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   Mostly school pass out students
   Some 2nd year students of under-graduate
    courses
   Even students studying in non-Engineering
    courses, say, Bachelor of Architecture, Mass
    Communication, etc..
   Encouraged by seniors and existing members
   Attracted to benefits of subscription such as
    access to online information on the website, on-
    line account, e-mail Id and monthly magazine
   Attracted to certificates, and to have fun while
    working as a team member
   Promised to be helped in career ahead by
    joining
   Since others have joined, they are further
    pressurized to join
   Usually know IEEE for the name sake only, i.e.,
    Institute of Electrical and Electronics Engineers
   IEEE is meant for Engineers only
   Specifically for Electrical and Electronics
    Engineers, no space for Computers,
    Mechanical, Civil, Information Technology,
    etc..
   Invitations to join technical workshops and
    lectures happening at Branch/Section level
   A monthly magazine and an almost daily
    update of world-wide happening technical
    developments
   Mere spectators/listeners of such
    workshops/lectures
   Barely go through their inbox which is full of
    e-newsletters and e-magazines
   Starts losing their interest in the new
    membership and eventually feels disconnected
    from IEEE
   Wants to integrate and interact with the society
    but founds it too technical to start…
   Provided platform for their active participation
   Asked them to organize non-technical/
    cultural/ social/ humanitarian events
   They were in charge of publicity, infrastructure
    and other logistics needed
   Had a feedback after each event to decide
    whether to continue with the same
    event/theme or not
   Non-Technical Lectures
   Group Discussions
   Debates
   Presentations
   „Earth Hour‟ and „Earth Day‟
   Sudden turn up of new members
   We got surrounded by them in college lobbies
    and canteen
   Lots of proposal for new events such as street
    shows, video making competitions, and
    workshops on website development arrived
   Certainly they themselves wanted to work on the
    technical aspect of IEEE
   “… I enjoyed the event…”
   “… can you please elaborate if IEEE has got
    something to do with humanity?”
   “….I think I have got something to do with
    IEEE”
   It implants leadership training, event
    management and presentation &
    communication skills
   Provides a feel good factor
   They gets connected to the world of IEEE
Thank You!

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Membership Retention

  • 1.
  • 2. Mostly school pass out students  Some 2nd year students of under-graduate courses  Even students studying in non-Engineering courses, say, Bachelor of Architecture, Mass Communication, etc..
  • 3. Encouraged by seniors and existing members  Attracted to benefits of subscription such as access to online information on the website, on- line account, e-mail Id and monthly magazine  Attracted to certificates, and to have fun while working as a team member  Promised to be helped in career ahead by joining  Since others have joined, they are further pressurized to join
  • 4. Usually know IEEE for the name sake only, i.e., Institute of Electrical and Electronics Engineers  IEEE is meant for Engineers only  Specifically for Electrical and Electronics Engineers, no space for Computers, Mechanical, Civil, Information Technology, etc..
  • 5. Invitations to join technical workshops and lectures happening at Branch/Section level  A monthly magazine and an almost daily update of world-wide happening technical developments
  • 6. Mere spectators/listeners of such workshops/lectures  Barely go through their inbox which is full of e-newsletters and e-magazines  Starts losing their interest in the new membership and eventually feels disconnected from IEEE
  • 7. Wants to integrate and interact with the society but founds it too technical to start…
  • 8. Provided platform for their active participation  Asked them to organize non-technical/ cultural/ social/ humanitarian events  They were in charge of publicity, infrastructure and other logistics needed  Had a feedback after each event to decide whether to continue with the same event/theme or not
  • 9. Non-Technical Lectures  Group Discussions  Debates  Presentations  „Earth Hour‟ and „Earth Day‟
  • 10. Sudden turn up of new members  We got surrounded by them in college lobbies and canteen  Lots of proposal for new events such as street shows, video making competitions, and workshops on website development arrived  Certainly they themselves wanted to work on the technical aspect of IEEE
  • 11. “… I enjoyed the event…”  “… can you please elaborate if IEEE has got something to do with humanity?”  “….I think I have got something to do with IEEE”
  • 12. It implants leadership training, event management and presentation & communication skills  Provides a feel good factor  They gets connected to the world of IEEE