This document discusses strategies for Rotary clubs to grow membership and better serve their communities. It recommends that clubs evaluate their current practices, conduct surveys of members and non-members, and develop plans to diversify membership and activities to attract and engage new members. Clubs should think creatively about how to improve and consider changes from their traditional approaches to better achieve Rotary's goals of improving lives locally and internationally.

2. Membership Growth and Development Attraction Retention Organizing New Clubs

3. Why? Rotary’s service is needed We need to improve the quality of life for others

4. How to Achieve it Achieve more from existing members Obtain more members

6. An Old Adage If we always do What we’ve always done We’ll always get What we’ve always got Let’s do something different

7. INTEGRITY The 4 Way Test Of the things we think, say or do 1) Is it the TRUTH? 2) Is it FAIR to all concerned? 3) Will it build GOODWILL and BETTER FRIENDSHIPS? Will it be BENEFICIAL to all concerned?

8. Start from Here An Active Club is an Attractive Club

9. How? Are we catering for existing members only? Should we cater f or potential members? Do we have diversity of membership?

10. Club Activities What type of activity? Community based? Youth based? Action based? Fund-raising based?

11. New Members How do they get involved? Is there a mentor? How soon before commitment? Family involved? Opportunity to comment?

12. Secret of Success Think laterally Avoid : We have always done it this way Be concerned for the long-term - not the short-term Ask colleagues, relatives and friends Do not be embarrassed

13. Arguments Against The Club will be too big We will need a new venue We are comfortable the way it is I do not know a suitable person Let them form another Club

14. Club Action Plan Who controls the Club? Is there informal power? Does the Club have a development plan? Where will the Club be in 5 or 10 years time?

15. How to proceed (1) Have a Club discussion Conduct a membership satisfaction survey Determine a strategy for the future Write a plan

16. How to proceed (2) Conduct a survey If no need to do anything then start a new Club Be prepared to amend current practices

17. Past RI President Bob Barth said that a Rotary pin should say this about the wearer: You can rely on me I am dependable I am reliable I give more than I take I am available

18. Yippee!! This is the end and good luck

19. RI Theme