Tracking social media campaigns @ editech

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  • Tracking social media campaigns @ editech

    1. 1. Tracking Social Media Campaigns @hpique
    2. 2. let’s run a social media campaign!
    3. 3. ok, how much did we make?
    4. 4. good for trends & feeling awesome
    5. 5. beware of vanity metrics
    6. 6. tracking social media campaigns•defining goals•tracking social media traffic•campaign tracking•more on url shorteners•tracking offsite sales
    7. 7. defining goals
    8. 8. what is your ultimate goal?
    9. 9. now let’s track it
    10. 10. goals in google analytics http://goo.gl/Ctm0T
    11. 11. calculating value goal: click on buy buttonnet revenue per purchase: $2 conversion rate: 10% value: $0.2 *simplification
    12. 12. tracking social media traffic
    13. 13. google analytics social reports
    14. 14. social media conversions orhow to justify your social media marketing budget
    15. 15. beware of diagrams
    16. 16. tracking campaigns
    17. 17. Google Analytics URL builder http://goo.gl/iCF2p
    18. 18. http://robotmedia.net/? utm_source=twitter& utm_medium=%40robotmedia& utm_content=tweet12& utm_campaign=MyBookuse services like bit.ly to shorten these aberrations
    19. 19. hootsuite user? PRO version only
    20. 20. more on url shorteners
    21. 21. twitter’s link shortenerwhile you can use your own url shortener, lack of context might affect clicks
    22. 22. t.co in google analytics
    23. 23. your own url shortener http://domai.nr/
    24. 24. bit.ly’s custom domain service
    25. 25. tracking offsite sales
    26. 26. mysite.com
    27. 27. method 1: guesstimate
    28. 28. method 2: associate programs
    29. 29. - What did we learn, Palmer?- I dont know, sir.- I dont f****n know either. I guess we learned notto do it again.- Yes, sir.- Im f****d if I know what we did.- Yes, sir, its, uh, hard to sayquote from the most excellent movie Burn After Reading
    30. 30. Questions? @hpique
    31. 31. Thanks!

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