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Customer Relationship Management It's Simple, Intuitive and Efficient Customer Case Study Maruthi Power Control Systems www.melsscrm.com
Customer Profile ,[object Object]
Based out of Chennai, India, Maruthi caters to hundreds of customers on a daily basis. Their activities involve sales & marketing of power equipments and after sales service.
www.maruthipower.com,[object Object]
Challenge ,[object Object]
Annual maintenance contracts of customers should be managed and users should be intimated on their expiry and preventive maintenance
As an SME, high investment on on-premises solutions is not possible. However, a highly scalable solution is required

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melssCRM Case Study - Maruthi Power Control

  • 1. Customer Relationship Management It's Simple, Intuitive and Efficient Customer Case Study Maruthi Power Control Systems www.melsscrm.com
  • 2.
  • 3. Based out of Chennai, India, Maruthi caters to hundreds of customers on a daily basis. Their activities involve sales & marketing of power equipments and after sales service.
  • 4.
  • 5.
  • 6. Annual maintenance contracts of customers should be managed and users should be intimated on their expiry and preventive maintenance
  • 7. As an SME, high investment on on-premises solutions is not possible. However, a highly scalable solution is required
  • 8. A lot of data is currently available in Excel files
  • 9.
  • 10. The cases module is used to capture all customer complaints and issues and assign to the respective support executives
  • 11. Service contracts module is used to manage the annual maintenance contracts of customers.
  • 12. Additional fields as required have been added using the custom fields option to track material movement and to track spares
  • 13.
  • 14. preventive maintenance that are to be performed
  • 15. Reports from the system allow users to view the data from various perspectives, such as cases assigned to specific engineers, status of customer support calls, etc.
  • 16. Duplicate records and ambiguous records have been eliminated
  • 17.