is not whether such a version
of masculinity is more modern or less (hetero)sexist than traditional…but
how masculinity is defined and re-defined in order to remain hegemonic”
(p. 196). Further investigations may provide more insights into how men’s
notions of masculinity are influenced by feminine language that is used in
stylish lifestyle magazines for men.
The findings also suggest that the magazine portrays the new or
modern male identity through descriptive and persuasive language, and
visual male images in the editorial content and advertisement, which are
clearly in line with the publisher’s aim to create a lifestyle magazine for
“stylish” and “sophisticated” men in Malaysia. Although the respondents
agree that the magazines are successful in representing the new or modern
male identity, they argue that they cannot achieve or attain the ideals or
standard sets. It can be said that they have their own visions of a modern
man where the ideals or standards would either be within their reach or to
be based on their own principles. This may suggest a kind of mismatch
between the magazine’s notions of masculinity and the respondents’ own.
It confirms Cantor’s (1990) argument on how gender may vary according
to genre and the audience (p. 191). Moreover, it is clearly felt that the
language used, confines other aspects of masculinity apart from fashion
and style; another evidence of a mismatch between the magazine and the
men’s notions of masculinity. On the other hand, the respondents’ urge for
representations of other forms of masculinities in contrast to Men’s Folio’s
over representation of the perfect male images explains the need to
investigate the representations of other forms of masculinities in different
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genres of men’s magazines, all of which are responsible in shaping gender
identity (Renzetti & Curran, 1995).
CONCLUSION
It can be concluded that this paper provides an insight into the study on
men and masculinity in relation to men’s views on men’s lifestyle
magazines as significant sites for the formation of the modern male
identity. Although the views are drawn from a small sample of Malaysian
men, it can be said that their varied definitions of masculinity may point to
how men from this country define what it means to be man in a modern
world. As a stylish lifestyle magazine, Men’s Folio captures the essence of
the modern male identity by encapsulating and bridging modernity and
masculinity. On the other hand, male hegemonic masculinity is sustained
and reinforced through a variety of representational strategies employed by
the magazine writers, which include previously, if not traditionally
repressed areas of masculinity such as beauty and fashion. Yet this is
executed and deliberated without endangering masculine qualities. It is
hoped that more studies would be conducted to explore media-mediated
masculinity and its varied implications on the notions of men and
masculinity in the modern world.
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